BEI-IXVIOI~TltX~APY ( 1971 ) 2, 620--624
Book Reviews Briefly Noted
MALOTT, RICHARDW., HARTLEP, PATRICIA,HARTLEP, STUART,VAUGHAN,PATIENCE, & SMrrI~, JAMES E. Contingency Management in Education and Other Equally Interesting Places. Kalamazoo, Mich.: Behaviordelia, 1971. 136 Pp. $3.00. Readers over 30 will probably wince repeatedly as they thumb through the lurid comic book pages of this pop media approach to contingency management and the like. But it just conceivably could be that the really serious-minded youngish authors of this enterprise--it can hardly be called a textbook, and "perpetrators" may be a better appellation than authors--are more in touch with many of today's undergraduates than we ancients in our third, fourth, and fifth decades of life. CON MAN has more in it than meets the eye---which is saying a lot--and the temptation to dismiss it with a patriarchal shudder should be strenuously resisted. As the authors say, "Do you have DULL classes? Listless students, IrReGuLaR attendance? It costs only pennies a day for the safe effeetive treatment." And, certainly, the academic competence of Malott and his group cannot be doubted.
BARON,ROBERT A., & LmBERX, ROBERT M. (Eds.). Human Social Behavior: A Contemporary View of Experimental Research. Homewood, II1.: Dorsey Press, 1971. xv + 559 Pp. $9.25. These 44 papers, mostly reprints--geared towards the undergraduate, but happily reproduced in their entirety, unlike so many of today's introductory readings--are divided into eight sections: social facilitation; social learning and imitative behavior; conformity, obedience, and compliance; attitudes; interpersonal attraction; aggression and violence; negotiation, bargaining, and decision-making; altruism and prosociat behavior. This represents a refreshing departure from traditional basic fare for introductoy courses in social psychology, which tend to stress more conventional lines of theory of research. Culled from the authors' own course offerings, the focus is upon current experimental research calculated to hold the interest of the beginning student and expose him not only to a wide sampling of contemporary research, but also to the methods, issues, and social implications which surround these studies. Each chapter begins with a section of introductory material and concludes with a commentary designed to integrate the various readings and explain some of the more subtle points,
RICHARDSON,ALAN. Mental Imagery. New York: Spring, 1969. xii -{- 180 Pp. $5.75. This unpretentious little book, which first appeared in 1969, is worth drawing to the attention of readers of this Journal chiefly because it brings together in one place 620