American Heart Association, Inc.

American

Heart Association, 1775

BROADWAY,

Telephone

COKFERENCE PROGRAMS

OF

LOCAL HEART AND COOPERATION

NEW

Plaza

YORK

19,

Inc.

N. Y.

7-2045

ASSOCIATIONS IN 1949

DISCUSSES COMMUNITY NATIONAL CAMPAIGN

Presidents and chairmen of the governing boards of affiliated 1ocaI heart associations and representatives from many states and cities interested in forming new local heart associations attended a special conference at the Hotel Plaza, New York, on September 24, under the auspices of the American Heart Association. The purpose of the conference was to discuss plans for the development of new community programs to combat heart disease through the creation of additional heart associations as well as the strengthening of existing associations. A preview of plans for the Association’s 1949 national educational and fund-raising campaign was presented to the conference along with suggestions for local participation. It was announced that Harold Stassen had accepted the post of National Campaign Chairman, heading a National Campaign Planning Committee composed of such prominent figures as Winthrop Aldrich, Chaitman, Chase National Bank of the City of New York, who will serve as Campaign Treasurer; Colby M. Chester, Honorary Chairman of General Foods Corporation; Henry R. Lute, Publisher, Time Magazine; Charles E. Wilson, President, C&era1 Motors Corporation; and Mark Woods, President, American Broadcasting Company. Under the chairmanship of Thomas I. Iktkinson, l’tesident, Equitable Life Assurance Society, an even mote extensive list of prominent Americans comprising the National Sponsors Committee for Ihc forthcoming campaign was announced. These include Albert R. Chandler, Baseball Commissioner; Dr. James B. Conant, President, Harvard University; Gardner Cowles, President and Editor, Look Magazine: Walter S. Giffotd, Chairman, American Telephone and Telegraph Compan),; Tom M. Girdlet, Chairman, Republic Steel Corporation; William Green, President, 1Zmetica.n Federation of Labor; Phillip Murray, President, Congress of Industrial Organizations; Herbert H. Lehman, former Governor of New York; Elmo Roper; Niles Trammel, President, National Broadcasting S\-stem; and Owen I). Young, Honorary Chairman, General Electric Company. A. W. Robertson, Chairman of the Board of Ihe Association, emphasized the need for nen local affiliates to direct and coordinate community services for cardiac patients so that the latest advances of medical research may be brought swiftly to the individual in his own community. Dr. Charles A. R. Connot, Medical Director of the Association, introduced to the conference delegates the newly published “Program Guide for Local Heart Associations.” He explained that the purpose of the booklet, which has been distributed to all affiliates of the Association, is lo present a broad framework for local programs adaptable to meet specific community needs. Dr. Connot said the Association hoped eventually to have an enlarged field staff to assist in the organization of local affiliates and in the development of local programs. Dr. Connor announced that the recently organized National Conference of Executive Sectetaties of local heart associations would meet in New York on October 19 and 20. The purpose of this group is to serve in an advisory capacity concerning the needs and requirements of local affiliates and the implemenlation of American Heart Association policies with reference to community programs. Dr. T. Duckett Jones, Member of the Board of Directors of the Association, reviewed the Dr. Jones recently published booklet outlining policies adopted by the Assembly last June. emphasized the need for a strong national organization to assist in the development of comHe pointed out that the policies of the Association were designed to aid in the munity programs. 796

AMERICAN

HEART

ASSOCIATION,

INC.

797

organization of additional cardiac services and facilities throughout the entire country, the planning of preventive measures, the application of scientific knowledge, and the correlation of existing agencies. Dr. Jones urged local associations to develop a careful]!: planned and integrated program, with emphasis on improved service to the individual. Such a program, he said, ma! require many years to develop, but it should encompass the entire lield of cardiovascular disease and should be adapted to the needs of various areas. Dr. H. $1. Marvin, President-Elect of the .4ssociation, summarized the “Recom1llttndations From the Research Policy Committee” \vhich state that “the ultimate aim is to develop a continuing program of productive research . . over the country as a whole, rather than in a few centers onlv.” The recommended program will include the training and support of career investigatorsin the field of cardiovascular disease, research fellowships, and the provision of grants for approved research projects. To develop the program, a Research Allocations Committee is to be elected by the Scientilic Council of the Association. Dr. G. I(. Fenn acted as Chairman at the morning session, while Mr. Robertson presided over the afternoon session, which conrentrated on fund-raising and promotional plans for the 1949 National Campaign. E. J. Ade, the Association’s Fund-Raising L)irector, outlined campaign organizational procedures and methods of fund-raising. Mr. Ade explained that a goal of $S,OOO,OOO had been decided upon for the 1949 campaign on the basis of a study of what the Association, in its present state of development, could accomplish with that amount. Discussing the services which the National Campaign Headquarters would render for local cooperating groups and affiliated associations, Mr. Ade mentioned leadership and guidance in campaign planning, flmd-raising assistance, and a national publicity and educational program. Mr. Ade exhibited the Plastic Heart coin bank which will again bc available as a fund-raising device, and a new “Save-a-Heart” bank for smaller contributions. He said that a Campaign Chairman’s Handbook, containing specific suggestions for local organization and promotion, will be distributed shortly. M. Frederick Arkus, of \Vin Nathanson Associates, public relations counsel for the Association, presented the basic public relations objectives of the forthcoming campaign. These include education of the public about the problem of heart disease and the accomplishments of science, identification of the Association in the public consciousness in order to win acceptance and support, and laying of the groundwork for the development of local heart associations and community programs. Mr. Arkus outlined plans for the national publicity program, which will support local efforts, through all media of information, including national wire services, syndicates, magazines, radio, television, and motion pictures. He also illustrated the type of campaign posters and educational pamphlets which will be distributed to local groups. Among those attending the conference were representatives from Chicago, New York, Philadelphia, St. Louis, Kansas City, New England, Ohio, New Jersey, Florida, Texas, Louisiana, m’isconsin, Minnesota, antl Maryland. As the American Heart Journal event lo press, the National Campaign Planning Committee and the National Sponsors Commiltee were still in the process of formation. The following are the names of those who had ah eatI>. accepted membership on these campaign committees: MEMBERS NAME Winthrop

OF NATIOXAL TITLE

W. Aldrich

John Ballantyne. David T. Beals James B. Black C:olhy M. (:hester S. DeWitt Slough. William E. Cotter. Emerson Foote..

Chairman Chairman. President, President. Honorary (‘hairman Clhairman Coun8el. President..

CAMPAIGN

PLANNING

COMMITTEE

COMPANY CITY .Chase National Bank of the City of New York. New York .Philco Corporation. Philadelphia The Inter-State gational Bank Kansas City, MO. Pacific Gas 9: Klectric Co. San Francisco (&~eral l?ouds (:orporation New York .Abbott Laboratories. Xorth (!hicago Union Carbide & Carbon Corporation New York Foote, (lone & Belding.. New York

708

AMERICANHEART MEMBERS

NAME Walter D. Fuller. Maurice Goldblatt.. J. L. Holloway, Honorable J. K. davits. Dr. Robert L. Johnson. T. Duckett Jones, M.D.. James K. Lochead. Henry R. Lute. , John A. McCone. Max McGraw.. Robert L. Mehornay, Sr.. Arthur W. Page. Thomas I. Parkinson. Alan M. Scaife. E.T.Stannard........... Herman W. Steinkraua. John A. Stevenson.. Arthur Hays Sulzberger Frederick K. Trask, Jr.. Cloud Wampler. Charles E. Wilson. Mark Woods.. Irving S. Wright, M.D..

OF NATIONAL

CAMPAIGN

TITLE

JOURNAL PLANNING

COMMITTEE-Continued

C~MIJANY

CITY

President. ... ... The Curtis Publishing Co. ......... Philadelphia .Chairman. ......... .Goldblatt Bras., Inc ................ Chicago .President ........... Crane Co ............................. Chicago .Member ...... House of Representatives, Congress of the llnited States. ... ........... .Washington, D. C President. ........ Temple lrniversity.................. Philadelphia ......... ........ The Helen Hay Whitney Foundation. .. New York President .......... American Trust Company. ............ San Francisco .Editor and Publisher .. Time Magazine. ................. New York President. Joshua Hendy Corporation Los Angeles President. McGraw Electric Company., . Chicago President. Nolth-Mehornay Furniture Company.. Kansas City, Mo. . . .. .,...___....,_.._,...., ,. New York President.. Equitable Life Assurance Society. New York Vice-President .._ T.Mellon&Sons.. Pittsburgh .President. Kennecott Copper Corporation.. New York .President. Bridgeport Brass Company.. .Bridgeport President.. The Penn Mutual Life Insurance Company.Philadelphia .Publisher. .TheNewYorkTimes . . . . . . . . . . . . .._.... NewYork Partner. Payson&Trask New York President. Carrier Corporation. Syracuse .President. General Motors Corporation. Detroit President. American Broadcasting Co., Inc. New York .Xew York

MEMBERS

OF NATIONAL

SPONSORS

COMMITTEE

COMPANY

NAME TITLE (hY Nathan Adams ............... Chairman. ......... .First National Bank in Dallas ......... Dallas General Julius Ochs Adler. ....................... .The New York Times .............. New York ...... William B. Bell. .............. President ............ American Cyanamid Company., New York Seymour Berkson ........... General Manager ..... International News Service. .......... New York Lindsay Bradford ......... .. President .......... City Bank Farmers Trust Company. .. New York Morgan B. Brainard. President. Aetna Life Insurance Company.. Hartford President. Kenyon b Eckhardt .New York Thomas D’A. Brophy Minneapolis Harry A. Bullis. Chairman. General Mills, Inc.. (Xty Bank Farmers Trust (:ompany.. New York J. Herbert Case. Baseball (lommissioner. Cincinnati Albert B. Chandler. John A. Coleman. ,............ Adler, ( !oleman t Co.. New York President. Harvard University. Cambridge Dr. James B. Conant. New Y ark Gardner Cowles. President and Editor.. Look Magazine. Reverend John J. Curry Director.. The Catholic Charities of the Archdiocese of NewYork . . . . . . . . . . . . . . . . . . . . . . NewYork C. Donald Dallas.. .Chairman. Revere Copper & Brass, Inc.. New York Mrs. John S. Dalrymple. . . . .. . . . . .. . . .Minneapolis Honorary President.. General Federation of Wonien’s Clubs.. Washington, Mrs. LaFell Dickinson. Princeton Dr. Harold W. Dodds.. .Presid&. Princeton lmiversity W.E.B.DuBois ,...... Director, Department of Special Research.. National Association for the Advancement of (:olored People. New York

D. C.

700

Maurice &z Laura P’alk Foundation. (:hairmau Pittsburgh President. American Can Company.. New York National Bank of Detroit. Detroit President. President.. Ohio Wesleyan University. Delaware Vice-Chairman of the Board. .Standard Oil Co. of California. San Francisco The Riverside Church. ..NewYork Dr. Harry Emerson Fosdick. Pastor Emeritus. Vice-President. .6. Walter Thompson Co.. . . . ..NewYork Don Francisco. Duncan W. Fraser.. Chairman. American Locomotive Company.. New York Ford C. Frick. .President National League of Professional Baseball Clubs .Hew York New York Reverend Robert I. Gannon. President Fordham University A. P. Giannini. Chairman. .Bank of America. San Francisco Manufacturers Trust Company .......... New York Harvey D. Gibson. President. Walt,er S. Gifford Chairman American Telephone and Telegraph Company ......... ..... Sew York .Xew York I%crn~J F;. i;imbei. President. Gimbel Brothers, Inc. ....... Tom M. Girdler Chairman, Republic Steel Corporation .... (‘leveland President American Brake Shoe Company. ... New York IV. B. Given, Jr.. .. Glore, Forgan 15 Co ..... Charles F. Glare ...... Chicago .Master.. ... .The National Grange ................ Washington, D. C. Albert S. Goss. President .... Central Hanover Bank and Trust CompanyXew York William S. Gray, Jr. William Green. .President .. American Federation of Labor. ......... Washington, D. C. .................. ............. Dallas Mrs. John M. Hanna Chairman New York Life Insurance Company ...... New York George L. Harrison. Victor G. Heiser. M.D.. Sew York President .. Sterling l)rux, lno ......... New l-ark -James Hill, .Jr ....... Luther I,. Hill. .... .... The Register and Tribune ... Des Moines Oveta Gulp Hobby. ..... .The Houston Post ................. Houston Waiter Hoving. ........ President Hoving (‘orporation ........... New York Miss Fannie Hurst ...................... Kew York The Irniversity of Chicago ...... Chicago I)r. Robert M. Hdtchins Chancellor W. Alton -Jones .......... President .... Cities Service Co., Inc ............... New York dohn R. Kimberley ............. Kimberley-Clark Corporation. ....... Neenah, Wis. Honorable Alfred M. Landon ......... .................................... Topeka Federal Reserve Bank of Kansas City. .... Kansas City, MO. H. Gavin Leedy ........... .President. ..... Honorable Herbert H. Lehman. ............................................... New York A. W. Lescohier ......... President ... .. Parke, Davis and Company .............. Detroit Metropolitan Life Insurance Company .... New York Leroy A. Lincoln. ........ President .... Dr. Clarence Cook Little. ................. Roscoe B. Jackson Memorial Laboratory ... Bar Harbor, Me. Dr. Louis L. Mann. ....... .Rabbi ........... .Chicago Sinai Congregation ........... .Chicago ..... ............ Bleecker Marquette. .Executive Secretary ... Public Health Federation Cincinnati Charles S. Munson. ........ Chairman, Executive Committee. ....... Air Reduction Company, Inc ............. New York Philip Murray. ..... ..... .President .......... Congress of Industrial Organizations ...... Washington, D. (!. Carleton H. Palmer ......... Chairman. ... .. .E.R.Squibb&Sons.. ................ NewYork Thomas I. Parkinson. ..... President ......... Equitable Life Assurance Society. ....... New York President ..... United Air Lines. .................... .Chicago William A. Patterson President ... .. Federal Reserve Bank of Minneapolis. .... Minneapolis J. N Peyton ..... John S. Pillsbury, Sr. .Chairman ... Pillsbury Mills, Inc ......... ........ Minneapolis Suguste G. Pratt. .... .. Chairman. ....... Babcock & Wilcox Company .......... New York James H. Rand ......... President. .. Remington Rand, Inc .......... Stamford

Leon Falk, dr. I). W. Figgis. Charles T. Fisher, dr. Dr. Arthur 8. Fleming. It. G. Follis

300

AMERICAN

hlI~:MBICRS

OF NA’I’IONAI, ‘hwz

HEART

JOURNAI.

SI’ONHOI~S

~‘0MM1’1”1’1515

( ‘(IWAN\

(‘ontinuul

CITY League Baseball Club.Brooklyn .......... Kennebunkpor Maine Norman Rockwell. ........................................................... Arlington, Vt.
branch Rickey ............ Kenneth Roberts ..................

.I’resident ......

Hrooklyn

National