Economic, technological and locational trends in European services

Economic, technological and locational trends in European services

Long Range Planning Vol. 23 February it provides of the views of others, as well as the additional insights provided by the author. Unfortunatel...

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Long

Range

Planning

Vol.

23

February

it provides of the views of others, as well as the additional insights provided by the author. Unfortunately, just as In Search ofExcellence found many of its core examples painfully overtaken by events, so this study tends to use examples to support its theories a little too uncritically; but that can provide a useful starting point for class discussion and project work.

1990 is a need to introduce a greater element from the Strategic Planning world in the future. It could be worthwhile to ask an authority in that area what they made of the report?

The Unpublished David Ogilvy, JOEL RAPHAELSON (ed.), Sidgwich &Jackson (1988), 178 pp., L7.99. Economic, Technological and Locational Trends in European Services, JEREMY HOWELLS, Gower (1989), 225 pp., E22.50. This book on services and technological development in Europe arises out of a research programme that the Centre for Urban and Regional Development Studies at the University of Newcastle upon Tyne has undertaken for the Forecasting and Assessment in the field of Science and Technology (FAST) II initiative funded by the European Commission, under the direction of the Directorate-General for Science, Research and Development and the U.K. Economic and Social Research Council. This ought to be an important subject, but the approach taken and the way the results are presented make the book almost unreadable. Why is this still the case with so many academic and offlcal documents? Someone should threaten to stop their funding until they learn how to take more notice of the market/reader!

Opertions Management: A Personal Skills Handbook, DAVID T. and H. A. HARDING, Gower (1989), 364 pp., L29.50.

JOHNS

To manage change successfully within a company, a manager must be a combination of: a Marketeer, a Technician, a Legal Authority, and both a Financial and Personnel expert. The authors consider each management area in turn, and discuss subjects such as inventory, budgeting, finance, acquisition management, quality and maintenance. In each section, they highlight the need to plan, monitor and control; with a major section emphasizing the importance of people management, particularly where it is concerned with implementing change and motivating the workforce. The handbook is designed as a self-help learning guide. A valuable introduction to the issues of general management, which could equally well have been incorporated into the title.

Who Cares? And How? Futures of Caring Societies, JIM DATOR and MARIA GUIDO ROULSTONE (eds), The IXth World Conference of the World Futures Studies Federation (1988), 362 pp., price not quoted. Material arising from a conference hosted by the University of Hawaii that sought to explore the contours of properly Caring societies, and to distinguish them from both Overcaring and Careless societies. Five key questions are identified: Why are people supposed to care for other people? For whom are they to care? Who is to care for whom? What range should the care take? How should it be manifest? Although few figures are included central to these issues are: How much will it cost? And who is going to pay for it? These are important subjects not only because they will shape the world of the next century, but also because it is likely to be one of the world’s largest industries. Participants came largely from the Caring industries and the academic world; if they are serious about making progress over finding effective answers to their questions there

Subtitled His Secrets of Management, Creativity and Success, this book was first published privately without Ogilvy’s knowledge as a surprise for his 75th birthday; this expanded edition contains 96 excerpts from Ogilvy’s private and public papers, plus an interview. But nothing on recent events that involve Martin Sorrel1 and WPP. Good holiday reading for anyone involved in the advertising industry, or interested in what makes the people side of business tick.

Technological Change in the Information Economy, PETER MONK, Pinter Publishers (1989), 199 pp., 625.00. In the 1990s technological and social pressures will increasingly combine the Service revolution with the Information economy. Together they will dominate the nature of ‘post-industrial’ society and industry in the decades ahead. This book analyses the processes by which information technologies and resources are developed and used; and a major focus is to examine how technological change relates to the value and use of information resources. A substantial part of the book was derived from a PhD thesis and hence, almost inevitably, it is only appropriate for those with a very special interest in the subject. A 2 page summary of the relevant key points for busy management would be invaluable.

Management Strategies for Information Technology, EARL, Prentice Hall (1989). 218 pp., R27.95.

MICHAEL J.

The author strongly, rightly, and thoroughly, argues that the IT must be connected to business strategy formulation. It is regretably rare that there is effective communication, inside an organization, between the technical IT experts, the traditional professionals and top management. These will all need to change in the years ahead; for many companies the key to success will be the ability to manage this change process successfully. The effective exploitation of IT will require radical change to both organizational structures and the relationships within them. This book should be widely read by the directors and senior management of all companies. Unfortunately, that is unlikely to be the case. Perhaps a second best solution would be for all Chief Executives to get someone to produce a summary that could be the subject of a thorough Board discussion. It is, however, somewhat surprising to find that the author still has to say in the Preface: ‘The book never would have materialized without the word-processing skills and determination of. .’ (i.e. others). One of the first requirements for the widespread introduction of IT is to make everyone keyboard literate! (Book Review Editors note: This happened to me 6 months ago, years overdue and then more by accident than design; and 1 would thoroughly recommend it, particularly for anyone in the business of writing.)