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HLL plans to enter network marketing
F O C US Godrej bid to spread wings in West Asia The Godrej group plans to expand the market share for its consumer products in the West Asian region. The products that are already sold in the region are either contract manufactured in the region or imported from India. The raw materials are sourced from the group in India. Godrej soaps, toiletries and hair dyes are sold at the Godrej group’s base in Sharjah free zone. UAE is the biggest market for the company’s products followed by Saudi Arabia, Oman and other Gulf states. Soaps, shower gels, men’s toiletries, hand washes, deodorants and sprays are some of the company’s products sold in the region. The company expects to increase its market share for its FMCG products in UAE to about 21% during 2002-2003. Godrej is looking at new markets like Egypt, Libya, Syria, Jordan besides Afghanistan. Business Line, 23 Jan 2003, 10 (22), 6
Unilever gets a lift from new products [4 tables] Unilever is continuing its efforts to realign its detergent brands to make its detergent products more convenient yet affordable to consumers. The company relaunched its All detergent as a smart shopper brand by expanding it with the introduction of All liquid and dryer sheet fabric softeners. The company also launched All Oxy Active in 2002, a cost-effective alternative to chlorine bleach for fighting tough stains and odours. The company also engineered the merger of All and Surf into a single laundry category power brand to reflect a combination of the cleaning strength of All with the fragrance properties of Surf. Other brands being energized include Wisk, which has been expanded with the launch of Wisk Sport. The new product, which is claimed to remove tough grass and move stains, is being built up with an advertising push that promotes the role of play in fun and learning. A table describes company shares in the global laundry market ranked by retail value. Another table describes retail sales in the global laundry detergent market from 1997 MARCH 2003
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to 2006. Two tables show the top 10 vendors of liquid laundry detergents in the US. HAPPI, Household & Personal Products Industry, Jan 2003, 40 (1), 77-78,80,82
HLL 4Q 2002 exports up 13.1% [1 table] Hindustan Lever Ltd (HLL) recorded a 13.1% increase in its export sales for 4Q 2002 compared to its export sales in 4Q 2001. However, export sales for the year 2002 were lower at Rup 12.5605 bn for the year 2002 compared to its export sales of Rup 17.5062 bn in the year 2001. HLL sold soaps and detergents worth Rup 43.8518 bn for 2002 as against sales of soaps and detergents worth Rup 41.7071 bn in 2001. The segment wise revenue of HLL for the financial year 2002 is depicted in a table. Business Line, 30 Jan 2003, 10 (29), 5
COMPANY NEWS Zenit becomes profitable again Zenit (Caslav, Czech Republic), cleaning and washing chemicals, car detergents and polishes producer, became profitable again in 2002. It generated a profit of more than CEK 6 M on proceeds of CEK 390 M. It returned to the black due to restructuring.
(Tata Chem), benefits Tata Chem, which is planning to grow in the fertilizer segment. Hindustan Lever plans to increase its focus on FMCG segment after exiting from Hind Lever Chemicals. Hind Lever Chemicals, which recorded a net profit of Rup 473.4 M for the 15 months ended Mar 2002 produces 50,000 tonnes of sodium tripolyphosphate, which is used a raw material for producing detergents. Business Line, 23 Jan 2003, 10 (22), 2
HLL plans to enter network marketing Hindustan Lever Ltd (HLL) plans to foray into the estimated Rup 17 bn Indian direct marketing segment and has set up Hindustan Lever Network, as a marketing initiative. HLL plans to introduce, through Hindustan Lever Network, personal care, home care, laundry care, male grooming products. HLL entered the direct marketing segment in 1999 when it launched beauty products under the brand Aviance. Aviance has a network of 75,000 consultants. Home and laundry care products account for about 30-40% of the business in this network. HLL has introduced another range of products in the direct marketing channel such as liquid fabric cleanser, dishwashing liquid, laundry concentrate and fabric freshener spray under the brand name Lever Home. Business Line, 29 Jan 2003, 10 (28), 1
Hospodarske Noviny, 7 Feb 2003, 47 (27), 16 (in Czech)
HLL targets Rup 5 bn from network marketing
Unilever sells palm oil plantations
Hindustan Lever Ltd (HLL), the major FMCG company, is targeting to achieve a turnover of Rup 5 bn from network marketing by 2006 or 2008. The company made its entry into direct selling during 1999 through the launch of Aviance range of personal care products including skin care, hair care, colour cosmetics, fragrances and antiperspirants. HLL presently intends to tap the lucrative direct selling market by adding a new range of products under the brand name Lever Home, which will be in categories of kitchen care, laundry care, male grooming and foods. Lever Home products including liquid fabric cleanser, dishwashing liquid, laundry
Unilever NV is to sell its stakes in Unipamol Malaysia Sdn Bhd and Pamol Plantations Sdn Bhd to Palmco of Malaysia for €152 M. The deal includes over 20,000 hectares of palm oil plantations in Malaysia. Nachrichten fuer Aussenhandel, 3 Dec 2002, 65 (233), 1 (in German)
Merger with Hind Lever Chemicals: A win-win proposition for Tata Chem Analysts opine that the proposed merger of Hind Lever Chemicals Ltd, an associate company of Hindustan Lever Ltd, with Tata Chemicals Ltd
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Unilever gets a lift from new products [4 tables] Unilever is continuing its efforts to realign its detergent brands to make its detergent products more convenient yet affordable to consumers. The company relaunched its All detergent as a smart shopper brand by expanding it with the introduction of All liquid and dryer sheet fabric softeners. The company also launched All Oxy Active in 2002, a cost-effective alternative to chlorine bleach for fighting tough stains and odours. The company also engineered the merger of All and Surf into a single laundry category power brand to reflect a combination of the cleaning strength of All with the fragrance properties of Surf. Other brands being energized include Wisk, which has been expanded with the launch of Wisk Sport. The new product, which is claimed to remove tough grass and move stains, is being built up with an advertising push that promotes the role of play in fun and learning. A table describes company shares in the global laundry market ranked by retail value. Another table describes retail sales in the global laundry detergent market from 1997 MARCH 2003
O N
S U R FAC TA N T S
to 2006. Two tables show the top 10 vendors of liquid laundry detergents in the US. HAPPI, Household & Personal Products Industry, Jan 2003, 40 (1), 77-78,80,82
HLL 4Q 2002 exports up 13.1% [1 table] Hindustan Lever Ltd (HLL) recorded a 13.1% increase in its export sales for 4Q 2002 compared to its export sales in 4Q 2001. However, export sales for the year 2002 were lower at Rup 12.5605 bn for the year 2002 compared to its export sales of Rup 17.5062 bn in the year 2001. HLL sold soaps and detergents worth Rup 43.8518 bn for 2002 as against sales of soaps and detergents worth Rup 41.7071 bn in 2001. The segment wise revenue of HLL for the financial year 2002 is depicted in a table. Business Line, 30 Jan 2003, 10 (29), 5
COMPANY NEWS Zenit becomes profitable again Zenit (Caslav, Czech Republic), cleaning and washing chemicals, car detergents and polishes producer, became profitable again in 2002. It generated a profit of more than CEK 6 M on proceeds of CEK 390 M. It returned to the black due to restructuring.
(Tata Chem), benefits Tata Chem, which is planning to grow in the fertilizer segment. Hindustan Lever plans to increase its focus on FMCG segment after exiting from Hind Lever Chemicals. Hind Lever Chemicals, which recorded a net profit of Rup 473.4 M for the 15 months ended Mar 2002 produces 50,000 tonnes of sodium tripolyphosphate, which is used a raw material for producing detergents. Business Line, 23 Jan 2003, 10 (22), 2
HLL plans to enter network marketing Hindustan Lever Ltd (HLL) plans to foray into the estimated Rup 17 bn Indian direct marketing segment and has set up Hindustan Lever Network, as a marketing initiative. HLL plans to introduce, through Hindustan Lever Network, personal care, home care, laundry care, male grooming products. HLL entered the direct marketing segment in 1999 when it launched beauty products under the brand Aviance. Aviance has a network of 75,000 consultants. Home and laundry care products account for about 30-40% of the business in this network. HLL has introduced another range of products in the direct marketing channel such as liquid fabric cleanser, dishwashing liquid, laundry concentrate and fabric freshener spray under the brand name Lever Home. Business Line, 29 Jan 2003, 10 (28), 1
Hospodarske Noviny, 7 Feb 2003, 47 (27), 16 (in Czech)
HLL targets Rup 5 bn from network marketing
Unilever sells palm oil plantations
Hindustan Lever Ltd (HLL), the major FMCG company, is targeting to achieve a turnover of Rup 5 bn from network marketing by 2006 or 2008. The company made its entry into direct selling during 1999 through the launch of Aviance range of personal care products including skin care, hair care, colour cosmetics, fragrances and antiperspirants. HLL presently intends to tap the lucrative direct selling market by adding a new range of products under the brand name Lever Home, which will be in categories of kitchen care, laundry care, male grooming and foods. Lever Home products including liquid fabric cleanser, dishwashing liquid, laundry
Unilever NV is to sell its stakes in Unipamol Malaysia Sdn Bhd and Pamol Plantations Sdn Bhd to Palmco of Malaysia for €152 M. The deal includes over 20,000 hectares of palm oil plantations in Malaysia. Nachrichten fuer Aussenhandel, 3 Dec 2002, 65 (233), 1 (in German)
Merger with Hind Lever Chemicals: A win-win proposition for Tata Chem Analysts opine that the proposed merger of Hind Lever Chemicals Ltd, an associate company of Hindustan Lever Ltd, with Tata Chemicals Ltd
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