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A study of selected hotel officials and managers with respect to assessment of job attitudes
PUBLICATIONS IN REVIEW
were r e q u i r e d to d e t e r m i n e the p r e s e n t s t a t u s of C h i n a in each of these a r e a s a n d to d e t e r m i n e near-term f u t u r e t r e n d s as d e t e r m i n e d by the Government. Analysis of the available financial, economic a n d political d a t a result in the c o n c l u s i o n t h a t there is a need for a s h o r t - h a u l airline t r a n s p o r t to be u s e d on the d o m e s t i c r o u t e s in China. • A S t u d y of Selected Hotel Officials a n d M a n a g e r s with Respect to A s s e s s m e n t of J o b Attitudes. Michael J o s e p h Signorelli, Jr., Ed.D. University of Nevada, Las Vegas, 1978 [September 1980:1032]. An identification of those c h a r a c t e r i s t i c s w h i c h m a k e up an appropriate work a t t i t u d e a m o n g officials a n d m a n a g e r s in a Resort I n d u s t r y Setting. The population to be sampled was m a n a g e r s of The Recreational Group, one of the S u m m a Corp's divisions, w h i c h m a n a g e s h o t e l s / c a s i n o s in Nevada a n d the B a h a m a s . A pilot s t u d y was c o n d u c t e d a m o n g 50 m a n a g e r s to evaluate the usability of the i n s t r u m e n t , w h i c h was a n a t t i t u d e scale. This was t h e n a d m i n i s tered to a 21% sample of first, middle, a n d top m a n a g e r s . Coefficient a l p h a s for all g r o u p s were above 0.80. A one-way ANOVA of the three m a n a g e m e n t g r o u p s i n d i c a t e d no significant differences (at the .05 level) in m a n a g e m e n t work attitude. The following possibilities are suggested: a d m i n i s t e r t h i s i n s t r u m e n t to all potential i n c o m i n g m a n a g e r s a n d c o m p a r e t h e i r scores w i t h those in t h i s study; do a follow-up s t u d y on this group; a n d a d m i n i s t e r the i n s t r u m e n t to m a n a g e m e n t g r o u p s in o t h e r resort corporations to d e t e r m i n e a n y differences. * A D i s c r i m i n a n t Analysis Approach to Group S e g m e n t a t i o n of R e s t a u r a n t Patronage Based on Advertising Appeals. Robert Clarke Lewis, Ph.D. University of M a s s a c h u s e t t s , 1980 [September 1980: 1194]. The p u r p o s e of this s t u d y was to d e t e r m i n e w h a t variables in r e s t a u r a n t advertising can be used to d i s c r i m i n a t e between people who would go to a c e r t a i n r e s t a u r a n t a n d those w h o would not. A r a n d o m sample of 110 s u b j e c t s were a s k e d to look at three restaur a n t advertisements, each of w h i c h represented a different type of r e s t a u r a n t : family/popular, a t m o s p h e r e , a n d g o u r m e t . Five a t t r i b u t e categories were defined to be rated for s t r e n g t h of appeal for each ad: quality of food, selection a n d variety of m e n u , cost, a t m o s p h e r e and ambience, a n d convenience factors. Subjects were asked to indicate w h e t h e r in a given s i t u a t i o n a l context, they would or would not i n t e n d to go to each r e s t a u r a n t based on i n f o r m a t i o n from the ad alone. Results indicated t h a t advertising appeals were very successful in d i s c r i m i n a t i n g b e t w e e n those w i t h i n t e n t i o n to go a n d those 592
1982 ANNALS OF TOURISM RESEARCH
were r e q u i r e d to d e t e r m i n e the p r e s e n t s t a t u s of C h i n a in each of these a r e a s a n d to d e t e r m i n e near-term f u t u r e t r e n d s as d e t e r m i n e d by the Government. Analysis of the available financial, economic a n d political d a t a result in the c o n c l u s i o n t h a t there is a need for a s h o r t - h a u l airline t r a n s p o r t to be u s e d on the d o m e s t i c r o u t e s in China. • A S t u d y of Selected Hotel Officials a n d M a n a g e r s with Respect to A s s e s s m e n t of J o b Attitudes. Michael J o s e p h Signorelli, Jr., Ed.D. University of Nevada, Las Vegas, 1978 [September 1980:1032]. An identification of those c h a r a c t e r i s t i c s w h i c h m a k e up an appropriate work a t t i t u d e a m o n g officials a n d m a n a g e r s in a Resort I n d u s t r y Setting. The population to be sampled was m a n a g e r s of The Recreational Group, one of the S u m m a Corp's divisions, w h i c h m a n a g e s h o t e l s / c a s i n o s in Nevada a n d the B a h a m a s . A pilot s t u d y was c o n d u c t e d a m o n g 50 m a n a g e r s to evaluate the usability of the i n s t r u m e n t , w h i c h was a n a t t i t u d e scale. This was t h e n a d m i n i s tered to a 21% sample of first, middle, a n d top m a n a g e r s . Coefficient a l p h a s for all g r o u p s were above 0.80. A one-way ANOVA of the three m a n a g e m e n t g r o u p s i n d i c a t e d no significant differences (at the .05 level) in m a n a g e m e n t work attitude. The following possibilities are suggested: a d m i n i s t e r t h i s i n s t r u m e n t to all potential i n c o m i n g m a n a g e r s a n d c o m p a r e t h e i r scores w i t h those in t h i s study; do a follow-up s t u d y on this group; a n d a d m i n i s t e r the i n s t r u m e n t to m a n a g e m e n t g r o u p s in o t h e r resort corporations to d e t e r m i n e a n y differences. * A D i s c r i m i n a n t Analysis Approach to Group S e g m e n t a t i o n of R e s t a u r a n t Patronage Based on Advertising Appeals. Robert Clarke Lewis, Ph.D. University of M a s s a c h u s e t t s , 1980 [September 1980: 1194]. The p u r p o s e of this s t u d y was to d e t e r m i n e w h a t variables in r e s t a u r a n t advertising can be used to d i s c r i m i n a t e between people who would go to a c e r t a i n r e s t a u r a n t a n d those w h o would not. A r a n d o m sample of 110 s u b j e c t s were a s k e d to look at three restaur a n t advertisements, each of w h i c h represented a different type of r e s t a u r a n t : family/popular, a t m o s p h e r e , a n d g o u r m e t . Five a t t r i b u t e categories were defined to be rated for s t r e n g t h of appeal for each ad: quality of food, selection a n d variety of m e n u , cost, a t m o s p h e r e and ambience, a n d convenience factors. Subjects were asked to indicate w h e t h e r in a given s i t u a t i o n a l context, they would or would not i n t e n d to go to each r e s t a u r a n t based on i n f o r m a t i o n from the ad alone. Results indicated t h a t advertising appeals were very successful in d i s c r i m i n a t i n g b e t w e e n those w i t h i n t e n t i o n to go a n d those 592
1982 ANNALS OF TOURISM RESEARCH