Dondis, Donis A. A priler of visual literacy. Calbridge, Fress, 1973. Discussion of the language of visual messages: Fhotographs, fillS, sketchp.s, cartoons, graphics, ads and the traditional visual arts. 1257 Henry, J. Porter. Visuals will make buyers flip if you let salesmen do the talking. Sales ~gt, 111, Oct 1 1973, 16-18. Designing good v1suals. 1258 Hillier, Eevis. 100 years of posters. New York: Harper & Row, 1973. 96 pp. Beautiful Fosters frol the tile of Toulouse-Latrec to the present -- lany of them in color which range from advertising to propaganda and politics and a few tor art's sake alone. 1259 Hinwood, Tony. Advertising art: time and loney-saving tricks ot the trade. Newton Abbot, England: David & Charles, 1973. 175 FP. COFiously illustrated book of techniques "aimed at the artist who is already art-trained but lacks the tricks." 1260 Lem, Dean Phillip. GraFhics laster. Los lngeles, Calit.:Dean Lem Associates, 1974. Source book for printing and advertising. 1261 Levy, Don. What the PB Ian should know about design. PRO, 18:1, summer 1973, 24. Brief definition of the graphics 1~56
~ass.: ~IT
pr obl ee s ,
1262 O'Neill, John J. A rationale for the design of public information graJ:hics. EdD diss., columbia Oniv., 1973. DA34:6415A. Suggests cr1teria for effective graphics. ALSO SEE ENTliIES: 0043, 0091, 0139, 2288, 2651 GRAPHIC IRTS--TRADEl'lARKS 1263 Diamond, Sidney A. Tradelark problems and how to avoid them. Chicago: Crain Comlunications, 1973. 246 pp. Includes: purposes and function; selection considerations; use of personal names and initials; Frotection problems; updating; licensing, and lIany other aspects. 1264 Hupfer, Herbert P. An interactive product-consuler typologY for the investiqdtion of brand 1lage. PhD diss., Univ. of Illinois, 1973. DA34:5395A. Variables which influence the level and type of brand images recalled. HEALTH AND WELfARE Bobliya, L. J. and others. Reflections on the role of the advisors to thp health service. J AI ColI Health Assn, 22, Fet: 1914, 111-fJ1. 1266 Bogdonoff, ft. D. Political affiliation and the leadershiP of Federal Health Programs. Arch Intern ~ed, 132, July 1913, 134-5. 1261 Carter, E. and others. In Columbus ••• c1tizen action got results. Am Lunq Assoc BUll, 59, July/Aug 1973, 10-12. 1~6~ Champness, ~. G. Attitudes toward person-person con au m c a t i on s redia. HUI factors, 15, Oct 1973, 437-41. 1269 Cheshier, Robert C. Inforlation in the health care syste'· AU, 41~, !'larch 1914, 1311-151. The pr aqaa t r cs of l1brary service and research 1n the health care systel. 1210 Couto, Richard. Poverty, polit1cS and health care: the e~peripnce ot one AJ:pdlachian county. PhD dlSS., Univ. of Kent~cky, 1973. DA34:6712A. The health progral 1n floyd County in Eastern Kentucky. 1271 Dedbler, L. ~. SOC1dl audit: a balance sheet of conscience. Mod Hosp, 121, Nov 1913, 'iE-9. 1~65
84
lIealtlt and Welfare 1272 Dooley, D. R. Does your self-image need to improve, doctor? 1 Mod Vet Pract, 55, Nov 197ij, 863-6. 273 Drake, J. Minnesota's consumer advisory project. 1 Rehabilitation Rec, 14, l1ar/Apr 1973, 25-7. 274 Dummett, C. o. Consumer-provider conflict in health service 1 recommendations. Health Serv Rep, 88, Nov 1973, 795-803. 275 F.ngelherg, J. and others. Community preparation for the development of a health laintenance organization network. J 1 Kentucky l1ed Assoc, 71, l1arch 1973, 182-7. 276 EVdns, Katheran DeVanna. Community action for rural health care. PhD diss., Cornell Univ., 1973. DA34:3758A. Role of the Change agent community organizer in bringing about change, selection of strategies for change, and kinds of success 1 which can he expected. 277 Priedman, Kenneth 11. Cigarette smoking and pUblic policy: a comparat1ve study of government and interest group response. PhD diss., Ilichigan State Univ., 1973. DA34:6065A. Study of the responsE to the smokin9 controversy in the U.S., Great 12 Britain, and Canada. 78 Gorman, 11. L. Societal constraints to comprehensive health 12 care. Nurs Forum, 12, 1973, 175-86. 79 Haughton, J. G. Lessons learned from citizen involvement in 1 health affairs. l1ed Times, 101, Jan 1973, 166-8+. 280 Hodgson, Godfrey. The politics of American health care. AtM, 232, ect 1973, 45-61. Everybody talks about the 1~"crisis." A report on why nobody is doing anything about it. 1 Hodgson, J. E. Community abortion services. The role of 12 Organized medicine. l1inn l1ed, 56, Ilar 1973, 239-42. 82 Lane, D. A. Pathology of communication: a pitfall in community health. community Health (Bristol), 5, Nov/Dec, 12 197 3, 157-62. 83 Lebow, J. L. Consumer assessments of the quality of ledical 128care~ l1ad Care, 12, Apr 1974, 328-37. 4 Le1ssner, A. Commun1ty youth work: a teal-work approach. 128~ommunity Health (Eristol), 5, l1arch/April 1974, 251-4. Leyhe, O. L. and others. l1edi-Cal patient satisfaction in 128i1atts. Health Service Rep, 88, Apr 1973, 351-9. ~ L1ster, J. Political pressures on an ailing health service. 128 ew England J l1ed, 289, Sept 26 1974, 667-9. 7 l1acKeith, J. S. Involving the community in improving health 128ca r e• Lancet, 2, Dec 8 1973, 1316-8. 8 /letsch, J. 11. and others. Ileasuring the outcome of consoler 128~ar~icipation. J Health Soc Behav, 14, Dec 1973, 368-74. h 1l11io, N. Dimensions of consumer participation and national e a l t h legislation. Am J Public Health, 64, April 1974, 3 129 57-b3 • o Nehring, V. and others. Patients' evaluation of their care: 129~hy they don't complain. Nurs outloo, 21, May 1973, 317-21 • . Partridge, K. B. Comumunity and professional participation ~n decision making at a health center. Health Servs Rep, 88, 1292une/July 1973, 527-34. N PP.lton, J. 11. Our public image. Can J Public Health, 65, 12930v/Dec 1974, 451-5 • . Peterson, H. 11. and others. An approach to citizen ~nVOlvemp.nt in education and health care delivery. J Iled 1294duc, 49, Peb 1S74, 189-91. 54PUblic relations: the job that never ends. Ilod Vet Pract, 1295 ' JUly ln3, 29-34. N ~eed, L. C. The changing face of health care delivery. e l ghbor hood health centers and model cities. Adjust your Practice to thpir needs? Illinois l1ed J, 141, Jan '~72, 40-1.
85
lIealtll and Welfare 1296 Richardson, J. D. and others. Prioritles in health care:
the consumer's viewpoint in an Appalachian community. Am J Public Health, 63, Jan 1973, 79-82. 1297 Schreiber, ~. speaking out on: social change, social policY and the helping professional. J Psychiatric Nurs, 12, July/Aug 1974, 38-4C. 1298 Schwebel, A. I. and ethers. A comlunity organlzatlon approach to implementation of comprehensive health planning ••• Southeastern Ohio Health Planning Association. AI J Public Health. 63. Aug 1973, 675-80. 1299 Siegel, A. I. and others. Communications content training as an ingredient in effective team performance. Ergonomics, 16, July 1973, 403-16. 1300 Silver, G. A. Community participation and hedlth resource allocation. Int J HEalth Serv, 3. Spring 1973, 117-31. 1301 Stacey, ~. Consumer cOlplalnts procedures in the British National Health Service. Sec Sci ~ed, 8, Aug 1974, 429-35. 1302 Stein, T. Establishing prenatal classes in a small community: overcoming the opposition. JOGN NURS, 2, sept/Oct 1973, 44-8. 1303 Taggart, J. Comlunity health services under stress. Publl C Health, 87, Sept 1973, 225-31. 1304 Tholson, P. The whys and vhy nots of consuler participation. COlmunity ~ental Health J, 9, Sumler 1973, 111 I-50. 130~
Tolbert, G. Cc.munity health and consumer participation in a health care delivery systel. J Natl ~ed Assoc. 65, Jan
1973, 21-3. 1306 Tranquada, R. E. Participation of the poverty cO.lunity in health care planning. Soc Sci "Ed, 7, Sept 1973, 719-28. 1307 walker, H. L. COlmunication and the Alerican health care problel. J COlmun, 23, Dec 1973, 349-60. 1308 Walker, Harold L. COllunication and the Alerican health care proble •• J of CO.I, 23, Dec 1973, 349-360. Encourages
com.unicatlon scholars to take a lore active interest in insuring optimul health care for society to the extent that communications contribute to that accolplishlent. 1309 Warner, ~. ". Lower socioeconomic groups and preventive publlC health programs: a problel of cO.lunication effectiveness. Can J Public Health, 64, Nov/Dec 1973, 562- 73• 1310 Wilkins, R. J. Community-based health education councilS. l brave venture. "inn ~ed, 56. Supple~ent 2, Oct 1973, 53-7. 1311 Woods, D. Lay lnvolvelent in health care. Can "ed Assn J, 110, May 18 1974, 1~17-8. ALSO SEE ENTRIES: 0397, 0407, 0495, 0551, 0648, 0797, 1100, 1316, 1325, 13113,
1453, 1481. 1780, 2534, 2552, 2556
HP.ALTH AND .ELFARE--DENTAL 1312 AAO policy on relatiens tetween practitioner, patient, and carrier. Am J Orthod, 66, Aug 1974, 211-2. 1313 Chandler, R. ~. Image of dentlstry. J AI Dent Assn, 86, /laY 1973, 931. 1~14 De La Carrera, L. Dentistry and politics. J AI Dent AssOc, 81), Jan 1973, 36. 1]15 Deneen, L. J. dnd others. Effective interpersonal and management skills in dentistry. J AI Dent Assoc, 87, oct 1973, 878-80. 1316 ~lrsch, ~. and others. Effects of dental authorltaridnl S ' on Fdtient evaluation of dentures. J Prosthet Dent, 30, NOV
86