4,(b) + $Ja(q)], which by definition holds if and only if &(a) + +a( p) 3 4,(b) + &(q). In other words, +r and da provide a conjoint representation for all up 5 tip. The uniqueness of these scales follows from the uniqueness of extensive measurement. To show that the representation also holds for the rest of A,’ x A,’ when B is nonempty, suppose first that up 2 sp and bq 2 up. If a 2 b and p 2 q, or if a 5 b and p 5 q, the proof is obvious. Suppose, therefore, that a 5 b and p 2 q; the proof is similar if a 2 b and p 5 q. Since bjJ 2 $Y m ap 2 bp and @ 2 @J w ~$2 _aP, let r and c be defined such that br C=Zcp w @. It follows from Axiom 3 that up m bq if and only if ar w cq. It also follows from independence that ar 5 br = czz and already established, 4,(b) + &(r) = CQ 5 CP % @; hence, by the representation + +a(~). These facts MC) + Mph and ar = cq if and only if &(a) + &(r) =&(c) can be combined to show that up w bq if and only if Cl(a) + $,(p) =4,(b) + &(q). If up > bq, then because bq 2 cp w C$ 2 _ap by hypothesis, let d be defined such
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it follows from the definition that dp e bq, and thus a > d by independence; and the last sentence that Cl(u) 4 &(p) > &(d) $- &(p) =- 4,(b) -t &(q). If up a similar argument gives the reversed inequality. These results mean that ap 2 as claimed. In the remaining and only if d&4 + h(p) 3 Mb) i- Mq),
of & < bq, bq if case,
ap 2 c+ 2 bq if and only if A(a) + 4dp) 2 &(_a) + Cd P) 2 A(b) + h(q), by the results already proved. If B is empty, then _a and 8 must be the only elements in A,‘, and it follows from Axiom 5 that p and p are the only elements in d4,‘. By definition, _ap < gp =
0, fll , and /3? , let &(-a) = p1 , 41(a) = p1 -+ 01, 74(p) = A , and +2(P) = A + 01. These functions clearly satisfy the representation and uniqueness for conjoint measurement. Next, the representation will be generalized to the hypothesis that J1’ 1: -4,’ is rectangular and bounded. It will be assumed that tip > _a$; the proof is similar in the other case. Let a, be such that a,p a gp; if a, 1s defined and a,!ps ~rp, let anfl be defined such that u~+~P w a, p. It has already been shown possible to define conjoint scales & and & on _a 5 a 5 a, andp 5 p 5 p, respectively; for convenience, let +l(-a) = &( p) = 0 and A(q) = A( P) = 1. Th e scale $I can now be extended to the rest of A,’ by induction on n, since by the Archimedean axiom, there must be some m such that u,,,p 2 sp. Therefore, to perform the induction, it is assumed that &(a) has been defined witk the appropriate properties for all a ,< a, . Suppose that a,,, is defined; the proof is similar if a,$> 2~. For any a such that it follows that Q,-~$ hv a,~ 5 up 5 a,+l~ & a,~; thus, let a’ be a, 5 a 5 a,+, , such that a’p e up. Since a’ 5 a, by independence, +l(a’) is defined by the induction hypothesis; therefore, let #1(u) = (bl(a’) + I. For any a, 5 a 5 anil , and p in -g2’, a? 5 a’p 5 a’j5 w up; thus, let @up) be such that 6(ap)p c a’p. The definitions of a’ and 6(ap) imply by Axiom 3 that 6(ap) p q up. To compare up and bq, suppose first that a, 5 a 5 antI and a, 5 b 5 a,,, . Consequently, ap 2 bq if and only if 6(up)p 2 6(bq) P; which by m d e p en d ence is equivalent to S(up)p 2 6(bq)p, which by definition holds if and only if a’p 2 b’q, which by the induction hypoihesis occurs if and only if +,(a’) + &(p) 2 +,(b’) + &(q), which by definition is equivalent to &(a) + C,(p) 3 4,(b) + &(q). Next, suppose that a,, 5 a 5 a,iT1 and b 5 urL . If ap 2 a& than up 2 bq, and also &(a) -t &(p) -> +l(a,) + &(p) :: $,(b) + &(q). If ap 5 a& then because a,p 5 up, let p’ be such that ap P a,~‘; hence, ap * GP’ X bq if and only ifA + &(P) = $l(qJ + +2(~‘) 2 4,(b) -i- &(q). Since a’ is defined uniquely (up to w) for each a, the uniqueness of Al is the same as the uniqueness of ~&(a’), which is specified by the induction hypothesis. Finally, the representation can be extended to all A, :/ il, by defining an expanding sequence of bounded rectangular subsets that will eventually include any point in A, x A, . As has just been shown, the required functions can be defined on each subset in the series, and thus extended to the entire set. To fix the upper boundaries of these rectangles, an infinite sequence of points a;, will be defined, such that
A NOTE
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CONJOINT
MEASUREMENT
493
a,,, 2 a;, for all n, and given any a in A, , there is an m such that a;, 2 a. If A, is bounded by an z such that a 2 a for all a, then let Z~ = a for all n; clearly, this sequence has the required properties. Next, suppose that there is no such upper bound. Let three points a,, q0 , and q be given, with q > q,, . The points (z,,, and qn+l will be defined recursively, given an and qn, with q > qrL. If there is an a such that uq, 2 i&q, then using Axiom 5, let a,+, be such that il,+,q, e a,q; also let q,+l = qn . Otherwise, because A, is assumed to be unbounded from above, let &+i be any point such that &+i > a,; since in this case zn+lqn < &q < %+s, let qn+l be such that %n+lq,+l e anq. Th ese definitions immediately imply that for all n, a;l+i 2 a;, and q > qn+l 2 qn . To show that the sequence a;, will eventually reach any point in A, , let any a in A, be given. By the hypothesis of unboundedness, there must also be a b such that b > a. If aq > bq, , then by Axiom 5, there is a q’ such that uq’ e bq,,; ootherwise, let q’ = q,, . Comparing q’ to the qTL,two cases are possible. First, suppose that qn 2 q’ for all n. Let b, = z,,; for any n > 0, if b, 5 ir, , let b,,, be such that bnq * bn+d, using Axiom 5 because b,,q’ < b,q 5 if,q GZ an+lqn+l 5 iin+lq’; thus, bn+1 5 G+1 Y so the sequence 6, can be continued indefinitely. Since the Archimedean axiom can be applied to the b, , it follows that a,,, 2 b,,, 2 a for some finite m, as claimed. In the second case, suppose that qc > 4’ for some finite 1; by definition, qn == qLfor n > 1 as long as Z~ 5 b. Hence, by the Archimedean axiom, there must be a finite m > 1 such that ii,q > bq,,, e bq, > bq’ 2 uq, and therefore a,, > a, as claimed. To define the other boundaries of the rectangles, Axiom 6 can be used to find _a, and g0 such that a,, < a,, and p, and P, such that p, < &. By a slight modification of the previous paragraph, it is possible to define a nonincreasing sequence a, , such that given any a in A r , a,, 5 a for some m; it is similarly possible to define a nonincreasing sequence p, and a nondecreasing sequence pn, such that given any p or some m Thus, let A?’ be the set of all a in A, such that in4,pm5P5Fmf and let A?) be the set of all p in A, such that pa 5 p 5 pn . Consea, 5 a 5 %l, x kp+l’ for all n, and for any ap in A, x A, quently, A?’ x Ap’ is included in A?+‘) there is an m such that up is in Ai”’ x Aim’. Since all the A?’ x A?’ are included in A, x A, , they must satisfy Axioms l-5. Since the A?’ x Ap) all include A?’ x A;“‘, they must also satisfy Axiom 6. Hence, each A?) :< Ap’ is a bounded rectangular subset, on which it is possible, as already shown, to construct functions #J?’ and Moreover, the arbitrary $2‘n) with the properties required for conjoint measurement. constants in these functions can be set so that for any n, +T+“(u) = +?‘(a) for all a in A?‘, and +F+l’ (p) = +c’(p) for all p in A p’. Thus, for any a in A, y&(u) can be defined as equal to +?‘(a), where n is such that a is in A?‘; similarly, for anyp in A, , &(p) can be defined as equal to $p’( p), where n is such that p is in A?‘. Q.E.D.
494
HOLMAN REFERENCES
E., AND FGOT, R. A model of riskless choice. Behauiorul Science, 1959, 4, I-IO. G. Topological methods in cardinal utility theory. In K. J. Arrow, S. Karlin, and P. Suppes (Eds.), Mathematical methods ill the social sciemes. Sttlnford University Press, 1960. Pp. 16-26. KRANTZ, D. H. A survey of measurement theory. In G. B. Dantzig and A. F. Veinott, Jr. (Eds.), Fifth Summer Seminar on the Mathematics of the Decision Sciences, 1968, part 2. Providence, R. I.: American Mathematical Society. Pp. 3 14-350. KRANTZ, D. H., LUCE, R. D., SUPPES, P., AND TVERSKY, rl. Foundations of measurement, New York; Academic Press, 1971. LUCE, R. D. Two extensions of conjoint measurement. Journal of Mathematical Psychology, I, 66, ADAMS,
DEBREU,
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AND
TUKEY,
Journal
J. Simultaneous of Mathematical
July 28, 1970
conjoint Psychology,
measurement: a new 1964, 1, l-27.
type
of fundamental