Impoliteness. Using Language to Cause Offence

Impoliteness. Using Language to Cause Offence

Available online at www.sciencedirect.com ScienceDirect Journal of Pragmatics 57 (2013) 170--172 www.elsevier.com/locate/pragma Book review Impolite...

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Available online at www.sciencedirect.com

ScienceDirect Journal of Pragmatics 57 (2013) 170--172 www.elsevier.com/locate/pragma

Book review Impoliteness. Using Language to Cause Offence Jonathan Culpeper, Cambridge University Press, Cambridge, 2011, 299 pp., ISBN 978-0-521-68977-9 Impoliteness has attracted a lot of scholarly attention recently, with countless articles but only one edited volume (Bousfield and Locher, 2008) and one monograph (Bousfield, 2008) published so far. Impoliteness. Using Language to Cause Offence is a long awaited monograph on this topic, in which Jonathan Culpeper views impoliteness as a multidisciplinary field of study and approaches it from several different linguistic perspectives: pragmatics, cognitive linguistics and phonetics, drawing also on other disciplines, primarily social psychology. The scope of the book is epic. The introduction presents the reader with the superb range of analytic problems that impoliteness research covers. It also includes a description of the data used in the book. The first two chapters set out to determine what impoliteness is and what its components are, in the Author’s view. The central aim of Chapter 3 is to depict the metadiscourse of impoliteness; how the terms ‘‘rudeness’’ and ‘‘impoliteness’’ differ, what metapragmatic comments are, and how they are used in research. This is carried out by means of a corpus study and an analysis of impoliteness/rudeness labels used by respondents. Chapter 4 focuses on conventionalised impoliteness formulae (cf. Culpeper, 2010). The chapter begins with investigating whether impoliteness is inherent in language and closes with establishing the mechanisms of exacerbating offences. Chapter 5 sheds new light on behavioural triggers (which can be form-driven, convention-driven, and context-driven) for implicational impoliteness. In Chapter 6, Culpeper expands on the notions of co-text and context, which he then discusses with reference to norms created by the co-text, and also establishes a politeness threshold. The remainder of the chapter is devoted to mock impoliteness and impoliteness neutralisation vis-à-vis impoliteness sanctioning. The main focus of Chapter 7 is on the functions of impoliteness, the major ones being: affective, coercive and entertaining ones. This chapter also deals with the notions of creativity and institutional impoliteness. Although the book is a continuation of Culpeper’s earlier work on impoliteness (e.g. Culpeper, 1996; Culpeper et al., 2003), there is a shift in its focus. The strategies of employing impoliteness, first advanced in the seminal article (Culpeper, 1996), are not overtly addressed but emerge in a data-driven analysis of metalanguage (Culpeper in Dynel, 2013a). Also, Culpeper adopts Spencer-Oatey’s (2005, 2007, 2008) analytical framework, endorsing three types of face: quality, social identity and relational. In Culpeper’s understanding, the last category does not contain relationships between participants based on role rights and obligations. In his view, whenever impoliteness is geared towards violations of a person’s role rights or obligations, the offence is directed not at his/her face, but at his/her sociality rights (cf. Spencer-Oatey, 2008), i.e. people’s expectations regarding what others should do or not do in certain contexts. Given the wide range of topics and research strands pursued in the book, only a few can be addressed here, for reasons of space. Since impoliteness is widely recognised by language users, Culpeper devotes ample space to its metalinguistic analysis. The discussion of metalanguage starts with justifying why the term ‘‘impoliteness’’ is preferable to ‘‘rudeness.’’ Culpeper proves, based on evidence from the Oxford English Corpus, that the term ‘‘impoliteness’’ is much less frequently employed. At the same time, he establishes the difference between the two adjectives ‘‘rude’’ and ‘‘impolite’’ by analysing their collocates. The former links speakers and their talk, whilst the latter is related to hearers and their perception of someone else’s talk. (Incidentally, a very careful reader may note a minor misprint in the description of Table 3.6 on page 85. The frequencies of grammatical patterns appear to be swapped for ‘‘rude’’ and ‘‘impolite’’.) This discussion of labels is linked to the phenomenon of impoliteness metadiscourse. Culpeper points out the importance of laymen’s labelling of particular impolite events, observing that one’s metalanguage associated with impoliteness represents one’s beliefs about the mediation of face and social norms. He underscores that thought influences language and language influences thought, which may be associated with linguistic relativity. Culpeper does acknowledge the connection but does not dwell on the Sapir--Whorf hypothesis. Yet another interesting issue connected with impoliteness metadiscourse is the notion of metapragmatic comments. A metapragmatic comment is an evaluative expression referring to a particular utterance which is understood within the

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Book review

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speech community in which it operates. As an example, Culpeper provides the phrase ‘‘That’s rude.’’ He analyses institutional rules of what is expected of people, but more interestingly, he focuses on two handbooks of misbehaviour (one jocular and one serious), in the light of which he arrives at a set of strategies, similar to, if not the same as, the ones proposed in the 1996 article. Culpeper addresses the vexing question of whether impoliteness is inherent in language. He admits that context is immensely important in recognising impoliteness, yet he emphasises that the role of context may blur the fact that linguistic expressions also play a role in the inferential process. Culpeper posits conventionalised impoliteness formulae (cf. Culpeper, 2010), which typically promote impoliteness, as a result of the conventionalisation of context-specific impoliteness effects. This is based on Terkourafi’s (2001, 2005) frame-based approach to politeness, which proposes that the recognition of these frames lies in their regularities and the frequency of their use. Culpeper, however, rejects this premise of the notion of conventionalised impoliteness formulae, rightly arguing that they may be based on indirect experience or even solely on metadiscourse. This stems from the assumption that metadiscourse is connected with a social group’s norms and concomitant ideologies. Typically, a group member accepts its norms and manifests his/her group membership by adopting the same metadiscourse. This is a tenable conceptualisation, as evidenced by swearing, for example. Language users are well aware that swearing is generally (in formal contexts or in public discourse) regarded as impolite, even if they do not need to have had any direct experience of producing or listening to foul language. Apart from conventionalised impoliteness, Culpeper proposes implicational impoliteness. When discussing formdriven impoliteness, he specifies the characteristics of impolite mimicry. Culpeper’s point of departure is Goffman’s (1974) definition on mimicry, which he conflates with Sperber and Wilson’s (1986) echoic irony. The application of this theoretical approach is illustrated with a recording from The Weakest Link in which Anne Robinson mimics one of the contestant’s pause-filler, ‘‘eer’’. The speech samples are analysed acoustically. The vowels are plotted on two vowel diagrams, with RP vowels used for reference. What seems problematic here is that Culpeper compares isolated sounds produced by a male and a female speaker. Such a comparison would normally take into account the differences in the structure of the male and female vocal tracts (Fry, 1984; Lieberman and Blumstein, 1993; Watt et al., 2011), which involves setting the frequency range between 75 and 300 Hz for a male speaker and 100 and 500 Hz for a female speaker (Boersma and Weenink, 2013). Although Anne Robinson’s mimicked schwa does have a substantially higher F2, a comprehensive phonetic analysis would also examine her usual schwa in relation to other vowels in her repertoire. The reader is not informed about the methodology of the acoustic analysis, but given the pragmatic nature of Culpeper’s analysis, the setting of the Praat programme used may not have had a crucial impact on his treatment of mimicry. The remaining examples of mimicry in Chapter 5 are analysed in terms of pitch contour. The findings create a firm basis for drawing conclusions as to the aggravating effect of the speaker’s prosody. Culpeper distinguishes neutralisation from sanctioning or legitimisation/legitimation (cf. Culpeper, 1996, 2005, 2008) as well as normalisation. Neutralisation captures cases in which the target of impoliteness is aware that the context blocks genuine impoliteness, and the utterance is not meant to be genuinely offensive. When discussing neutralisation, Culpeper provides counterevidence to Mills’s (2002) arguments with regard to army training discourse and points out that neutralisation is often mistaken for legitimisation or sanctioning. He maintains that even though communicative behaviour may be legitimised, it does not have to be neutralised, at least from the target’s perspective. Sanctioning, or legitimisation, in turn, means that potentially impolite behaviour inheres in a particular activity type. Culpeper convincingly argues that the ideology of legitimisation values impoliteness as positive. Also, legitimisation is most pronounced in institutional structures (which relates to the main difference between legitimisation and normalisation, the latter being the same process, but pertinent to private domains). This ties in with Culpeper’s (2008) postulates regarding the perception of impoliteness as being dependent on four types of norms: personal, cultural, situational, and co-textual ones. It appears that personal and cultural norms have a stronger effect on the target than situational and co-textual norms, thus making the target feel offended even if the context and co-text should suggest that an utterance is not intended to be taken as an insult. In order to support his hypothesis, Culpeper cites a number of socio-psychological studies. The workings of sanctioned but not neutralised impoliteness are illustrated with examples from The Weakest Link (see Culpeper, 2005). The contestants are aware of the nature of the programme, expecting impoliteness, which they should duly take for granted. Yet they do feel offended by Anne Robinson’s biting remarks and mockery. The analysis of The Weakest Link is also connected with a type of impoliteness labelled by Culpeper as entertaining. Even though impoliteness involves hurting someone’s feelings, it may be a source of pleasure for other hearers, such as television viewers. An audience may take pleasure in witnessing violations of other people’s social rights. Culpeper enumerates five sources of such pleasure: emotional pleasure (creating a state of arousal in the observer), aesthetic pleasure (the audience is amused by speakers’ verbal creativity), voyeuristic pleasure (observers like experiencing other people’s emotional exposure), being superior (people enjoy watching others in a worse state), and feeling secure. These concepts have been investigated in more detail under the incongruity theory of humour, as well as the superiority theory of humour (see Dynel, 2012, 2013b).

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Culpeper’s monograph is an engrossing description of a wide spectrum of impoliteness phenomena. It provides the reader with new insights into this field of investigation, bringing together findings from a number of disciplines so that they create a heterogeneous but, at the same time, harmonious description of impoliteness. Given the theoretical scope of the book, the data-driven approach, the clarity of presentation, as well as comprehensive explanations of the issues raised, Culpeper’s Impoliteness. Using Language to Cause Offence is a must-read for enterprising students and seasoned researchers of impoliteness. The monograph will serve as a challenging textbook and as a thorough reliable consolidation of research on impoliteness. References Boersma, Paul, Weenink, David, 2013. Praat: doing phonetics by computer [Praat Manual]. Version 5.3.53, Retrieved from http://www.praat.org/ (retrieved 09.07.13). Bousfield, Derek, 2008. Impoliteness in Interaction. John Benjamins, Amsterdam. Bousfield, Derek, Locher, Miriam (Eds.), 2008. Impoliteness in Language: Studies on its Interplay With Power in Theory and Practice. Mouton de Gruyter, New York. Culpeper, Jonathan, 1996. Towards an anatomy of impoliteness. Journal of Pragmatics 25, 349--367. Culpeper, Jonathan, 2005. Impoliteness and entertainment in the television quiz show: the weakest link. Journal of Politeness Research 1 (1), 35--72. Culpeper, Jonathan, 2008. Reflections on impoliteness, relational work and power. In: Bousfield, D., Locher, M.A. (Eds.), Impoliteness in Language: Studies on its Interplay with Power in Theory and Practice. Mouton de Gruyter, Berlin and New York, pp. 17--44. Culpeper, Jonathan, 2010. Conventionalised impoliteness formulae. Journal of Pragmatics 42, 3232--3245. Culpeper, Jonathan, Bousfield, Derek, Wichmann, Anne, 2003. Impoliteness revisited: with special reference to dynamic and prosodic aspects. Journal of Pragmatics 35, 1545--1579. Dynel, Marta, 2012. Setting our house in order: the workings of impoliteness in multi-party film discourse. Journal of Politeness Research 8, 161--194. Dynel, Marta, 2013a. On impoliteness and drama discourse: an interview with Jonathan Culpeper. International Review of Pragmatics 5, 163--188. Dynel, Marta, 2013b. Impoliteness as disaffiliative humour in film talk. In: Dynel, M. (Ed.), Developments in Linguistic Humour Theory. John Benjamins, Amsterdam. Fry, D.B., 1984. The Physics of Speech. Cambridge University Press, Cambridge. Goffman, Erving, 1974. Frame Analysis: An Essay on the Organization of Experience. Harper and Row, New York. Lieberman, Philip, Blumstein, Sheila B., 1993. Speech Physiology, Speech Perception and Acoustic Phonetics. Cambridge University Press, Cambridge. Mills, Sara, 2002. Rethinking politeness, impoliteness and gender identity. In: Litosseliti, L., Sunderland, J. (Eds.), Gender Identity and Discourse Analysis. John Benjamins, Amsterdam and Philadelphia, pp. 69--89. Spencer-Oatey, Helen D.M., 2005. (Im)politeness, face and perceptions of rapport: unpackaging their bases and interrelationships. Journal of Politeness Research: Language, Behaviour, Culture 1 (1), 95--119. Spencer-Oatey, Helen D.M., 2007. Theories of identity and the analysis of face. Journal of Pragmatics 39, 639--656. Spencer-Oatey, Helen D.M., 2008. Culturally Speaking: Managing Rapport through Talk across Cultures. Continuum, London. Sperber, Dan, Wilson, Deidre, 1986. Relevance: Communication and Cognition. Blackwell, Oxford. Terkourafi, Marina, 2001. Politeness in Cypriot Greek: A Frame-based Approach. University of Cambridge, (Unpublished Ph.D. dissertation). Terkourafi, Marina, 2005. Beyond the micro-level in politeness research. Journal of Politeness Research: Language, Behaviour, Culture 1 (2), 237--262. Watt, Dominic, Fabricius, Anne, Kendall, Tyler, 2011. More on vowels: plotting and normalization. In: Di Paolo, M., Yaeger-Dror, M. (Eds.), Sociophonetics. A Student’s Guide. Routledge, New York, pp. 107--118.

Michał Piotrowski Department of English Language and Applied Linguistics, University of Ło´dz´, al. Kos´ciuszki 65, Poland E-mail address: [email protected]