Expand! … The dynamic approach to international marketing development

Italy, the Netherlands, Spain and the UK. Finally a review of the strengths and marketing philosophies of 50 of Europe's largest consultancy operations. Much useful information. Expensive but likely to be worth the price if you are attempting to draw up you own tender short list, or through savings on any competitor analysis exercise. The publisher has previously produced similar studies on Management Consultancy Services covering both the USA and Japan, although they are now a few years out of date.

An excellent value textbook. One area emphasized since the previous edition is how cultural diversity affects organizations; other changes increase international aspects.

based management courses. Some aspects of the consumer changes in a specific sector are considered in Fin-

ancial Services and the Consumer,

DAWN BURTON, Routledge (1994), 133 pp., £10.99. Presents a critical assessment of the strategies employed by (largely UK) financial institutions to create Empowering People at Work, NANCY and maintain consumer demand for their products, especially through FOY, Gower (1994), 268 pp., £25.00. marketing, product development and Empowerment is an important subject branding. and, if there is one book on it that should be widely read, this should be very close to the top of any list. The author (or publisher) claims on the Expand'... The dynamic approach to cover 'empowerment is probably the international marketing development, most important concept in the world of ALAIN-ERIC GIORDAN, Gower (1994), International Management, ROSALIEL. management today'. Competiting with 426 pp., £25.00. TUNG, Dartmouth (1994), 544 pp., 'learning', which apart from action£105.00. learning is not really mentioned. (Also Shows how to take a flesh approach pity there was not an opportunity to to export markets, including over 500 Twenty seven papers that are condiscuss the issues raised in 'The decep- short case studies. Needs close study to sidered both the seminal today and tive allure of empowerment', TONY obtain full benefits. Short cases focus those expected to remain relevant for ECCLES, Long Range Planning 26 (6), on key points (pity these were not sepmany years ahead. A massive exercise. 13-22, 1993). Another useful, but less arately summarized?) and it can someEasy to identify others that could authoritative study (although with times be frustrating not to have more (should?) have been included. (Why many more post 1990 references--not background. Also people issues somenone from LRP?.--five from SM~). Price Eccles) is The Power of Empowerment: times not given the attention they puts it out of reach of most student marRelease the Hidden Talents of your deserve. kets. Also pity no subject index--a Employees, DAVIDCLUTTERBUCK,Kogan name index is provided. Also the photo Page (1994), 256 pp., £25.00. A crucial reproduction techniques make for poor part (learning) of the whole process is presentation and many articles are not emphasized in How Managers can Competitive Frontiers: Women Maneasy to read. Other volumes cover ManDevelop Managers, ALAN MUMFORD, agers in a Global Economy, Edited by agement of Non-Profi't Organizations, Gower (1993), 219 pp., £28.50. Inter- NANCYJ. ADLERand DAFNAN. IZRAELI, SHARON M. aSTER, 523pp., £105.00. esting to note that he does not mention Blackwell Business (1994), 414 pp., (Twenty-one papers.) and Management the word 'empowerment' in his index! £19.99. of Change and Innovation, BENGT-ARNE VEDIN, 676 pp., £125.00 (Forty papers). Twenty-three papers on the changing A total of twenty-two volumes are role of women managers in most of the available in the series which is defined major countries round the world. Both But We Are Different: Quality for the as 'The International Library of ManService Sector, JOHNMACDONALD,Man- fascinating and a vitally important subagement'. (Perhaps the publishers might produce a slim volume of all the agement Books 2000 Ltd, (1994), 213 ject for the decades ahead. Pity no papers on South America and India. Plenty Introductions?) Another series of pub- pp., £16.95. of scope for further editions. Some of lications of collections of papers is The the changing diversity and leadership Shows how many aspect of the quality International Library of Critical Writings in Economics and one volume in revolution apply equally to the service issues are well covered in a number of that series (there are currently eighty sector, at the same time as recognizing studies from the Center for Creative volumes either published or in prep- that the implementation of many of Leadership, such as Making Diversity aration) is The Economics of Product those principles will differ. A good gen- Happen: Controversies and Solutions, Differentiation, Volumes I and II, JAC- eral read for any one in the service sec- ANN M. MORRISON, MARIAN N. RUDQUES-FRANCOIS THISSE and GEORGE tor who is still unaware of the quality ERMAN and MARTHA HUGHES-JAMES, NORMAN,Edward Elgar (1994), 334 pp., revolution. The role of TQM within an (1993), 127 pp., $20.00 and Making organization and how it can be Common Sense: Leadership as Meanand 381 pp., £140.00 (both volumes). implemented is discussed in more ing-making in a Community of Pracdetail in Managing Quality, DESMOND tice, WILFRED H. DRATHand CHARLESJ. BELL, PHILIP McBRIDE and GEORGE PALUS, (1994), 27 pp., $12.00. WILSON, Butterworth Heinemann Managing Organizational Behavior, (1994), 236 pp., £15.95. Particularly HENRY L. TosI, JOHN R. RIzzo and designed to provide the underpinning STEPHEN J. CARROLL, Blackwell Busi- knowledge and understanding re- Competing Through Services: Strategy ness (1994), 620 pp., £19.99. quired for the new (UK?) competency- and Implementation, SANDRA VANLong Range Planning Vol. 28

June 1995