interventions were removed for 14 days of withdrawal. The recording of vehicle license plates enabled analysis of belt usage per individual over repeated exposures to the experimental conditions. At the lot with the contingent reward intervention, mean belt usage was 26.3 % during baseline, 45.7% during treatment, and 37.9% during withdrawal, At the noncontingent reward lot, the mean percent of belt wearing was 22.2% during baseline, 24.1% during treatment, and 21.8% during withdrawal. The analysis of repeated exposures per individual verified that only contingent rewards influenced substantial increases in belt wearing and showed that most of the influence occurred after the initial incentive prompt.
Evaluation of the League General Insurance Company Child Safety Seat Distribution Program. I. H. Sealberg and A. I. Morrison, League General Insurance Company, Southfield, MI, 1982. NTIS No. PB83-132290.
This report presents an evaluation of the child safety seat distribution initiated by the League General Insurance Company in June 1979. The program provides child safety seats as a benefit under the company’s auto insurance policies to policy-holders who have a child born or adopted into their households while a League General policy is in effect. The evaluation covers the first 2 years of program operations in Michigan. During this time more than 7,000 seats were distributed to 5,800 households. The evaluation contains results of analyzing claims for accidents in which children O-4 years old were involved before and after the program was begun. It also includes results of a household survey that assembled behavioral and attitudinal information from 400 League General policyholders who had received seats and a control group of households from the general population. The evaluation shows reported safety seat use was high among League General seat recipients, injuries declined substantially, and claims costs were greatly reduced. On a short-term basis, direct program costs exceed direct program savings. Long-term cost effectiveness remains to be determined. 176
An Evaluation of Side Marker Lamps for Cars, Trucks and Buses. C. I. Kahane, National Highway Traffic Safety Administration, Office of Program Eualuation, Washington, DC, July 1983. NTIS No. DOT HS-806 430.
Side marker Iamps were installed in cars, trucks, buses, trailers, and multipurpose passenger vehicles in response to Federal Motor Vehicle Safety Standard 108. The purpose of side marker lamps is to enable a driver to see another vehicle that is approaching at an angle at night - and to see it early enough that the driver can stop in time to prevent a collision or, at least, slow down to reduce theseverity of the collision. The objectives of this agency staff evaluation are to determine how many accidents, casualties, and damages are prevented by side marker lamps and to measure the actual cost of the lamps. The evaluation is based on statistical analyses of North Carolina, Texas, and Fatal Accident Reporting System data, a study of traveling speeds in fatal angle collisions, and cost analyses of production lamp assemblies. It was found that: (a) Side marker lamps annually prevent 106,000 accidents, 93,000 nonfatal injuries, and $347 million in property damage; (b) the lamps have not been effective in reducing fatalities; (c) they add $21.00 (in 1982 dollars) to the lifetime cost of owning and operating a motor vehicle. Improved Conspicuity to the Sides and Rear of Motorcycles and Mopeds. M. Freedman and P. S. Davit, Ketron, Inc., Wayne, PA, Iune 1982. NTIS No. DOT HS-806 377.
This research utilized accident data analysis, expert opinion, a controlled laboratory simulation study, and an observational field study to determine whether practical and feasible vehicle-mounted side and rear conspicuity aids could be developed for motorcycles and mopeds. Significant differences between various side and rear conspicuity-enhancing treatments were found in the laboratory study that simulated their appearance in day and night, urban and rural conditions. Although the observational field study did Journal of Safety Research