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Dentifrices
Council on D ental Therapeutics
1943
M a n u fa c tu r e d b y P a r k e , D a v is & C o ., D e tro it. N o U . S. p a te n t o r tra d e m a rk . P a rk e , D a v is & C o m p a n y ’s s ta n d a rd iz e d cod liv e r oil co m p lies w ith th e s ta n d a rd s of th e U . S. P h a rm a c o p e ia . I n a d d itio n , it is req u ire d to h a v e a c o n te n t of f a t s o lu b le v i ta m in A , d e te rm in e d b y th e m eth o d o f th e U . S. P ., e q u iv a le n t to 5 0 0 u n its p e r g ra m (o n e u n i t b e in g th e a m o u n t req u ire d to co rrcct b o th th e in d u c e d x e ro p h th a lm ia a n d re ta rd e d g ro w th o f y o u n g a lb in o r a t s ) a n d a n a n t i ra c h itic p o te n c y w h en d e te rm in e d b y th e m eth o d o f M c C o llu m , S im m o n d s, S h ip ley a n d P a r k ( / . B io l. C h e m ,, 5 1 :4 1 , 1 9 2 2 ) of n o t less th a n 112 u n its p e r g ram (o n e u n it b e in g th e a m o u n t o f cod liv e r oil req u ired d a ily to i n itia te rec a lcific a tio n in th e leg bo n es o f y o u n g a lb in o r a ts .)
P a tc h ’s F lav o red C od L iver O il.— Cod liv e r oil containing less th a n 0.5 p e r cent of essential oils as flavoring and h a v in g a v ita m in A potency of not less th a n 1,000 v itam in A units to the g ra m as defined in the TJ. S. P. X, and a v itam in D potency of not less th a n 125 units p e r gram . D osage.— 4- c.c. (1 flu id rach m ), 3 tim es a d a y ; c hildren 2 c.c. (30 m inim s) 3 tim es a day. M a n u fa c tu r e d b y th e E . L. P a tc h C o ., B o sto n . N o U . S. p a te n t o r tra d e m a r k . P a t c h ’s flav o red cod liv e r o il co m p lies w ith th e U . S. P . s ta n d a r d s for cod liv e r o il. I n a d d itio n , it is req u ire d to h a v e a c o n te n t of f a t-so lu b le v ita m in A of n o t less t h a n 1,0 0 0 u n i ts p e r g ram (o n e u n it b e in g th e le a s t a m o u n t req u ired d a ily to p ro m o te a ren e w a l o f g ro w th in a lb in o r a ts t h a t h a v e ceased to grow a n d m ay show sy m p to m s o f m a ln u tr itio n such as x e ro p h th a lm ia , o n d ie ts a d e q u a te except fo r v i ta m in A ) a n d a n a n tir a c h itic p o ten c y , d e te rm in e d by a m o d i fic a tio n o f th e m eth o d o f M c C o llu m , S h ip ley , a n d P a r k , o f n o t less t h a n 125 u n i ts p e r g ram (o n e u n i t b e in g th e le a s t a m o u n t of cod liv e r oil req u ired d a ily fo r e ig h t d a y s to p ro m o te rec a lcific a tio n in th e tib ia s o f y o u n g a lb in o r a ts su fferin g from e x p e rim e n ta l r ic k e ts ) .
DENTIFRICES T h e Council has adopted the follow ing c h ap ter on d entifrices fo r “A ccepted Nonofficial D ental R em edies.” S a m u e l M . G o r d o n , Secretary.
Dentifrices are defined as preparations (pastes, powders and liquids) which aid in the removal of débris from tooth surfaces. T o o th pastes and powders on the m arket today may in general be placed in several groups or combination of groups ; namely, those depending primarily on soap for their cleansing action ; those containing small amounts of organic acids ; those containing magnesia magma or other alkaline substances and those containing other substance or substances, such as potassium chlorate, calcium phosphate, organic or inorganic astringents, antiseptic or germicidal substances, enzymes, etc. These sub stances are generally admixed w ith chalk for abrasive action and incorporated in paste form by glycerol (or glycerite of starch), tragacanth, acacia or other pharmaceutic binders. M any dentifrices on the m arket today are unnecessarily and irrationally complex in composition. T h e Council desires to point out that the aims of rational therapeu tics and “oral hygiene” are defeated by the use of complex mixtures, not to mention the large economic waste in the sale of highly complex mixtures when simpler com binations are just as effective. T h is is in keeping w ith the well known observation that dentifrices have no direct demonstrable therapeutic action. T h e sole function of a dentifrice is to aid in keeping the teeth clean by the removal of loose food débris by the mechanical use of the toothbrush.
1944
T he Journal of the American D ental Association
T h e Council appreciates that long established customs cannot be changed at once ; hence, it will, for the time being, adopt a very liberal policy in regard to the composition of dentifrices. Its labors for the near future w ill be directed tow ard a control of irresponsible claims made in dentifrice advertising ; but it will apply with the greatest leniency compatible w ith consistency, a very liberal policy regarding the composition of this class of products. In addition to the rules of the Council ( T he J ournal , April, 1930), the Council has form ulated certain provisions for the inclusion of dentifrices in “Accepted Nonofficial D ental Remedies.” T h e provisions follow: D entifrices (w ith especial reference to those a d v ertised to the public) m ay be accepted fo r inclusion in the list of “A ccepted Nonofficial D en tal R em edies” p ro v id ed : C laim s a re strictly lim ited to th e ir efficacy as a n a id in the hygiene of the o ra l cavity and p a rtic u la rly to th e ir m echanical c leansing properties. No u n w a rra n te d th erapeutic, chem ical or bacteriologic claim s a re m ade o r in ferre d in th e ir exploitation. T h e ra p e u tic a lly suggestive nam es a re not used as a b ra n d nam e. T h e b ra n d nam e is not indicativ e of a com ponent w hich does not possess proven th e ra peutic p roperties or o ther in fe rre d p ro p e rties im plied in the nam e. T h e re is no conflict w ith the rules of the Council. T h e provisions in reference to p ro p rie ta ry nam es w ill not be retroactive.
T h e Council has further provided that dentifrices w ill be accepted for a period of one year in contrast to the usual three year acceptance clause for other classes of products to be listed in “Accepted Nonofficial D ental Remedies.” A t the end of this period, the evidence for reacceptance will be examined by the Council. If no con flicts w ith the rules or provisions of the Council appear, the product w ill be retained for a further period of one year. In order that the Council may be informed of the advertising regarding a denti frice during the period of listing in A. N . D . R., m anufacturers or their agents will be requested to submit copies of all advertising in professional journals and magazines or newspapers published prim arily for the laity. From time to time, the claims for various dentifrices will be discussed.
ACCEPTED NONOFFICIAL DENTAL REMEDIES T h e follow ing article has been accepted as conform ing to the rules and provisions for d entifrices of the Council on D en tal T h e ra p e u tic s fo r adm ission to “A ccepted Nonofficial D ental Rem edies.” A copy of the rules on w hich the Council bases its action w ill be sent on application. S a m u e l M . G o rd o n ,
CO LG A TE’S RIBBON D EN T A L CREAM. — Composition: E ach 100 gm. contains glycerin, 28.0 gm., soap (v e g etab le ), 5.0 gm., calcium carbonate, 35.7 gm., p recipitated chalk, 7.6 gm., sodium benzoate, 2.1 gm., arom atics, 0.9 gm., corn starch, 6.5 gm., w ater, 14.2 gm. Claims: No claim s, except th a t it is an effective cleansing agent, a re m ade. M anufacturers: C o lgate-P alm olive-P eet Co., Chicago, 111.
Secretary.
1943
M a n u fa c tu r e d b y P a r k e , D a v is & C o ., D e tro it. N o U . S. p a te n t o r tra d e m a rk . P a rk e , D a v is & C o m p a n y ’s s ta n d a rd iz e d cod liv e r oil co m p lies w ith th e s ta n d a rd s of th e U . S. P h a rm a c o p e ia . I n a d d itio n , it is req u ire d to h a v e a c o n te n t of f a t s o lu b le v i ta m in A , d e te rm in e d b y th e m eth o d o f th e U . S. P ., e q u iv a le n t to 5 0 0 u n its p e r g ra m (o n e u n i t b e in g th e a m o u n t req u ire d to co rrcct b o th th e in d u c e d x e ro p h th a lm ia a n d re ta rd e d g ro w th o f y o u n g a lb in o r a t s ) a n d a n a n t i ra c h itic p o te n c y w h en d e te rm in e d b y th e m eth o d o f M c C o llu m , S im m o n d s, S h ip ley a n d P a r k ( / . B io l. C h e m ,, 5 1 :4 1 , 1 9 2 2 ) of n o t less th a n 112 u n its p e r g ram (o n e u n it b e in g th e a m o u n t o f cod liv e r oil req u ired d a ily to i n itia te rec a lcific a tio n in th e leg bo n es o f y o u n g a lb in o r a ts .)
P a tc h ’s F lav o red C od L iver O il.— Cod liv e r oil containing less th a n 0.5 p e r cent of essential oils as flavoring and h a v in g a v ita m in A potency of not less th a n 1,000 v itam in A units to the g ra m as defined in the TJ. S. P. X, and a v itam in D potency of not less th a n 125 units p e r gram . D osage.— 4- c.c. (1 flu id rach m ), 3 tim es a d a y ; c hildren 2 c.c. (30 m inim s) 3 tim es a day. M a n u fa c tu r e d b y th e E . L. P a tc h C o ., B o sto n . N o U . S. p a te n t o r tra d e m a r k . P a t c h ’s flav o red cod liv e r o il co m p lies w ith th e U . S. P . s ta n d a r d s for cod liv e r o il. I n a d d itio n , it is req u ire d to h a v e a c o n te n t of f a t-so lu b le v ita m in A of n o t less t h a n 1,0 0 0 u n i ts p e r g ram (o n e u n it b e in g th e le a s t a m o u n t req u ired d a ily to p ro m o te a ren e w a l o f g ro w th in a lb in o r a ts t h a t h a v e ceased to grow a n d m ay show sy m p to m s o f m a ln u tr itio n such as x e ro p h th a lm ia , o n d ie ts a d e q u a te except fo r v i ta m in A ) a n d a n a n tir a c h itic p o ten c y , d e te rm in e d by a m o d i fic a tio n o f th e m eth o d o f M c C o llu m , S h ip ley , a n d P a r k , o f n o t less t h a n 125 u n i ts p e r g ram (o n e u n i t b e in g th e le a s t a m o u n t of cod liv e r oil req u ired d a ily fo r e ig h t d a y s to p ro m o te rec a lcific a tio n in th e tib ia s o f y o u n g a lb in o r a ts su fferin g from e x p e rim e n ta l r ic k e ts ) .
DENTIFRICES T h e Council has adopted the follow ing c h ap ter on d entifrices fo r “A ccepted Nonofficial D ental R em edies.” S a m u e l M . G o r d o n , Secretary.
Dentifrices are defined as preparations (pastes, powders and liquids) which aid in the removal of débris from tooth surfaces. T o o th pastes and powders on the m arket today may in general be placed in several groups or combination of groups ; namely, those depending primarily on soap for their cleansing action ; those containing small amounts of organic acids ; those containing magnesia magma or other alkaline substances and those containing other substance or substances, such as potassium chlorate, calcium phosphate, organic or inorganic astringents, antiseptic or germicidal substances, enzymes, etc. These sub stances are generally admixed w ith chalk for abrasive action and incorporated in paste form by glycerol (or glycerite of starch), tragacanth, acacia or other pharmaceutic binders. M any dentifrices on the m arket today are unnecessarily and irrationally complex in composition. T h e Council desires to point out that the aims of rational therapeu tics and “oral hygiene” are defeated by the use of complex mixtures, not to mention the large economic waste in the sale of highly complex mixtures when simpler com binations are just as effective. T h is is in keeping w ith the well known observation that dentifrices have no direct demonstrable therapeutic action. T h e sole function of a dentifrice is to aid in keeping the teeth clean by the removal of loose food débris by the mechanical use of the toothbrush.
1944
T he Journal of the American D ental Association
T h e Council appreciates that long established customs cannot be changed at once ; hence, it will, for the time being, adopt a very liberal policy in regard to the composition of dentifrices. Its labors for the near future w ill be directed tow ard a control of irresponsible claims made in dentifrice advertising ; but it will apply with the greatest leniency compatible w ith consistency, a very liberal policy regarding the composition of this class of products. In addition to the rules of the Council ( T he J ournal , April, 1930), the Council has form ulated certain provisions for the inclusion of dentifrices in “Accepted Nonofficial D ental Remedies.” T h e provisions follow: D entifrices (w ith especial reference to those a d v ertised to the public) m ay be accepted fo r inclusion in the list of “A ccepted Nonofficial D en tal R em edies” p ro v id ed : C laim s a re strictly lim ited to th e ir efficacy as a n a id in the hygiene of the o ra l cavity and p a rtic u la rly to th e ir m echanical c leansing properties. No u n w a rra n te d th erapeutic, chem ical or bacteriologic claim s a re m ade o r in ferre d in th e ir exploitation. T h e ra p e u tic a lly suggestive nam es a re not used as a b ra n d nam e. T h e b ra n d nam e is not indicativ e of a com ponent w hich does not possess proven th e ra peutic p roperties or o ther in fe rre d p ro p e rties im plied in the nam e. T h e re is no conflict w ith the rules of the Council. T h e provisions in reference to p ro p rie ta ry nam es w ill not be retroactive.
T h e Council has further provided that dentifrices w ill be accepted for a period of one year in contrast to the usual three year acceptance clause for other classes of products to be listed in “Accepted Nonofficial D ental Remedies.” A t the end of this period, the evidence for reacceptance will be examined by the Council. If no con flicts w ith the rules or provisions of the Council appear, the product w ill be retained for a further period of one year. In order that the Council may be informed of the advertising regarding a denti frice during the period of listing in A. N . D . R., m anufacturers or their agents will be requested to submit copies of all advertising in professional journals and magazines or newspapers published prim arily for the laity. From time to time, the claims for various dentifrices will be discussed.
ACCEPTED NONOFFICIAL DENTAL REMEDIES T h e follow ing article has been accepted as conform ing to the rules and provisions for d entifrices of the Council on D en tal T h e ra p e u tic s fo r adm ission to “A ccepted Nonofficial D ental Rem edies.” A copy of the rules on w hich the Council bases its action w ill be sent on application. S a m u e l M . G o rd o n ,
CO LG A TE’S RIBBON D EN T A L CREAM. — Composition: E ach 100 gm. contains glycerin, 28.0 gm., soap (v e g etab le ), 5.0 gm., calcium carbonate, 35.7 gm., p recipitated chalk, 7.6 gm., sodium benzoate, 2.1 gm., arom atics, 0.9 gm., corn starch, 6.5 gm., w ater, 14.2 gm. Claims: No claim s, except th a t it is an effective cleansing agent, a re m ade. M anufacturers: C o lgate-P alm olive-P eet Co., Chicago, 111.
Secretary.