College—Alumni relations

College--Alumni Relations (Mr) 94. Interview with DuPont's CEO who calls the corporation a '~eans to an end." 0346 Van Auken, P. M. & R. D. Ireland. The ethics of business social responsibility. Baylor Bus Studies (Ag-Oct) 33. An explanation of social responsibility in terms of its ethical connotations. 0347 Van Dam, A. Management in the 1980s: an awakening social Consciousness. Assoc Ngt (Ag) 47. By the 1980s, a mutually beneficial relationship between the private and the public sectors will necessitate close collaboration by otherwise competing firms. 0348 Victory Life sponsors tournament to aid cancer society, health clinics on breast cancer detection. Response (Jl) 6. Describes successful anti-cancer efforts by Victory Life Insurance Co. through sports and educational clinics. 0349 Waldman, S. Corporate financial support of the arts. Admin Mgt (Mr) 126. Business and the arts, and the reason for an often uneasy, or nonexistent, relationship. 0350 Waller, K. Social responsibility begins at the bottom line. Response (Ja) 8. SAFECO Life's commitment to corporate social responsibility is explored. 0351 Welch, P. J. Social responsibility, semantics, and why we can't agree on what we agree on. Bus & Soc R (Spr) 31. Author discusses the ambiguity of the term 'social responsibility.' 0352 ~lat the companies are doing. Response (My) 5. Tells of a study to be conducted that will report on the nature and extent of corporate and union sponsorship of employee volunteer programs. 0353 When businessmen confess their social sins. Bus W (Nov 6) 175. US corporations overseas are making public their shortcomings in the form of social reports. 0354 Williams, H. Corporate accountability. VS (Hy 15) 468. Argues that corporate accountability, not governmental legislation, should be used in assuring that business is responsible. 0355 Wirsig, W. Social accountability: business faces growing public demands. NAM Enterprise (F) 24. Methods suggested for auditing for corporate social responsibility. (?OLI,EGE--ALIL)IN! RI~LATIONS 0356 Baggerly, J. The great alumni trace. CC (Sept) 33. How the supervisor of alumni records at Brigham Young University expanded the computerized alumni tracing system. 0357 Bonney, M. H. Why Redlands? CC (Nov) 18. Alumni help prospects answer the question--why attend the University of Redlands. Here's how the program works. 0358 Brodeur, A. W. Alumni help communicate. CC (Hr) 37. A university uses alumni as communications experts in helping to relay the school's message. 0359 Crigger, J. W. If students like campus life, they'll make good alumni. CC (Apr) 20. Dedication to Alma Mater does not begin with the final handshake by the university president. 0360 Forman, R. G. A - L - U - ~ N - I doesn't just spell H-O-N-E-Y. CC (Oct) 16. Thoughts of a professional alumni administrator regarding

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College--Fund Raising the potential for alumni contributions. 0361 I1andbook for new alumni presidents. Gloucester, HA: Alumni Presidents' Council of Independent Secondary Schools. 37 pp. A series of comprehensive outlines setting forth the structure and functions of an alumni organization. 0362 Lotz, A. H. Alumni are citizens, too. CC (Mr) 38. Alumni Count enables statewlde alumni to become better informed about a university's activities and problems. 0363 Selple, C. Behind a crystal elghtball. CC (Jl) 17. Trends in alumni administration. COLLEGE--FUND RAISING

0364 Brasher, J. H. III. Plan early for direct mail. CC (Je) i0. Foz effective direct mall planning, you need to know what your institution has done in the past and how successful those efforts have bee~ 0365 Carter, V. L. The ABCs of raising money by mail. CC (Je) 6. Practical, how-to information on the various techniques available to fund raisers. 0366 Cumerford, W. R. Fund raising: a professional guide. Fort Lauderdale, FL: Ferguson E. Peters. 347 pp. A guide to techniques for fundraislng. 0367 Kemeny, J. G. Why a president might refuse a million-dollar gift. CC (Ja) 26. The article describes the role and duties of the 'development' officer. 0368 Luther, S. G. What the computer taught me about corporate alumni gifts. CC (Nov) 39. If you want to raise money from alumni who work for a corporation, these direct mail techniques work best. 0369 Malott, R. H. Corporate support of education: some strings attached. HBR (Jl/Ag) 133. Corporate self-lnterest should guide corporate giving. 0370 Meyer, L. A. Involved people increase annual giving efforts. CC (Mr) 34. The success of a fund-raising campaign depends on the involvement of an institution's constituency. 0371 Radock, M. More campaigns, competition, and questioning lie ahead. CC (Jl) 12. The trend in fund-raising for higher educational institutions is discussed. 0372 Raley, N. Alumni association profile. CC (Ja) 30. The article tells of the sources of alumni association funding. 0373 Ranleri, T. N. Never? Well, hardly ever. CC (Je) 9. Does it pay to continue sending fund appeals to long-term "never-givers?" 0374 Schneiter, P. H. The art of asking: a handbook for successful fund-raising. New York: Walker. 192 pp. For beginners in educatlonal fund-raislng. 0375 Smith, G. T. How to issue an invitation to significant giving. CC (Apr) 6. Few colleges and universities have given adequate attention to a systematic cultivation of special and major gift donors. 0376 Thompson, D. H. Challenging your donors. CC (Dec) 14. Planning a challenge program for the next fund year.

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