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Association Programs Emphasizing Prevention for the Profession and the Public
Last October, the House o f Delegates received a repc from the Association’s Board o f Trustees discussir all Association activities concerned with preventive dental car Since th a t time, some o f the p ro gran have added new features and others have been activate This report discusses some o f the changes in several program
Association programs emphasizing prevention for the profession and the public
Joanna A. Carey
“Plaque and Prevention” is the title o f the new ADA Patient Counseling Film Program. The tenminute motion picture film demonstrates flossing techniques, brushing with use o f the modified Bass technique, disclosing tablets, and use o f oral irrigators. The ADA Patient Counseling Film Program was introduced to the profession three years ago. At first inception, the program emphasized pre vention. O f the first seven motion picture films offered to the practitioner, four touched on such topics as preventive dental care, brushing tech niques, children’s dental care, and periodontics. Each 8 mm motion picture film in the pro 804 ■ JADA, vol. 84, A pril 1972
gram is shown to the individual patient in the privacy of the dentist’s office and under the den tist’s supervision. The equipment needed to pro ject the films takes no more room than a type writer. The sound/color motion picture film on each topic is contained in a single automatic cartridge that is always ready for playing. The patient can operate the equipment him self without supervision. The aim of each film is to increase the patient’s understanding o f his den tal problems and to stimulate his ability to follow his dentist’s advice and prescribed treatment. Each film uses a combination of live action and animated drawings to provide instruction. For example, “Plaque and Prevention” stresses the importance o f home oral hygiene in a success ful preventive care program. Drawings indicate what plaque is, how to brush properly, and how to floss. Live models then demonstrate, with the use of disclosing tablets, how proper technique can effectively break down plaque. “Plaque and Prevention” has been available since February. Ready for release now is a film on endodontics which explains to the patient why endodontic treatment may be necessary and why saving teeth is as important to preventive dental care as caring for than. Information on the ADA Patient Counseling Film Program may be obtained from the Associ ation’s producer, Professional Research, Inc., at 461 N LaBrea Ave, Los Angeles, Calif 90036.
One o f the a n im a te d segm ents in “ P laque and P re ve n tio n ," ADA’s n ew te n -m in u te p a tie n t counseling film , dem onstrates use o f th e m o d ifie d Bass te ch n iq u e fo r brushing.
ADA co ntin u in g education program Just released as part of the ADA Continuing Edu cation Series, “Dentistry for the 70’s,” is a onehour program providing basic instruction on de veloping and managing a preventive dental prac tice. Included as part o f the one-hour audio-tape program is a special 15-minute tape on preven tive techniques, with full color visual materials, developed for patient education. The new continuing education prevention pro gram, which is on audio tape that can be played in almost any conventional cartridge player, dis
P roper flossing te ch n iq u e s are de m o n stra te d by liv e m odels in “ P la q u e and P re ve n tio n .” The film su p p lem e n ts in s tru c tio n by th e d e n tist o r the hygienist.
cusses how to set up a preventive practice, how to choose a plaque control assistant, how to educate patients, how to care for child patients and how to establish an effective recall system. “Dentistry for the 70’s” has been accredited by the Academy o f General Dentistry and each halfhour tape of instruction equals one hour of credit. The Kentucky Board o f Dental Examiners has also granted accreditation to “Dentistry for the 70’s” for fulfillment of its continuing education requirement for renewal o f licensure. Although “Dentistry for the 70’s” is a sub scription service, this special issue on prevention, with its accompanying 15-minute program for
E ndodontic tre a tm e n t is em phasized in the new est m o tio n p ic tu re released through the ADA P a tie n t C ounseling Film Program . The co lo r film co m b in e s liv e action and anim ation.
Carey: ADA PROGRAMS EMPHASIZING PREVENTION ■ 80 5
“Down With Plaque," a new ten-second cartoon spot was recently issued by the Association to 400 television stations nationwide. The second prevention film issued this year, it is part of the Association’s regular bimonthly TV spot program.
patient motivation, is being offered separately to the profession. Also available, through the ADA Newscassette program, is an audio tape featuring interviews with leading figures in the preventive practice field. The ADA Newscassette is a monthly audio-tape newsletter for dentistry. Additional information on “Dentistry for the 70’s” and the ADA Newscassette may be obtained from the Association’s producer, Health Informa tion Systems, Inc., 530 Fifth Ave, New York, 10036.
New patient education m aterials The ADA Bureau o f Dental Health Education is now releasing eight pamphlets on prevention and plaque control. Each pamphlet is four pages and may be used as an envelope stuffer or a personal item to be given a patient after counseling on preventive techniques. The pamphlets are de signed to be read sequentially. Four o f the pamphlets— “What is Plaque?,” “Remove the Plaque,” “Flossing,” and “Disclos ing Tablets”— are available immediately. The remaining four—-“Brushing,” “Topical Fluoride Application,” “Nutrition,” and “It’s Up to You!” — will be ready for distribution by the end of May. Single copies o f the pamphlets, plus quan8 0 6 ■ JADA, Vol. 84, A pril 1972
tity price information, are available from the Bureau at ADA Headquarters. In addition, a new 16 mm film, “Who Are You Kidding?,” will be available shortly. Featuring an actor impersonating the late W. C. Fields, the An actor portraying W. C. Fields comments on an airplane passenger’s lovely teeth in “Who Are You Kidding?," the new 4 1/2 - minute ADA film on preventive dental care.
film provides information on plaque prevention, including a demonstration o f flossing and brush ing techniques. The color film runs AV2 minutes and is ideal for classroom instruction or for TV. For almost ten years, the Association has sup ported a national program, on a bimonthly basis, of distributing short TV spots on dental health to almost 400 television stations. Just recently, the Association released a ten-second spot, “Down With Plaque,” which enlists the support of every one in a campaign to combat plaque. An earlier release, “The Good New Days,” emphasized flossing and prevention o f periodontal disease. Copies o f the spots are available through the ADA Bureau of Audiovisual Service on a free loan or purchase basis. Running lengths o f the spots vary from 10 seconds to 60 seconds.
ADA Preventive Dentistry Award Individual awards of up to $1,000 for the ad vancement o f preventive dentistry have recently been established by the Association. The awards, to be made starting this year, will be supported by a grant of up to $10,000 a year from the Johnson & Johnson Company. Three categories of awards have been set up: practice and the patient, education, and research. The top winner in each category will receive $1,000, and awards o f $200 may be made to ad ditional meritorious entires. Judging will take place this fall and presentation o f the highest awards will be made at the annual session in San Francisco. Criteria and other information regarding the award program can be obtained from the ADA Coordinating Committee on Preventive Dentist ry, 211 E Chicago Ave, Chicago, 60611.
Miss Carey is assistant director, Bureau of Public Infor mation, American Dental Association.
ADA COORDINATING COMMITTEE The Board o f Trustees has created an ADA C o ordinating Committee on Preventive Dentistry to review current Association activities and to de velop new programs for promoting prevention to the profession and the public. Eight members o f Association staff, representing education, public health, health education, public information, care programs, research, and legislation, were named to the Committee, which is under the direction of the ADA executive director, C. Gordon Watson. They are: Mary Bernhardt, secretary to the Com mittee; Viron Diefenbach, assistant executive di rector: dental health; Cozier W. Gilman, assistant executive director: education and hospitals; Peter C. Goulding, assistant executive director: com munications; Bernard J. Conway, assistant execu tive director: legislation and legal affairs; Richard W. Tiecke, assistant executive director: scientific affairs; and Delmar J. Stauffer, director o f the Bureau o f Dental Health Education. In addition, five practitioners were named as expert consultants to the Committee, and they represent the areas o f general practice, pedodontics, periodontics, and dental education. They are: Richard C. Oliver, a periodontist from San Ber nardino, Calif; Robert I. Kaplan, a pedodontist from Cherry Hill, NJ; Hudson D. Heidorf, a gen eral practitioner from Cleveland; Angelo S. Rouss, a general practitioner from Birmingham, Ala; and Juliann S. Bluitt, associate professor o f dental hygiene education at Northwestern Uni versity Dental School. The Committee and its consultants have met twice and have made a preliminary report to the ADA Board o f Trustees. The Committee is expected to make periodic progress reports to the Board, and to recommend specific projects which can be supported or ini tiated by the Association. It is also anticipated that various Association agencies will seek funds in 1973 budget askings to initiate or expand pre ventive programs, following the Committee’s recommendations.
Carey: ADA PROGRAMS EMPHASIZING PREVENTION ■ 807
Association programs emphasizing prevention for the profession and the public
Joanna A. Carey
“Plaque and Prevention” is the title o f the new ADA Patient Counseling Film Program. The tenminute motion picture film demonstrates flossing techniques, brushing with use o f the modified Bass technique, disclosing tablets, and use o f oral irrigators. The ADA Patient Counseling Film Program was introduced to the profession three years ago. At first inception, the program emphasized pre vention. O f the first seven motion picture films offered to the practitioner, four touched on such topics as preventive dental care, brushing tech niques, children’s dental care, and periodontics. Each 8 mm motion picture film in the pro 804 ■ JADA, vol. 84, A pril 1972
gram is shown to the individual patient in the privacy of the dentist’s office and under the den tist’s supervision. The equipment needed to pro ject the films takes no more room than a type writer. The sound/color motion picture film on each topic is contained in a single automatic cartridge that is always ready for playing. The patient can operate the equipment him self without supervision. The aim of each film is to increase the patient’s understanding o f his den tal problems and to stimulate his ability to follow his dentist’s advice and prescribed treatment. Each film uses a combination of live action and animated drawings to provide instruction. For example, “Plaque and Prevention” stresses the importance o f home oral hygiene in a success ful preventive care program. Drawings indicate what plaque is, how to brush properly, and how to floss. Live models then demonstrate, with the use of disclosing tablets, how proper technique can effectively break down plaque. “Plaque and Prevention” has been available since February. Ready for release now is a film on endodontics which explains to the patient why endodontic treatment may be necessary and why saving teeth is as important to preventive dental care as caring for than. Information on the ADA Patient Counseling Film Program may be obtained from the Associ ation’s producer, Professional Research, Inc., at 461 N LaBrea Ave, Los Angeles, Calif 90036.
One o f the a n im a te d segm ents in “ P laque and P re ve n tio n ," ADA’s n ew te n -m in u te p a tie n t counseling film , dem onstrates use o f th e m o d ifie d Bass te ch n iq u e fo r brushing.
ADA co ntin u in g education program Just released as part of the ADA Continuing Edu cation Series, “Dentistry for the 70’s,” is a onehour program providing basic instruction on de veloping and managing a preventive dental prac tice. Included as part o f the one-hour audio-tape program is a special 15-minute tape on preven tive techniques, with full color visual materials, developed for patient education. The new continuing education prevention pro gram, which is on audio tape that can be played in almost any conventional cartridge player, dis
P roper flossing te ch n iq u e s are de m o n stra te d by liv e m odels in “ P la q u e and P re ve n tio n .” The film su p p lem e n ts in s tru c tio n by th e d e n tist o r the hygienist.
cusses how to set up a preventive practice, how to choose a plaque control assistant, how to educate patients, how to care for child patients and how to establish an effective recall system. “Dentistry for the 70’s” has been accredited by the Academy o f General Dentistry and each halfhour tape of instruction equals one hour of credit. The Kentucky Board o f Dental Examiners has also granted accreditation to “Dentistry for the 70’s” for fulfillment of its continuing education requirement for renewal o f licensure. Although “Dentistry for the 70’s” is a sub scription service, this special issue on prevention, with its accompanying 15-minute program for
E ndodontic tre a tm e n t is em phasized in the new est m o tio n p ic tu re released through the ADA P a tie n t C ounseling Film Program . The co lo r film co m b in e s liv e action and anim ation.
Carey: ADA PROGRAMS EMPHASIZING PREVENTION ■ 80 5
“Down With Plaque," a new ten-second cartoon spot was recently issued by the Association to 400 television stations nationwide. The second prevention film issued this year, it is part of the Association’s regular bimonthly TV spot program.
patient motivation, is being offered separately to the profession. Also available, through the ADA Newscassette program, is an audio tape featuring interviews with leading figures in the preventive practice field. The ADA Newscassette is a monthly audio-tape newsletter for dentistry. Additional information on “Dentistry for the 70’s” and the ADA Newscassette may be obtained from the Association’s producer, Health Informa tion Systems, Inc., 530 Fifth Ave, New York, 10036.
New patient education m aterials The ADA Bureau o f Dental Health Education is now releasing eight pamphlets on prevention and plaque control. Each pamphlet is four pages and may be used as an envelope stuffer or a personal item to be given a patient after counseling on preventive techniques. The pamphlets are de signed to be read sequentially. Four o f the pamphlets— “What is Plaque?,” “Remove the Plaque,” “Flossing,” and “Disclos ing Tablets”— are available immediately. The remaining four—-“Brushing,” “Topical Fluoride Application,” “Nutrition,” and “It’s Up to You!” — will be ready for distribution by the end of May. Single copies o f the pamphlets, plus quan8 0 6 ■ JADA, Vol. 84, A pril 1972
tity price information, are available from the Bureau at ADA Headquarters. In addition, a new 16 mm film, “Who Are You Kidding?,” will be available shortly. Featuring an actor impersonating the late W. C. Fields, the An actor portraying W. C. Fields comments on an airplane passenger’s lovely teeth in “Who Are You Kidding?," the new 4 1/2 - minute ADA film on preventive dental care.
film provides information on plaque prevention, including a demonstration o f flossing and brush ing techniques. The color film runs AV2 minutes and is ideal for classroom instruction or for TV. For almost ten years, the Association has sup ported a national program, on a bimonthly basis, of distributing short TV spots on dental health to almost 400 television stations. Just recently, the Association released a ten-second spot, “Down With Plaque,” which enlists the support of every one in a campaign to combat plaque. An earlier release, “The Good New Days,” emphasized flossing and prevention o f periodontal disease. Copies o f the spots are available through the ADA Bureau of Audiovisual Service on a free loan or purchase basis. Running lengths o f the spots vary from 10 seconds to 60 seconds.
ADA Preventive Dentistry Award Individual awards of up to $1,000 for the ad vancement o f preventive dentistry have recently been established by the Association. The awards, to be made starting this year, will be supported by a grant of up to $10,000 a year from the Johnson & Johnson Company. Three categories of awards have been set up: practice and the patient, education, and research. The top winner in each category will receive $1,000, and awards o f $200 may be made to ad ditional meritorious entires. Judging will take place this fall and presentation o f the highest awards will be made at the annual session in San Francisco. Criteria and other information regarding the award program can be obtained from the ADA Coordinating Committee on Preventive Dentist ry, 211 E Chicago Ave, Chicago, 60611.
Miss Carey is assistant director, Bureau of Public Infor mation, American Dental Association.
ADA COORDINATING COMMITTEE The Board o f Trustees has created an ADA C o ordinating Committee on Preventive Dentistry to review current Association activities and to de velop new programs for promoting prevention to the profession and the public. Eight members o f Association staff, representing education, public health, health education, public information, care programs, research, and legislation, were named to the Committee, which is under the direction of the ADA executive director, C. Gordon Watson. They are: Mary Bernhardt, secretary to the Com mittee; Viron Diefenbach, assistant executive di rector: dental health; Cozier W. Gilman, assistant executive director: education and hospitals; Peter C. Goulding, assistant executive director: com munications; Bernard J. Conway, assistant execu tive director: legislation and legal affairs; Richard W. Tiecke, assistant executive director: scientific affairs; and Delmar J. Stauffer, director o f the Bureau o f Dental Health Education. In addition, five practitioners were named as expert consultants to the Committee, and they represent the areas o f general practice, pedodontics, periodontics, and dental education. They are: Richard C. Oliver, a periodontist from San Ber nardino, Calif; Robert I. Kaplan, a pedodontist from Cherry Hill, NJ; Hudson D. Heidorf, a gen eral practitioner from Cleveland; Angelo S. Rouss, a general practitioner from Birmingham, Ala; and Juliann S. Bluitt, associate professor o f dental hygiene education at Northwestern Uni versity Dental School. The Committee and its consultants have met twice and have made a preliminary report to the ADA Board o f Trustees. The Committee is expected to make periodic progress reports to the Board, and to recommend specific projects which can be supported or ini tiated by the Association. It is also anticipated that various Association agencies will seek funds in 1973 budget askings to initiate or expand pre ventive programs, following the Committee’s recommendations.
Carey: ADA PROGRAMS EMPHASIZING PREVENTION ■ 807