Eoology cooperation between community and school. Arts society. 12'1. 1975. 76-81. The unitied community and school approach to art programming at Lancaster. Chester. and Fort 8ills. South Carolina. 0311 Hutchinson, william. Arts management and the art of music. Arts Society. 12.1. 1975, 110-120. An "analytic consideration" of music in contemporary society and of management in music. 0312 New on the art scene: the computer style. Nations Bsns, 63'2, Feb 1975. 30. James Talcott, Inc. attaches paintings to the computers it leases to improve the workplace. 0313 Nielson, Richard P. The arts as persuasive communication for social planning. lIass co aa, Rev., 212. Play 1975, 17-21. The arts are utilized as forms of persuasive communication in social planning for purposes of change and maintenance. 0314 Palles, Leon L. Urban gateways. Arts Society. 1211, 44-49. A program which covers six counties in Illinois and serves as a center for developing area programs for 50 schools. 0315 Warshaw, H. Bringing serious art to the mass media may enliven both. Center lIag. 8, Jan 1975. 40-1. DIRECT PlAIt 0316 Armstrong, J. Scott. 1I0netary incentives in mail surveys. POQ, 3911, Spring 1975.111-16. Attempts to generalize the results of 18 studies concerning the relationship between
sizes of
incentive~
and reduction in nonresponse.
0317 Dunne, Patrick. Some demographic characteristics of direct mail purchasers. Baylor Bsns Stud. lIay/June 1975, 67-72.
Direct mail purchasers had lower incomes, less education, were less likely to own homes, and tended to move more frequently. 0318 Stone, Bob. Successful direct marketing methods. Chicago: Crain Books, 1975. 331 pp. The relationship ot direct mail advertising to other promotional media, the mathematics of direct mail, testing market techniques. etc. ALSO SEE ENTRY: 1318 DISASTERS/EIIERGENCIES 0)19 Fisk. George and Chandran, Rajan. How to trace and recall products. Harvard Bsos R, 53'6. Nov/Dec 1975, 90-96. Develop
your recall strategy before you need it. 0320 Kueneman, Rodney II. and Wright, Joseph E. News policies of broadcast stations for civil disturbances and disasters. JQ. 52'4, Winter 1975. 670- 77. Survey finds stations fear pUblic
will panic and therefore have special policies for coverage of such events. 0)21 Traoquilino, Carmencita and Hanan, Zachary I. Disaster alert plan for a hospital pharmacy. Am J Hosp Pharm. 32112, Dec 1915. 1259-64. A plan intended to effectively alert and moblize pharmacy personnel in the event that the hospital should be required to deal with mass casualties. 0322 Weller, Ja=k II. Organizational innovation in anticipation of crisis. Columbus. Ohio: Disaster Research Center. Ohio State Univ., 1974. 109 pp. ALSO SEE ENTRIES: OqOO, 1400 ECOLOGY 0323 Berry, Brian J. L. and others. Land use, urban form and enVironmental quality. Chicago. Ill.: Univ. of Chicago Press,
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Eeology 1974. 464 pp. The effects of urban for~ and land use on environmental pollution. 0324 Brienes. "arvin. The fight against smog in Los Angeles 1943-1957. PhD D1ss•• Univ. of California at Davis 1975, 289pp., DA36:2355A. Los Angeles played an important pioneering role with its emphasis on scientific research, go,ernmental activity and public awareness. 0325 Buchanan. James !. and Tullock, Gordon. Polluters' profits and politic31 response: direct controls versus taxes. Am Econ R. 65", ftar 1975, 139-41. Presents a positive theory ot externality control that explains the frequency of direct regulation as opposed to penalty taxes or charges. 0326 Clark. W. Nuclear dilemma; is the United States plugged into a monster? Nat Wildlife, 13, Apr 1975, 34-37. 0327 coppock. J. T. and Wilson, C. B., eds. Environmental quality. New York. R.Y.: John Wiley & Sons, 1914. 207 pp. ftultidisciplinary treatment of environmental quality. 0328 cross, Frank L., Jr., ed. "anagement primer on water pollution control. Westport, Conn.: Technomic Publ. Co., 1974. 191 pp. Regulations, investigative methods, approaches to abatement, and wastewater treatment processes. 0329 DuPont Company. Water pollution abatement: are we getting our money's worth? Wilmington, Del.: Du Pont Co. Takes issue with the 1977-1983 Federal Water Pollution Control Act requirements. 0330 Environmental planning guide. lnd Dev, 20, Sept 1975, 285-374. 0331 Environmental Information Center. The energy directory. New tork: 124 E. 39 St •• 1974. Names, addresses, descriptions, and phone numbers of federal, state, and local agencies, private groups, and companies dealing with energy. 0332 Fanning. Odom. "an and his environment: citizen action. Nev York. N.Y.: Harper & Bow, 1975. 240 pp. Cites five imperatives: advocacy, accountability, activism, adversaryism, arbitration. Oll3 Farmer. Gary. Unready kilowatts: the high-tension politics of ecology. LaSalle, Ill.: Open Court Publishing Co., Box 599, 1974. 355 pp. Differs with the contention that abundant, inexpensi,e energy must go hand-in-hand with intolerable pollution. 033' Frity, Richard G. 1 public investment scheme tor water resource management in a rapidly growing community. PhD diss., Georgetown Univ. 1915, 285pp. DI36:30111. Alternative plans. 0335 Handl, G. Territorial sovereignty and the problem of transnational pollution. 1m J Int Law, 69, Jan 1975, 50-76. 0316 Jaffee, Edward J. EDvironmental update. See issues of PRJ. 0337 ~i.ber. Richard and Richardson, J. J., eds. Caapaigning for the environment. Boston. !ass.: Routledge & Kegan Paul, 1974. 228 pp. Case-studies of pressure groups which have lately grown in prominence. 0338 Kazis, ft. B. Antipollution measures and psychological reactance theory. J Pers Soc Psychol, 31, Apr 1975, 645-60. 1 field experiment. 0339 Killer, Jon D. The development of pre-adult attitudes toward environ.ental conservation and pollution. Sch Sci & Bath. 75'8, Dec 1975, 729-37. Attitudes toward ecology and pollution are foraed during early elementary years, and become fully developed by the time a student enters high school. 0340 KOJer, Richard H. Investigation of factors influencing environ.ental attitudes. Sch Sci & !ath, 75'3, !ar 1975,
Edneatlon-Elementar)" and Seeondar)" 26b-69. A study of possible correlations bet~een environmental attitudes, environmental kno~ledge, socioeconomic status, school course history, and grade point average. 0341 Progress in the prevention and control of air pollution in 1974. Public Info. Center, u.s. Envir. Protection Agency, 401 II. Street, Washington, D.C. 204060. 180 pp. The agency's activities in carrying out its mandate under the Clean Air Act. 0342 Rich, Leslie. Cleaning up the valley. Am Educ, 11'6, July 1975, 13-15. The mining area of Lacka~anna ~dS once plagued by dirty air and vater. Environmental education is helping to change that. 0343 Ringer, Warren H. and Freeman, William C. City, industry face pollution abatement together. Am City, 90'6, June 1975, 101-103. Serving industrial needs is helping Haverhill, lIass. hold on to critical jobs and clean up its river. 0344 Ross, Steven S. Source guide: understanding energy. CJR, 1411, lIay/ June 1975, 34-36. Books, magazines, and organizations useful for informdtion on energy. 0345 Source guide: land use. CJR, Sept/Oct 1975, &1-4. A bibliography of magazines, books, and organizations concerned ~ith land use. 0346 Toward a rational policy for achieving clean air. Southern Services Inc., 1975, 24 pp. Briefs the power industry's position on the Clean Air Act. 0347 Udall, Stewart, Conconi, Charles and Osterhout, David. The energy balloon. New York, N.Y.: IIcGraw-Hill Book Co., 1974. Calls for redesign~ng American society to achieve energy conservdtion goals. 0348 Whorton, James. Before silent spring: pesticides and public health in pre-DDT America. Princ~ton, N. J.: Princeton univ. Press, 1975. The growth of pesticide abuse, the growing awareness of pesticide threats to public health, and efforts to control the use of pesticidps. 0349 Wright, Susan E. Public responses to the energy shortage: an examination of social class variables. PhD diss., Iowa State Univ. 1975, 228pp. DA36:47841. Relationships between social class and energy shortage perceptions are investigated. ALso SEE ENTRIES: 0156, 0698, 073'>, 0798, 0814, 1213, 1518 EDUCATION--ELEIIENTARY AND SECONDARY 0350 American Assn. of School Administrators. Administrator's handbook on educational accountability. Washington, D.C.: Am. Assn. of school Adm., 1973. 0351 Bazeli, F. P. Dilemmas of pupil evaluation in the desegregated high school. Educ Digest, 41, Oct 1975, 41-3 0352 Bazeli, P. P. Dilemmas of pupil evaluation in the desegregated high school. H Sch J, 58, Apr 1975, 295-300. 0353 Bromley, Phillip. Student involvement through a Communication system. NASSP Full, 5~'387, Jan 1975, 41-45. Outlines a communication system which rests on the assumption that schools can operate on a rational, veIl-ordered, democratic hase of shared involvement. 0354 Corwin, Ronald G. Innovation in organizations: the case of schools. Sociology Educ, 48, Winter 1975, 1-37. Considers Over 30 variables in relation to a measure of innovativeness of 131 school s , 0355 CFK Ltd. Editorial Staff. School climate improvement. Bloomi ngton, Ind.: Ph i Delta Kappa, Inc., 1974.
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