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Public relations—International
Communication--Writing ~IESIS 0730 Haugh, R. E. A comparison of the readability of three college newswriting textbooks. Thesis, Indiana, Bloomington.
P U B L I C i l E L A T ! ONS--IN'TEI~NAT!ONAL ARTICLES 0731 Anderson, N.H. China's great leap toward Madison Avenue. J of Co=m (Win) i0. Shows how the government uses advertising to sell Chinese goods at home and abroad. 0732 Bates, Don. Soviet publicity. PRJ (May) 4. Russia has started a 'public relations' program that may not be entirely good for the PR image. 0733 Brady, James. Burnishing the U.S. image. Ad Age (Feb 9) 24. Reasons given for America's rotten image abroad. 0734 Caspi, Dan. One politician's criticism of the mass media. J of Brdst (Spr) 181. Describes tension between the Israeli mass media and politicians. 0735 Chafee amendments to U.S. forelgn corrupt practices act. PR Reporter (Jul 27) i. Amendments to clarlfy law. 0736 Chu, G. C. & L. L. Parties in conflict: letters to the editor of the People's Daily. Comm Q (Aut) 74. Letters are used as a mechanism of societal integration and a means of resolving conflicts, 0737 Clark, E. BR and the art of propaganda. }~t (Jul) 16. The British Railways' extended corporate advertising campaign has been successful. 0738 Green, W. E. Mexico's tourism boom fades, victim of economic distress. WSJ (Sep 8) 37. Although the Mexican government backs tourism promotional efforts, number of tourists declines because of inflationary economy. 0739 Halstead, C. P. China's other barrel. PRJ (dun) 30. Opens the world's largest population to information, public relations and advertising. 0740 Hern, John. The world's multinationals: a global challenge. NY: Conference Bd. Information Bulletin, NO. 84, i0 pp. Foreign growth outpaeing H.S. growth. 0741 Holt, R. N. & R. E. Fincher. The foreign corrupt practices act. Fin Anal J (~r/Apr) 73. Discusses difficulty with interpretations. 0742 Inslde China: eo=munlcatlons after the cultural revolution. Comm Q (Aut) 58. A complete section of some 35 pages is devoted to changing functions of the mass media and the U.S. as seen through the People's Daily, among other topics. 0743 IPRA launches campaign for PR. PR News (Aug 19) 2. International PR Assn. launches program to improve knowledge about public relations. 0744 lwao, Sumlko & others. Japanese and U.S. media: some cross-cultural insights into TV violence. J Corm (Spr) 28. Examines differences between Japanese and H.S. television ~n terms of the amount and treatment of violence they portray. 0745 Kuby, T. Public relations made the difference. PRJ (Jun) 34. A personal account of how the author served as management and supervisory training expert for the Bahrain government is presented.
5O
l'ublic Relations--Internatlonal
0746 Langley, Edward. Nothing but trouble ... but so rewarding. PPJ (Jun) 26. Five veteran public relations executives discuss the problems and rewards (often intangible) to expect when you represent foreign governments. 0747 Lee, Chin-Chuan. The United States as seen through the People's Daily. Coc=a Q. (Aug) 92. U.S. is seen more favorable at the expense of Russia. 0748 Lesly, Philip. Cocoons and universes. PR Reporter managing the human climate (Sep/Oet) I. It's now clear that the major forces for change come from abroad. 0749 Lcvln, Carl. U.S. State Dept. overseas should explain PR. Ad Age (Aug i0) 8. State Department and Amerlcan diplomats working overseas should explain function of public relations in the U.S. to friendly foreign nations and instruct there on how to identify 'competent' agencies. 0750 Levine, T. M. When you represent a foreign government .... PRJ (Jun) 28. Tips on working with foreign governments from a practitioner who has been there. 0751 Lobsenz, A. Coming of age. PRJ (Jun) 36. International public relations is coming of age, incorporating the forum of the International Public Relations Associations (IPRA). 0752 l~nning, Bayless. International communication: survival in a snowdrift. PRQ (Fall) 17. Intelligent arguments bolstered by examples to illustrate when more was less. 0753 Marriott, J. W., Jr. The personal service industry in the Third World. Bus Educ Forum (Oct) 41. The business c o ~ u n i t y of educators, financial analysts, and some major financial institutions have been slow to react to the rapid growth of the service industry. 0754 ~ r s h , R. M. & Hiroshl l~nnari. Technology and size as determinants of the organizational structure of Japanese factories. Adm Scl Q ( ~ r ) New findings highlighting the controversy over the relative importance of size and technology as causes of organizational structure are presented from a sample of 50 Japanese factories. 0755 ~ y a l l , R. L. Does anybody here know how to play this gmme? PRJ (Jun) 33. Another explanation for American companies losing out to foreign competition. 0756 O'Toole, James. The good managers of Sichuan. HBR (~y/Jun) 28. Looks at the results of Chinese experiment in 'market socialism.' 0757 Political risk analysis takes hold in multinationals. PR Reporter purview. ( ~ y ) 4. Six questions companies must answer before considering foreign investments. 0758 Remington, Thomas. The mass media and public comznunlcatlon in the USSR. J Pol (Aug) 803. Role of formal and informal channels of communication. 0759 Robinson, D. C. Changing functions of mass media in the People's Republic of China. Comm Q (Aut) 58. News and advertising are being westernized. 0760 Robinson, G. A. The new look at ICA. PRJ (Dec) 12. The federal agency that tells America's story abroad has a new change, new name, and new CEO, with a brand new approach to his assignment. 0761 Sattler, J. E. Public relations in Africa: impressive strides. PRJ (Jan) 28. Though many of the people of Africa are regarded as illiterate, the spoken word is the foundation of communications. The transitor radio
51
l'ublic Relations--International
is the boon of modern day communications. Public relations is growing rapidly in this huge continent. Increasing progress and interest in this field are seen. 0762 Tedlow, Richard & Jo|m Quelch. Communications strategy for the nationstate. PRJ (Jun) 22. Public relations is suited to international communications consultation, according to the authors. BOOKS 0763 Allsky, ~hrvln. Latin America media: guidance and censorship. Ames, IA: University Press, 266 pp. Considers attitudes of Latin American governments toward all forms of public oommunication, how and why they got there and what can be done about it. 0764 Balr, F. E. International marketing handbook 1981. Detroit: Gale, 2,380 pp. Provides detailed marketing profiles for 138 nations. 0765 Hilderbrand, R. C. Power and the people: executive management of public opinion in foreign affairs, 189701921. Chapel Hill, NC: University of North Carolina Press, 262 pp. Traces the manipulation of public opinion by four presidents. 0766 McPhail, T. L. Electronic colonialism: the future of international broadcasting and communication. Beverly }{ills, CA: Sage, 260 pp. How the politics of international co=~unicatlon has shifted from print and oral to radio and TV. 0767 Miekiewlcz, E. P. Media and the Russian public. NY: Praeger, 176 pp. The first major study of media and the Russian public based on Soviet sources. THESES 0768 Bhlmanl, S. Social responsibility and corporate public relations in India. Thesis, Georgia, Athens. Examines the socially responsible work being done by an Indian private sector company in the field of rural development and reconstruction. 0769 Shaw, Audley Fitz-Albert. ~Itinatlonal cnterprlses and public relatlons: a study of the bauxlte/alumlna companies in Jamaica. Thesis, Northern Illinois, DeKalb.
PUBLIC R E i ~ I ~ I O N S - - I S S | ~ S ARTICLES 0770 Cleveland, }{arian. What does it mean to think about the future? Futurlcs (1)3. Author predicts emphasis on recycling, productivity, full employment and quality ethics. 0771 Comfort, L. K. Goals and means: the problem of specification in the development of effective public policy. Adm & Soe (~y) 77. ~ j o r problems in achieving effective performance in public policy, and how the policy process is basically an organizational task. 0772 Dominquez, L. V. & A. L. Page. Use and misuse of social stratification in consumer behavior research. J Bus Res (Jun) 51. Guidelines
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P U B L I C i l E L A T ! ONS--IN'TEI~NAT!ONAL ARTICLES 0731 Anderson, N.H. China's great leap toward Madison Avenue. J of Co=m (Win) i0. Shows how the government uses advertising to sell Chinese goods at home and abroad. 0732 Bates, Don. Soviet publicity. PRJ (May) 4. Russia has started a 'public relations' program that may not be entirely good for the PR image. 0733 Brady, James. Burnishing the U.S. image. Ad Age (Feb 9) 24. Reasons given for America's rotten image abroad. 0734 Caspi, Dan. One politician's criticism of the mass media. J of Brdst (Spr) 181. Describes tension between the Israeli mass media and politicians. 0735 Chafee amendments to U.S. forelgn corrupt practices act. PR Reporter (Jul 27) i. Amendments to clarlfy law. 0736 Chu, G. C. & L. L. Parties in conflict: letters to the editor of the People's Daily. Comm Q (Aut) 74. Letters are used as a mechanism of societal integration and a means of resolving conflicts, 0737 Clark, E. BR and the art of propaganda. }~t (Jul) 16. The British Railways' extended corporate advertising campaign has been successful. 0738 Green, W. E. Mexico's tourism boom fades, victim of economic distress. WSJ (Sep 8) 37. Although the Mexican government backs tourism promotional efforts, number of tourists declines because of inflationary economy. 0739 Halstead, C. P. China's other barrel. PRJ (dun) 30. Opens the world's largest population to information, public relations and advertising. 0740 Hern, John. The world's multinationals: a global challenge. NY: Conference Bd. Information Bulletin, NO. 84, i0 pp. Foreign growth outpaeing H.S. growth. 0741 Holt, R. N. & R. E. Fincher. The foreign corrupt practices act. Fin Anal J (~r/Apr) 73. Discusses difficulty with interpretations. 0742 Inslde China: eo=munlcatlons after the cultural revolution. Comm Q (Aut) 58. A complete section of some 35 pages is devoted to changing functions of the mass media and the U.S. as seen through the People's Daily, among other topics. 0743 IPRA launches campaign for PR. PR News (Aug 19) 2. International PR Assn. launches program to improve knowledge about public relations. 0744 lwao, Sumlko & others. Japanese and U.S. media: some cross-cultural insights into TV violence. J Corm (Spr) 28. Examines differences between Japanese and H.S. television ~n terms of the amount and treatment of violence they portray. 0745 Kuby, T. Public relations made the difference. PRJ (Jun) 34. A personal account of how the author served as management and supervisory training expert for the Bahrain government is presented.
5O
l'ublic Relations--Internatlonal
0746 Langley, Edward. Nothing but trouble ... but so rewarding. PPJ (Jun) 26. Five veteran public relations executives discuss the problems and rewards (often intangible) to expect when you represent foreign governments. 0747 Lee, Chin-Chuan. The United States as seen through the People's Daily. Coc=a Q. (Aug) 92. U.S. is seen more favorable at the expense of Russia. 0748 Lesly, Philip. Cocoons and universes. PR Reporter managing the human climate (Sep/Oet) I. It's now clear that the major forces for change come from abroad. 0749 Lcvln, Carl. U.S. State Dept. overseas should explain PR. Ad Age (Aug i0) 8. State Department and Amerlcan diplomats working overseas should explain function of public relations in the U.S. to friendly foreign nations and instruct there on how to identify 'competent' agencies. 0750 Levine, T. M. When you represent a foreign government .... PRJ (Jun) 28. Tips on working with foreign governments from a practitioner who has been there. 0751 Lobsenz, A. Coming of age. PRJ (Jun) 36. International public relations is coming of age, incorporating the forum of the International Public Relations Associations (IPRA). 0752 l~nning, Bayless. International communication: survival in a snowdrift. PRQ (Fall) 17. Intelligent arguments bolstered by examples to illustrate when more was less. 0753 Marriott, J. W., Jr. The personal service industry in the Third World. Bus Educ Forum (Oct) 41. The business c o ~ u n i t y of educators, financial analysts, and some major financial institutions have been slow to react to the rapid growth of the service industry. 0754 ~ r s h , R. M. & Hiroshl l~nnari. Technology and size as determinants of the organizational structure of Japanese factories. Adm Scl Q ( ~ r ) New findings highlighting the controversy over the relative importance of size and technology as causes of organizational structure are presented from a sample of 50 Japanese factories. 0755 ~ y a l l , R. L. Does anybody here know how to play this gmme? PRJ (Jun) 33. Another explanation for American companies losing out to foreign competition. 0756 O'Toole, James. The good managers of Sichuan. HBR (~y/Jun) 28. Looks at the results of Chinese experiment in 'market socialism.' 0757 Political risk analysis takes hold in multinationals. PR Reporter purview. ( ~ y ) 4. Six questions companies must answer before considering foreign investments. 0758 Remington, Thomas. The mass media and public comznunlcatlon in the USSR. J Pol (Aug) 803. Role of formal and informal channels of communication. 0759 Robinson, D. C. Changing functions of mass media in the People's Republic of China. Comm Q (Aut) 58. News and advertising are being westernized. 0760 Robinson, G. A. The new look at ICA. PRJ (Dec) 12. The federal agency that tells America's story abroad has a new change, new name, and new CEO, with a brand new approach to his assignment. 0761 Sattler, J. E. Public relations in Africa: impressive strides. PRJ (Jan) 28. Though many of the people of Africa are regarded as illiterate, the spoken word is the foundation of communications. The transitor radio
51
l'ublic Relations--International
is the boon of modern day communications. Public relations is growing rapidly in this huge continent. Increasing progress and interest in this field are seen. 0762 Tedlow, Richard & Jo|m Quelch. Communications strategy for the nationstate. PRJ (Jun) 22. Public relations is suited to international communications consultation, according to the authors. BOOKS 0763 Allsky, ~hrvln. Latin America media: guidance and censorship. Ames, IA: University Press, 266 pp. Considers attitudes of Latin American governments toward all forms of public oommunication, how and why they got there and what can be done about it. 0764 Balr, F. E. International marketing handbook 1981. Detroit: Gale, 2,380 pp. Provides detailed marketing profiles for 138 nations. 0765 Hilderbrand, R. C. Power and the people: executive management of public opinion in foreign affairs, 189701921. Chapel Hill, NC: University of North Carolina Press, 262 pp. Traces the manipulation of public opinion by four presidents. 0766 McPhail, T. L. Electronic colonialism: the future of international broadcasting and communication. Beverly }{ills, CA: Sage, 260 pp. How the politics of international co=~unicatlon has shifted from print and oral to radio and TV. 0767 Miekiewlcz, E. P. Media and the Russian public. NY: Praeger, 176 pp. The first major study of media and the Russian public based on Soviet sources. THESES 0768 Bhlmanl, S. Social responsibility and corporate public relations in India. Thesis, Georgia, Athens. Examines the socially responsible work being done by an Indian private sector company in the field of rural development and reconstruction. 0769 Shaw, Audley Fitz-Albert. ~Itinatlonal cnterprlses and public relatlons: a study of the bauxlte/alumlna companies in Jamaica. Thesis, Northern Illinois, DeKalb.
PUBLIC R E i ~ I ~ I O N S - - I S S | ~ S ARTICLES 0770 Cleveland, }{arian. What does it mean to think about the future? Futurlcs (1)3. Author predicts emphasis on recycling, productivity, full employment and quality ethics. 0771 Comfort, L. K. Goals and means: the problem of specification in the development of effective public policy. Adm & Soe (~y) 77. ~ j o r problems in achieving effective performance in public policy, and how the policy process is basically an organizational task. 0772 Dominquez, L. V. & A. L. Page. Use and misuse of social stratification in consumer behavior research. J Bus Res (Jun) 51. Guidelines
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