Data on security implications of the adoption of Internet of Things by public relations professionals

Journal Pre-proof Data on Security Implications of the Adoption of Internet of Things by Public Relations Professionals Lanre Amodu, Oscar Odiboh, Suleimanu Usaini, Darlynton Yartey, Thelma Ekanem PII:

S2352-3409(19)31018-2

DOI:

https://doi.org/10.1016/j.dib.2019.104663

Reference:

DIB 104663

To appear in:

Data in Brief

Received Date: 26 August 2019 Revised Date:

27 September 2019

Accepted Date: 4 October 2019

Please cite this article as: L. Amodu, O. Odiboh, S. Usaini, D. Yartey, T. Ekanem, Data on Security Implications of the Adoption of Internet of Things by Public Relations Professionals, Data in Brief, https:// doi.org/10.1016/j.dib.2019.104663. This is a PDF file of an article that has undergone enhancements after acceptance, such as the addition of a cover page and metadata, and formatting for readability, but it is not yet the definitive version of record. This version will undergo additional copyediting, typesetting and review before it is published in its final form, but we are providing this version to give early visibility of the article. Please note that, during the production process, errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain. © 2019 The Author(s). Published by Elsevier Inc.

Data on Security Implications of the Adoption of Internet of Things by Public Relations Professionals

1

2

Oscar Odiboh: [email protected] 3

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Lanre Amodu: [email protected]

Suleimanu Usaini: [email protected]

Darlynton Yartey: [email protected] 5

Thelma Ekanem: [email protected]

Department of Mass Communication, Covenant University1,2,3,4,5

Abstract The dataset is on public relations professionals’ views on the security issues related to the adoption of the Internet of Things (IoT) for the activities. The data were generated through the administration of online questionnaire to 100 public relations professionals in Nigeria and were analyzed using the Analysis of Variance (ANOVA). Keywords: Public relations, Internet of things, security, business

Specifications Table Subject area

Public Relations

More specific subject Public relations and Information Communications Technologies area

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Type of data

Primary data (Tables)

How data was acquired Survey through the use of a questionnaire Data format

Raw and analyzed with Statistical Package for Social Sciences

Experimental factors

The data for the survey was obtained from one hundred respondents that were practicing public relations in Nigeria. The instrument- questionnaire- was designed by the researchers and ANOVA was used to analyze the data.

Experimental features

Public relations is a profession that manages relationships and information. While the adoption of IoT is valuable, it is necessary to examine cyber security issues.

Data source location

Nigeria

Data accessibility

Dataset is with this article

Value of the data 1. The data can serve as a basis for further research of the use of the Internet of Things for public relations activities. 2. The analyzed data can reveal factors that can influence public relations professionals’ perception of security issues with regard to the adoption of IoT. 3. The outcome of the data can assist in showing what can affect the public relations professionals’ interest in the adoption of IoT. Data Public relations is generally defined as a management function that establishes and maintains mutually beneficial relationship between an organisation and its relevant publics [1] [2]. To build relationships, exchange of information is essential [3]. Several scholars have explored public relations’ use of the Internet and social media platforms for better stakeholders engage [4] [5] [6] [7]. There is, however, dearth of research on the potentials of the adoption of the Internet of Things (IoT) for public relations. IoT had been described as the interconnectivity of things online in such a way that they interact without human interference [8]. It involves giving “senses” to objects that are online to enable them generate and transmit data. While the practice of public relations online still elicits fear of the security implications of managing sensitive information on the cyber space, the fear is likely to be more significant in the face of having several datapoints interconnected, which suggests that an unauthorized access to one is potentially an access to all.

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The dataset is on factors that can influence public relations professionals’ perception of security issues relating to the adoption of IoT. The survey research adopted snowball technique to sample the opinion of respondents. Analysis of Variance (ANOVA) was used to test the factors that may ultimately affect the professionals’ interest in IoT. Table 1 to Table 6 present the results of the analysis. Considering that the use of IoT in public relations is largely an unexplored area, this data is relevant for academic use by extending the frontiers of research and prompting crucial conversations on it. The data are also useful to managements of public relations organisations and businesses with in-house public relations units as they make critical decisions with regard to technology adoption.

Table 1: Gender Male Female Total

Percentage (%) 52 48 100 n=100

Table 2: Age 20-30 31-40

Percentage (%) 53 18

41 and above Total

29 100 n=100

Table 3: Organisation Type In-house Public Relations Unit Independent Public Relations Firm Total

Percentage (%) 64 36 100 n=100 3

Table 4: ANOVA Mode l 1 Regressio n Residual Total

Table 5: ANOVA Mode l 1 Regressio n Residual Total

Sum of Squares

Mean Square

df

.662

5

.132

22.378 23.040

94 99

.238

Sum of Squares

Mean Square

df

18.360

5

3.672

99.800 118.160

94 99

1.062

F .556

F 3.459

Sig. .733

Sig. .007

Table 6: ANOVA Mode l 1 Regressio n Residual Total

Sum of Squares

Mean Square

df

43.491

5

8.698

253.719 297.211

94 99

2.699

F 3.223

Sig. .010

Experimental Design, Materials and Methods The data were generated from an online survey conducted among 100 public relations professionals. The snowball sampling technique was used to select the respondents. The research was carried out over six months in which major online platforms of public relations associations and organisations were used to invite participation. It was, however, observed that several 4

professionals and even association members preferred to fill hard copies of the questionnaire. This request could not be accommodated in the research considering that the subject is ICT related and online participation is considered a precondition for involvement in the study. This factor, therefore, affected the number of respondents for the research. The questionnaire used for the data collection was designed by the researchers specifically to elicit response on the variables under consideration. Statistical Package for Social Science (SPSS) was used to analyze the data.

Ethical considerations The researchers ensured that participants in the research were aware of the purpose of the data gathering and how the data will be used. Their anonymity was guaranteed by using a Google form that was devoid of any personal identification of the respondents. They were also assured that the data were strictly for research purposes and their responses would be kept confidential. Acknowledgements We appreciate the Covenant University Centre for Research, Innovation and Discovery (CUCRID) for the financial support for this publication.

References [1] Cutlip, S.M., Center, A.H. and Broom, G.M. (2000). Effective public relations. Upper Saddle River, New Jersey: Prentice Hall [2] Amodu, L., Agedah, D., Oyero, O. and Okorie, N. (2018). From services to engagement: An assessment of online public relations in Nigerian banks. In Proceedings of the 32nd International Business Information Management Association Conference IBIMA 2018Vision 2020: Sustainable Economic Development and Application of Innovation Management for Regional expansion to Global Growth, (Seville, Spain, November 15-16, 2018). IBIMA, Spain, 7570-7577. [3] Usaini, S., Nelson, O., Bamgboye, O., Amodu, L., Afolabi, F. and Evaristus, A. (201). Internet, social media and computer-mediated relationship among engineering undergraduate students. International Journal of Civil Engineering and Technology, 9 (13), 1651-1657 [4] Dozier, D., Shen, H., Sweetser, K. & Barker, V. (2016). Demographics and Internet behaviors as predictors of active public. Public Relations Review, 42, 82-90

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[5] Gifford, J. (2010). Digital public relations: E-marketing’s big secret. Continuing Higher Education Review, 74, 62-72 [6] Vercic, D., Vercic, A. & Sriramesh, K. (2015). Looking for digital in public relations. Public Relations Review, 41 (2), 142-152 [7] Amodu, L., Azuh, D., Azuh, A.E. and Oresanya, T. (2018). To whom much is given: Prioritizing corporate social responsibility among Nigerian Banks (2010-2015). In Proceedings of the 32nd International Business Information Management Association Conference IBIMA 2018- Vision 2020: Sustainable Economic Development and Application of Innovation Management for Regional expansion to Global Growth, (Seville, Spain, November 15-16, 2018). IBIMA, Spain, 7585-7596. [8] Evans, D. (2011). Internet of things: How the next evolution of the Internet is changing the world. Retrieved November 27, 2017 from https://www.cisco.com/c/dam/en_us/about/ac79/docs/innov/IoT_IBSG_0411FINAL.pdf

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QUESTIONNAIRE Dear Respondent,

This is a survey on The Implications of Internet of Things for Public Relations. You are kindly requested to fill the questionnaire based on your candid option on the subject. This instrument is solely for research and your response will be treated with complete confidentiality. It would be deeply appreciated if you don’t leave any question unanswered. Thank you for your kind attention. Best regards

Section A: Demographic 1. Gender a) Male c) Female 2. Age a) 20-30 b) 31-40 c) 41-50 d) 51 and above 3. Organisational type a) Independent PR Firm b) In-House PR Unit/Department within an organisation c) Other 4. Organisation’s state of operation -----------------------------------5. Rough estimate of your organisation’s customer/client size a) 100 and below b) 101-400 c) 401-700 d) 701-1000 e) 1001 and above 6. Your years of service in your current organisation a) 0-5 b) 6-10 c) 11-15 d) 16 and above 7. Your years of experience in the Public Relations industry a) 0-5 b) 6-10 c) 11-15 d) 16-20 e) 21 and above Section B: Awareness S/N

Items

8

I have heard of the “Internet of Things” (IOT)

9

IOT is the interconnectivity of objects to

SA

A

U

D

SD

objects 10

The Internet is essential for IOT to be functional

11

IOT involves giving senses to objects to collect and transmit data

12

IOT is a software

Section C: Interest/Potentials/Possibilities S/N

Items

13

I will like to control equipment in my office (Computers, temperature, printer, surveillance, etc) from my mobile device.

14

I will like to access all data relating to my business on my mobile device.

15

I will like to receive real-time data from my customer/client on how to improve my services

16

I will like to receive real-time data on my customer/clients’ complaints.

17

I will like to increase channels of reaching my customer/client (eg. Phone, smart watch, digital vehicular displays, etc).

18

My public relations decisions are made based on data.

19

I will like to engage my customer/client directly without media interface

20

I will appreciate a technology that can help me avoid crisis by analyzing the trend of my customer/clients’ complaints

21

I will appreciate a technology that can predict my customers/clients’ needs.

SA

A

U

D

SD

22 I will appreciate a technology that can help me customize my messages to each customer/client.

Section D: Security S/N

Items

23

I have no reservation about connecting all my devices

SA

A

U

D

SD

SA

A

U

D

SD

to the internet 24

I am not afraid of information leak on the internet

25

I am not afraid of vital organisational database being hacked into through the Internet.

26

My organisation has software protection against hacking

27

I believe it is ethical to access as much data as possible about my customer/client through any medium

28

The more I know about my customers/clients, the better I can satisfy them.

29

I believe I have the responsibility to protect my customers/clients’ data.

30

I will appreciate a technology that can give me access to

my

customers/clients’

data

without

their

permission.

Section E: Readiness S/N

Items

31

I believe power supply will be a limitation to the interconnectivity of devices online.

32 I believe Internet connection will be a limitation to the interconnectivity of devices online. 33

I believe security will be a limitation to the interconnectivity of devices online.

34

I believe general acceptance will be a limitation to the interconnectivity of devices online.

35

I see my organisation interconnecting all its devices through the Internet in the next 5 years.

36

I see my organisation adopting technology that can gather customers/clients’ real-time data in the next 5 years.

https://goo.gl/forms/CmgaW7lhVc0HsSBB2