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Fraudulent and Misleading Advertising*
M IS C E L L A N Y B O O K R E V IE W A Speech fo r E v ery Occasion— By A . C. Edgerton, L L .M .; 427 p a ges; price, $2.00. Published by Noble and Noble, New York. In the numerous speeches outlined in this book, there is almost certain to be one to fit any special occasion. It has required an im mense amount o f w ork to gather into a single volume so many addresses on such a variety o f themes.
the proposition as outlined, and the resulting inform ation is set forth below. T h e circular, which was received through the mail the latter part o f February and sub sequently sent on fo r investigation, is desig nated to utilize the name of the Bureau of
Speech-making to be effective is a rather difficult art, and the man or woman w ho es says to entertain an audience whether at a dinner or on a more form al occasion should aim to make adequate preparation in ad vance. W ith those rare individuals w ho are able to meet an emergency and make an ap propriate speech on the spur o f the moment, there is usually in the background a long period o f preparation or at least o f practice. Inspired speaking is unusual, and frequently the speech that sounds the most inspirational is the one that has behind it the greatest wealth o f experience and study. T h is book should be a help in the w ay o f suggestion to those w ho are frequently called on to make speeches. F R A U D U L E N T A N D M I S L E A D IN G A D V E R T IS IN G * By N . O. TA YLO R ,t Ph.D., Washington, D. C.
Early in M arch, a copy o f the advertising circular shown in the accompanying illustra tion w as forw a rded to the Bureau o f Stand ards with a request for information as to the validity o f the claims set forth. T h e advertisement was so w orded as to imply that the advertiser was possessed of confidential inform ation from the Bureau o f Standards which could be secured on pay ment o f $5. A n investigation was made o f *A Report from the Bureau o f Standards Committee o f the Research Commission. fResearch Associate fo r the Am erican Den tal Association.
Standards in an attempt to victimize the den tist. T h e cover page o f the circular is re produced herewith. T h e distributor o f the circular says: “ T h is idea has not been released by the Bureau o f Standards— but I have it— and I am goin g to pass it along to you. So you will be a few steps ahead o f the crow d.” He follow s this statement with some mis leading and inaccurate statements as to what
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Miscellany the material he proposes to supply will do. T h e price quoted is $5 fo r enough material fo r 100 inlays, with a promise o f a rate of about 1 cent per inlay fo r future orders. A n order fo r the material brought 100 small asbestos strips for use as crucible lin ers with some instructions as to its use and a further indication o f the confidential source o f inform ation. It may be pointed out here that these circulars purporting to carry confi dential inform ation were being mailed to the dental profession in an attempt to charge fo r such inform ation in the early part o f 1931, w hile w e find that the technic in volv ing the use o f an asbestos liner for casting rings was given to the profession at the D en ver meeting in July, 1930, and was published in T h e J o u r n a l , D e c e m b e r , 1930, page 2275. T h e 100 asbestos strips w ere sold fo r $5. T h e actual value o f the strips in quality lots is certainly below 10 cents, as the total weight o f these strips was approximately one-half pound. From these facts, it seems that the dental profession should be appraised o f the f o l low in g: 1. T h e results o f the cooperative research on dental materials at the National Bureau o f Standards are released only in the official ly approved published reports. 2. Committees from the dental profession assisting in this research program are at times given laboratory data which are con sidered confidential until such data are in cluded in the published report. 3. A n y inference that confidential data from the Bureau o f Standards are available and fo r sale to the profession is obviously a direct misstatement and false. 4. Circulars o f this type constitute an at tempt to obtain money under false pretenses and should be given no consideration what ever.
DENTAL HYGIENE IN HAITI Th ree years ago, the dental school was re organized and the question o f establishing dental inspection fo r the public schools was undertaken by the Dental Department o f the M edical School in Port-au-Prince, Haiti. This was not an easy task, especially in the face o f the many difficulties to be surmounted. In Haiti, this w ork is under the Department o f Hygiene. T h ere is as yet no adequate legislation regarding schools except that having to do
with medical inspection. T h ere are more than 14,000 children in the private and pub lic schools who for the most part have never had any dental inspection. T h ere have been no clinics for school children, and therefore defects received no particular attention. T h e reorganized dental school opened its clinic with a plan fo r the relief o f pain, fill ing and extracting teeth, etc. Nearly all the children in Port-au-Prince have been exam ined, with the result that children are becom ing cleaner and mouth hygiene is improved. Recently, the school inaugurated a dental hy giene day, w hich was a great success. M ore than 4,000 toothbrushes and the same number o f tubes o f tooth paste were distributed. Notwithstanding the very great existing needs, the staff o f the dental school is not dis couraged and is hoping soon fo r some un looked fo r aid. Only in this w ay w ill it be possible to accomplish lasting advancement in dental work. It is hoped to establish den tal clinics in the rural districts with the aid of a dental ambulance.
NEWS D r. Gillett Recipient o f J am ie M ed a l: A banquet was recently given Henry W ebster Gillett, N ew Y ork City, by the Dental So ciety o f the State o f N ew Y ork on the oc casion o f the presentation to him o f the W il liam Jarvie Fellowship medal fo r 1931. A l fred W a lk er presided, and Robert T od d O liver and W illiam J. Gies were speakers. W . D. T r a c y presented the medal, which is given for outstanding contributions to the a d vancement o f the profession o f dentistry. M r. Eastman Offers Clinic to Belgium : M r. George Eastman w ill probably add a fifth dental dispensary to the list o f foreign clinics made possible by his philanthropy. T h e City o f Brussels is to receive $1,000,000, provided it will guaranty a similar amount tow ard the project. T h e work o f the clinic will be de voted principally to the indigent children of the city. London, Rome, Stockholm and Paris have received $1,000,000 each for dental dis pensaries. These clinics are modeled after the Rochester Dental Dispensary, Rochester, N. Y., o f which M r. Eastman was the donor. Resolution Passed in Ohio R egarding Qual ifications o f Candidates f o r Licen se: F ollow ing is a resolution adopted by the Ohio State Dental Board, June 27, 1931: “Resolved that the Ohio State Dental Board will not ad mit to examination any applicant who has
the proposition as outlined, and the resulting inform ation is set forth below. T h e circular, which was received through the mail the latter part o f February and sub sequently sent on fo r investigation, is desig nated to utilize the name of the Bureau of
Speech-making to be effective is a rather difficult art, and the man or woman w ho es says to entertain an audience whether at a dinner or on a more form al occasion should aim to make adequate preparation in ad vance. W ith those rare individuals w ho are able to meet an emergency and make an ap propriate speech on the spur o f the moment, there is usually in the background a long period o f preparation or at least o f practice. Inspired speaking is unusual, and frequently the speech that sounds the most inspirational is the one that has behind it the greatest wealth o f experience and study. T h is book should be a help in the w ay o f suggestion to those w ho are frequently called on to make speeches. F R A U D U L E N T A N D M I S L E A D IN G A D V E R T IS IN G * By N . O. TA YLO R ,t Ph.D., Washington, D. C.
Early in M arch, a copy o f the advertising circular shown in the accompanying illustra tion w as forw a rded to the Bureau o f Stand ards with a request for information as to the validity o f the claims set forth. T h e advertisement was so w orded as to imply that the advertiser was possessed of confidential inform ation from the Bureau o f Standards which could be secured on pay ment o f $5. A n investigation was made o f *A Report from the Bureau o f Standards Committee o f the Research Commission. fResearch Associate fo r the Am erican Den tal Association.
Standards in an attempt to victimize the den tist. T h e cover page o f the circular is re produced herewith. T h e distributor o f the circular says: “ T h is idea has not been released by the Bureau o f Standards— but I have it— and I am goin g to pass it along to you. So you will be a few steps ahead o f the crow d.” He follow s this statement with some mis leading and inaccurate statements as to what
1580
1581
Miscellany the material he proposes to supply will do. T h e price quoted is $5 fo r enough material fo r 100 inlays, with a promise o f a rate of about 1 cent per inlay fo r future orders. A n order fo r the material brought 100 small asbestos strips for use as crucible lin ers with some instructions as to its use and a further indication o f the confidential source o f inform ation. It may be pointed out here that these circulars purporting to carry confi dential inform ation were being mailed to the dental profession in an attempt to charge fo r such inform ation in the early part o f 1931, w hile w e find that the technic in volv ing the use o f an asbestos liner for casting rings was given to the profession at the D en ver meeting in July, 1930, and was published in T h e J o u r n a l , D e c e m b e r , 1930, page 2275. T h e 100 asbestos strips w ere sold fo r $5. T h e actual value o f the strips in quality lots is certainly below 10 cents, as the total weight o f these strips was approximately one-half pound. From these facts, it seems that the dental profession should be appraised o f the f o l low in g: 1. T h e results o f the cooperative research on dental materials at the National Bureau o f Standards are released only in the official ly approved published reports. 2. Committees from the dental profession assisting in this research program are at times given laboratory data which are con sidered confidential until such data are in cluded in the published report. 3. A n y inference that confidential data from the Bureau o f Standards are available and fo r sale to the profession is obviously a direct misstatement and false. 4. Circulars o f this type constitute an at tempt to obtain money under false pretenses and should be given no consideration what ever.
DENTAL HYGIENE IN HAITI Th ree years ago, the dental school was re organized and the question o f establishing dental inspection fo r the public schools was undertaken by the Dental Department o f the M edical School in Port-au-Prince, Haiti. This was not an easy task, especially in the face o f the many difficulties to be surmounted. In Haiti, this w ork is under the Department o f Hygiene. T h ere is as yet no adequate legislation regarding schools except that having to do
with medical inspection. T h ere are more than 14,000 children in the private and pub lic schools who for the most part have never had any dental inspection. T h ere have been no clinics for school children, and therefore defects received no particular attention. T h e reorganized dental school opened its clinic with a plan fo r the relief o f pain, fill ing and extracting teeth, etc. Nearly all the children in Port-au-Prince have been exam ined, with the result that children are becom ing cleaner and mouth hygiene is improved. Recently, the school inaugurated a dental hy giene day, w hich was a great success. M ore than 4,000 toothbrushes and the same number o f tubes o f tooth paste were distributed. Notwithstanding the very great existing needs, the staff o f the dental school is not dis couraged and is hoping soon fo r some un looked fo r aid. Only in this w ay w ill it be possible to accomplish lasting advancement in dental work. It is hoped to establish den tal clinics in the rural districts with the aid of a dental ambulance.
NEWS D r. Gillett Recipient o f J am ie M ed a l: A banquet was recently given Henry W ebster Gillett, N ew Y ork City, by the Dental So ciety o f the State o f N ew Y ork on the oc casion o f the presentation to him o f the W il liam Jarvie Fellowship medal fo r 1931. A l fred W a lk er presided, and Robert T od d O liver and W illiam J. Gies were speakers. W . D. T r a c y presented the medal, which is given for outstanding contributions to the a d vancement o f the profession o f dentistry. M r. Eastman Offers Clinic to Belgium : M r. George Eastman w ill probably add a fifth dental dispensary to the list o f foreign clinics made possible by his philanthropy. T h e City o f Brussels is to receive $1,000,000, provided it will guaranty a similar amount tow ard the project. T h e work o f the clinic will be de voted principally to the indigent children of the city. London, Rome, Stockholm and Paris have received $1,000,000 each for dental dis pensaries. These clinics are modeled after the Rochester Dental Dispensary, Rochester, N. Y., o f which M r. Eastman was the donor. Resolution Passed in Ohio R egarding Qual ifications o f Candidates f o r Licen se: F ollow ing is a resolution adopted by the Ohio State Dental Board, June 27, 1931: “Resolved that the Ohio State Dental Board will not ad mit to examination any applicant who has