European microprocessor market to pass $ §OOM.. The market for microprocessors in Western Europe will exceed $500M by 1985 according to a report by Creative Strategies International
C l). The analysis predicts growth at a compound annual rate of 42 per cent. All sectors of the European market for single microprocessor and microcomputer chips will experience rapid growth, says the report, with annual shipments exceeding 70M units by 1985. Western Europe represents one of the largest world's markets for advanced electronic-based products, continues the report. However, Europe has become a net importer of microelectronic components due to the fragmented approach of the industry in the individual countries. Europe is thus dependent on imports from the US and
... and games $41 go by 1985 The European electronic games market will nearly triple to ~4100M by 1985 according to a report from Frost & Sullivan Inc. This represents an annual growth rate of 23 per cent over the five year period, 1980-85. 'Despite galloping recession, inflation and unemployment, the European appetite for silicon chips (in the form of electronic games) has not faltered'.
increasingly from Japan; so much so that US and Japanese companies are establishing manufacturing plants in Europe. Although Philips and Siemens continue to rank among the world's leading semiconductor manufacturers, the report states that other European companies are finding it increasingly difficult to maintain market share without support from government funding and purchasing. Inmos, the UK state-owned manufacturer, is in the forefront of the VLSI memory race and now has a factory in the US.
Technological development The successof any microprocessor manufacturer increasingly depends upon its ability to remain at the fore~front of technological development.
Frost and Sullivan split the electronics toys market into two major categories: home electronic games and coin operated electronic games. The report estimates the market for home games will more than double to $3200M by 1985. This represents a same of some 180M games. The arcade games market is expected to be worth about $900M by 1985. (Frost & Sullivan Ltd, 104--112 Martlebone Lane, London WIM 5FU, UK. Tel: 01-486 8377)
Electronic games market is projected to grow 23 per cent each year until 1985 vol 6 no 5june 1982
The importance that companies place on this advancement is shown by the technology exchange agreements that are being announced more and more often; Recently Intel, Intersil and General Electric (US); Toshiba and SGS/ATES; and Rockwell and NCR have signed five-year agreements. CSI's report ends with the warning that while US companies will have a technological lead over their European counterparts, both will face stiff competition from Japanese companies, many of which will be producing memory and microprocessor components in Europe. Hitachi have recently announced that they will be manufacturing 64k RAMs in West Germany. The plant has a capacity of 1 M devices per month.
'Microprocessors in Western Europe' is published by Creative Strategies International, 4340 Stevens Creek Bird, Suite 275) San Jose, CA 95129, USA and costs $1450.
Gould net AMI The acquisition of AMI Microsystems by Gould Inc. has been approved by the stockholders of, both companies. In the agreement, each AMI share will be exchanged with 1.78 shares of Gould common stock. About 4 165 000 common and 150 000 preferred shares will be exchanged. The deal will give Gould a greater capability in custom ICs improving their margins and increasing their reliability. Chairman and Chief Executive Officer, William Ylvisaker, said that 'this is the edge we need in the market place to expand our market penetration and increase profit margins'. AMI are also sounding enthusiastic about the move. AMI Chairman and Chief Executive Officer, Glenn Penisten, said that 'the merger will provide a variety wide of new opportunities for both AMI and Gould'. AMI will be operated as a wholly-owned subsidiary aOtonomous of Gould. AMI have announced an increase in turnover of 9 per cent over their 1980 figures and net earnings rose by 85 per cent to $7.8M.
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