Aroma-related cross-modal interactions for sugar reduction in milk desserts: Influence on consumer perception

Aroma-related cross-modal interactions for sugar reduction in milk desserts: Influence on consumer perception

Accepted Manuscript Aroma-related cross-modal interactions for sugar reduction in milk desserts: Influence on consumer perception Florencia Alcaire, ...

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Accepted Manuscript Aroma-related cross-modal interactions for sugar reduction in milk desserts: Influence on consumer perception

Florencia Alcaire, Lucía Antúnez, Leticia Vidal, Ana Giménez, Gastón Ares PII: DOI: Reference:

S0963-9969(17)30081-9 doi: 10.1016/j.foodres.2017.02.019 FRIN 6602

To appear in:

Food Research International

Received date: Revised date: Accepted date:

18 November 2016 24 February 2017 26 February 2017

Please cite this article as: Florencia Alcaire, Lucía Antúnez, Leticia Vidal, Ana Giménez, Gastón Ares , Aroma-related cross-modal interactions for sugar reduction in milk desserts: Influence on consumer perception. The address for the corresponding author was captured as affiliation for all authors. Please check if appropriate. Frin(2017), doi: 10.1016/ j.foodres.2017.02.019

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ACCEPTED MANUSCRIPT Manuscript for submission to Food Research International

Aroma-related cross-modal interactions for sugar reduction in milk desserts:

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Influence on consumer perception

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Florencia Alcaire*, Lucía Antúnez, Leticia Vidal, Ana Giménez, Gastón Ares

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Sensometrics & Consumer Science, Instituto Polo Tecnológico de Pando, Facultad de Química, Universidad de la República. By Pass de Rutas 8 y 101 s/n. C.P. 91000.

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Pando, Canelones, Uruguay.

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*Corresponding author: Florencia Alcaire [Email: [email protected]]

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ACCEPTED MANUSCRIPT Research highlights  Aroma-related cross modal interactions for sugar reduction were assessed.  A 10% sugar reduction did not cause changes in sensory and hedonic perception  Vanilla increased sweetness and vanilla flavour in 40% sugar-reduced samples.

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 The joint increase in vanilla and starch concentration provided better results.

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 Cross-modal interactions hold potential for product reformulation.

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ACCEPTED MANUSCRIPT Abstract Reformulation of industrialized products has been regarded as one of the most cost-effective strategies to reduce sugar intake. Although non-nutritive sweeteners have been extensively used to reduce the added sugar content of these products, increasing evidence about the existence of compensatory energy intake mechanisms

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makes it necessary to develop alternative strategies to achieve rapid sugar reductions. In this context, the aim of the present work was to evaluate aroma-related cross modal

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interactions for sugar reduction in vanilla milk desserts. In particular, the influence of

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increasing vanilla concentration and the joint increase of vanilla and starch concentration on consumer sensory and hedonic perception was assessed. Two

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studies with 100 consumers each were conducted, in which a total of 15 samples were evaluated. For each sample, consumers rated their overall liking and answered a

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check-all-that-apply (CATA) question comprising 12 flavour and texture terms. Sugar reduction caused significant changes in the flavour and texture characteristics of the

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desserts. An increase in vanilla concentration had a minor effect on their sensory

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characteristics. However, increasing both vanilla and starch concentration led to an increase in vanilla flavour and sweetness perception and reduced changes in consumer hedonic perception. These results showed the potential of aroma-related

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cross modal interactions for minimizing the sensory changes caused by sugar

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reduction. These strategies could contribute to product reformulation without the need to use non-nutritive sweeteners.

Keywords: sugar reduction; product reformulation; cross-modal interactions; CATA questions; consumer studies

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ACCEPTED MANUSCRIPT 1. Introduction Excessive sugar consumption has become a significant health problem worldwide as it has linked to the increasing prevalence of obesity (Vio & Uauy, 2007). Added sugar consumption contributes to 500 calories per day, corresponding to 1725% of the recommended calorie intake (Lustig, Schmidt, & Brindis, 2012). In addition,

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excessive sugar intake has been linked to several metabolic abnormalities and adverse health problems, such as type 2 diabetes, cardiovascular diseases and dental caries

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(Johnson et al., 2009; Moynihan, & Kelly, 2014; Te Morenga, Mallard, & Mann, 2013).

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For this reason, it has been recommended to restrict the intake of sugars to less than 5-10% of the total daily energy consumption (World Health Organization & Agriculture

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Organization of the United Nations, 2003; Scientific Advisory Committee on Nutrition, 2014). This situation makes it necessary to develop strategies to reduce sugar

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consumption worldwide.

Sugar is added to a large proportion of processed foods (Vio & Uauy, 2007).

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Therefore, one of the possible strategies for rapidly decreasing sugar consumption of

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the population is to reduce the added sugar content of these products (MacGregor & Hashem, 2014). One of the main challenges faced in product reformulation is related to changes in product flavour and texture, which are determinant of product success in

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the marketplace (van Raaij, Hendriksen, & Verhagen, 2009). Considering that most

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consumers are not willing to compromise on sensory and hedonic aspects of products for their healthfulness (Civille & Oftedal, 2012), it is necessary to develop reformulation strategies that allow to gradually reduce the added sugar content of product without consumer awareness. The addition of non-nutritive sweeteners has been one of the most common strategies to reduce the added sugar content of a wide range of food products (Dubois & Prakash, 2012). However, non-nutritive sweeteners can convey bitter and metallic off-flavours, which can negatively influence consumer hedonic perception (Cardoso & Bolini, 2008; Markey, Lovegrove, & Methven, 2015; Zorn, Alcaire, Vidal, Giménez, &

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ACCEPTED MANUSCRIPT Ares, 2014). In addition, several studies have suggested that the potential benefits of non-nutritive sweeteners for preventing weight gain may be hindered by compensatory energy intake mechanisms (Gardner et al., 2012; Mattes & Popkin, 2009). For these reasons, reducing the added sugar content of processed products without the addition of non-nutritive has been recommended (Yang, 2010).

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An alternative strategy to achieve rapid sugar reductions is to increase sweetness perception during product reformulation using multisensory integration

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principles (Stieger & van de Velde, 2013). Taste perception is affected by aroma

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compounds through cross-modal aroma-taste interactions, which indicates that the perceived intensity of a taste can be modulated by aroma (Poinot, Arvisenet,

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Ledauphin, Gaillard, & Prost, 2013). In particular, sweetness perception has been reported to be enhanced by the addition of aromas related to sweet products, such as

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vanilla, caramel or fruity notes, even at subthreshold concentrations, due to the associations formed during previous exposures with complex stimuli (Boakes &

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Hemberger, 2012; Burseg, Camacho, Knoop, & Bult, 2010; Labbe & Martin, 2009;

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Labbe, Rytz, Morgenegg, Ali, & Martin, 2007; Murphy & Cain, 1980; Tournier et al., 2009). However, cross-modal aroma-taste interactions have been reported to be aroma- and product-specific. Therefore, successful application of aroma-induced

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sweetness enhancement in sugar reduced products require careful screening of both

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aroma compounds and concentrations (Stieger & van de Velde, 2013). Apart from influencing taste perception, sugar reduction can also influence texture perception (van Raaij et al., 2009), as previously reported by Oliveira, Antúnez, Giménez, Castura, Deliza, & Ares (2015) in probiotic chocolate-flavoured milk, by Drewnowski, Nordensten, & Dwyer (1998) in cookies, and by Biguzzi, Schlich, & Lange (2014) in biscuits. Therefore, it is necessary to compensate the loss in matrix structure due to sugar reduction through the addition of bulking agents (Kaufman & Palzer, 2011). Interactions between texture and aroma perception have been reported in the literature (Poinot et al., 2013). Therefore, research on texturizers on consumer sensory

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ACCEPTED MANUSCRIPT and hedonic perception of sugar-reduced samples is still necessary, as highlighted by Chollet, Gille, Schmid, Walther, & Piccinali (2013). In this context, the aim of the present work was to evaluate the use of crossmodal aroma-taste interactions and bulking agents for reducing the added-sugar content of vanilla milk desserts. In particular, the influence of vanilla concentration and

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the joint increase of vanilla and starch concentration on consumer sensory and hedonic perception was assessed. Milk desserts are dairy products widely consumed worldwide

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by several groups of consumers on an almost daily basis, which have a positive

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healthful image despite their high added sugar concentration (15-20%) (Ares,

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Giménez, & Gámbaro, 2008).

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2. Materials and methods

Two studies were carried out to evaluate the influence of an increase of vanilla

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and a joint increase of vanilla and starch concentration on consumer sensory and

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hedonic perception of sugar-reduced vanilla milk desserts. In a first study, ten milk desserts with different sugar content were formulated by increasing vanilla concentration to enhance sweetness perception and starch to compensate the texture

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changes caused by sugar reduction. Based on the results of the first study, a second

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study was conducted with different vanilla and starch concentrations.

2.1. Samples

Vanilla milk dessert samples with different sugar, vanilla and starch concentration were formulated. All samples were manufactured using the following base formulation: 12% powdered milk (Conaprole, Uruguay), 0.1% polyphosphate, 0.02% carrageenan (Ticaloid® 710H Stabilizer — Texture Innovation Center, TIC GUMS, Philadelphia, USA), 0.0025% egg yellow colouring and filtered tap water. The first study involved 10 samples, whereas 5 samples were included in the second study.

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ACCEPTED MANUSCRIPT All samples were obtained by varying the concentration of modified starch (Purity HPC), vanilla flavour (SI 10014 – Waltary SA, Montevideo, Uruguay) and commercial sugar (Alcoholes del Uruguay S.A., Bella Unión, Uruguay), as shown in Table 1. The vanilla and starch concentrations in the first study were selected based on pilot testing.

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Insert Table 1 around here

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Samples were prepared using Termomix TM 31 (Vorwerk Mexico S. de R.L. de

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C.V., Mexico D.F., Mexico). All the ingredients were mixed and heated at 90 ºC for 5 minutes. After that, both vanilla flavour and colouring were added and the dispersion

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was mixed again with a powerful agitation (100 rpm) for 1 minute. The desserts were placed in glass containers and stored under refrigeration (4 - 7ºC) for 24 hours prior to

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testing. Then, desserts were served (20g) in plastic containers identified with random

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three-digit codes at 8ºC.

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2.2. Participants

A total of 200 consumers were involved in the present work, 100 in each study. Participants were recruited from the consumer database of Sensometrics & Consumer

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Science group (Universidad de la República, Uruguay) based on their consumption of

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milk desserts (at least once a month) and availability to participate in the study. They were aged between 17 and 55 and were 71% female. Participants signed an informed consent agreement and received a gift for their participation.

2.3. Experimental Procedure The experimental procedure in both studies was identical. Participants were asked to try the desserts, rate their overall liking using a 9-point hedonic scale (1= dislike very much and 9= like very much) and answer a check-all-that-apply (CATA) question to describe their sensory characteristics. The CATA question was composed

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ACCEPTED MANUSCRIPT of 12 flavour and texture terms: sweet, very sweet, barely sweet, vanilla flavour, firm, thick, creamy, smooth, liquid, milky flavour, tasteless and gummy. Terms were selected based on previous consumer studies with the same product category (Ares, Giménez, Barreiro, & Gámbaro, 2010; Vidal et al., 2014). Presentation order of terms was balanced between and within participants, as recommended by Ares et al. (2014).

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In each study, samples were presented following a presentation order balanced for order and carry over effects (Williams' Latin Square design). Still mineral water was

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used for rinsing between samples. Testing took place in a sensory laboratory that was

temperature

control (22ºC). Data

were

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designed in accordance with ISO 8589 (ISO 2007), under artificial daylight and collected using Compusense

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(Compusense Inc., Guelph, Ontario, Canada).

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2.4. Data analysis

In each study, overall liking scores were analyzed using a mixed linear model

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considering sample as fixed effect and consumer as random effect. Tukey’s test was

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used for post-hoc comparison of means. A confidence level of 95% was considered. Data from the CATA question were analyzed by determining the frequency of use of each term for describing each sample. Significant differences among samples

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were evaluated using Cochran’s Q Test (Manoukian, 1986). The sign test was used for

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pairwise comparisons.

Correspondence analysis was used to obtain a bi-dimensional representation of the samples based on the frequency of use of the terms from the CATA question. Confidence ellipses around the samples for a 95% confidence level were obtained using truncated total bootstrapping on the first two dimensions of the correspondence analysis (Cadoret & Husson, 2013). All statistical analyses were performed with R (R Core Team, 2016). FactoMineR was used to perform correspondence analysis (Lê, Josse, & Husson,

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ACCEPTED MANUSCRIPT 2008), whereas lmerTest was used to run the mixed linear models (Kuznetsova, Brockhoff, & Christensen, 2016).

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3. Results

3.1. Study 1

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Table 2 shows the frequency of use of the sensory attributes included in the

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CATA question to describe the milk desserts. Significant differences among samples were found in the frequency of use of all the attributes, except for thick and smooth. In

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general, sugar reduction caused a decrease in the frequency of use of the terms sweet, very sweet, vanilla flavour and creamy and an increase in the frequency of use of the

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terms barely sweet, milk flavour and tasteless.

A reduction of 20% in added sugar caused a decrease in vanilla flavour

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perception with respect to the control desert, as evidenced by the significant decrease

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in the frequency of use of the term vanilla flavour between samples 0S4.2V0.4 and 20S4.2V0.4 (Table 2). The increase in vanilla concentration did not cause significant changes in the sensory characteristics of the dessert, although a trend towards an

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increase in the frequency of use of the term vanilla flavour was observed. Regarding

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starch, an increase in its concentration caused an increase in the frequency of use of the terms vanilla flavour and gummy, and a decrease in the frequency of use of the term tasteless and creamy. The reduction of 40% in added sugar (sample 40S4.2V0.4) caused a decrease in the frequency of use of the terms sweet, very sweet, vanilla flavour, creamy and an increase in the frequency of use of the terms barely sweet and milk flavour. When the vanilla concentration of the desserts was increased a tendency towards an increase in sweetness perception was observed, as evidenced by the non-significant difference between sample 40S4.2V0.6 and the control in the term sweet (Table 2). An increase 9

ACCEPTED MANUSCRIPT in the starch concentration of this sample led to an increase in vanilla flavour perception, as well as an increase in thickness and gumminess, as evidenced by the increase in the frequency of use of the terms vanilla flavour and gummy, and the decrease in the frequency of use of the term liquid. Samples with 60% sugar reduction showed the largest differences with respect

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to the control dessert, as expected. These samples were characterized by their low sweetness and vanilla flavour intensity, as well as their liquid and not creamy texture

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(Table 2). Although an increase in the vanilla concentration did not modify the sensory

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characteristics of vanilla milk desserts, the joint increase in the concentration of starch and vanilla lead to an increase in sweetness, vanilla flavour intensity, creaminess, and

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gumminess.

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Insert Table 2 around here

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Similarities and differences among samples are summarized in Figure 1. As

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shown, samples were distributed along the first dimension of the CA according to their sugar reduction. Meanwhile, the second dimension sorted samples according to their starch content, sorting those with 5.2% starch apart from the rest due to their gummy

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texture. Only samples with 20% sugar reduction had their confidence ellipses

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overlapped with the regular dessert, formulated without sugar reduction.

Insert Figure 1 around here

Regarding consumer hedonic perception of desserts, the average overall liking score of the regular dessert did not significantly differ from those of samples with 20% sugar reduction, neither from those with 40% sugar reduction and 0.6% vanilla, regardless of their starch content (Table 2). The rest of the samples had significantly lower overall liking scores. In particular, it is worth highlighting that samples with 60%

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ACCEPTED MANUSCRIPT sugar reduction had overall liking scores in the dislike range of the 9-point hedonic scale (3.9-4.3). Results from the first study showed that none of the samples was perceived as identical to the control and that the tested starch concentration was excessive to compensate the texture changes caused by sugar reduction. These results suggested

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the need to evaluate higher vanilla concentrations and lower starch concentrations to obtain samples with more similar sensory characteristics to the control. In addition to

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these changes, a lower sugar reduction was tested in Study 2. Results are presented in

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the following section.

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3.2. Study 2

Frequency of use of the sensory attributes included in the CATA question to

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describe the five vanilla milk desserts is shown in Table 3. Significant differences among samples were found in the frequency of use of seven of the twelve attributes:

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sweet, very sweet, barely sweet, tasteless, creamy, liquid and gummy.

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As shown, a reduction of 10% in added sugar did not significantly modify the frequency of use of any of the terms when compared to the regular dessert. Similar results were found when sugar was reduced 20% and vanilla concentration increased

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to 0.8% (Table 3). Meanwhile, an increase in starch concentration of the 20% sugar

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reduced sample from 4.2% to 4.6% and a decrease in vanilla from 0.8% to 0.6% caused an increase in sweetness and thickness perception with respect to the control sample, as evidenced by the significant increase in the frequency of use of the term sweet and the decrease in the frequency of use of the term liquid. Regarding the sample with a reduction of 40% in added sugar, the increase in vanilla and starch concentration did not fully compensate for the decrease in sweetness and creaminess caused by sugar reduction (Table 3).

Insert Table 3 around here

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Figure 2 shows sample and term configurations from the CA performed on the frequency table containing consumer responses to the CATA question. Except for the sample with 40% sugar reduction, the confidence ellipses of the samples overlapped, indicating large similarity in their sensory characteristics. The sample with 40% sugar

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reduction was perceived as less sweet and gummier than the rest of the samples,

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being described using the terms barely sweet and tasteless (Figure 2).

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Insert Figure 2 around here

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Significant differences in the average overall liking scores of the samples were found. As shown in Table 3, none of the sugar reduced samples significantly differed

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from the regular vanilla milk dessert. However, the samples with 10% and 20% sugar reduction showed significantly higher overall liking scores than the sample with 40%

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sugar reduction.

4. Discussion

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Reformulation of industrialized products has been recommended as a cost-

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effective strategy for reducing sugar intake (MacGregor & Hashem, 2014). One of the main challenges of this approach is related to changes in the sensory characteristics of the products, which can compromise consumer hedonic perception. A decrease in sweetness perception was the most relevant change in the sensory characteristics of samples due to sugar reduction, in agreement with previous studies in different product categories (Biguzzi et al., 2014; Drewnowski et al., 1998; Oliveira et al., 2015; Pineli et al., 2016). Sugar reduction also caused a decrease in the perception of vanilla flavour, which can be explained by aroma-taste interactions (Poinot et al., 2013). In addition, sugar reduction caused a decrease in thickness, which can be explained considering

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ACCEPTED MANUSCRIPT the bulking properties of this ingredient (Kaufman & Palzer, 2011). Changes in the sensory characteristics of samples due to sugar reduction caused a decrease in consumer overall liking. Consumer hedonic perception was strongly related to sweetness perception, as samples that did not significantly differ in sweetness intensity did not differ in their overall liking scores (Tables 2 and 3). This

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result is in agreement with the fact that sweetness has been identified as a key driver of liking in several dairy products (Bayarri, Carbonell, Barrios, & Costell, 2011; Oliveira

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et al., 2015; Thompson, Lopetcharat, & Drake, 2007).

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When added sugar concentration was reduced by 10%, no relevant changes in the sensory and hedonic characteristics of the samples were detected. This suggests

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that this sugar reduction percentage could be implemented without the need to introduce further changes in the formulation. Other studies have reported that sugar

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concentration can be reduced by 6-10% without changing sweetness perception in different product categories, such as chocolate-flavoured milk, dairy-based emulsions,

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cakes and orange nectar (Chang & Chiou, 2006; Hoppert, Zahn, Puschmann, Ullmann,

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& Rohm, 2012; Oliveira et al., 2016; Pineli et al., 2016). In the present study, when sugar reduction was increased to 20%, changes in consumer sensory perception were found but not in their hedonic perception (Tables 2

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and 3). This suggests that the definitions of sugar reduction strategies based on

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consumer sensory perception are more conservative than those based on hedonic perception. Similar results have been reported by Oliveira et al. (2016) for sugar reduction in chocolate-flavour milk and Antúnez, Giménez, & Ares (2016) for salt reduction in bread. Although sugar can be gradually reduced without consumer awareness, the main disadvantage of this approach is the time needed to achieve benefits in public health (Ma, He, Yin, Hashem, & McGregor, 2016). Therefore, strategies to minimize the sensory changes caused by sugar reduction deserve further exploration. The present work assessed the use of aroma-related cross modal interactions for sugar

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ACCEPTED MANUSCRIPT reduction in vanilla milk desserts. The effect of increasing vanilla concentration depended on the extent of sugar reduction. In the milk desserts with 40% sugar reduction, vanilla caused a slight increase in sweetness perception, whereas for samples with 20% or 60% sugar reduction differences did not reach significance. Oliveira et al. (2015) also reported that

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the addition of artificial vanilla at supra-threshold concentrations to chocolate-flavoured milks only increased sweetness perception of samples reduced in 40-60%. This

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reinforces the idea that the efficiency of aroma-taste interactions for increasing

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sweetness perception is matrix dependent, as previously highlighted by Poinot et al. (2013).

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The effect of vanilla flavour was augmented when starch concentration was increased. As shown in Tables 2 and 3, the joint increase in vanilla and starch

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concentration led to an increase in vanilla flavour intensity, regardless of sugar reduction percentage. In addition, in samples with 40 and 60% sugar reduction, this

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strategy also led to an increase in sweetness perception. Different physico-chemical,

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physiological and psychological mechanisms might explain this result (Poinot et al., 2013). First of all, starch interacts with some volatile compounds, leading to increased retention in the matrix or release due to a “salting out” effect caused by the swollen

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starch granules (Arancibia, Jublot, Costell, & Bayarri, 2011; González-Tomás, Bayarri,

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Taylor, & Costell, 2007). In particular, Keršiené, Adams, Dubra, De Kimpe, & Leskauskaité (2008) and González-Tomás et al. (2007) reported that an increase in starch concentration in milk desserts led to an increase in flavour release. In the present work, an enhanced release of vanilla flavour from the desserts with higher starch

concentrations

could

have

increased

vanilla

flavour

perception

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consequently sweetness perception. Secondly, an increase in starch concentration could have enhanced flavour perception by modulating the processing of taste and aroma signals due to the increase in viscosity and/or changes in salivation (Poinot et al., 2013). Finally, texture and aroma interactions could be explained by learned

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ACCEPTED MANUSCRIPT associations through repeated exposure to similar products (Bult, de Wijk, & Hummel, 2007; Saint-Eve, Lauverjat, Magnan, Déléris, & Souchon, 2009). Further research is needed to better understand the mechanisms that underlie the increase of sweetness and vanilla flavour perception caused by an increase in starch concentration. Cross-modal interactions are strongly dependent on the characteristics of the

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food matrix, the volatile compounds and thickening agents (Poinot et al., 2013). Therefore, minor differences in product formulation could largely modify their efficiency

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for minimizing the influence of sugar reduction on the sensory characteristics of

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products. In addition, a need still exists to deepen our understanding on how sensations interact throughout food consumption to shape our sensory and hedonic

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perception of products. Research on the topic is warranted and could largely contribute with recommendations for the development of more healthful food products.

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In closing this section it should be acknowledged that one of the limitations of the present study is that the interaction effect between vanilla flavour and starch

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concentration could not be evaluated. Further research should use a full factorial

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experimental design to study the separate effect of these variables, as well as their interaction, on consumers’ sensory and hedonic perception of vanilla milk desserts with

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different sugar content.

5. Conclusions

Results from the present work show the potential of aroma-related cross-modal interactions to increase sweetness perception in the development of sugar-reduced products and, consequently, minimize changes in consumer hedonic perception. This strategy was able to totally and/or partially mitigate the effect of a 20% reduction in added sugar in the sensory characteristics of the desserts, without the need to largely modify the formulation or to add non-nutritive sweeteners. However, further studies are necessary to assess their potential for sugar reduction in different product categories.

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Acknowledgments The authors are indebted to Agencia Nacional de Investigación e Innovación (ANII, grant number

INI_X_2013_1_101098),

and

Comisión

Sectorial

de

Investigación

Científica

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(Universidad de la República) for financial support.

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ACCEPTED MANUSCRIPT Figure captions

Figure 1. Sample and term configurations of vanilla milk dessert samples with different sugar, vanilla and starch concentrations, obtained from consumer responses to a

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check-all-that-apply question in Study 1.

Figure 2. Sample and term configurations of vanilla milk dessert samples with different

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sugar, vanilla and starch concentrations, obtained from consumer responses to a

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check-all-that-apply question, in Study 2.

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ACCEPTED MANUSCRIPT Tables

Table 1. Formulation of the vanilla milk desserts included in the two studies.

2

Sugar reduction (%)

Starch (%)

Vanilla (%)

0S4.2V0.4 20S4.2V0.4 20S4.2V0.6 20S5.2V0.6 40S4.2V0.4 40S4.2V0.6 40S5.2V0.6 60S4.2V0.4 60S4.2V0.6 60S5.2V0.6 0S4.2V0.4 10S4.2V0.4 20S4.2V0.8 20S4.6V0.6 40S5.0V0.8

20 16 16 16 12 12 12 8.0 8.0 8.0 20 18 16 16 12

0 20 20 20 40 40 40 60 60 60 0 10 20 20 40

4.2 4.2 4.2 5.2 4.2 4.2 5.2 4.2 4.2 5.2 4.2 4.2 4.2 4.6 5.0

0.4 0.4 0.6 0.6 0.4 0.6 0.6 0.4 0.6 0.6 0.4 0.4 0.8 0.6 0.8

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Sugar (%)

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1

Sample

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Study

Coding of the samples indicates sugar reduction percentage (0, 10, 20, 40 or 60), followed by the starch

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concentration (S) and vanilla concentration (V).

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Table 2. Average overall liking score and frequency of use of terms of the CATA question for describing the vanilla milk desserts in Study 1.

0S4.2V0.4

Overall liking a 6.4

20S4.2V0.4

6.1

a

20S4.2V0.6

6.1

a

20S5.2V0.6

5.7

40S4.2V0.4

5.1

Sample

a,b b,c

Sweet*** 62

Barely sweet*** d 4

Vanilla flavour*** a 63

43

a,b

6

c,d

44

b

28

a,b,c

42

a,b

8

c,d

51

b

33

c

71

a

33

c

34

c

59

a,b

40

c

13

30

b,c

24

b

32

b,c

24

b

c

25

b

40S4.2V0.6

5.7

40S5.2V0.6

6.0

a,b

64

a

25

60S4.2V0.4

4.0

d

28

d

10

d

50

a

16

d

60S4.2V0.6

3.9

d

23

d

12

d

53

a

16

d

45

b

10

d

62

a

60S5.2V0.6

4.3

c,d

a,b,c

a,b,c

35

a,b

51

Milk flavour*** f 18

a,b

58 51

a

Very sweet*** a 47

58

35

11

b,c,d

21

39

a,b

17

46

a

c,d

12

c

42

a

a,b

42

a

b,c

a,b,c

37

b

20

c,d,e,f

29

b,c

d,e,f

25

b,c

a

53

a

a,b

56

a

66

a

b,c,d,e

D E

43

a

c

27

44

b,c

14

e

22

41

a

a,b,c

34

a

a,b,c

46

a

a,b

37

a

a

31

a

40

a

A M

27

33

12

c

Creamy***

Smooth

Liquid***

Gummy***

65 61

a,b

29

a

19

a,b

10

a

29

a

20

a,b

9

b,c,d

44

a

14

c,d

68

53

33

a

ns

a,b

T P

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ns

Thick

d,e

10

53 31

Firm*

e,f

22

c

7

e

c,d,e,f

20 28

Tasteless***

20

a,b

13

b,c b,c

b,c,d

b,c

31

a

31

a

22

a,b

7

c,d

56

a,b,c

33

a

19

a,b

8

c,d

59

a,b,c

43

a

8

f

26

a

26

a

e,f

33

a

27

a

45

25 29 39

d,e

32

a,b

c,d

2

d

18 1 3

b

e

d,e

14

b,c

Coding of the samples indicates sugar reduction percentage (0, 20, 40 or 60), followed by the starch concentration (S) and vanilla concentration (V).

T P E

Overall liking scores with different letters are significantly different according to Tukey’s test (p<0.05). Results of Cochran’s Q test are shown next to each attribute: * indicates significant differences among samples at p<0.05, ** significant differences at p<0.01, *** significant differences at p<0.001, whereas ns indicate no significant differences (p>0.05). Values of frequency of use of CATA terms with different letters within a column are significantly

C C

different according to the sign test (p<0.05).

A

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Table 3. Average overall liking scores and frequency of use of terms of the CATA question for describing the vanilla milk desserts in Study 2. Sample 0S4.2V0.4

Overall Very Barely Vanilla Milk ns ns ns Sweet* Thick Creamy*** Smooth Liquid*** Gummy** ns ns Tasteless*** Firm liking sweet*** sweet*** flavour flavour a,b b,c a b a a b,c a a a a a b,c 6.2 45 40 9 48 19 14 13 44 63 35 29 17

10S4.2V0.4

6.5

a

56

a,b

38

a

9

b

40

a

25

a

12

20S4.2V0.8

6.6

a

56

a,b

39

a

9

b

43

a

19ª

8

7.0

a

43

a

7

b

52

a

15ª

5.6

b

17

b

38

a

a

20S4.6V0.6 40S5.0V0.8

60

a

40

c

35

a

18

10

a

39

a

62

c

20

a

42

a

14

a

39ª

a

a

I R

18

b

52

a

C S U 17

42

a

T P

b,c

74

a

64

a

44

b

30

a

20

a,b

27

a

20

a,b

35

a

14

24

a

c

5

b

15

b,c

10 21

c

a,b

30

a

Coding of the samples indicates sugar reduction percentage (0, 20 or 40), followed by the starch concentration (S) and vanilla concentration (V).

N A

Overall liking scores with different letters are significantly different according to Tukey’s test (p<0.05).

Results of Cochran’s Q test are shown next to each attribute: * indicates significant differences among samples at p<0.05, ** significant differences at p<0.01, *** significant

M

differences at p<0.001, whereas ns indicates no significant differences (p>0.05). Values of frequency of use of CATA terms with different letters within a column are significantly

D E

different according to the sign test (p<0.05).

T P E

C C

A

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Figure 1.

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Figure 2.

27