- Email: [email protected]
Applied Probability Models and Measurements in Marketing
CALL FOR PAPERS APPLIED PROBABILITY MODELS AND MEASUREMENT IN MARKETING
Due to an increased availability of data and also to an increased interest amongst the practitioners, one can notice more and more applications of statistical techniques and stochastic models in marketing. It is not uncommon that marketing decisions are made based on the outcomes of sophisticated models for empirical data. As developments in this area proceed with rapid pace, it is important to once in a while establish the current state of the art concerning these empirical models. It is for this reason that the journal Applied Stochastic Models in Business and Industry (Wiley) is publishing a special issue on Applied Probability Models and Measurement in Marketing. All empirical work related to the probabilistic modelling of choice, preference, and/or behaviour is welcome. Analysis of large data sets is also encouraged. Papers can be submitted electronically to the Guest Editors:
Albert Bemmaor ESSEC BP 105 95021 Cergy Pontoise Cedex France [email protected]
or
Philip Hans Franses Erasmus University P.O. Box 1738 NL-3000 DR Rotterdam The Netherlands [email protected]
The deadline for submission is June 30, 2003. All papers will be refereed, and there is no a priori guarantee of ultimate acceptance.
Due to an increased availability of data and also to an increased interest amongst the practitioners, one can notice more and more applications of statistical techniques and stochastic models in marketing. It is not uncommon that marketing decisions are made based on the outcomes of sophisticated models for empirical data. As developments in this area proceed with rapid pace, it is important to once in a while establish the current state of the art concerning these empirical models. It is for this reason that the journal Applied Stochastic Models in Business and Industry (Wiley) is publishing a special issue on Applied Probability Models and Measurement in Marketing. All empirical work related to the probabilistic modelling of choice, preference, and/or behaviour is welcome. Analysis of large data sets is also encouraged. Papers can be submitted electronically to the Guest Editors:
Albert Bemmaor ESSEC BP 105 95021 Cergy Pontoise Cedex France [email protected]
or
Philip Hans Franses Erasmus University P.O. Box 1738 NL-3000 DR Rotterdam The Netherlands [email protected]
The deadline for submission is June 30, 2003. All papers will be refereed, and there is no a priori guarantee of ultimate acceptance.