Corporate giving

Corporate Image movement. European Bsns, Winter 197 5, 17-24. Activities by public groups which influence business. 0282 Reed, Leon S. The waking up of the public interest movement. European Bsns, Winter 1975, 17-24. Activities of shareholders, c~tizen qroups and other public organizations which influence the behavior of large companies. 0283 Reynolds, Alan. What does Ralph Nader really want? Nat R, 27.7, Feb 28 1975, 219-23. A look at the presuppositions of the man who has cost the American consumer more money than any other private c~tizp.n. 0284 Howat, Donald C. The ombudsman plan: essays on the world-wide spread of an idea. Toronto: MCClelland G stewart, 1973. 315 pp. Viewpoint of an advocate. 0285 Shuptrine, F. Kelly. Consumer protection communications. MarquQtte Bsns R, Spring 1975, 1-8. Business custo~er protection plan9. 0286 Spotlight on consumerism. PRJ, 31.7, JUly 1975, 19-22. Highlights of the recent Consumerism Conference and White Ho us e Briefing with government policylDakers, regulators and activists. 0287 Stopping customer problems betore they start. Ind W, 186117, Aug 18 '975, ~]-45. c aus e s for recurring problems may not be the fault of either field personnel or top management. 028a Teichner, L. Suppl~pr/d~stributor/cu5tomer:~mproving relations via research. Ind Distr, 65, May 1975, 70-72. ALSO SEE ENTRIES: 0019, 0048, 0]03, 0319, 0338, 072&, 0730, 0717, 0916, 1154, 1158, 1731, 1816

CORPORATE ADVERTISING 0289 Darling, Harry L. Hov companies are us~ng corporate advertising. PRJ, 3"1,, Nov 1975, 26-9. An A.N.A. stUdy

Spotlights current

object~ves

and practices.

0290 Hammond, George. How paid messages do the job. PRJ, 3"'1, Nov 1975, 38-9. Dut there are four has~c reasons why more

Companies don't use them. 0291 Seldin, Joseph. Corporate advertisiny: who pays tor the image? Nation, 221121, nee 20 1975, 646-9. Cons~dering the

rapid growth in recent years of image advertising, it is eVident that the FTC, IRS and other Federal regulatory agencies vill be under increasing pressure to adopt specific gu idelines. 0292 The requllbion of corporate imaye advertising. Publ ., Entertainment, Adv. and Allied Fields Law 0, 1411, Summer 1975, 29-62. There is no reason vhy all of tne remedies now available to the FTC in a commercial context should not also be available for use against the careless corporate i ma ge advertiser. 0293 Wacbsler, Robert A. Breaking the 'vicious circle.' PRJ, Nay 1975, 30-2 •• Suspic ion, skeptic~sm and cynic~sm A made it; advertising can break it. LsO SEE lNTRIES: 0019, 0031, 0715

3'""

CORPORATE GIVIN~ 0294 Coil, k.

F. Contributions: monp.tary vprsus non-monetary. Mgt Acct (NU), 56'10, Apr 1975, J5-3B.

COil Po BAn: IMAGE 0295 deButts, John D. The case against self-concerned sermonizing. J Org co aaun , 413, 1975, 1-5. How not to .ake

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