- Email: [email protected]
Home sleep studies: How should they fit into your practice?
benefit from media savvy, and the miniseminar will conclude with proven strategies for maximizing the media impact of manuscripts accepted for publication. These strategies include using articles in press to your advantage. Time will be allotted at the conclusion for questions and answers. EDUCATIONAL OBJECTIVES: 1) Learn current strategies to maximize the chance of successful manuscript publication. 2) Understand how hot topics in peer review and biomedical publishing impact authors. 3) Recognize best practices for disclosing competing interests and sponsored research.
Going from good to great: How to strengthen your practice Robin L Wagner (moderator), COPM; Kelly V Ladd, BA, COPM, CMPE; Karen Boyd, COPM, CMM; Pat Brown-Oliver, COPM PROGRAM DESCRIPTION: Practice management is becoming increasingly more challenging daily, so now where do you get the information to stay ahead in your practice? Do you have a good solid practice but need to get it to the next level? The Association of Otolaryngology Administrators offers many tools and pathways to improve otolaryngology practice management. The AOA has identified six areas of competence for otolaryngology practice management in the 21st century. These include: ENT Knowledge, Finance, Operations, Technology, Marketing and Human Resources. Practice management is now a profession and encompasses the knowledge needed from the manager who has a high school degree to the manager who has a graduate degree, and to the physician in any size practice. This interactive miniseminar will answer questions from meeting attendees about the need for available resources, and how the AOA can help your practice manager and your practice whether you are a solo practitioner, academic or group practice. Using a format of a panel discussion with moderator, we will give a brief overview of resources available to your practice; provide management tips which separate the good practices from the great practices, discuss the scope of the AOA network knowledge, and how the AOA strategies provides information to enhance your practice and practice managers to the next level. We will encourage active audience participation including questions and answers and dialogue on how to maximize the value to your practice. We anticipate a lively discussion and for attendees to walk away with a newfound understanding on the best practice management needs in 2009. EDUCATIONAL OBJECTIVES: 1) Discuss the scope of knowledge needed for practice management today. 2) Recognize the competencies of otolaryngology practice management. 3) Provide strategies to improve your practice management practices.
Hearing aids: Emerging technology J. Douglas Green (moderator), MD; Moises Arriaga, MD, MBA; David Fabry, PhD
P19 PROGRAM DESCRIPTION: Hearing aids represent a key treatment option for patients with hearing loss. Otolaryngologists and their colleagues in audiology work together closely in the treatment of patients with hearing loss. Technology associated with hearing aids continues to evolve at a surprising pace. This miniseminar will familiarize the otolaryngologist with ongoing changes in hearing aid technology. Emerging technology in cochlear implants and implantable hearing aids will also be highlighted. Otolaryngologists involved in treating patients with hearing loss will find this course extremely valuable in discussing treatment options for their patients. EDUCATIONAL OBJECTIVES: 1) Learn about currently available options for patients with regard to implantable hearing aids. 2) Learn about current technology in amplification. 3) Be able to discern which patients would be better served with an implantable or traditional hearing aid.
Hearing aids: The dollars and cents of dispensing J Douglas Green (moderator), MD; Brad Volkmer, MBA; William Luxford, MD; Neil Giddings, MD PROGRAM DESCRIPTION: Hearing aids are commonly dispensed by audiologists working in the employment of an otolaryngologist. Two thirds of otolaryngology offices dispense hearing aids, frequently without marketing, making it a well kept secret. Physician oversight in the management of this potentially lucrative revenue stream is frequently limited. This miniseminar will address a variety of issues that the dispensing physician needs to know to effectively sell hearing aids. Proven marketing techniques involving direct mail, seminars, television and radio. Joint marketing efforts with hearing aid manufacturers can reduce marketing costs and will be highlighted. The dollars and cents of hearing aid dispensing will also be discussed, including initial costs for the otolaryngologist who wants to begin dispensing hearing aids. Otolaryngologists currently dispensing hearing aids along with those considering dispensing will find this miniseminar to be extremely helpful to maximize hearing aid sales. EDUCATIONAL OBJECTIVES: 1) Learn about the costs of beginning a hearing aid dispensing practice within an otolaryngology practice. 2) Learn about tastefully marketing hearing aids within an otolaryngology practice.
Home sleep studies: How should they fit into your practice? Scott Brietzke, MD, MPH (moderator); Pell Ann Wardrop, MD; Peter O’Connor, MD, OD; M. Boyd Gillespie, MD PROGRAM DESCRIPTION: Recent CMS/Medicare policy changes have allowed for the potential rapid increase in the use home sleep study devices as the primary diagnostic tool to
MINISEM.
Miniseminars
P20
Otolaryngology-Head and Neck Surgery, Vol 141, No 3S1, September 2009
diagnose obstructive sleep apnea syndrome (OSAS). This has reflexively resulted in a rapid rise in the marketing and promotion of home sleep studies to otolaryngologists who often are the first physicians to encounter and manage sleep disorder patients. Although home sleep study technology in general can be very accurate and useful to the clinician and convenient to the patient, important limitations do exist in the diagnostic ability of the devices and the management role than can play in sleep disorder patients. The purpose of the proposed miniseminar will be to discuss these limitations and assist the otolaryngologist in the efficient and most practical and diagnostically accurate use of home sleep studies. The specific goals of the miniseminar would be to 1) Discuss the specifics of the recent Medicare policy changes regarding the diagnosis of OSAS and its implications, 2) Discuss the limitations of various home sleep study devices in regards to the diagnosis of OSAS and other commonly encountered, pertinent sleep disorders to include a discussion of the limitations of home devices in specific patient populations (e.g., pediatric patients, obese patients), 3) Discuss the essentials of the relevant physiology underlying newer diagnostic techniques such as pulse transit time, arterial tonometry, etc, with which otolaryngologists may not be familiar. 4) Discuss the practical implementation of home sleep studies into the otolaryngologist’s practice taking into account diagnostic limitations and other important factors. The format of the miniseminar would consist of a panel discussion with case presentations with audience participation, didactic lecture presentations, and a question and answer session. EDUCATIONAL OBJECTIVES: 1) Understand the details and reasoning behind the recent CMS/Medicare policy changes regarding the use of home sleep studies and the diagnosis of Obstructive Sleep Apnea Syndrome (OSAS). 2) Learn about the limitations of home studies including device failure, failure to diagnose other often co-morbid sleep disorders, and difficulties in the diagnosis of mild OSAS. 3) Learn about the physiology underlying newer home sleep study devices such as pulse transit time, arterial tonometry, etc. and learn practical steps to use home sleep studies in a functioning otolaryngology practice efficiently and accurately.
Human papillomavirus (HPV) in otolaryngology Farrel Joel Buchinsky, MBChB (moderator); Craig Derkay, MD; Robert L Ferris, MD, PhD; Wayne Koch, MD; John Schweinfurth, MD PROGRAM DESCRIPTION: Human papillomavirus causes a wide variety of illnesses throughout the body. Otolaryngologists have long known HPV to be the cause of RRP, a vexing and often devastating disease. More recently we have learned that about a third of oropharyngeal cancer and laryngeal cancer is caused by HPV. We have heard of the HPV vaccine and how effective it is in preventing gynecologic pathology in
women and wondered whether it has any role in our practice either for therapy or prevention. HPV diagnostic tests are available for gynecologic management but now otolaryngologists are interested too since it may permit more accurate prognostication or even early detection. Five otolaryngologists researching HPV will present what is currently known and differentiate it from what may be misconception or conjecture. The final 30 minutes will be devoted to discussion. Cases will be presented and provocative questions will be posed by the panel and the audience. EDUCATIONAL OBJECTIVES: 1) Learn how HPV causes diseases encountered by otolaryngologists. 2) Learn about diagnostic tests for HPV. 3) Understand the role of the HPV vaccine in otolaryngology.
Impact of allergic disease in management of rhinosinusitis Matthew W Ryan, MD (moderator); John H Krouse, MD, PhD; Joseph Han, MD; Alpen Patel, MD; Richard Haydon, MD; Bradley Marple, MD PROGRAM DESCRIPTION: Allergy and rhinology are crucial elements of any general otolaryngology practice. However in order to properly manage patients with allergic disease or rhinosinusitis, we as otolaryngologists must understand how these diseases interrelate. There is increasing evidence that upper and lower respiratory tract inflammatory disease have a connection, and that inflammation in one part of the respiratory tract can impact the other. Therefore the miniseminar will provide the audience with information from peer reviewed publications presented by academic otolaryngic allergists that addresses the assessment, evaluation, and management of allergic disease (allergic rhinitis and asthma) as it relates to the management of rhinosinusitis. Case-based discussion and an interactive format will be utilized to illustrate the pathophysiologic connections between rhinosinusitis and allergy, and recent literature addressing the Unified Airway and implications for rhinosinusitis management will be discussed. The ultimate goal of this miniseminar is to equip attendees to provide improved care for rhinosinusitis and allergy patients. Key audience interactive questions will be used as a springboard to initiate discussion. Interactive audience participation questions will be carried out through the touchpad response system. EDUCATIONAL OBJECTIVES: 1) Understand the pathophysiologic relationship between allergic diseases (allergic rhinitis and asthma) and rhinosinusitis. 2) Discuss peer reviewed publications that provide evidence for the clinical relationship between allergic rhinitis, asthma and rhinosinusitis. 3) Be able to recognize and assess allergic rhinitis and asthma in patients with acute or chronic rhinosinusitis.
Words and degrees that may be missing from abstracts in this program are due to limitations in the submission process. Continuing improvements in that database are still in process, and a serious attempt has been made to correct missing content. For the latest information about the annual meeting, and to access the new Itinerary Planner for your visit, please go to: www.entnet.org/annual_meeting.
Going from good to great: How to strengthen your practice Robin L Wagner (moderator), COPM; Kelly V Ladd, BA, COPM, CMPE; Karen Boyd, COPM, CMM; Pat Brown-Oliver, COPM PROGRAM DESCRIPTION: Practice management is becoming increasingly more challenging daily, so now where do you get the information to stay ahead in your practice? Do you have a good solid practice but need to get it to the next level? The Association of Otolaryngology Administrators offers many tools and pathways to improve otolaryngology practice management. The AOA has identified six areas of competence for otolaryngology practice management in the 21st century. These include: ENT Knowledge, Finance, Operations, Technology, Marketing and Human Resources. Practice management is now a profession and encompasses the knowledge needed from the manager who has a high school degree to the manager who has a graduate degree, and to the physician in any size practice. This interactive miniseminar will answer questions from meeting attendees about the need for available resources, and how the AOA can help your practice manager and your practice whether you are a solo practitioner, academic or group practice. Using a format of a panel discussion with moderator, we will give a brief overview of resources available to your practice; provide management tips which separate the good practices from the great practices, discuss the scope of the AOA network knowledge, and how the AOA strategies provides information to enhance your practice and practice managers to the next level. We will encourage active audience participation including questions and answers and dialogue on how to maximize the value to your practice. We anticipate a lively discussion and for attendees to walk away with a newfound understanding on the best practice management needs in 2009. EDUCATIONAL OBJECTIVES: 1) Discuss the scope of knowledge needed for practice management today. 2) Recognize the competencies of otolaryngology practice management. 3) Provide strategies to improve your practice management practices.
Hearing aids: Emerging technology J. Douglas Green (moderator), MD; Moises Arriaga, MD, MBA; David Fabry, PhD
P19 PROGRAM DESCRIPTION: Hearing aids represent a key treatment option for patients with hearing loss. Otolaryngologists and their colleagues in audiology work together closely in the treatment of patients with hearing loss. Technology associated with hearing aids continues to evolve at a surprising pace. This miniseminar will familiarize the otolaryngologist with ongoing changes in hearing aid technology. Emerging technology in cochlear implants and implantable hearing aids will also be highlighted. Otolaryngologists involved in treating patients with hearing loss will find this course extremely valuable in discussing treatment options for their patients. EDUCATIONAL OBJECTIVES: 1) Learn about currently available options for patients with regard to implantable hearing aids. 2) Learn about current technology in amplification. 3) Be able to discern which patients would be better served with an implantable or traditional hearing aid.
Hearing aids: The dollars and cents of dispensing J Douglas Green (moderator), MD; Brad Volkmer, MBA; William Luxford, MD; Neil Giddings, MD PROGRAM DESCRIPTION: Hearing aids are commonly dispensed by audiologists working in the employment of an otolaryngologist. Two thirds of otolaryngology offices dispense hearing aids, frequently without marketing, making it a well kept secret. Physician oversight in the management of this potentially lucrative revenue stream is frequently limited. This miniseminar will address a variety of issues that the dispensing physician needs to know to effectively sell hearing aids. Proven marketing techniques involving direct mail, seminars, television and radio. Joint marketing efforts with hearing aid manufacturers can reduce marketing costs and will be highlighted. The dollars and cents of hearing aid dispensing will also be discussed, including initial costs for the otolaryngologist who wants to begin dispensing hearing aids. Otolaryngologists currently dispensing hearing aids along with those considering dispensing will find this miniseminar to be extremely helpful to maximize hearing aid sales. EDUCATIONAL OBJECTIVES: 1) Learn about the costs of beginning a hearing aid dispensing practice within an otolaryngology practice. 2) Learn about tastefully marketing hearing aids within an otolaryngology practice.
Home sleep studies: How should they fit into your practice? Scott Brietzke, MD, MPH (moderator); Pell Ann Wardrop, MD; Peter O’Connor, MD, OD; M. Boyd Gillespie, MD PROGRAM DESCRIPTION: Recent CMS/Medicare policy changes have allowed for the potential rapid increase in the use home sleep study devices as the primary diagnostic tool to
MINISEM.
Miniseminars
P20
Otolaryngology-Head and Neck Surgery, Vol 141, No 3S1, September 2009
diagnose obstructive sleep apnea syndrome (OSAS). This has reflexively resulted in a rapid rise in the marketing and promotion of home sleep studies to otolaryngologists who often are the first physicians to encounter and manage sleep disorder patients. Although home sleep study technology in general can be very accurate and useful to the clinician and convenient to the patient, important limitations do exist in the diagnostic ability of the devices and the management role than can play in sleep disorder patients. The purpose of the proposed miniseminar will be to discuss these limitations and assist the otolaryngologist in the efficient and most practical and diagnostically accurate use of home sleep studies. The specific goals of the miniseminar would be to 1) Discuss the specifics of the recent Medicare policy changes regarding the diagnosis of OSAS and its implications, 2) Discuss the limitations of various home sleep study devices in regards to the diagnosis of OSAS and other commonly encountered, pertinent sleep disorders to include a discussion of the limitations of home devices in specific patient populations (e.g., pediatric patients, obese patients), 3) Discuss the essentials of the relevant physiology underlying newer diagnostic techniques such as pulse transit time, arterial tonometry, etc, with which otolaryngologists may not be familiar. 4) Discuss the practical implementation of home sleep studies into the otolaryngologist’s practice taking into account diagnostic limitations and other important factors. The format of the miniseminar would consist of a panel discussion with case presentations with audience participation, didactic lecture presentations, and a question and answer session. EDUCATIONAL OBJECTIVES: 1) Understand the details and reasoning behind the recent CMS/Medicare policy changes regarding the use of home sleep studies and the diagnosis of Obstructive Sleep Apnea Syndrome (OSAS). 2) Learn about the limitations of home studies including device failure, failure to diagnose other often co-morbid sleep disorders, and difficulties in the diagnosis of mild OSAS. 3) Learn about the physiology underlying newer home sleep study devices such as pulse transit time, arterial tonometry, etc. and learn practical steps to use home sleep studies in a functioning otolaryngology practice efficiently and accurately.
Human papillomavirus (HPV) in otolaryngology Farrel Joel Buchinsky, MBChB (moderator); Craig Derkay, MD; Robert L Ferris, MD, PhD; Wayne Koch, MD; John Schweinfurth, MD PROGRAM DESCRIPTION: Human papillomavirus causes a wide variety of illnesses throughout the body. Otolaryngologists have long known HPV to be the cause of RRP, a vexing and often devastating disease. More recently we have learned that about a third of oropharyngeal cancer and laryngeal cancer is caused by HPV. We have heard of the HPV vaccine and how effective it is in preventing gynecologic pathology in
women and wondered whether it has any role in our practice either for therapy or prevention. HPV diagnostic tests are available for gynecologic management but now otolaryngologists are interested too since it may permit more accurate prognostication or even early detection. Five otolaryngologists researching HPV will present what is currently known and differentiate it from what may be misconception or conjecture. The final 30 minutes will be devoted to discussion. Cases will be presented and provocative questions will be posed by the panel and the audience. EDUCATIONAL OBJECTIVES: 1) Learn how HPV causes diseases encountered by otolaryngologists. 2) Learn about diagnostic tests for HPV. 3) Understand the role of the HPV vaccine in otolaryngology.
Impact of allergic disease in management of rhinosinusitis Matthew W Ryan, MD (moderator); John H Krouse, MD, PhD; Joseph Han, MD; Alpen Patel, MD; Richard Haydon, MD; Bradley Marple, MD PROGRAM DESCRIPTION: Allergy and rhinology are crucial elements of any general otolaryngology practice. However in order to properly manage patients with allergic disease or rhinosinusitis, we as otolaryngologists must understand how these diseases interrelate. There is increasing evidence that upper and lower respiratory tract inflammatory disease have a connection, and that inflammation in one part of the respiratory tract can impact the other. Therefore the miniseminar will provide the audience with information from peer reviewed publications presented by academic otolaryngic allergists that addresses the assessment, evaluation, and management of allergic disease (allergic rhinitis and asthma) as it relates to the management of rhinosinusitis. Case-based discussion and an interactive format will be utilized to illustrate the pathophysiologic connections between rhinosinusitis and allergy, and recent literature addressing the Unified Airway and implications for rhinosinusitis management will be discussed. The ultimate goal of this miniseminar is to equip attendees to provide improved care for rhinosinusitis and allergy patients. Key audience interactive questions will be used as a springboard to initiate discussion. Interactive audience participation questions will be carried out through the touchpad response system. EDUCATIONAL OBJECTIVES: 1) Understand the pathophysiologic relationship between allergic diseases (allergic rhinitis and asthma) and rhinosinusitis. 2) Discuss peer reviewed publications that provide evidence for the clinical relationship between allergic rhinitis, asthma and rhinosinusitis. 3) Be able to recognize and assess allergic rhinitis and asthma in patients with acute or chronic rhinosinusitis.
Words and degrees that may be missing from abstracts in this program are due to limitations in the submission process. Continuing improvements in that database are still in process, and a serious attempt has been made to correct missing content. For the latest information about the annual meeting, and to access the new Itinerary Planner for your visit, please go to: www.entnet.org/annual_meeting.