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Sunnybrook study, for example, it was found that consultation with the pharmacist reinforced and enhanced the learning process so that a week later patients could remember up to 80% of the information needed for the correct and safe use of the pharmaceuticals. Verbal instruction is almost mandatory for auxiliary labels. Auxiliary labels were completely ignored by 63% of the patients. Assumptions of what the labels meant and print that was too small were two of the major reasons given for not reading the auxiliary labels. Auxiliary labels can help you meet legal requirements, avoid law-
Thus, the label is a basic element in patient communication. It communicates a written and a nonwritten message-the "in-betweenthe-lines-message." The written message contains the information about the prescription. The nonwritten message contains information about the pharmacist. The prescription label is a mirror of your ability. Your basic responsi-
Angele C. D'Angelo, assistant dean of the College of Pharmacy and Allied Health Professions at St. John's University, and the first woman appointed to the New York State Board of Pharmacy, was reappointed to a five-year term on the board's discipline panels. Another woman pharmacist recording a first in her state was Connie F. Florio, installed as the 101st president of the Connecticut Pharmaceutical Association. Frank R. Seaforth became the state association's president-elect, Milton Smirnoff became vice president, and Daniel C. Leone began his seventh term as CPA executive director and secretary-treasurer. Dick R. Gourley has started a three-year term on the board of directors of the American Society of Hospital Pharmacists. Gourley is chairman of the University of Nebraska College of Pharmacy's department of pharmacy practice and serves at the University Hospital and Clinic in Omaha. Elected to serve a third term as chairman of the ASHP House of Delegates was Carl D. Lyons, pharmacy director and chief governing officer of Skyline !errace Nursing and Medical Center In Tulsa and assistant professor of clinical pharmacy at the University of Oklahoma. Former FDA Commissioner Jere E. Goyan, dean of the University of California, San Francisco School of Pharmacy, was selected by Pharma-
cists Planning Service, Inc., as the first educator to receive its "Man of the Year" award. Douglas Henry Kaye became dean of the Duquesne University School of Pharmacy August 15. The Pennsylvania Pharmaceutical Association hired Robert J. Klugiewicz as its new executive director. Sidney Alan Rosenbluth became dean of the West Virginia University School of Pharmacy August 1. A four-monthlong, nationwide search and consideration of more ' than 100 candidates resulted in the choice of John F. Schlegel as the new executive director of the American Association of Colleges of Pharmacy. Schlegel, who joined the AACP staff in 1975, had been assistant executive director for the past four years. He has also served as codirector of the APhA-AACP Pharmacy Competency Project that led to the development of the "Standards of Practice for the Profession of Pharmacy" (American Pharmacy March 1979, p. 21) and of the AACPEli Lilly Pharmacy Communications Skills Project (American Pharmacy July 1981, p. 43). William J. Sheffield, who retired as associate dean of the College of Pharmacy at the University
suits, and improve patient understanding. Limit the use of such labels to two or three per prescription, avoid redundancy, and provide verbal instruction for each label.
Labels Reflect You
erican Pharmacv VoL NS21 . No.9. Seotember 1981/545
bility is to communicate information that will ensure compliance. But your patient sees more in the label you provide. Think carefully about the image you want to project as well as patient compliance and you will create a label that reflects a patient-oriented, caring, professiOJ1al pharmacist. o
Resources E. F. Crichton and D. L. Smith, Tamorrmv' s Pharmacist, 1, 3 (1979) . A. Taubman, L. Swanson, G. Alpers, R. Enfanto, and L. Moss, "Prescriber, Pharmacist and Patient Interpretation of Commonly Used Prescription Directions," poster presentation, 1980 APhA annual meeting . P. T. McKnight, K. L. Brier and P. J. Schneider, "The Effect of Label Format on Information Recall in Patients Receiving Prescription Medications," poster presentation, 1980 APhA ...._ annual meeting .
of Texas at Austin last month (American Pharmacy August 1981, p. 44), will receive the Great Texas Pharmacy Educator award from the Texas Pharmaceutical Association in November. Also acknowledged for his achievement as an educator was Mickey C. Smith, chairman of the department of health care administration in the University of Mississippi School of Pharmacy and recipient of the first Distinguished Educator Award presented by AACP. The New Jersey Pharmaceutical Association elected as its 1981-82 president John Sugameli, chief of pharmacy services at Morris View Nursing Home in Morris county; as president-elect, Louis Feld of Raritan Pharmacy in Raritan; as second vice president, Gilbert E. Finkelstein of Jack's Pharmacy in Brigantine; and as treasurer, Pleasantville pharmacist Arthur Reses. William A. Thawley became president of the Philadelphia College of Pharmacy and Science. John H. Voige, executive secretary of the Kentucky State Board of Pharmacy, succeeded to the presidency of the National Association of Boards of Pharmacy. Also gaining new NABP leadership positions were Marilyn H. Mitchell, the group's first woman president-elect; John H. Plummer, vice president; and Martin Golden, treasurer.
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Thus, the label is a basic element in patient communication. It communicates a written and a nonwritten message-the "in-betweenthe-lines-message." The written message contains the information about the prescription. The nonwritten message contains information about the pharmacist. The prescription label is a mirror of your ability. Your basic responsi-
Angele C. D'Angelo, assistant dean of the College of Pharmacy and Allied Health Professions at St. John's University, and the first woman appointed to the New York State Board of Pharmacy, was reappointed to a five-year term on the board's discipline panels. Another woman pharmacist recording a first in her state was Connie F. Florio, installed as the 101st president of the Connecticut Pharmaceutical Association. Frank R. Seaforth became the state association's president-elect, Milton Smirnoff became vice president, and Daniel C. Leone began his seventh term as CPA executive director and secretary-treasurer. Dick R. Gourley has started a three-year term on the board of directors of the American Society of Hospital Pharmacists. Gourley is chairman of the University of Nebraska College of Pharmacy's department of pharmacy practice and serves at the University Hospital and Clinic in Omaha. Elected to serve a third term as chairman of the ASHP House of Delegates was Carl D. Lyons, pharmacy director and chief governing officer of Skyline !errace Nursing and Medical Center In Tulsa and assistant professor of clinical pharmacy at the University of Oklahoma. Former FDA Commissioner Jere E. Goyan, dean of the University of California, San Francisco School of Pharmacy, was selected by Pharma-
cists Planning Service, Inc., as the first educator to receive its "Man of the Year" award. Douglas Henry Kaye became dean of the Duquesne University School of Pharmacy August 15. The Pennsylvania Pharmaceutical Association hired Robert J. Klugiewicz as its new executive director. Sidney Alan Rosenbluth became dean of the West Virginia University School of Pharmacy August 1. A four-monthlong, nationwide search and consideration of more ' than 100 candidates resulted in the choice of John F. Schlegel as the new executive director of the American Association of Colleges of Pharmacy. Schlegel, who joined the AACP staff in 1975, had been assistant executive director for the past four years. He has also served as codirector of the APhA-AACP Pharmacy Competency Project that led to the development of the "Standards of Practice for the Profession of Pharmacy" (American Pharmacy March 1979, p. 21) and of the AACPEli Lilly Pharmacy Communications Skills Project (American Pharmacy July 1981, p. 43). William J. Sheffield, who retired as associate dean of the College of Pharmacy at the University
suits, and improve patient understanding. Limit the use of such labels to two or three per prescription, avoid redundancy, and provide verbal instruction for each label.
Labels Reflect You
erican Pharmacv VoL NS21 . No.9. Seotember 1981/545
bility is to communicate information that will ensure compliance. But your patient sees more in the label you provide. Think carefully about the image you want to project as well as patient compliance and you will create a label that reflects a patient-oriented, caring, professiOJ1al pharmacist. o
Resources E. F. Crichton and D. L. Smith, Tamorrmv' s Pharmacist, 1, 3 (1979) . A. Taubman, L. Swanson, G. Alpers, R. Enfanto, and L. Moss, "Prescriber, Pharmacist and Patient Interpretation of Commonly Used Prescription Directions," poster presentation, 1980 APhA annual meeting . P. T. McKnight, K. L. Brier and P. J. Schneider, "The Effect of Label Format on Information Recall in Patients Receiving Prescription Medications," poster presentation, 1980 APhA ...._ annual meeting .
of Texas at Austin last month (American Pharmacy August 1981, p. 44), will receive the Great Texas Pharmacy Educator award from the Texas Pharmaceutical Association in November. Also acknowledged for his achievement as an educator was Mickey C. Smith, chairman of the department of health care administration in the University of Mississippi School of Pharmacy and recipient of the first Distinguished Educator Award presented by AACP. The New Jersey Pharmaceutical Association elected as its 1981-82 president John Sugameli, chief of pharmacy services at Morris View Nursing Home in Morris county; as president-elect, Louis Feld of Raritan Pharmacy in Raritan; as second vice president, Gilbert E. Finkelstein of Jack's Pharmacy in Brigantine; and as treasurer, Pleasantville pharmacist Arthur Reses. William A. Thawley became president of the Philadelphia College of Pharmacy and Science. John H. Voige, executive secretary of the Kentucky State Board of Pharmacy, succeeded to the presidency of the National Association of Boards of Pharmacy. Also gaining new NABP leadership positions were Marilyn H. Mitchell, the group's first woman president-elect; John H. Plummer, vice president; and Martin Golden, treasurer.
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