- Email: [email protected]
Business—Responsibility
1I••~h.es.'!i-lle~I)Onslblllt)" 8USIIESS--EDOC1TIORAL P1RTICIP1TION 0232 Rorkheiaer, Rary Poley and Diftor, John C. Educators guide to free filas. Randolph, Wisc.: Educators progress Service, hc., 1973. 817 pp. 0233 Borkheiler, Rary Foley and Dittor, John c., COlp. Educators gUide to free fillstrips. Randolph, Wisc.: Educators progress o Ser'ice, Inc., 1973. 178 pp. 508 filmstrips and slide sets. 234 Bov business is introduced to Bryn Mavr. Bsns W, 2327, April 20 1974, 11~. Its executi,e-in-residence progral sets up veek-long visits for cOlpany officials. 0235 Lou'iere, Y. Bringing our schools and industry together. Nations Bus, 61, Jan 1973, 14. 0236 Reiuschling, T. L. and Etzel, Michael J. Disappearing data source: ameliorating relations betveen academics and business. Bus Horizons, 16, Apr 1973, 17-22. 0237 Wittich, walter A. and Suttles, Baylond H. Educators guide to free tapes, scripts, transcriptions. Randolph, Wise.: Educators Progress ser,ice, Inc., 1973. 297 pp. 692 free teaching aids frol tusiness, govern lent and other agencies, for all types of classes. ALso SEE EHTRIES: 0180, 0687, 0688, 0729, 2331, 2656 8USIH!SS--PUBLIC1TIONs 0238 DOlinello, Jales J. catalogs redesigned around in-stock plan are an etfecti,e sales tool for Marsh Instrument Co. Ind ftktng, 58:8, Aug 1973, 32-34+. Effective cataloging and ~tocking, vell-proloted, can be as important as nev product o lntroductions. 239 Editorials in elployee publications -- vhy not? PB Capsules, 12:3, Rar 1973. The absence of editorials lay o lessen the effectiveness of the elployee publication. 240 LeVis, Paul ". Elployee publications. J of Org Coml, 2:4, SUlmer 1973, 14-15. The traditional purpose of elployee ~ublications -- ilproved lorale, loyality, corporate 02 ldentification, etc. -- can be self-defeating. 41 ftcHairn, V. H. Three vays to vake up procedures lanuals. 02 ftgt Ad'iser, 10, Ray 1973, 26-33. 42 Peterfreud, Stanley. Employee publications: deadly but not d~ad yet. PRJ, 30, Jan 1974, 20-23. Company lagazines need to 024g1Ve elployees more job related inforlation, less dazzle. 3 Silverman, B. S. Cross-fertilization concept: an employee PUblication that cOllunicates. Personnel J, 52, Sept 1973, 819-22. The employee publication must be a living voice vith 024 t he pover to express an internal cOllunications policy. 4.Trytten, John ". Hov ad,ertising helps sales. Product Ilterature: the saleSian's silent partner packs a val lop. Sales Mgt, 110:8, lpr 16 1~73, 58+. Product literature lust 024 be at the top, not the bottol of tbe advertising budget. 5 Trytten, John ". Your saleslen's best tool is a 024vel~-Planned catalogue. Sales Mgt, 110, Peb 8 1973, 46+. 6 WllsOD, Bel. In editor sFeaks. Direction, "arch 1974, 22-23. The editor of The Hoist, the Navy's longest-running AL nevspaper, offers ad'ice. So SEE ENTBIEs: 0034, 0133, 0186, 0252, 0738, 0747, 0756, 08l1, 0950, 1084, 1428, 1585, 2575, 2577 BUSINESS--BESPONsIBILITl 0247 Ackerlan, Robert V. Hov cOlpanies respond to social delands. Harvard Bsns B, 52, July-Aug 1974, 88-98. Edicts
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DuslnesS-IleSI)Onslblllty from on high and staff activity don't effect change; it has to be 'institutionalized' in the operating units. 0248 Allyn, compton. corporate social acton: a systeas aodel of the decision process. PhD diss., Univ. of Cincinnati, 1973. DA34:2816A. The interaction between ainority-oriented pressure groups and business corporations. 0249 Baker, H. G. Identity and social responsibility policies: six large corporations exaained. Bus Horizons, 16, Apr 1913, 23-8. 0250 Bauer, Rayaond A. and Fenn, Dan H., Jr. What is a corporate social audit? Harvard Bsns R, 51, Jan/Feb 1913, 37-4B. The authors review the froblems and interests involved, then develop a general sche.e for a coapany's first audit. 0251 Bauer, Ray.ond A. corporate social audit: getting on the learning curve. Calif ~gt H, 16, Fall 1913, 5-10. For a successful social audit, the aotives aust be estahlished as well as the inforaational requireaents. 0252 Beresford, D. R. How co.panies are reporting social performance. ~gt Accounting, 56, Aug 1914, 41-4. 0253 Bernstein, Jack. Social responsibility -- business in a bind. PRJ, 29, Aug 1913, 14-15. The public wants solutions which answer the probleas, not cosmetic responses. 0254 Beyer, R. Role of business in the social process. Office, 11, Jan 1973, 132-4. 0255 Browne, ~. N. and Haas, P. F. Social responsibility: the unnertain hypothesis. ~SU Bus Topics, 22, Sua.er 1974. 47-51. 0256 Burck. Gilbert. The hazards of corporate responsibility. Fortune. 87, June 1973, 114-117+. The notion that businessaen should be using their coaFanies' resources to solve social problems has gained a lot of fans -- but aay be creating a tew social problems itself. 0257 Cassell, F. H. Social costs of doing bus~ness. ftSU Bus Topics. 22, Autumn 1914, 19-26. 0258 Chamberlain, Neil W. The liaits of corporate resfonsibility. New York: Easic Books, 1913. 236 pp. The .yth of corporate responsibility. 0259 Chamberlain, Neil W. The place of business in Aaerica's future: a study in social values. New York: Basic Books Publishers. 1973. 388 pp. Society, social values, social change and business. 02fiO Churchill, N. C. toward a theory for social ~ccounting. Sloan ~gt R. Spring 1974, 1-17. 0261 Corporate social policy in a dynaaic soclety. Calif ~gt H, 15. Summer 1913, 61-109. Articles aJapted froa papers presented at a conference sfonsored by the National Affiliation ot Concerned Business Students, Nov 1972 in Berkeley, Calif. 02fi2 Davis. Keith. The case for and against business assu.ption of social responsibilities. Ac of ~gt R, 16:2. June 1973. 312-322. Examines the many sound reasons for and agalnst business's assumpticn of social responsibilities. 0263 Drucker. P. F. and Ha.ilton, K. Can the businessaan aeet our social needs? Sat R Soc, 1, Apr 1973. 41-8+. 0264 Epstein, E. ~. Diaensions of corporate power. Calif ~gt H. 16, _inter 1913, 9-23. In two parts. Pt I concerns itself with econoaic power, social and cultural power and pover over the individual. Pt II. with technological power, power over the environment and political power. 0265 Parmer, Richard N. and Hogue. W. DickersoD. corporate social responsibillty. Palo, Alto. Calif.: Science Research Associates. Inc., 1973. 300 pp. 49 short cases which
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Ihlllilllellilli-llellil)Ollllilblllty illustrate what business firms do in typical situations, and what they should do. 0266 Finkelstein, L. Business.en for the pUblic interest: Naderized businessmen. Business and Society Review/Innovation, 10, sus ae r 1974, ]1-]. 0267 Frary, Paul Eugene. lffectiveness in fulfilling the objectives of contributors to a business organization: case study of the Pennsylvania Power company. PhD diss., Univ. of Arkansas, 1974. DA35:]216&. How effectively the Pennsylvania Power Co. fulfilled the objectives of its preferred stockholders, custcmers, creditors, managers, suppllers, affiliated government bodies, local co •• unlty members and employees. 0268 Gilbert, H. and Parket, I. R. Current status of corporate social resFonsibility. Bus Horizons, 16, Aug 197], 5-14. 0269 Gilbert, H. and Parket, 1. R. corporate responsibility officer. Bus Horizons, 16, Feb 197], 45-51. 0270 Gunness, Robert C. Corporate Fhilanthropy lUSt meet today's requirements. Fund Raising "gt, 5:6, Jan/Feb 1974, 23-7. Discusses some of the broader aspects of corporate social responsibility and the realities of corporate involvement therein. 0271 Hanscombe, D. Growth and social responsibility. Banker, 124, June 1974, 619+. 0272 Hay, Robert and Gray, Ed. Social responsibilities of bUsiness managers. Ac of I'Igt J, 17: 1, "arch 1974, 135-143. The authors contend that value systems and styles of social responsibility of managers have gone through three historical phases. They explain each of these, and describe tbe current and future state. 0273 Humble, John. Social responsibility audit: a .anage.ent o tOol for survival. London: Foundation Responsibility, 1973. 274 Institutions tbat balk at antisocial .anage.ent. Bsns W, 2]14, Jan 19 1974, 66-67. They are using their proxies to demand social responsibility. 0275 Jacoby, Neil H. Ccrporate power and social responsibility. Nev York: l'Iacmillan, 197]. 282 pp. 1 series of articles on various topics. 0276 Kangun, Norman. Society and marketing: an unconvpntional viev. Hew York: Harper and Row, 1972. 445 pp. Draws on numerous marketing and nonlarketing sources to treat topics o of social significance. 277 Kemper, J. S. CorForations: pover, ethics and social responsibility; address, Nov 20, 1973. Vital Sppeches, 40, o Peb 1 1974, 248-9. 278 Khera, I. P. Eusiness, government and the sciencp ot human o settlements. Bus Horizons, 16, Aug 1973, 65-72. 279 Krlshnan, Rama. Business philosophy and executive responsibility. Ac of I'Igt J, 16:4, Dec 1973, 1>58-669. A changing trend is in progress -- more executives believe hUslness should be re5ponsibl~ to cuustomers, employees, and o the public, 1n addition to stockholders. 280 Lebow, V. Place ot business in America's tuture, by N. o Chuberlain. Review. Nation, 217, Aug 27 1973, 152-4. 281 Loevinqer, Lee. SOCldl responsibility in a democratic Society,address, Feb 15, 1~73. Vital Spef!ches, 39, Apr 15 o 197 3, ass-vs, 282 Lonqstret h, 0. and Rost-nUooa, II. D. Corporate s oc i a I responsibility and the institutional investor. New York: o I'r"eqer, 1'1711. A report to the Porti foundation. l81 Lundhorq, Louis B. Puture without shock. New York: Norton,
In
nuslness-lle SI)Onslblllty 1973. 155 pp. An analysis of the revolution in goals, attitudes and values that is sweeping the business world. 0284 Luthans, Pred and Hodgetts, Richard. leadings on the current social issues in business. liverside, I.J.: Sacaillan Publishing Co., Inc., 1972. 282 pp. Coapleaents the telt book, Social Issues in Business, and deals with the saae issues. 0285 "ichael, Joseph ". Corporate social involveaent in the changing social and physical environaent. PhD diss., st. Louis Univ, 1973. DA34:6120&. Surveyed 115 large, aediua and small-size firas in the St. Louis "etropolitan area. 0286 Hickels, W. G. and Zabriskie, I. 8. Corporate responsiveness and the aarketing correspondence function. ftSU Bus Topics, 21, Suaaer 1973, 53-8. 0287 lorton, Thoaas V. Organizational change and executive values: a sociological critique of the corporation today. PhD diss., Univ. of Pittsburgh, 1973. D135:12421. corporate acceptance of social responsibility, need tor institutional change and refora, etc. 0288 NOVick, D. Cost-benefit analysis and social responsibility. Bus Horizons, 16, Oct 1973, 63-72. 0289 Pelt, J. V. van. Social costs of social benefits. ftgt Accounting, 56, Oct 1974, 11-14+. 0290 Richaan, B. New path to corporate social resFonsibility. Calif "gt , 15, Spring 1973, 20-36. Deals with soae of the new, fresh and potentially aost effective paths for achieving greater corporate social involveaent. 0291 Schneid, Daniel L. social responsibility: an eapirical test of significance. PhD diss., Ohio State Univ., 1974. OA35:661A. Exaained the various structural aeans for analyzing social respoDsibility culainating in a synthesis of techniques. 0292 Sethi, s. Prakash, ed. Corporate social policy in a dynaaic society. Los &ngeles, Calif.: John Viley and Sons, Inc., 1974. 576 pp. Critiques of the nature and scope of current conflicts -- governaent regulation, business and environaent, ainorities, consuaers, etc. -- and the efforts of business to alleviate thea. 0293 Soaaer, &. I., Jr. Corporate social responsibility panel: the role of the SEC. Business Lawyer, 28, 1973, 215-39. Special issue. 0294 Somaer, O. V. Companies witbout social concern won't aake it. Ind V, 180, Jan 14 1974, 32-5. . 0295 Steiner, George I., ed. Business and society. lev Tork: Randoa House, 1972. 512 pp. Presents 2 or aore positions on aajor current issues from pollution to tbe "new left· attack. 0296 Taylor, &. B. CorForations and tbe social contract; address, Jan 18, 1973. Vital Speeches, 39, June 1 1973, 491-3. 0297 Voss, J. R. Industrial research, social science and corporate responsibility. Besearch "anageaent, 17, Sept 1974, 1]-16. 0298 Votaur, Don. Genius becoaes rare: a coaaent on the doctrine of social responsibility. Pt II. Calif ftgt J, 15, Sept 1973, 5-19. The econoaic, organizational, aanagerial iaplications of social responsibility, as well as i.plications for growth policy, systeas of privilege and handling of technology and qoals. 0299 Ways, "al. Business faces groving pressures to behave better. Portune, 89, Say 1974, 193-195+. Business ethics and
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Comm.anleatlons bow they can be ilproved. 0300 Webster, B. COlpany's role in society. Personnel IIgt, 5, Nov 1973, 39-41. 0301 Veidenbaul, II. L. Price cf social responsibility. Duns, 102, Nov 1973, 11. ALso SEE ENTRIES: 0039, 0046, 0047, 0075, 0117, 0118, 0155, 0162, 0164, 0169, 0171, 0188, 0189, 0196, 0207, 0211, 0220, 0222, 0226, 0230, 0299, 0379, 0392, 0393, 0408, 0426, 0470, 0476, 0481, 0513, 0514, 0515, 0516, 0522, 0532, 05]8, 0542, 0551, 0653, 0866, 0932, 1045, 1350, 1450, 1551, 1565, 1574, 1577, 1579, 1582, 1715, 1754, 1812, 1971, 2009, 2044, 2167, 2404, 2441, 2479, 2489, 2492, 2494, 2495, 2499, 2500, 2533 CH!~ICAL INDUSTRY
0302 He gets people involved with environlent. Chel Veek, 113, JUly 25 1973, 32. ALsO SEE ENTRIES: 0038, 0528, 0747, 1150, 2241, 2355, 2432, 2572
CO~IIUHICATIONS 0303 llbrecht, K. G. rive ways to short-circuit your 03 comlunication. Supervisory IIgt, 19, June 1974, 2-7. 04 Allen, Richard. Prilacy or recency: the order of '0 presentation. JO, SO, spring 1973, 135-138. 305 ApplebauI, Ronald L. and lnatol, Karl V. E. Strategies for persuasive comlunication. Columbus, Ohio: Charles E. lIerrill Publishing Co., 1974. Exalines persuasion within the o fralework of a process lodel of cOllunication. 306 Aranguren, Jose Luis L. Freedol, sylbols and cOllunication. AlA, 412, lIarch 1974, 11-20. Drawbacks in the vay of translitting information, and the sylbolic strategies for 03 SOcial action favoring freedol. 07 Athanassiades, John C. The distortion of upward cOllunication in hierarchical organizations. lc of Ilgt J, 1~:2, June 1973, 207-226. Investigates relationships between dlstortion of upward cOllunication, needs of subordinates, 03 and aspects of organizational clilate. 08 Bassett, G. 1. Vhat is cOllunication and how can I do it 03 better? IIgt R, 63, feb 1974, 25-32. 09 Beyer, Villiat G. The last to know and the first to go. PRJ, 30, Jan 1974, 18-19+. The use of Value/Volute analysis OJl f or location of weaknesses in a corporation's cOllunications. o Bishop, Peter Craig. Interorganizational dilensions of P~rticipation and power in cOllunity planning. PhD diss., 1I1Chigan State Univ., 1974. DA35:]8811. Deterlinants derived frol interorganizational ties outside the group as sources of OJ participation and power. 11 Bishop, Robert L. Anxiety and readership of health inforlation. JO, 51, spring 1974, 40-46. Students vith high anXiety about health read and retained lore frol a story with a 031 reassuring headline than a scare headline. 2 Borden, George A. HUlan cOllunication theory. Dubuque, Ia: 031VI. C. Brown, 157]. 3 Braun, Dennis Duane. cOllunity leaders and lass society: the association of voluntary organization lembership and alienation. PhD diss., lmerican Oniv., 1973. D134:7882A. COnCludes that both participation in voluntary associations 031: nd leadership status are inversely related to alienation. BUdd, Richard w. and Ruben, Brent 0, eds. ApFroaches to hUlan cOllunication. New Yerk: Spartan Books, 1972. 464 pp. 1
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DuslnesS-IleSI)Onslblllty from on high and staff activity don't effect change; it has to be 'institutionalized' in the operating units. 0248 Allyn, compton. corporate social acton: a systeas aodel of the decision process. PhD diss., Univ. of Cincinnati, 1973. DA34:2816A. The interaction between ainority-oriented pressure groups and business corporations. 0249 Baker, H. G. Identity and social responsibility policies: six large corporations exaained. Bus Horizons, 16, Apr 1913, 23-8. 0250 Bauer, Rayaond A. and Fenn, Dan H., Jr. What is a corporate social audit? Harvard Bsns R, 51, Jan/Feb 1913, 37-4B. The authors review the froblems and interests involved, then develop a general sche.e for a coapany's first audit. 0251 Bauer, Ray.ond A. corporate social audit: getting on the learning curve. Calif ~gt H, 16, Fall 1913, 5-10. For a successful social audit, the aotives aust be estahlished as well as the inforaational requireaents. 0252 Beresford, D. R. How co.panies are reporting social performance. ~gt Accounting, 56, Aug 1914, 41-4. 0253 Bernstein, Jack. Social responsibility -- business in a bind. PRJ, 29, Aug 1913, 14-15. The public wants solutions which answer the probleas, not cosmetic responses. 0254 Beyer, R. Role of business in the social process. Office, 11, Jan 1973, 132-4. 0255 Browne, ~. N. and Haas, P. F. Social responsibility: the unnertain hypothesis. ~SU Bus Topics, 22, Sua.er 1974. 47-51. 0256 Burck. Gilbert. The hazards of corporate responsibility. Fortune. 87, June 1973, 114-117+. The notion that businessaen should be using their coaFanies' resources to solve social problems has gained a lot of fans -- but aay be creating a tew social problems itself. 0257 Cassell, F. H. Social costs of doing bus~ness. ftSU Bus Topics. 22, Autumn 1914, 19-26. 0258 Chamberlain, Neil W. The liaits of corporate resfonsibility. New York: Easic Books, 1913. 236 pp. The .yth of corporate responsibility. 0259 Chamberlain, Neil W. The place of business in Aaerica's future: a study in social values. New York: Basic Books Publishers. 1973. 388 pp. Society, social values, social change and business. 02fiO Churchill, N. C. toward a theory for social ~ccounting. Sloan ~gt R. Spring 1974, 1-17. 0261 Corporate social policy in a dynaaic soclety. Calif ~gt H, 15. Summer 1913, 61-109. Articles aJapted froa papers presented at a conference sfonsored by the National Affiliation ot Concerned Business Students, Nov 1972 in Berkeley, Calif. 02fi2 Davis. Keith. The case for and against business assu.ption of social responsibilities. Ac of ~gt R, 16:2. June 1973. 312-322. Examines the many sound reasons for and agalnst business's assumpticn of social responsibilities. 0263 Drucker. P. F. and Ha.ilton, K. Can the businessaan aeet our social needs? Sat R Soc, 1, Apr 1973. 41-8+. 0264 Epstein, E. ~. Diaensions of corporate power. Calif ~gt H. 16, _inter 1913, 9-23. In two parts. Pt I concerns itself with econoaic power, social and cultural power and pover over the individual. Pt II. with technological power, power over the environment and political power. 0265 Parmer, Richard N. and Hogue. W. DickersoD. corporate social responsibillty. Palo, Alto. Calif.: Science Research Associates. Inc., 1973. 300 pp. 49 short cases which
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Ihlllilllellilli-llellil)Ollllilblllty illustrate what business firms do in typical situations, and what they should do. 0266 Finkelstein, L. Business.en for the pUblic interest: Naderized businessmen. Business and Society Review/Innovation, 10, sus ae r 1974, ]1-]. 0267 Frary, Paul Eugene. lffectiveness in fulfilling the objectives of contributors to a business organization: case study of the Pennsylvania Power company. PhD diss., Univ. of Arkansas, 1974. DA35:]216&. How effectively the Pennsylvania Power Co. fulfilled the objectives of its preferred stockholders, custcmers, creditors, managers, suppllers, affiliated government bodies, local co •• unlty members and employees. 0268 Gilbert, H. and Parket, I. R. Current status of corporate social resFonsibility. Bus Horizons, 16, Aug 197], 5-14. 0269 Gilbert, H. and Parket, 1. R. corporate responsibility officer. Bus Horizons, 16, Feb 197], 45-51. 0270 Gunness, Robert C. Corporate Fhilanthropy lUSt meet today's requirements. Fund Raising "gt, 5:6, Jan/Feb 1974, 23-7. Discusses some of the broader aspects of corporate social responsibility and the realities of corporate involvement therein. 0271 Hanscombe, D. Growth and social responsibility. Banker, 124, June 1974, 619+. 0272 Hay, Robert and Gray, Ed. Social responsibilities of bUsiness managers. Ac of I'Igt J, 17: 1, "arch 1974, 135-143. The authors contend that value systems and styles of social responsibility of managers have gone through three historical phases. They explain each of these, and describe tbe current and future state. 0273 Humble, John. Social responsibility audit: a .anage.ent o tOol for survival. London: Foundation Responsibility, 1973. 274 Institutions tbat balk at antisocial .anage.ent. Bsns W, 2]14, Jan 19 1974, 66-67. They are using their proxies to demand social responsibility. 0275 Jacoby, Neil H. Ccrporate power and social responsibility. Nev York: l'Iacmillan, 197]. 282 pp. 1 series of articles on various topics. 0276 Kangun, Norman. Society and marketing: an unconvpntional viev. Hew York: Harper and Row, 1972. 445 pp. Draws on numerous marketing and nonlarketing sources to treat topics o of social significance. 277 Kemper, J. S. CorForations: pover, ethics and social responsibility; address, Nov 20, 1973. Vital Sppeches, 40, o Peb 1 1974, 248-9. 278 Khera, I. P. Eusiness, government and the sciencp ot human o settlements. Bus Horizons, 16, Aug 1973, 65-72. 279 Krlshnan, Rama. Business philosophy and executive responsibility. Ac of I'Igt J, 16:4, Dec 1973, 1>58-669. A changing trend is in progress -- more executives believe hUslness should be re5ponsibl~ to cuustomers, employees, and o the public, 1n addition to stockholders. 280 Lebow, V. Place ot business in America's tuture, by N. o Chuberlain. Review. Nation, 217, Aug 27 1973, 152-4. 281 Loevinqer, Lee. SOCldl responsibility in a democratic Society,address, Feb 15, 1~73. Vital Spef!ches, 39, Apr 15 o 197 3, ass-vs, 282 Lonqstret h, 0. and Rost-nUooa, II. D. Corporate s oc i a I responsibility and the institutional investor. New York: o I'r"eqer, 1'1711. A report to the Porti foundation. l81 Lundhorq, Louis B. Puture without shock. New York: Norton,
In
nuslness-lle SI)Onslblllty 1973. 155 pp. An analysis of the revolution in goals, attitudes and values that is sweeping the business world. 0284 Luthans, Pred and Hodgetts, Richard. leadings on the current social issues in business. liverside, I.J.: Sacaillan Publishing Co., Inc., 1972. 282 pp. Coapleaents the telt book, Social Issues in Business, and deals with the saae issues. 0285 "ichael, Joseph ". Corporate social involveaent in the changing social and physical environaent. PhD diss., st. Louis Univ, 1973. DA34:6120&. Surveyed 115 large, aediua and small-size firas in the St. Louis "etropolitan area. 0286 Hickels, W. G. and Zabriskie, I. 8. Corporate responsiveness and the aarketing correspondence function. ftSU Bus Topics, 21, Suaaer 1973, 53-8. 0287 lorton, Thoaas V. Organizational change and executive values: a sociological critique of the corporation today. PhD diss., Univ. of Pittsburgh, 1973. D135:12421. corporate acceptance of social responsibility, need tor institutional change and refora, etc. 0288 NOVick, D. Cost-benefit analysis and social responsibility. Bus Horizons, 16, Oct 1973, 63-72. 0289 Pelt, J. V. van. Social costs of social benefits. ftgt Accounting, 56, Oct 1974, 11-14+. 0290 Richaan, B. New path to corporate social resFonsibility. Calif "gt , 15, Spring 1973, 20-36. Deals with soae of the new, fresh and potentially aost effective paths for achieving greater corporate social involveaent. 0291 Schneid, Daniel L. social responsibility: an eapirical test of significance. PhD diss., Ohio State Univ., 1974. OA35:661A. Exaained the various structural aeans for analyzing social respoDsibility culainating in a synthesis of techniques. 0292 Sethi, s. Prakash, ed. Corporate social policy in a dynaaic society. Los &ngeles, Calif.: John Viley and Sons, Inc., 1974. 576 pp. Critiques of the nature and scope of current conflicts -- governaent regulation, business and environaent, ainorities, consuaers, etc. -- and the efforts of business to alleviate thea. 0293 Soaaer, &. I., Jr. Corporate social responsibility panel: the role of the SEC. Business Lawyer, 28, 1973, 215-39. Special issue. 0294 Somaer, O. V. Companies witbout social concern won't aake it. Ind V, 180, Jan 14 1974, 32-5. . 0295 Steiner, George I., ed. Business and society. lev Tork: Randoa House, 1972. 512 pp. Presents 2 or aore positions on aajor current issues from pollution to tbe "new left· attack. 0296 Taylor, &. B. CorForations and tbe social contract; address, Jan 18, 1973. Vital Speeches, 39, June 1 1973, 491-3. 0297 Voss, J. R. Industrial research, social science and corporate responsibility. Besearch "anageaent, 17, Sept 1974, 1]-16. 0298 Votaur, Don. Genius becoaes rare: a coaaent on the doctrine of social responsibility. Pt II. Calif ftgt J, 15, Sept 1973, 5-19. The econoaic, organizational, aanagerial iaplications of social responsibility, as well as i.plications for growth policy, systeas of privilege and handling of technology and qoals. 0299 Ways, "al. Business faces groving pressures to behave better. Portune, 89, Say 1974, 193-195+. Business ethics and
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Comm.anleatlons bow they can be ilproved. 0300 Webster, B. COlpany's role in society. Personnel IIgt, 5, Nov 1973, 39-41. 0301 Veidenbaul, II. L. Price cf social responsibility. Duns, 102, Nov 1973, 11. ALso SEE ENTRIES: 0039, 0046, 0047, 0075, 0117, 0118, 0155, 0162, 0164, 0169, 0171, 0188, 0189, 0196, 0207, 0211, 0220, 0222, 0226, 0230, 0299, 0379, 0392, 0393, 0408, 0426, 0470, 0476, 0481, 0513, 0514, 0515, 0516, 0522, 0532, 05]8, 0542, 0551, 0653, 0866, 0932, 1045, 1350, 1450, 1551, 1565, 1574, 1577, 1579, 1582, 1715, 1754, 1812, 1971, 2009, 2044, 2167, 2404, 2441, 2479, 2489, 2492, 2494, 2495, 2499, 2500, 2533 CH!~ICAL INDUSTRY
0302 He gets people involved with environlent. Chel Veek, 113, JUly 25 1973, 32. ALsO SEE ENTRIES: 0038, 0528, 0747, 1150, 2241, 2355, 2432, 2572
CO~IIUHICATIONS 0303 llbrecht, K. G. rive ways to short-circuit your 03 comlunication. Supervisory IIgt, 19, June 1974, 2-7. 04 Allen, Richard. Prilacy or recency: the order of '0 presentation. JO, SO, spring 1973, 135-138. 305 ApplebauI, Ronald L. and lnatol, Karl V. E. Strategies for persuasive comlunication. Columbus, Ohio: Charles E. lIerrill Publishing Co., 1974. Exalines persuasion within the o fralework of a process lodel of cOllunication. 306 Aranguren, Jose Luis L. Freedol, sylbols and cOllunication. AlA, 412, lIarch 1974, 11-20. Drawbacks in the vay of translitting information, and the sylbolic strategies for 03 SOcial action favoring freedol. 07 Athanassiades, John C. The distortion of upward cOllunication in hierarchical organizations. lc of Ilgt J, 1~:2, June 1973, 207-226. Investigates relationships between dlstortion of upward cOllunication, needs of subordinates, 03 and aspects of organizational clilate. 08 Bassett, G. 1. Vhat is cOllunication and how can I do it 03 better? IIgt R, 63, feb 1974, 25-32. 09 Beyer, Villiat G. The last to know and the first to go. PRJ, 30, Jan 1974, 18-19+. The use of Value/Volute analysis OJl f or location of weaknesses in a corporation's cOllunications. o Bishop, Peter Craig. Interorganizational dilensions of P~rticipation and power in cOllunity planning. PhD diss., 1I1Chigan State Univ., 1974. DA35:]8811. Deterlinants derived frol interorganizational ties outside the group as sources of OJ participation and power. 11 Bishop, Robert L. Anxiety and readership of health inforlation. JO, 51, spring 1974, 40-46. Students vith high anXiety about health read and retained lore frol a story with a 031 reassuring headline than a scare headline. 2 Borden, George A. HUlan cOllunication theory. Dubuque, Ia: 031VI. C. Brown, 157]. 3 Braun, Dennis Duane. cOllunity leaders and lass society: the association of voluntary organization lembership and alienation. PhD diss., lmerican Oniv., 1973. D134:7882A. COnCludes that both participation in voluntary associations 031: nd leadership status are inversely related to alienation. BUdd, Richard w. and Ruben, Brent 0, eds. ApFroaches to hUlan cOllunication. New Yerk: Spartan Books, 1972. 464 pp. 1
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