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Alberta Tourism handbook
BOOK REVIEW
Following a discussion on the main characteristics of the industry and the need for planning, the authors present an interesting analysis of the Boom-Bust Cycle typical for many tourism projects. The prerequisites to organized planning and development are then discussed emphasizing the role of identifying the development goals, anticipated markets, and relevant constraints. In the following chapters, a structured approach to planning is presented covering such topics as: forming the information base, establishing objectives, assuring understanding, conceptual planning, market and resources analysis, site evaluation and selection, overall economic planning, master plan. land acquisition, and several aspects relating to the administrative structure and implementation of the plan. A detailed analysis is devoted to the various essential components of the tourism mix: transportation, site development, infrastructure, accommodation, and support industries. Recognizing that to a large extent "tourism is a business of human relations" and that none of the vast investments and facilities associated with tourism development can produce a return unless, in the final analysis people please people, the authors present a thorough guideline for human resources and manpower planning. Finally, marketing and elements of promotion planning are examined and several alternative tourism marketing programs are evaluated. The authors conclude each chapter with a synopsis which carefully summarize and stress the main issues discussed. Insofar as the book offers a serious analysis of the various elements which should he incorporated in the planning process, the authors evidently assume that the reader is familiar with feasibility analysis methods, cost-benefit techniques and optimization models. These distinct tools and the special problems involved in implementing them for the specific area of tourism planning are not explicitly discussed in the book. [] []
ABSTRACTS/TITLES Abbreviations-HSP, Hospitality and Related Studies; LRS, Leisure and Recreation Related Studies, TSM, Tourism and Related Studies; SSC, social Sciences Studies; TSP, Transportation and Related Studies; and MSC, Miscellaneous. For additional details see V1(2):221 or the first page of this Department in previous issues of Annals. (TSM) Alberta Tourism Handbook. Prepared by Traveldata International. Business Development and Tourism (Capitol Square, 10065 Jasper Avenue, Edmonton, Alberta, Canada T5J 0H4), 1978, no price listed: (TSM) Alberta Tourism Handbook. Prepared by Traveldata International. Business Development and Tourism (Capitol Square, 10065 Jasper Avenue, Edmonton, Alberta, Canada TSJ 0H4), 1978, no price listed: Volume h The Travel Market (63 pp.): This report provides a summary of the Alberta Travel Market. It describes the relative importance of the Alberta resident in comparison to visitors from other provinces, the United States and other countries and then sets out to discuss in detail each of those markets. The study brings together all existing 370
ANNALS OF TOURISM RESEARCH JULY/SEPT 1979
Following a discussion on the main characteristics of the industry and the need for planning, the authors present an interesting analysis of the Boom-Bust Cycle typical for many tourism projects. The prerequisites to organized planning and development are then discussed emphasizing the role of identifying the development goals, anticipated markets, and relevant constraints. In the following chapters, a structured approach to planning is presented covering such topics as: forming the information base, establishing objectives, assuring understanding, conceptual planning, market and resources analysis, site evaluation and selection, overall economic planning, master plan. land acquisition, and several aspects relating to the administrative structure and implementation of the plan. A detailed analysis is devoted to the various essential components of the tourism mix: transportation, site development, infrastructure, accommodation, and support industries. Recognizing that to a large extent "tourism is a business of human relations" and that none of the vast investments and facilities associated with tourism development can produce a return unless, in the final analysis people please people, the authors present a thorough guideline for human resources and manpower planning. Finally, marketing and elements of promotion planning are examined and several alternative tourism marketing programs are evaluated. The authors conclude each chapter with a synopsis which carefully summarize and stress the main issues discussed. Insofar as the book offers a serious analysis of the various elements which should he incorporated in the planning process, the authors evidently assume that the reader is familiar with feasibility analysis methods, cost-benefit techniques and optimization models. These distinct tools and the special problems involved in implementing them for the specific area of tourism planning are not explicitly discussed in the book. [] []
ABSTRACTS/TITLES Abbreviations-HSP, Hospitality and Related Studies; LRS, Leisure and Recreation Related Studies, TSM, Tourism and Related Studies; SSC, social Sciences Studies; TSP, Transportation and Related Studies; and MSC, Miscellaneous. For additional details see V1(2):221 or the first page of this Department in previous issues of Annals. (TSM) Alberta Tourism Handbook. Prepared by Traveldata International. Business Development and Tourism (Capitol Square, 10065 Jasper Avenue, Edmonton, Alberta, Canada T5J 0H4), 1978, no price listed: (TSM) Alberta Tourism Handbook. Prepared by Traveldata International. Business Development and Tourism (Capitol Square, 10065 Jasper Avenue, Edmonton, Alberta, Canada TSJ 0H4), 1978, no price listed: Volume h The Travel Market (63 pp.): This report provides a summary of the Alberta Travel Market. It describes the relative importance of the Alberta resident in comparison to visitors from other provinces, the United States and other countries and then sets out to discuss in detail each of those markets. The study brings together all existing 370
ANNALS OF TOURISM RESEARCH JULY/SEPT 1979