Public Relations Review, 24 (PR Bibliography): 29-30 ISSN: 0363-8111
Copyright 0 1998 by JAI Press Inc. All rights of reproduction in any form reserved.
Employee Relations JOURNALS Howard, Carol M. “Are Your Employee Publications Truly Strategic Tools?” Public RelutionsQua~edy v41n4, pp. 23-26, Winter 1997. Places emphasis upon management in evaluating employee communications, i.e., when a significant culture change is ahead, are employee publications among the first to be included in the planning, are top organizational issues at the forefront in employee publications. Also asks your publications covered important legislation in Congress affecting your company.
Landes, Les. “People, Systems, Truth, Trust,” Public RelationsStyate& 47-49, Fall 1997.
v3n3, pp.
Claims what is needed in today’s organizational climate is “relationship experts.” Maintains public relations professionals should begin to focus on systemic relationships that need to be supported throughout the organization; to develop closer working relationships with other departments; and to work on reshaping the image of communications specialists. Recommends to avoid the glitz.
Nirtaut, Dennis J. “Ask a Benefit Manager,” B&ness Insurance v31n2, p. 31, Jan 13,1997. Names issues that organizations need to focus on in employee benefits in 1997. Points to a flurry of legislation passed in late 1996 to take effect in 1997 and at various dates through the year 2000. Lists areas of special concern, including health care, financial planning, education, long-term care, technology, and communication.
Selame, Elinor. “Public Relations’ Role and Responsibility in Reflecting Changes in Companies’ Culture, Structure, Products and Services,” Public Relations Quartedy v42n2, pp. 12-17, Summer 1997. Discusses corporate identity as a resource and identifies major changes in this aspect of public relations today: companies merging across national boundaries, necessitating cre-
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ation of new image out of old and sometimes incompatible cultures; new emphasis upon environmental concerns, making it imperative that corporate ethical standards be inculcated in all employees, all levels; products and services becoming increasingly similar, meaning that consumers make purchases more often on emotional rather than rational grounds. Also listed under “Public Relations: Profession.”
BOOKS Sypher, Beverly Davenport, ed. Case Studies in Organizational Cowtmunication2: Perspectives on Contempmay Wmk Life. New York: Guilford Publications, Inc. 1997.403 pp. Spotlights the central role of communication in today’s workplace. New case studies based on first-hand observation, in-depth interviews, and surveys, show how communication practices can hinder organizational functioning. Explores how and why employees work today in large manufacturing companies and in smatl businesses, in high-tech, government, education, and human services. Dynamics of teamwork is addressed, as well as sexual harassment, stress and burnout. Looks at the vast complexity of human communication events in the organizational setting.
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