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V. Marketing and technology transfer
TECHNOLOGICAL
FORECASTING
AND SOCIAL
CHANGE
36. I84 (1989)
V. Marketing and Technology Transfer Mahajan focuses on marketing. He points to a trend toward the development of planning systems that respond to threats and opportunities emanating from the market environment in real time. The impetus behind this trend is the rate of change and the nature of the discontinuous environment faced by firms today. Understanding of market discontinuities is critical for the conduct and practice of strategic planning. Mahajan identifies the sources of market discontinuities and proposes a research agenda to further enhance our understanding of these discontinuities and their implications for corporate and business planning. Sharif addresses the aspiration in Asian developing countries to achieve technological leapfrogging. He draws on the concept of technological substitution and multiple perspectives to develop insights on the prospects of leapfrogging. The discussion is in terms of four components of technology: physical facilities (technoware), human abilities (humanware), documented facts (infoware), and organizational frameworks (orgaware). The multiple perspectives serve to distinguish the significant differences in the technological climate in various countries. These differences, in turn, affect their chances of success in leapfrogging. A research agenda is proposed. Choi uses his Korean experience to observe that importation of technology is only a starting point in national development. After 25 years of “imitation,” Korea must now move to “creation” through innovative R&D. It is the same path followed by the United States and Japan in their first century as modem countries. Korea must now push I ) “imitation for creation,” i.e., importation of more technological items to accelerate the learning process, 2) high-caliber technological manpower, and 3) organizational compatibility. Choi addresses the policy issues that must be resolved to make these steps possible, to shorten the time between digestion and absorption. Developing countries must strengthen their own R&D to improve on imported technologies.
‘~‘8 1989 by Elsevier Science Publishing Co.,
Inc.
0040. I625/891$03
SO
FORECASTING
AND SOCIAL
CHANGE
36. I84 (1989)
V. Marketing and Technology Transfer Mahajan focuses on marketing. He points to a trend toward the development of planning systems that respond to threats and opportunities emanating from the market environment in real time. The impetus behind this trend is the rate of change and the nature of the discontinuous environment faced by firms today. Understanding of market discontinuities is critical for the conduct and practice of strategic planning. Mahajan identifies the sources of market discontinuities and proposes a research agenda to further enhance our understanding of these discontinuities and their implications for corporate and business planning. Sharif addresses the aspiration in Asian developing countries to achieve technological leapfrogging. He draws on the concept of technological substitution and multiple perspectives to develop insights on the prospects of leapfrogging. The discussion is in terms of four components of technology: physical facilities (technoware), human abilities (humanware), documented facts (infoware), and organizational frameworks (orgaware). The multiple perspectives serve to distinguish the significant differences in the technological climate in various countries. These differences, in turn, affect their chances of success in leapfrogging. A research agenda is proposed. Choi uses his Korean experience to observe that importation of technology is only a starting point in national development. After 25 years of “imitation,” Korea must now move to “creation” through innovative R&D. It is the same path followed by the United States and Japan in their first century as modem countries. Korea must now push I ) “imitation for creation,” i.e., importation of more technological items to accelerate the learning process, 2) high-caliber technological manpower, and 3) organizational compatibility. Choi addresses the policy issues that must be resolved to make these steps possible, to shorten the time between digestion and absorption. Developing countries must strengthen their own R&D to improve on imported technologies.
‘~‘8 1989 by Elsevier Science Publishing Co.,
Inc.
0040. I625/891$03
SO