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Communication—General
Business Responsibility
0363 Schreuder, Hem. Employees and the corporate social report: the Dutch case. Acct R (Apt) 294. Social audit and reporting gaining popularity in Europe. 0364 Seagram promotes moderation. Ad Tech ( ~ y ) 20. As a service to its clientele, Seagram's launches an extensive ad campaign promoting moderation in drinking. 0365 S ~ I n a r on the arts and the corporate image. PR News (}~y 6) 2. Although corporate gifts in support of art identify companies as 'altruistic,' the return on support of culture cannot be measured. 0366 Sethl, S . P . Business and social challenge. PRJ (Sep) 30. Business cannot participate effectively in politics until it can e o ~ u n l c a t e who it is. 0367 'Societal advertising' recommended to sell ideas. PR Reporter ( ~ r 2) i. Advocates social conscience in four categories: humanitarian, government, advocacy and corporate. 0368 Spltzer, C. E. Government's role in auditing corporate social responsibility. PRR (Jul) 13. Washington, D.C., counseling firm head addresses question of government's role in auditing corporate social responsibility. 0369 Tannenbaum, J . A . Paid public-service leaves buoy workers, but return to old Jobs can be wrenching. WSJ (May 6) 29. }~ny major corporations provide paid soc~al-servlee leaves to boost morale, the corporate image~ and employee education but the plan does backfire at times. I 0370 Trader, H. F. City Venture: a new approach to complex urban problems. Response (Sop) 15. A consortium of 15 companies form to plan and carry • out a program to solve complex urban problems. 0371 Vandervort, Bruce. WHO plans milk formula ad ban. Ad Age (Feb 2). The World Health Organization adopted an international code to promote breast feeding and ban the advertising of breast milk substitutes. 0372 ~hat the companies are doing. Response (Jan) 5. Life insurance companies offer a variety of corporate social responsibility programs.
COM.M UN'ICATI O N - - G ENT~RAL ARTICLES 0373 Blue, K. A. Proxemlcs: it's not just for anthropologists anymore. J of Comm ~ t (4)14. Space coranunieates; office size, talking levels at different distances and territory have meanings. 0374 Bruschf, Philip. Listening: the neglected comaunicatlon skill. J of Comm Mgt (4)17. Effective listening can produce rewards and opportunities and can be learned. 0375 Davidson, Jeff. Promoting an accounting practice. Nat'l Pub Acct (Nov) 20. If a successful accountant volunteers services to assist civic and charitable organizations, people come to know the accountant as a person and become comfortable in using him or her as a professional. 0376 Dence, Roger. ITT and STC: corporate communications in action. Adv/UK (Sum) 6. Communications as it concerns modern business is affected by three forces: advertlsing~ public relations, or marketing. These may act interdependently or alone.
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Co.,munication--General
0377 Dennis, L. B. The 'promises, promises' era is turning. PRQ (Win) 13. Predicts changes in the way corporations handle their social responsibilities. 0378 Food communication: a specialty receiving attention. PR Reporter (Aug i0) 2. Older persons and low-lncome groups audience for low-cost, nutritious food. 0379 }larary, Frank & ~i. F. Batell. Corxnunicatlon conflict. Hum Rel (Aug) 633. Specific nature of communication breakdown is analyzed. 0380 Lesly, Philip. Discommunlcation in the TV age. PR Reporter managing the human climate (Jul/Aug) i. How to adapt verbal message to television. 0381 Lull, James & others. Radio listeners' electronic media habits. BRDST (Win) 25. Media consumption was found to be more powerful than demographic characteristics as predictors of format preference. 0382 Mazur, A/lan. Media coverage and public opinion on scientific controversies. J Corm (Spr) 106. Shows how a rise in reaction against a scientific technology appears to coincide with a rise in media coverage ellclting on adverse public attitude. 0383 ~ L u h a n communication theories examined. Corm J (Jul) 116. Overview of theories of ~ r s h a l l NcLuhan by various communication specialists. 0384 Namenwlrth, J. Z. & others. Organizations have opinions: a redefinition of publics. POQ (Win) 463. The author's studies reveal that spokespersons speak for a large segment of the organization's publics. 0385 New O. D. pro-test instrument checks sender's attitudes toward receiver to clear way for acceptance of message. PR Reporter (Dec 7) 2. Center for Organizational Development develops a pre-test to identity four levels of relationships. 0386 Roach, C. A. Actions and images may find you wordless. J of Comm ~ t (4)12. As much as 75% of a message may be communicated without words, using signals from the eyes, body, space, time, objects, voice or touch. 0387 Siegel, Alan. The plain English revolution. ATB (Feb) 19. Plain English movement aim is to make documents functional, so the consumer can understand. 0388 Slater, Robert. Two types of public relations crises: known-unknowns and unknown-unknowns. Pr Reporter tips and tactics (Oct 26) i. Crisis communication and tips on diffusing disaster. 0389 Special issue on Marshall ~ L u h a n . Can J of Comm (Win) 2. A look at how NcLuhan focused attention on the cultural setting, including a selected bibliography. 0390 Tolhulzen, J. H. Communication habits: a plan for change. Bus Educ Forum ( ~ y ) 24. Provides a four-state plan to help overcome ineffective communication habits. 0391 Weiss, Michael. The copier capital of the world. The Wash (Feb) 84. It has been only two decades since the copiers first came to Washington, but they have revolutionized life here. BOOKS 0392 Berko, R. M. & others. Communicating: a social and career focus, 2nd ed. Boston: Houghton Mifflin, 416 pp. Offering a practical career focus to varied communication careers. 0393 Hemstreet, W. C. Business communications: principles and methods,
25
Communication~Generai
6th cd. Boston: Kent, 576 pp. Emphasis is on practical applications analysis of letters, memos and reports, examples and case studies. 0394 }~chleys, F. Knowledge and knowledge production: its creation, distribution and economic significance, vol. I. Princeton, NJ: University Press, 272 pp. The first of eight proposed volumes examining the production of knowledge as an economic activity. 0395 Schiller, H. I. Who knows: information in the age of the Fortune 500. Nor%.ood, NJ: Ablex, 179 pp. Author makes a case for the transnatlonal corporation as the flagship of the New International Information Order. 0396 Sigbrand, N. B. Communicating in business. Glenvicw, IL: Scott, Foresman, 498 pp. This text focuses on practical, on-the-job communlcatlon by writing, speaking and listening. 0397 Tan, A. S. ~ s s communications theories and research. Columbus, OH: Grid, 311 pp. A comprehensive text discussing communication and persuasion, the mass media and their role in socialization of the nation. 0398 Wells, Walter. Communications in business, 3rd ed. Boston: Kent, 544 pp. Writing problems classified by behavioral function. THESES 0399 Ball, D. The audience for science news. Thesis, Georgia. A telephone survey to identify the audience for science news. 0400 Brlnkman, J. A. The use of architecture as a public relations tool in ten United States companies. Thesis, ~orthern Illinois University, DeKalb. 0401 Heimark, R. J. Cor~munlcatlon preferences related to involvement levels of Wisconsin Bong Area pheasant hunters. Thesis, Wisconsin, }~dlson. This study attempted to determine relationships between hunters level of involvement in pheasant hunting and their preferences for sources of hunting information. 0402 Johnston, J. F. Giftedness: is it more than an ID score? Thesis, West Virginia, Norgantown. A study of a series of articles, sldebars, boxes and tables on giftedness to provide concrete answers and factual Infor~tlon to parents and concerned individuals. 0403 Kirschner, L. The difference in the generation of affective response between television news and newspaper news. Thesis, Temple, Philadelphia. Tested differing media effects by determining the ~notional responslbllity or audiences to television news and newspaper news. 0404 Walter, G. L. Analysis of Iowa farmers' use of sources of instructlonal information. Thesis, Iowa State, Ames. This study uses data from a 1977 study of 933 Iowa farmers to test a utilitarian model of information seeking behavior.
CO.VLVlUNICATION--GiI~U'llI C S ,~L~D D E S I G N ARTICLES 0405 Benlger, J. R. & D. E. Westney. Japanese and U.S. media: graphics as a reflection of newspapers' social role. J of Comm (Spr) 14. A study of the Japanese newspaper graphics shows they were devoted to describing social, economic, scientific and political issues. 0406 Clay, Robert. 21 steps to a better brochure - part I. PR Reporter
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0363 Schreuder, Hem. Employees and the corporate social report: the Dutch case. Acct R (Apt) 294. Social audit and reporting gaining popularity in Europe. 0364 Seagram promotes moderation. Ad Tech ( ~ y ) 20. As a service to its clientele, Seagram's launches an extensive ad campaign promoting moderation in drinking. 0365 S ~ I n a r on the arts and the corporate image. PR News (}~y 6) 2. Although corporate gifts in support of art identify companies as 'altruistic,' the return on support of culture cannot be measured. 0366 Sethl, S . P . Business and social challenge. PRJ (Sep) 30. Business cannot participate effectively in politics until it can e o ~ u n l c a t e who it is. 0367 'Societal advertising' recommended to sell ideas. PR Reporter ( ~ r 2) i. Advocates social conscience in four categories: humanitarian, government, advocacy and corporate. 0368 Spltzer, C. E. Government's role in auditing corporate social responsibility. PRR (Jul) 13. Washington, D.C., counseling firm head addresses question of government's role in auditing corporate social responsibility. 0369 Tannenbaum, J . A . Paid public-service leaves buoy workers, but return to old Jobs can be wrenching. WSJ (May 6) 29. }~ny major corporations provide paid soc~al-servlee leaves to boost morale, the corporate image~ and employee education but the plan does backfire at times. I 0370 Trader, H. F. City Venture: a new approach to complex urban problems. Response (Sop) 15. A consortium of 15 companies form to plan and carry • out a program to solve complex urban problems. 0371 Vandervort, Bruce. WHO plans milk formula ad ban. Ad Age (Feb 2). The World Health Organization adopted an international code to promote breast feeding and ban the advertising of breast milk substitutes. 0372 ~hat the companies are doing. Response (Jan) 5. Life insurance companies offer a variety of corporate social responsibility programs.
COM.M UN'ICATI O N - - G ENT~RAL ARTICLES 0373 Blue, K. A. Proxemlcs: it's not just for anthropologists anymore. J of Comm ~ t (4)14. Space coranunieates; office size, talking levels at different distances and territory have meanings. 0374 Bruschf, Philip. Listening: the neglected comaunicatlon skill. J of Comm Mgt (4)17. Effective listening can produce rewards and opportunities and can be learned. 0375 Davidson, Jeff. Promoting an accounting practice. Nat'l Pub Acct (Nov) 20. If a successful accountant volunteers services to assist civic and charitable organizations, people come to know the accountant as a person and become comfortable in using him or her as a professional. 0376 Dence, Roger. ITT and STC: corporate communications in action. Adv/UK (Sum) 6. Communications as it concerns modern business is affected by three forces: advertlsing~ public relations, or marketing. These may act interdependently or alone.
24
Co.,munication--General
0377 Dennis, L. B. The 'promises, promises' era is turning. PRQ (Win) 13. Predicts changes in the way corporations handle their social responsibilities. 0378 Food communication: a specialty receiving attention. PR Reporter (Aug i0) 2. Older persons and low-lncome groups audience for low-cost, nutritious food. 0379 }larary, Frank & ~i. F. Batell. Corxnunicatlon conflict. Hum Rel (Aug) 633. Specific nature of communication breakdown is analyzed. 0380 Lesly, Philip. Discommunlcation in the TV age. PR Reporter managing the human climate (Jul/Aug) i. How to adapt verbal message to television. 0381 Lull, James & others. Radio listeners' electronic media habits. BRDST (Win) 25. Media consumption was found to be more powerful than demographic characteristics as predictors of format preference. 0382 Mazur, A/lan. Media coverage and public opinion on scientific controversies. J Corm (Spr) 106. Shows how a rise in reaction against a scientific technology appears to coincide with a rise in media coverage ellclting on adverse public attitude. 0383 ~ L u h a n communication theories examined. Corm J (Jul) 116. Overview of theories of ~ r s h a l l NcLuhan by various communication specialists. 0384 Namenwlrth, J. Z. & others. Organizations have opinions: a redefinition of publics. POQ (Win) 463. The author's studies reveal that spokespersons speak for a large segment of the organization's publics. 0385 New O. D. pro-test instrument checks sender's attitudes toward receiver to clear way for acceptance of message. PR Reporter (Dec 7) 2. Center for Organizational Development develops a pre-test to identity four levels of relationships. 0386 Roach, C. A. Actions and images may find you wordless. J of Comm ~ t (4)12. As much as 75% of a message may be communicated without words, using signals from the eyes, body, space, time, objects, voice or touch. 0387 Siegel, Alan. The plain English revolution. ATB (Feb) 19. Plain English movement aim is to make documents functional, so the consumer can understand. 0388 Slater, Robert. Two types of public relations crises: known-unknowns and unknown-unknowns. Pr Reporter tips and tactics (Oct 26) i. Crisis communication and tips on diffusing disaster. 0389 Special issue on Marshall ~ L u h a n . Can J of Comm (Win) 2. A look at how NcLuhan focused attention on the cultural setting, including a selected bibliography. 0390 Tolhulzen, J. H. Communication habits: a plan for change. Bus Educ Forum ( ~ y ) 24. Provides a four-state plan to help overcome ineffective communication habits. 0391 Weiss, Michael. The copier capital of the world. The Wash (Feb) 84. It has been only two decades since the copiers first came to Washington, but they have revolutionized life here. BOOKS 0392 Berko, R. M. & others. Communicating: a social and career focus, 2nd ed. Boston: Houghton Mifflin, 416 pp. Offering a practical career focus to varied communication careers. 0393 Hemstreet, W. C. Business communications: principles and methods,
25
Communication~Generai
6th cd. Boston: Kent, 576 pp. Emphasis is on practical applications analysis of letters, memos and reports, examples and case studies. 0394 }~chleys, F. Knowledge and knowledge production: its creation, distribution and economic significance, vol. I. Princeton, NJ: University Press, 272 pp. The first of eight proposed volumes examining the production of knowledge as an economic activity. 0395 Schiller, H. I. Who knows: information in the age of the Fortune 500. Nor%.ood, NJ: Ablex, 179 pp. Author makes a case for the transnatlonal corporation as the flagship of the New International Information Order. 0396 Sigbrand, N. B. Communicating in business. Glenvicw, IL: Scott, Foresman, 498 pp. This text focuses on practical, on-the-job communlcatlon by writing, speaking and listening. 0397 Tan, A. S. ~ s s communications theories and research. Columbus, OH: Grid, 311 pp. A comprehensive text discussing communication and persuasion, the mass media and their role in socialization of the nation. 0398 Wells, Walter. Communications in business, 3rd ed. Boston: Kent, 544 pp. Writing problems classified by behavioral function. THESES 0399 Ball, D. The audience for science news. Thesis, Georgia. A telephone survey to identify the audience for science news. 0400 Brlnkman, J. A. The use of architecture as a public relations tool in ten United States companies. Thesis, ~orthern Illinois University, DeKalb. 0401 Heimark, R. J. Cor~munlcatlon preferences related to involvement levels of Wisconsin Bong Area pheasant hunters. Thesis, Wisconsin, }~dlson. This study attempted to determine relationships between hunters level of involvement in pheasant hunting and their preferences for sources of hunting information. 0402 Johnston, J. F. Giftedness: is it more than an ID score? Thesis, West Virginia, Norgantown. A study of a series of articles, sldebars, boxes and tables on giftedness to provide concrete answers and factual Infor~tlon to parents and concerned individuals. 0403 Kirschner, L. The difference in the generation of affective response between television news and newspaper news. Thesis, Temple, Philadelphia. Tested differing media effects by determining the ~notional responslbllity or audiences to television news and newspaper news. 0404 Walter, G. L. Analysis of Iowa farmers' use of sources of instructlonal information. Thesis, Iowa State, Ames. This study uses data from a 1977 study of 933 Iowa farmers to test a utilitarian model of information seeking behavior.
CO.VLVlUNICATION--GiI~U'llI C S ,~L~D D E S I G N ARTICLES 0405 Benlger, J. R. & D. E. Westney. Japanese and U.S. media: graphics as a reflection of newspapers' social role. J of Comm (Spr) 14. A study of the Japanese newspaper graphics shows they were devoted to describing social, economic, scientific and political issues. 0406 Clay, Robert. 21 steps to a better brochure - part I. PR Reporter
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