History

History

Public ISSN: Relations 0363-8111 Review, 26 (PR Bibliography): 39-40 Copyright 0 2000 All rights of reproduction by Elsevier Science Inc. in any...

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Public ISSN:

Relations 0363-8111

Review,

26 (PR Bibliography):

39-40

Copyright 0 2000 All rights of reproduction

by Elsevier Science Inc. in any form resewed.

History JOURNALS Fones-Wolf, Elizabeth. Radio Broadcasting,” 1999.

“Creating a Favorable Business Climate: Corporations and Business History Review, v73n2, pp. 221(3), Summer

US corporations turned to radio broadcasts to promote their public relations campaigns starting in the 1930s. Corporations had already realized the importance ofpublic opinion and used the medium of radio to deliver their message and create interest in their products in the markets. These early broadcasts were used to create goodwill and to advocate the advantages of free enterprise. By the 195Os, this marriage of broadcasting and public relations activities elevated the image of the business world within society.

Miller, Karen S. “Public Relations in Film and Fiction: 1930 to 1995,” Journal of Public Relations Research,vllnl, pp. 3(26), 1999. This article examines depictions of PR and its practitioners in film and fiction appearing in the United States from 1930 to 1995. Indicates that representations of PR are woefully inadequate in terms of explaining who practitioners are and what they do, and it shows that writers primarily dislike PR’s apparent effectiveness. Perhaps most significant is the extent to which the portrayals have remained the same over many decades. Reveals misconceptions about and stereotypes of PR that are relayed to the public through the media.

Pinsdorf, Marion K. “Woodrow Wilson’s Public Relations: Wag The Hun,” Public Relations Review, v25n3, pp. 309(22), Fall 1999. Creel’s committee used every means of communications available to conscript opinion to control, centralize, and censor all information. Most later leaders of public relations were involved: Edward Bernays, Carl Byoir, and Ivy Lee in the Red Cross.

2000

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Ziaukas, Tim. “Titanic and Public Relations: A Case Study,” Relations Research, vl ln2, pp. 105( 19), 1999.

Journal

of Public

Despite the sinking of the luxury liner RMS Titanic on April 15, 1912, being among the most examined events of the 20th century, the disaster’s place in the histoy and the evolution of public relations has gone largely undocumented. This study examines the ship’s promotion and subsequent proto-crisis communications efforts provided by the ship’s corporate owner, the White Star Line, thus ofkring a glimpse into a developmental phase in the history of public relations.

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