- Email: [email protected]
Public regulation and marketing: The case of Europe 1992
Scandinavian International Business Review 1,2 2
F a ~ m Attecting the I)ecisima to Invest in Eastern Europe l.ads R. Tuck, Subhash C. lain and Barbara Failer International Burgess, Investment, Multinatiom~ Trade ~ u r i n = the r s e ~ ~or~ a mumaam ~ora~s (MNCs) ~ g _ ~ _ _ ~ n F a m ~ P r a ~ k r ~ = r vemm nonk~e~or MNCs in tern~ of their petceptiom d ~raUmm barriers, orga#~__'_tloml_~ t i c s , attitude tomtr~ fmxes/ events a~.ct~ ~ e m r conf~ence and v~4dwide investmm patterns. Signific~atdiflerences were foun~to e ~ t in a nmnher of these prc~e measures. Discusses ~e ~ d these fimlir~s from both micro ~d macro ~ .
The Use of Alliances by Small Firms in Achieving Internationalization Laun~ce S, g~/ch InternationalTrade, Small g~l'}s Emmm-lesa number ofdi~erenttypes d ~ance of smallfirms
~ces,
with rega~ to their~
as a means o(conmbu~g to more
e.~c~dve mtemmionaSzation, None was shown to provide a simple p ~ to ~ ~ pemtration. ~ that even alliances with ~ mull~m~nal comp=des in Aus'a'aSanstudies requ~*d a si~niSmt corcaniUnentby srna~corapams to ¢mure that they worked, and few relied solely on such comectiom. Rather, it would appear that a~lianees should be seen as one of a range of possible approaches which small companies might use in a c ~ internationalization. World Product Mandates and MNE Specialization Robert D. Pearce international Business, Multinationals Analyses the problems faced by local-market-oriented multinational enterprise (MNE) subsidiaries as global
competition increases, and discerns in the emerging world product mandate (WPM) type of subsidiary a potential to widen the functional base of individual subsidiaries, in ways which may benefit both MNEs and host countries. One possible new role for subsidiaries is to play a centrally allocated role in a globally integrated programme organized by parent country decision makers. However, in addition to being highly dependent on external decision making, such (rationalized product) subsidiaries are likely to be functiomdly very limited, and therefore unable to harness creative local inputs in a way that may enhance the MNE group's competitiveness. To overcome these deficiencies the WPM subsidiary takes full responsibility for the creation, production and marketing of a part of the group's product line.
Public Regulation and Marketing: The Case of Europe 1992 Ronald $.1. Tuninga Directives, European Community, Marketing Theory Examines the impact of the 1992 programme of the European Community on marketing using a systems approach distinguishing three essential marketing system processes. The marketing system processes link marketing with the environment. This enables the examination of direct and indirect effects of changes in a regulatory environment on marketing. In the context of general systems theory indirect effects are further subdivided into first-, second- and multiple-level impacts. Presents a theoretical model relating public regulation and marketing and it is within this framework that the short-term effects of Europe 1992 are examined.
F a ~ m Attecting the I)ecisima to Invest in Eastern Europe l.ads R. Tuck, Subhash C. lain and Barbara Failer International Burgess, Investment, Multinatiom~ Trade ~ u r i n = the r s e ~ ~or~ a mumaam ~ora~s (MNCs) ~ g _ ~ _ _ ~ n F a m ~ P r a ~ k r ~ = r vemm nonk~e~or MNCs in tern~ of their petceptiom d ~raUmm barriers, orga#~__'_tloml_~ t i c s , attitude tomtr~ fmxes/ events a~.ct~ ~ e m r conf~ence and v~4dwide investmm patterns. Signific~atdiflerences were foun~to e ~ t in a nmnher of these prc~e measures. Discusses ~e ~ d these fimlir~s from both micro ~d macro ~ .
The Use of Alliances by Small Firms in Achieving Internationalization Laun~ce S, g~/ch InternationalTrade, Small g~l'}s Emmm-lesa number ofdi~erenttypes d ~ance of smallfirms
~ces,
with rega~ to their~
as a means o(conmbu~g to more
e.~c~dve mtemmionaSzation, None was shown to provide a simple p ~ to ~ ~ pemtration. ~ that even alliances with ~ mull~m~nal comp=des in Aus'a'aSanstudies requ~*d a si~niSmt corcaniUnentby srna~corapams to ¢mure that they worked, and few relied solely on such comectiom. Rather, it would appear that a~lianees should be seen as one of a range of possible approaches which small companies might use in a c ~ internationalization. World Product Mandates and MNE Specialization Robert D. Pearce international Business, Multinationals Analyses the problems faced by local-market-oriented multinational enterprise (MNE) subsidiaries as global
competition increases, and discerns in the emerging world product mandate (WPM) type of subsidiary a potential to widen the functional base of individual subsidiaries, in ways which may benefit both MNEs and host countries. One possible new role for subsidiaries is to play a centrally allocated role in a globally integrated programme organized by parent country decision makers. However, in addition to being highly dependent on external decision making, such (rationalized product) subsidiaries are likely to be functiomdly very limited, and therefore unable to harness creative local inputs in a way that may enhance the MNE group's competitiveness. To overcome these deficiencies the WPM subsidiary takes full responsibility for the creation, production and marketing of a part of the group's product line.
Public Regulation and Marketing: The Case of Europe 1992 Ronald $.1. Tuninga Directives, European Community, Marketing Theory Examines the impact of the 1992 programme of the European Community on marketing using a systems approach distinguishing three essential marketing system processes. The marketing system processes link marketing with the environment. This enables the examination of direct and indirect effects of changes in a regulatory environment on marketing. In the context of general systems theory indirect effects are further subdivided into first-, second- and multiple-level impacts. Presents a theoretical model relating public regulation and marketing and it is within this framework that the short-term effects of Europe 1992 are examined.