- Email: [email protected]
Index—1984
Indez¢
1984
Volume 27, Numbers 1-6
85 Articles Academics John P. Daniels, Hugh M. Shane, and Jerry L. Wall, "Faculty Turnover within Academics: The Case of Business Professors," July-Aug: 70-74. Acquisitions Andrew J. Parsons, "The Hidden Value: Key to Successful Acquisition," Mar-Apr: 30-37. Automation John C. Anderson and Roger G. Schroeder, "Getting Results from Your MRP System," May-June: 57-64. Kathleen Foley Curley, "Are There Any Real Benefits From Office Automation?" July-Aug: 37-42. Edward M. Knod, Jr., Jerry L. Wall, John P. Daniels, Hugh M. Shane, and Theodore A. Wernimont, "Robotics: Challenges for the Human Resource Manager," Mar-Apr: 38-46. Donna M. Matherly, "The Paperless Chase: Gaining Support for Office Automation," Mar-Apr: 77-79. Business and Society Richard C. Chewning, "Can Free Enterprise Survive Ethical Schizophrenia?" Mar-Apr: 5-11. Fred Evans, "The Politics of the Press," Mar-Apr: 22-29. Richard Farmer, "Next to Godliness," Mar-Apr: 12-15. Robert E. McGarrah, "Ironies of Our Computer Age," Sept-Oct: 34-41. Communications Mariah E. de Forest, "Spanish-Speaking Employees in American Industry," Jan-Feb: 14-17. John S° Fielden and Ronald E. Dulek, "How to Use Bottom-line Writing in Corporate Communications," JulyAug: 24-30.
David Green and Kathleen J. Hansell, " V i d e o conferencing," Nov-Dec: 57-61.
Marion G. Neef, "An Industrial Policy: What Does It Mean?" Nov-Dec: 43-49.
The Editor's Chair
International Business
J. Fred Bateman, "We Owe It to Ourselves," Nov-Dec: 2-6. Richard Farmer, "Tariffs and the Art of Being Mediocre," Jan-Feb: 2-5. Douglas Heerema, "The Cathedral and the Parish," May-June: 2-6. - K a r l O'Lessker, "The 1984 Election: What Difference Will it Make?" Sept-Oct: 2-6. John D. Long, "The Responsibility of a School of Business to Teach Ethics," Mar-Apr: 2-4. George W. Wilson, "Where Reagonomics Succeeded, Where It Failed, and Why," July-Aug: 2-8. Emerging Industries Vimla Aggarwal and Sumer C. Aggarwal, "High Technology--Economic Hope or Hoax?" Jan-Feb: 47-51. Entrepreneurship Richard Molz, "Entrepreneurial Managers in Large Organizations," Sept-Oct: 54-58. Philip D. Olson and Debra A. Bosserman, "Attributes of the Entrepreneurial Type," May-June: 53-56. Features Louis E. Boone, "A Nickel for Your Thoughts," Nov-Dec: 7-9. Daniel Seymour, "Numbers Don't Lie-Do They?" Nov-Dec: 36-37. Industrial Policy Gregory A. Daneke, "Why Sam Can't Plan: Industrial Policy and the Perils of a Nonadaptive Political Economy," Nov-Dec: 50-56.
Frank P. Popoff, "Planning the Multinational's Future," Mar-Apr: 64-68. Labor William E. Fulmer, "Labor-Management Relationships in the 1980s: Revolution or Evolution?" Jan-Feb: 26-31. Legal Issues Herbert G. Hunt III, "Planning for Employee Health and Safety," Sept-Oct: 24-29. Management Weston H. Agor, "Using Intuition to Manage Organizations in the Future," July-Aug: 49-54. John D. Blair and Carlton J. Whitehead, "Will Quality Circles Survive in America?" Sept-Oct: 17-23. James S. Bowman, "Altering the Fabric of Work: Beyond the Behavioral Sciences," Sept-Oct: 42-48. Marjorie Caballero and Roger Dickinson, "Beyond Rationality," July-Aug: 55-58. David Cawood, "Managing Innovation: Military Strategy in Business," Nov-Dec: 62-66. Clark E. Chastain, "Streamlining: Necessary Strategy for Licking a Profit Crunch," Mar-Apt: 69-76. C.J. Elbing~ "Yes, b u t . . . ": Hidden Criteria for Judging Managerial Innovations, Nov-Dec: 10-14. Martin J. Gannon, "Managerial Ignorance or Savvy? Another Look," Mar-Apr: 58-59. Michael J. Gent, "Theory X in Antiquity, or the Bureaucratization of the Roman Army," Jan-Feb: 52-56.
86
William I. Gorden, "Organizational Imperatives and Cultural Modifiers," May-June 76-83. Phyllis G. Holland and William R. Boulton, "Balancing the 'Family' and the 'Business' in Family Business," MarApr: 16-21. Mario Leo, "Avoiding the Pitfalls of ManagemenThink," May-June: 44-47. Jan P. Muczyk and Robert E. Hastings, "The Management Club: A Quality Circle for Managers," Jan-Feb: 36-41. Nancy K. Napier and Richard B. Peterson, "Putting Human Resource Management at the Line Manager Level," Jan-Feb: 72-81. George S. Odiorne, "The Trouble With Japanese Management Systems," July-Aug: 17-23. Barrie Richardson, "The Zero-Sum Management DiSease: The yon Thfinen Prescription," Nov-Dec: 15-20. Henry P. Sims, Jr., and Dennis A. Gioia, "Performance Failure: Executive Response to Self-serving Bias," Jan-Feb: 64.71. Stuart St. P. Slatter, "The Impact of Crisis on Managerial Behavior," MayJune: 65-68. Glenn W. Soden, "Avoid Meetings or Make Them Work," Mar-Apr: 47-49. Jeffrey Sonnenfeld, "Untangling the Muddled Management of Public Affairs," Nov-Dec: 67-76. Stanley D. Truskie, "The Driving Force of Successful Organizations," JulyA.ug: 43-48. Ronald L Vaughn, "Demographic Data Banks: A New Management Resource," Nov-Dec: 38-42. Thomas J. Von der Embse, "Managerial Ignorance or Savvy--Revisited," Mar-Apr: 60-63. Charles N. Waldo, "Information Packages • for Directors," Nov-Dec: 77-81. Marketing Jeffrey A. Barach, "Applying Marketing Principles to Social Causes," JulyAug: 65-69. Roger C. Bennett and Roger G. Cooper, "The Product Life Cycle Trap," Sept-Oct: 7-16. Deborah J. Cornwall, "Say Goodbye to the Merchant Mystique," Sept-Oct: 78-82. Douglas J. Dalrymple and Hans B. Thorelli, "Sales Force Budgeting," July-Aug: 31-36. David A. Garvin, "Product Quality: An Important Strategic Weapon," MayJune: 40-43. W.J. Kaydos, "Manufacturing Market Share," May-June: 37-39. Geoffrey Kiel, "Technology and Markethag: The Magic Mix?" May-June: 7-14.
William Lazer, Mushtaq Luqmani, Zahir Richard Wiegand, "More Value for Your Quraeshi, "product Rejuvenation Company's Continuing Education Strategies," Nov-Dec: 21-28. Dollar," Jan-Feb: 32-35. Ronald D. Michman, "New Directions for Changing Lifestyle Behavior Pat- Public Relations terns," July-Aug: 59-64. Larry J. Rosenberg and James H. Van John A. Koten, "Corporate Communications: All Together Now," Jan-Feb: West, "The Collaborative Approach 18-20. to Marketing," Nov-Dec: 29-35. Craig M. Watson, "Balancing Dominance: Diagnosing the Buyer-Supplier Rela- Sales tionship," Sept-Oct: 62-65. Marvin A. Jolson, "Selling Assertively," Frederick W. Winter, "Market SegmentaSept-Oct: 71-77. tion: A Tactical Approach," Jan- Bert Rosenbloom "The Sales Manager: Feb: 57-63. Tomorrow's Super Marketer," MarApr: 50-56.
Negotiating
George Holmes and Stan Glaser, "Guidelines for Commercial Negotiators," Jan-Feb: 21-25.
Planning
B o o k Reviews
Academic Strategy: The Management Revolution in American Higher EduCraig C. Lundberg, "Zero-in: A Techcation, by George Keller. Reviewed nique For Formulating Better Misby Howard Mehlinger, Mar-Apr: sion Statements," Sept-Oct: 30-33. 80-81. Leonard R. Rubin, "Planning Trees: A Antitrust and Monopoly: Anatomy of a CEO's Guide Through the Corporate Political Failure, by Dominick Planning Maze," Sept-Oct: 66-70. Armentano. Reviewed by Carl Malamud, Jan-Feb: 86-87. Personal Development East-West Trade at a Crossroad, by Henry H. Beam, "Preparing for PromoRobert Roosa, Michiya Matsukawa, tion Pays Off," Jan-Feb: 6-13. and Attain Gutowski. Reviewed by James G. Clawson and Kathy E. Kram, Paul Marer, Nov-Dec: 83-85. "Managing Cross-Gender Mentoring," Human Systems Are Different, by Sir May-June: 22-32. Geoffrey Vickers. Reviewed by Keith J.H. Foegen, "Is There Life After 5?" L. Caldweil, Sept-Oct: 83-84. May-June: 33-36. Is Inflation Ending? Are You Ready? by John A. Roush, "Creating the Illusion of A. Gary Shilling and Kiril Sokoloff. Indispensability," Sept-Oct: 59-61. Reviewed by George W. Wilson, MarApr: 83-84. The Japanese Mind: The Goliath ExPersonnel plained, by Robert C. Christopher. Robert S. Burnett and James A. Waters, Reviewed by Janet P. Near, Jan-Feb: "The Action Profile: A Practical Aid 84-86. to Career Development and Succes- Latin American Experiments in Neoconsion Planning," May-June: 15-21. servative Economics, by Alejandro Stephen W. Custer, "Survival," Sept-Oct: Foxley. Reviewed by John Weeks, 49-53. May-June: 84-85. Myron D. Fottler and Dennis W. Shuler, Macroeconomics and Micropolitics: The "Reducing the Economic and Human Electoral Effects of Economic Issues, Costs of Layoffs," July-Aug: 9-16. by D. Roderick Kiewiet. Reviewed by King Banaian and Thomas D. Herman Gadon, "Making Sense of QualiWillett, Sept-Oct: 85-86. ty of Work Life Programs," Jan-Feb: Making America Work Again, by J. Mor42-46. ton Davis. Reviewed by Richard L. J.W. Miller, "Up on the Wall: Posting Pfister, May-June: 85-86. Salaried Openings," May-June: Modern Times: The World From the 69-75. Twenties to the Eighties, by Paul Janet P. Near, "Reactions to the Career Johnson. Reviewed by Lynton CaldPlateau," July-Aug: 75-79. well, Jan-Feb: 83-84. Oliver L. Niehouse, "Controlling Burn- The New Inflation: The Collapse of Free out: A Leadership Guide for ManMarkets, by W. David Slawson. Reagers," July-Aug: 80-85. viewed by George W. Wilson, MarMerle O'DonneU and Robert J. O'DonApr: 83-84. nell, "Quality Circles--The Latest Railroads, Freighg and Public Policy, by Fad or a Real Winner?" May-June: Theodore E. Keeler. Reviewed by 48-52. William tL Black, Mar-Apr: 81-83.
The Rise of the Computer State, by David Burnham. Reviewed by Elaine Sloan, Mar-Apr: 84-85. The Welfare State and Beyond, by Gunnar Heckscher. Reviewed by Timothy A. Tilton, Nov-Dec: 82-83.
Worker Participation and Ownership: Cooperative Strategies for Strengthening Local Economies, by William Foote Whyte, Tove Helland Hammer, Christopher 13. Meek, Reed Nelson, and Robert N. Stem. Reviewed by Joseph C. Santora, July-Aug: 86.
Yankee Enterprise: The Rise of the American System of Manufactures, by Otto Mayr and Robert G. Post. Reviewed by Irene Neu, Mar-Apr: 85-86.
Author Index Aggarwal, Sumer C. and Vimla Aggarwal, Clawson, James G. and Kathy E. Kram, "High Technology: Economic Hope "Managing Cross-Gender Mentoring," or Hoax?" Jan-Feb: 47-51. May-June: 22-32. Aggarwal, Vimla and Sumer C. Aggarwal, Cooper, Robert G. and Roger C. Bennett, "High Technology: Economic Hope "The Product Life Cycle Trap," or Hoax?" Jan-Feb: 47-51. Sept-Oct: 7-16. Agor, Weston H., "Using Intuition to Cornwall, Deborah J., "Say Goodbye to the Merchant Mystique," Sept-Oct: Manage Organizations in the Fu78-82. ture," July-Aug: 49-54. Anderson, John C. and Roger G. Schroed- Curley, Kathleen Foley, "Are There Any er, "Getting Results from your MRP Real Benefits from Office AutomaSystem," May-June: 57-64. tion?" July-Aug: 37-42. Anderson, Rolph E. and Bert Rosen- Custer, Stephen W., "Survival," Sept-Oct: 49-53. bloom, "The Sales Manager: Tomorrow's Super Marketer," Mar-Apr: Dalrymple, Douglas J. and Hans B. Thorelli, "Sales Force Budgeting," 50-56. Barach, Jeffrey A., "Applying Marketing July-Aug: 31-36. Principles to Social Causes," July- Daneke, Gregory A., "Why Sam Can't Aug: 65-69. Plan: Industrial Policy and the Perils Bateman, J. Fred, "We Owe It to Ourof a Nonadaptive Political Econoselves," Nov-Dec: 2-6. . my," Nov-Dec: 50-56. Beam, Henry I-L, "Preparing for Promo- Daniels, John P. and Edward M. Knod, Jr., Jerry L Wall, Hugh M. Shane, tion Pays Off," Jan-Feb: 6-13. and Theodore A. Wernimont, "RoBennett, Roger C. and Robert G. Cooper, botics: Challenges for the Human "The Product Life Cycle Trap," Resources Manager," Mar-Apr: Sept-Oct: 7-16. 38-46. Blair, John D. and Carlton J. Whitehead, "Can Quality Circles Survive in the Daniels, John P., Hugh M. Shane, and Jerry L. Wall, "Faculty Turnover United States?" Sept-Oct: 17-23. within Academics: The Case of BusiBoone, Louis E., "A Nickel for Your ness Professors," July-Aug: 70-74. Thoughts," Nov-Dec: 7-9. Bosserman, Debra A. and Philip D. Olson, de Forest, Mariah E., "Spanish-Speaking Employees in American Industry," "Attributes of the Entrepreneurial Jan-Feb: 14-17. Type," May-June: 53-56. Boulton, William 1L and Phyllis G. Hol- Dickinson, Roger and Marjorie Caballero, "Beyond Rationality," July-Aug: land, "Balancing the 'Family' and the 55-58. 'Business' in Family Business," MarDulek, Ronald E. and John S. Fielden, Apr: 16-21. "How to Use Bottom-line Writing in Bowman, James S., "Altering the Fabric Corporate Communications," Julyof Work: Beyond the Behavioral SciAug: 24-30. ences," Sept-Oct: 42-48. Bumett, Robert S. and James A. Waters, Elbing, C.J., "Yes, but . . . ": Hidden Criteria for Judging Managerial In"The Action Profile: A Practical Aid novations, Nov-Dec: 10-14. to Career Development and SuccesEvans, Fred J., "The Politics of the sion Planning," May-June: 15-21. Press," Mar-Apr: 22-29. Caballero, Marjorie and Roger Dickinson, "Beyond Rationality," July-Aug: Farmer, Richard, "Tariffs and the Art of Being Mediocre," Jan-Feb: 2-5. 55-58. Cawood, David, "Managing Innovation: Fielden, John S. and Ronald E. Dulek, "How to Use Bottom-line Writing in Military Strategy in Business," NovCorporate Communications," JulyDec: 62-66. , Aug: 24-30. Chastain, Clark E., "Streamlining: Necessary Strategy for Licking a Profit Foegen, J.H., "Is There Life After 5?" May-June: 33-36. Crunch," Mar-Apr: 69-76. Ghewning, Richard C., "Can Free Enter- Fotfler, Myron D. and Dennis W. Schuler, "Reducing the Economic and Human prise Survive Ethical Schizophrenia," Cost of Layoffs," July-Aug: 9-16. Mar-Apr: 5-11.
Fulmer, William E., "Labor-Management Relationships in the 1980s: Revolution or Evolution?" Jan-Feb: 26-31. Gadon, Herman, "Making Sense of Quality of Work Life Programs," Jan-Feb: 42-46.
Cannon, Martin J., "Managerial Ignorance or Savvy? Another Look," Mar-Apr: 58-59.
Garvin, David A., "Product Quality: An Important Strategic Weapon," MayJune: 40-43. Gent, Michael J., "Theory X in Antiquity, or the Bureaucratization of the Roman Army," Jan-Feb: 52-56. Gioia, Dennis A. and Henry P. Sims, Jr., "Performance Failure: Executive Response to Self-serving Bias," Jan-Feb: 64-71. Glaser, Stun and George Holmes, "Guidelines for Commercial Negotiators," Jan-Feb: 21-25. Gorden, William I., "Organizational Imperatives and Cultural Modifiers," May-June: 76-83. Green, David and Kathleen J. Hansell, " V i d e o conferencing," Nov-Dec: 57-61. Hansell, Kathleen J. and David Green, " V i d e o conferencing," Nov-Dec: 5%61. Hastings, Robert E. and Jan P. Muczyk, "The Management Club: A Quality Circle for Managers," Jan-Feb: 36-41. Heerema, Douglas, "The Cathedral and the Parish," May-June: 2-6. Holland, Phyllis G. and William R. Boulton, "Balancing the 'Family' and the 'Business' in Family Business," MarApr: 16-21. Holmes, George and Stan Glaser, "Guidelines for Commercial Negotiators," Jan-Feb: 21-25. Hunt, Herbert G. III, "Planning for Employee Health and Safety," Sept-Oct: 24-29. Jolson, Marvin A., "Selling Assertively," Sept-Oct: 71-77. Kaydos, W.J., "Manufacturing Market Share," May-June: 37-39. Kiel, Geoffrey, "Technology and Markethug: The Magic Mix?" May-lune: 7-14.
87
88
Knod, Edward M. Jr. and Jerry L. Wall, John P. Daniels, Hugh M. Shane, and Theodore A. Wernimont, "Robotics: CJaallenges for the Human Resources Manager," Mar-Apr: 38-46. Koten, John A., "Corporate Communications: All Together Now," Jan-Feb: 18-20. Kram, Kathy E. and James G. Clawson, "Managing Cross-Gender Mentoring," May-June: 22-32. Lazer, William, Mushtaq Luqmani, and Zahir Quraeshi, "Product Rejuvenation Strategies," Nov-Dec: 21-28. Leo, Mario, "Avoiding the Pitfalls of ManagemenThink," May-June: 44-47. Long, John D., "The Responsibility of Schools of Business to Teach Ethics," Mar-Apr: 2-4. Lundberg, Craig C., "Zero-in: A Technique for Formulating Better Mission Statements," Sept-Oct: 30-33. Luqmani, Mushtaq, William Lazer, and Zahir Quraeshi, "Product Rejuvenation Strategies," Nov-Dec: 21-28. Matherly, Donna M., "The Paperless Chase: Gaining Support for Office Automation," Mar-Apr: 77-79. McGarrah, Robert E., "Ironies of Our Computer Age," Sept-Oct: 34-41. Michman, Ronald D., "New Directions for Lifestyle Behavior Patterns," July-Aug: 59-64. Miller, J.W., "Up on the Wall Posting Salaried Openings," May-June: 69-75. Molz, Richard, "Entrepreneurial Managers in Large Organizations," SeptOct: 54-58. Muczyk, Jan P. and Robert E. Hastings, "The Management Club: A Quality Circle for Managers," Jan-Feb: 36-41. Napier, Nancy K. and Richard B. Peterson, "Putting Human Resource Management at the Line Manager Level," Jan-Feb: 72-81. Near, Janet P., "Reactions to the Career Plateau," July-Aug: 75-79. Neef, Marion G., "An Industrial Policy: What Does It Mean?" Nov-Dec: 43-49. Niehouse, Oliver L., "Controlling Burnout: A Leadership Guide for Managers," July-Aug: 8 0-85. Odiorne, George S., "The Trouble with Japanese Management Systems," July-Aug: 17-23. O'Donnell, Merle and Robert J. O'Donnell, "Quality Circles-The Latest Fad or a Real Winner?" May-June: 48-52. O'Donnell, Robert J. and Merle O'Donnell, "Quality Circles-The Latest Fad or a Real Winner?" May-June: 48-52.
O'Lessker, Karl, "The 1984 Election: What Difference Will It Make?" Sept-Oct: 2-6. Olson, Philip D. and Debra A. Bosserman, "Attributes of the Entrepreneurial Type," May-June: 53-56. Parsons, Andrew J., "The 'Hidden Value: Key to Successful Acquisition," Mar-Apr: 30-37. Peterson, Richard B. and Nancy K. Napier, "Putting Human Resource Management at the Line Manager Level," Jan-Feb: 72-81. Popoff, Frank P., "Planning the Multinational's Future," Mar-Apr: 64-68. Quraeshi, Zahir, William Lazer, and Mushtaq Luqmani, "Product Rejuvenation Strategies," Nov-Dec: 21-28. Richardson, Battle, "The Zero-Sum Management Disease: The yon Th~nen Prescription," Nov-Dec: 15-20. Rosenberg, Larry J. and James H. Van West, "The Collaborative Approach to Marketing," Nov-Dec: 29-35. Rosenbloom, Bert and Rolph E. Anderson, "The Sales Manager: Tomorrow's Super Marketer," Mar-Apr: 50-56. Roush, John A., "Creating the Illusion of Indispensability," Sept-Oct: 59-61. Rubin, Leonard R., "Planning Trees: A CEO's Guide Through the Corporate Planning Maze," Sept-Oct: 66-70. Schroeder, Roger G. and John C. Anderson, "Getting Results from your MRP System," May-June: 57-64. Schuler, Dennis W. and Myron D. Fottler, "Reducing the Economic and Human Cost of Layoffs," July-Aug: 9-16. Seymour, Daniel, "Numbers Don't Lie-Do They?" Nov-Dec: 36-37. Shane, Hugh M. and Edward M. Knod, Jr., Jerry L. Wall, John P. Daniels, and Theodore A. Wernimont, "Robotics: Challenges for the Human Resources Manager," Mar-Apr: 38-46. Shane, Hugh M., John P. Daniels, and Jerry L. Wall, "Faculty Turnover within Academics: The Case of Business Professors," July-Aug: 70-74. Sims, Henry P. Jr. and Dennis A. Gioia, "Performance Failure: Executive Response to Self-serving Bias," Jan-Feb : 64-71. Slatter, Stuart St. P., "The Impact of Crisis on Managerial Behavior," MayJune: 65-68. Soddn, Glenn W., "Avoid Meetings or Make Them Work," Mar-Apr: 47-49. Sonnenfeld, Jeffrey, "Untangling the Muddled Management of Public Affairs," Nov-Dec: 67-76. Thoreili, Hans B. and Douglas J. Dalrymple, "Sales Force Budgeting," July-Aug: 31-36.
Truskie, Stanley D, "The Driving Force of Successful Organizations," JulyAug: 43-48. Van West, James H. and Larry J. Rosenberg, "The Collaborative Approach to Marketing," Nov-Dec: 29-35. Vaughn, Ronald L, "Demographic Data Banks: A New Management Resource," Nov-Dec: 38-42. Von der Embse, Thomas J., "Managerial Ignorance or Savvy-Revisited," MarApr: 60-63. Waldo, Charles N., "Information Packages for Directors," Nov-Dec: 77-81. Wall, Jerry L and Edward M. Knod, Jr., John P. Danlels, Hugh M. Shane, and Theodore A. Wernimont, "Robotics: Challenges for the Human Resources Manager," Mar-Apr: 38-46. Wall, Jerry L , John P. Daniels, and Hugh M. Shane, "Faculty Turnover within Academics: The Case of Business Professors," July-Aug: 70-74. Waters, James A. and Robert S. Burnett, "The Action Provile: A Practical Aid to Career Development and Successful Planning," May-June: 15-21. Watson, Craig M., "Balancing Dominance: Diagnosing the Buyer-Supplier Relationship," Sept-Oct: 62-65. Wernimont, Theodore A. and Edward M. Knod, Jr., Jerry L. Wall, John P. Daniels, and Hugh M. Shane, "Robotics: Challenges for the Human Resources Manager," Mar-Apr: 38-46. Whitehead, Carlton J. and John D. Blair, "Can Quality Circles Survive in the United States?" Sept-Oct: 17-23. Wiegand, Richard, "More Value for Your Company's Continuing Education Dollar," Jan-Feb: 32-35. Wilson, George W., "Where Reaganomics Succeeded, Where It Failed, and Why," July-Aug: 2-8. Winter, Frederick W., "Market Segmentation: A Tactical Approach," JanFeb: 57-63.
1984
Volume 27, Numbers 1-6
85 Articles Academics John P. Daniels, Hugh M. Shane, and Jerry L. Wall, "Faculty Turnover within Academics: The Case of Business Professors," July-Aug: 70-74. Acquisitions Andrew J. Parsons, "The Hidden Value: Key to Successful Acquisition," Mar-Apr: 30-37. Automation John C. Anderson and Roger G. Schroeder, "Getting Results from Your MRP System," May-June: 57-64. Kathleen Foley Curley, "Are There Any Real Benefits From Office Automation?" July-Aug: 37-42. Edward M. Knod, Jr., Jerry L. Wall, John P. Daniels, Hugh M. Shane, and Theodore A. Wernimont, "Robotics: Challenges for the Human Resource Manager," Mar-Apr: 38-46. Donna M. Matherly, "The Paperless Chase: Gaining Support for Office Automation," Mar-Apr: 77-79. Business and Society Richard C. Chewning, "Can Free Enterprise Survive Ethical Schizophrenia?" Mar-Apr: 5-11. Fred Evans, "The Politics of the Press," Mar-Apr: 22-29. Richard Farmer, "Next to Godliness," Mar-Apr: 12-15. Robert E. McGarrah, "Ironies of Our Computer Age," Sept-Oct: 34-41. Communications Mariah E. de Forest, "Spanish-Speaking Employees in American Industry," Jan-Feb: 14-17. John S° Fielden and Ronald E. Dulek, "How to Use Bottom-line Writing in Corporate Communications," JulyAug: 24-30.
David Green and Kathleen J. Hansell, " V i d e o conferencing," Nov-Dec: 57-61.
Marion G. Neef, "An Industrial Policy: What Does It Mean?" Nov-Dec: 43-49.
The Editor's Chair
International Business
J. Fred Bateman, "We Owe It to Ourselves," Nov-Dec: 2-6. Richard Farmer, "Tariffs and the Art of Being Mediocre," Jan-Feb: 2-5. Douglas Heerema, "The Cathedral and the Parish," May-June: 2-6. - K a r l O'Lessker, "The 1984 Election: What Difference Will it Make?" Sept-Oct: 2-6. John D. Long, "The Responsibility of a School of Business to Teach Ethics," Mar-Apr: 2-4. George W. Wilson, "Where Reagonomics Succeeded, Where It Failed, and Why," July-Aug: 2-8. Emerging Industries Vimla Aggarwal and Sumer C. Aggarwal, "High Technology--Economic Hope or Hoax?" Jan-Feb: 47-51. Entrepreneurship Richard Molz, "Entrepreneurial Managers in Large Organizations," Sept-Oct: 54-58. Philip D. Olson and Debra A. Bosserman, "Attributes of the Entrepreneurial Type," May-June: 53-56. Features Louis E. Boone, "A Nickel for Your Thoughts," Nov-Dec: 7-9. Daniel Seymour, "Numbers Don't Lie-Do They?" Nov-Dec: 36-37. Industrial Policy Gregory A. Daneke, "Why Sam Can't Plan: Industrial Policy and the Perils of a Nonadaptive Political Economy," Nov-Dec: 50-56.
Frank P. Popoff, "Planning the Multinational's Future," Mar-Apr: 64-68. Labor William E. Fulmer, "Labor-Management Relationships in the 1980s: Revolution or Evolution?" Jan-Feb: 26-31. Legal Issues Herbert G. Hunt III, "Planning for Employee Health and Safety," Sept-Oct: 24-29. Management Weston H. Agor, "Using Intuition to Manage Organizations in the Future," July-Aug: 49-54. John D. Blair and Carlton J. Whitehead, "Will Quality Circles Survive in America?" Sept-Oct: 17-23. James S. Bowman, "Altering the Fabric of Work: Beyond the Behavioral Sciences," Sept-Oct: 42-48. Marjorie Caballero and Roger Dickinson, "Beyond Rationality," July-Aug: 55-58. David Cawood, "Managing Innovation: Military Strategy in Business," Nov-Dec: 62-66. Clark E. Chastain, "Streamlining: Necessary Strategy for Licking a Profit Crunch," Mar-Apt: 69-76. C.J. Elbing~ "Yes, b u t . . . ": Hidden Criteria for Judging Managerial Innovations, Nov-Dec: 10-14. Martin J. Gannon, "Managerial Ignorance or Savvy? Another Look," Mar-Apr: 58-59. Michael J. Gent, "Theory X in Antiquity, or the Bureaucratization of the Roman Army," Jan-Feb: 52-56.
86
William I. Gorden, "Organizational Imperatives and Cultural Modifiers," May-June 76-83. Phyllis G. Holland and William R. Boulton, "Balancing the 'Family' and the 'Business' in Family Business," MarApr: 16-21. Mario Leo, "Avoiding the Pitfalls of ManagemenThink," May-June: 44-47. Jan P. Muczyk and Robert E. Hastings, "The Management Club: A Quality Circle for Managers," Jan-Feb: 36-41. Nancy K. Napier and Richard B. Peterson, "Putting Human Resource Management at the Line Manager Level," Jan-Feb: 72-81. George S. Odiorne, "The Trouble With Japanese Management Systems," July-Aug: 17-23. Barrie Richardson, "The Zero-Sum Management DiSease: The yon Thfinen Prescription," Nov-Dec: 15-20. Henry P. Sims, Jr., and Dennis A. Gioia, "Performance Failure: Executive Response to Self-serving Bias," Jan-Feb: 64.71. Stuart St. P. Slatter, "The Impact of Crisis on Managerial Behavior," MayJune: 65-68. Glenn W. Soden, "Avoid Meetings or Make Them Work," Mar-Apr: 47-49. Jeffrey Sonnenfeld, "Untangling the Muddled Management of Public Affairs," Nov-Dec: 67-76. Stanley D. Truskie, "The Driving Force of Successful Organizations," JulyA.ug: 43-48. Ronald L Vaughn, "Demographic Data Banks: A New Management Resource," Nov-Dec: 38-42. Thomas J. Von der Embse, "Managerial Ignorance or Savvy--Revisited," Mar-Apr: 60-63. Charles N. Waldo, "Information Packages • for Directors," Nov-Dec: 77-81. Marketing Jeffrey A. Barach, "Applying Marketing Principles to Social Causes," JulyAug: 65-69. Roger C. Bennett and Roger G. Cooper, "The Product Life Cycle Trap," Sept-Oct: 7-16. Deborah J. Cornwall, "Say Goodbye to the Merchant Mystique," Sept-Oct: 78-82. Douglas J. Dalrymple and Hans B. Thorelli, "Sales Force Budgeting," July-Aug: 31-36. David A. Garvin, "Product Quality: An Important Strategic Weapon," MayJune: 40-43. W.J. Kaydos, "Manufacturing Market Share," May-June: 37-39. Geoffrey Kiel, "Technology and Markethag: The Magic Mix?" May-June: 7-14.
William Lazer, Mushtaq Luqmani, Zahir Richard Wiegand, "More Value for Your Quraeshi, "product Rejuvenation Company's Continuing Education Strategies," Nov-Dec: 21-28. Dollar," Jan-Feb: 32-35. Ronald D. Michman, "New Directions for Changing Lifestyle Behavior Pat- Public Relations terns," July-Aug: 59-64. Larry J. Rosenberg and James H. Van John A. Koten, "Corporate Communications: All Together Now," Jan-Feb: West, "The Collaborative Approach 18-20. to Marketing," Nov-Dec: 29-35. Craig M. Watson, "Balancing Dominance: Diagnosing the Buyer-Supplier Rela- Sales tionship," Sept-Oct: 62-65. Marvin A. Jolson, "Selling Assertively," Frederick W. Winter, "Market SegmentaSept-Oct: 71-77. tion: A Tactical Approach," Jan- Bert Rosenbloom "The Sales Manager: Feb: 57-63. Tomorrow's Super Marketer," MarApr: 50-56.
Negotiating
George Holmes and Stan Glaser, "Guidelines for Commercial Negotiators," Jan-Feb: 21-25.
Planning
B o o k Reviews
Academic Strategy: The Management Revolution in American Higher EduCraig C. Lundberg, "Zero-in: A Techcation, by George Keller. Reviewed nique For Formulating Better Misby Howard Mehlinger, Mar-Apr: sion Statements," Sept-Oct: 30-33. 80-81. Leonard R. Rubin, "Planning Trees: A Antitrust and Monopoly: Anatomy of a CEO's Guide Through the Corporate Political Failure, by Dominick Planning Maze," Sept-Oct: 66-70. Armentano. Reviewed by Carl Malamud, Jan-Feb: 86-87. Personal Development East-West Trade at a Crossroad, by Henry H. Beam, "Preparing for PromoRobert Roosa, Michiya Matsukawa, tion Pays Off," Jan-Feb: 6-13. and Attain Gutowski. Reviewed by James G. Clawson and Kathy E. Kram, Paul Marer, Nov-Dec: 83-85. "Managing Cross-Gender Mentoring," Human Systems Are Different, by Sir May-June: 22-32. Geoffrey Vickers. Reviewed by Keith J.H. Foegen, "Is There Life After 5?" L. Caldweil, Sept-Oct: 83-84. May-June: 33-36. Is Inflation Ending? Are You Ready? by John A. Roush, "Creating the Illusion of A. Gary Shilling and Kiril Sokoloff. Indispensability," Sept-Oct: 59-61. Reviewed by George W. Wilson, MarApr: 83-84. The Japanese Mind: The Goliath ExPersonnel plained, by Robert C. Christopher. Robert S. Burnett and James A. Waters, Reviewed by Janet P. Near, Jan-Feb: "The Action Profile: A Practical Aid 84-86. to Career Development and Succes- Latin American Experiments in Neoconsion Planning," May-June: 15-21. servative Economics, by Alejandro Stephen W. Custer, "Survival," Sept-Oct: Foxley. Reviewed by John Weeks, 49-53. May-June: 84-85. Myron D. Fottler and Dennis W. Shuler, Macroeconomics and Micropolitics: The "Reducing the Economic and Human Electoral Effects of Economic Issues, Costs of Layoffs," July-Aug: 9-16. by D. Roderick Kiewiet. Reviewed by King Banaian and Thomas D. Herman Gadon, "Making Sense of QualiWillett, Sept-Oct: 85-86. ty of Work Life Programs," Jan-Feb: Making America Work Again, by J. Mor42-46. ton Davis. Reviewed by Richard L. J.W. Miller, "Up on the Wall: Posting Pfister, May-June: 85-86. Salaried Openings," May-June: Modern Times: The World From the 69-75. Twenties to the Eighties, by Paul Janet P. Near, "Reactions to the Career Johnson. Reviewed by Lynton CaldPlateau," July-Aug: 75-79. well, Jan-Feb: 83-84. Oliver L. Niehouse, "Controlling Burn- The New Inflation: The Collapse of Free out: A Leadership Guide for ManMarkets, by W. David Slawson. Reagers," July-Aug: 80-85. viewed by George W. Wilson, MarMerle O'DonneU and Robert J. O'DonApr: 83-84. nell, "Quality Circles--The Latest Railroads, Freighg and Public Policy, by Fad or a Real Winner?" May-June: Theodore E. Keeler. Reviewed by 48-52. William tL Black, Mar-Apr: 81-83.
The Rise of the Computer State, by David Burnham. Reviewed by Elaine Sloan, Mar-Apr: 84-85. The Welfare State and Beyond, by Gunnar Heckscher. Reviewed by Timothy A. Tilton, Nov-Dec: 82-83.
Worker Participation and Ownership: Cooperative Strategies for Strengthening Local Economies, by William Foote Whyte, Tove Helland Hammer, Christopher 13. Meek, Reed Nelson, and Robert N. Stem. Reviewed by Joseph C. Santora, July-Aug: 86.
Yankee Enterprise: The Rise of the American System of Manufactures, by Otto Mayr and Robert G. Post. Reviewed by Irene Neu, Mar-Apr: 85-86.
Author Index Aggarwal, Sumer C. and Vimla Aggarwal, Clawson, James G. and Kathy E. Kram, "High Technology: Economic Hope "Managing Cross-Gender Mentoring," or Hoax?" Jan-Feb: 47-51. May-June: 22-32. Aggarwal, Vimla and Sumer C. Aggarwal, Cooper, Robert G. and Roger C. Bennett, "High Technology: Economic Hope "The Product Life Cycle Trap," or Hoax?" Jan-Feb: 47-51. Sept-Oct: 7-16. Agor, Weston H., "Using Intuition to Cornwall, Deborah J., "Say Goodbye to the Merchant Mystique," Sept-Oct: Manage Organizations in the Fu78-82. ture," July-Aug: 49-54. Anderson, John C. and Roger G. Schroed- Curley, Kathleen Foley, "Are There Any er, "Getting Results from your MRP Real Benefits from Office AutomaSystem," May-June: 57-64. tion?" July-Aug: 37-42. Anderson, Rolph E. and Bert Rosen- Custer, Stephen W., "Survival," Sept-Oct: 49-53. bloom, "The Sales Manager: Tomorrow's Super Marketer," Mar-Apr: Dalrymple, Douglas J. and Hans B. Thorelli, "Sales Force Budgeting," 50-56. Barach, Jeffrey A., "Applying Marketing July-Aug: 31-36. Principles to Social Causes," July- Daneke, Gregory A., "Why Sam Can't Aug: 65-69. Plan: Industrial Policy and the Perils Bateman, J. Fred, "We Owe It to Ourof a Nonadaptive Political Econoselves," Nov-Dec: 2-6. . my," Nov-Dec: 50-56. Beam, Henry I-L, "Preparing for Promo- Daniels, John P. and Edward M. Knod, Jr., Jerry L Wall, Hugh M. Shane, tion Pays Off," Jan-Feb: 6-13. and Theodore A. Wernimont, "RoBennett, Roger C. and Robert G. Cooper, botics: Challenges for the Human "The Product Life Cycle Trap," Resources Manager," Mar-Apr: Sept-Oct: 7-16. 38-46. Blair, John D. and Carlton J. Whitehead, "Can Quality Circles Survive in the Daniels, John P., Hugh M. Shane, and Jerry L. Wall, "Faculty Turnover United States?" Sept-Oct: 17-23. within Academics: The Case of BusiBoone, Louis E., "A Nickel for Your ness Professors," July-Aug: 70-74. Thoughts," Nov-Dec: 7-9. Bosserman, Debra A. and Philip D. Olson, de Forest, Mariah E., "Spanish-Speaking Employees in American Industry," "Attributes of the Entrepreneurial Jan-Feb: 14-17. Type," May-June: 53-56. Boulton, William 1L and Phyllis G. Hol- Dickinson, Roger and Marjorie Caballero, "Beyond Rationality," July-Aug: land, "Balancing the 'Family' and the 55-58. 'Business' in Family Business," MarDulek, Ronald E. and John S. Fielden, Apr: 16-21. "How to Use Bottom-line Writing in Bowman, James S., "Altering the Fabric Corporate Communications," Julyof Work: Beyond the Behavioral SciAug: 24-30. ences," Sept-Oct: 42-48. Bumett, Robert S. and James A. Waters, Elbing, C.J., "Yes, but . . . ": Hidden Criteria for Judging Managerial In"The Action Profile: A Practical Aid novations, Nov-Dec: 10-14. to Career Development and SuccesEvans, Fred J., "The Politics of the sion Planning," May-June: 15-21. Press," Mar-Apr: 22-29. Caballero, Marjorie and Roger Dickinson, "Beyond Rationality," July-Aug: Farmer, Richard, "Tariffs and the Art of Being Mediocre," Jan-Feb: 2-5. 55-58. Cawood, David, "Managing Innovation: Fielden, John S. and Ronald E. Dulek, "How to Use Bottom-line Writing in Military Strategy in Business," NovCorporate Communications," JulyDec: 62-66. , Aug: 24-30. Chastain, Clark E., "Streamlining: Necessary Strategy for Licking a Profit Foegen, J.H., "Is There Life After 5?" May-June: 33-36. Crunch," Mar-Apr: 69-76. Ghewning, Richard C., "Can Free Enter- Fotfler, Myron D. and Dennis W. Schuler, "Reducing the Economic and Human prise Survive Ethical Schizophrenia," Cost of Layoffs," July-Aug: 9-16. Mar-Apr: 5-11.
Fulmer, William E., "Labor-Management Relationships in the 1980s: Revolution or Evolution?" Jan-Feb: 26-31. Gadon, Herman, "Making Sense of Quality of Work Life Programs," Jan-Feb: 42-46.
Cannon, Martin J., "Managerial Ignorance or Savvy? Another Look," Mar-Apr: 58-59.
Garvin, David A., "Product Quality: An Important Strategic Weapon," MayJune: 40-43. Gent, Michael J., "Theory X in Antiquity, or the Bureaucratization of the Roman Army," Jan-Feb: 52-56. Gioia, Dennis A. and Henry P. Sims, Jr., "Performance Failure: Executive Response to Self-serving Bias," Jan-Feb: 64-71. Glaser, Stun and George Holmes, "Guidelines for Commercial Negotiators," Jan-Feb: 21-25. Gorden, William I., "Organizational Imperatives and Cultural Modifiers," May-June: 76-83. Green, David and Kathleen J. Hansell, " V i d e o conferencing," Nov-Dec: 57-61. Hansell, Kathleen J. and David Green, " V i d e o conferencing," Nov-Dec: 5%61. Hastings, Robert E. and Jan P. Muczyk, "The Management Club: A Quality Circle for Managers," Jan-Feb: 36-41. Heerema, Douglas, "The Cathedral and the Parish," May-June: 2-6. Holland, Phyllis G. and William R. Boulton, "Balancing the 'Family' and the 'Business' in Family Business," MarApr: 16-21. Holmes, George and Stan Glaser, "Guidelines for Commercial Negotiators," Jan-Feb: 21-25. Hunt, Herbert G. III, "Planning for Employee Health and Safety," Sept-Oct: 24-29. Jolson, Marvin A., "Selling Assertively," Sept-Oct: 71-77. Kaydos, W.J., "Manufacturing Market Share," May-June: 37-39. Kiel, Geoffrey, "Technology and Markethug: The Magic Mix?" May-lune: 7-14.
87
88
Knod, Edward M. Jr. and Jerry L. Wall, John P. Daniels, Hugh M. Shane, and Theodore A. Wernimont, "Robotics: CJaallenges for the Human Resources Manager," Mar-Apr: 38-46. Koten, John A., "Corporate Communications: All Together Now," Jan-Feb: 18-20. Kram, Kathy E. and James G. Clawson, "Managing Cross-Gender Mentoring," May-June: 22-32. Lazer, William, Mushtaq Luqmani, and Zahir Quraeshi, "Product Rejuvenation Strategies," Nov-Dec: 21-28. Leo, Mario, "Avoiding the Pitfalls of ManagemenThink," May-June: 44-47. Long, John D., "The Responsibility of Schools of Business to Teach Ethics," Mar-Apr: 2-4. Lundberg, Craig C., "Zero-in: A Technique for Formulating Better Mission Statements," Sept-Oct: 30-33. Luqmani, Mushtaq, William Lazer, and Zahir Quraeshi, "Product Rejuvenation Strategies," Nov-Dec: 21-28. Matherly, Donna M., "The Paperless Chase: Gaining Support for Office Automation," Mar-Apr: 77-79. McGarrah, Robert E., "Ironies of Our Computer Age," Sept-Oct: 34-41. Michman, Ronald D., "New Directions for Lifestyle Behavior Patterns," July-Aug: 59-64. Miller, J.W., "Up on the Wall Posting Salaried Openings," May-June: 69-75. Molz, Richard, "Entrepreneurial Managers in Large Organizations," SeptOct: 54-58. Muczyk, Jan P. and Robert E. Hastings, "The Management Club: A Quality Circle for Managers," Jan-Feb: 36-41. Napier, Nancy K. and Richard B. Peterson, "Putting Human Resource Management at the Line Manager Level," Jan-Feb: 72-81. Near, Janet P., "Reactions to the Career Plateau," July-Aug: 75-79. Neef, Marion G., "An Industrial Policy: What Does It Mean?" Nov-Dec: 43-49. Niehouse, Oliver L., "Controlling Burnout: A Leadership Guide for Managers," July-Aug: 8 0-85. Odiorne, George S., "The Trouble with Japanese Management Systems," July-Aug: 17-23. O'Donnell, Merle and Robert J. O'Donnell, "Quality Circles-The Latest Fad or a Real Winner?" May-June: 48-52. O'Donnell, Robert J. and Merle O'Donnell, "Quality Circles-The Latest Fad or a Real Winner?" May-June: 48-52.
O'Lessker, Karl, "The 1984 Election: What Difference Will It Make?" Sept-Oct: 2-6. Olson, Philip D. and Debra A. Bosserman, "Attributes of the Entrepreneurial Type," May-June: 53-56. Parsons, Andrew J., "The 'Hidden Value: Key to Successful Acquisition," Mar-Apr: 30-37. Peterson, Richard B. and Nancy K. Napier, "Putting Human Resource Management at the Line Manager Level," Jan-Feb: 72-81. Popoff, Frank P., "Planning the Multinational's Future," Mar-Apr: 64-68. Quraeshi, Zahir, William Lazer, and Mushtaq Luqmani, "Product Rejuvenation Strategies," Nov-Dec: 21-28. Richardson, Battle, "The Zero-Sum Management Disease: The yon Th~nen Prescription," Nov-Dec: 15-20. Rosenberg, Larry J. and James H. Van West, "The Collaborative Approach to Marketing," Nov-Dec: 29-35. Rosenbloom, Bert and Rolph E. Anderson, "The Sales Manager: Tomorrow's Super Marketer," Mar-Apr: 50-56. Roush, John A., "Creating the Illusion of Indispensability," Sept-Oct: 59-61. Rubin, Leonard R., "Planning Trees: A CEO's Guide Through the Corporate Planning Maze," Sept-Oct: 66-70. Schroeder, Roger G. and John C. Anderson, "Getting Results from your MRP System," May-June: 57-64. Schuler, Dennis W. and Myron D. Fottler, "Reducing the Economic and Human Cost of Layoffs," July-Aug: 9-16. Seymour, Daniel, "Numbers Don't Lie-Do They?" Nov-Dec: 36-37. Shane, Hugh M. and Edward M. Knod, Jr., Jerry L. Wall, John P. Daniels, and Theodore A. Wernimont, "Robotics: Challenges for the Human Resources Manager," Mar-Apr: 38-46. Shane, Hugh M., John P. Daniels, and Jerry L. Wall, "Faculty Turnover within Academics: The Case of Business Professors," July-Aug: 70-74. Sims, Henry P. Jr. and Dennis A. Gioia, "Performance Failure: Executive Response to Self-serving Bias," Jan-Feb : 64-71. Slatter, Stuart St. P., "The Impact of Crisis on Managerial Behavior," MayJune: 65-68. Soddn, Glenn W., "Avoid Meetings or Make Them Work," Mar-Apr: 47-49. Sonnenfeld, Jeffrey, "Untangling the Muddled Management of Public Affairs," Nov-Dec: 67-76. Thoreili, Hans B. and Douglas J. Dalrymple, "Sales Force Budgeting," July-Aug: 31-36.
Truskie, Stanley D, "The Driving Force of Successful Organizations," JulyAug: 43-48. Van West, James H. and Larry J. Rosenberg, "The Collaborative Approach to Marketing," Nov-Dec: 29-35. Vaughn, Ronald L, "Demographic Data Banks: A New Management Resource," Nov-Dec: 38-42. Von der Embse, Thomas J., "Managerial Ignorance or Savvy-Revisited," MarApr: 60-63. Waldo, Charles N., "Information Packages for Directors," Nov-Dec: 77-81. Wall, Jerry L and Edward M. Knod, Jr., John P. Danlels, Hugh M. Shane, and Theodore A. Wernimont, "Robotics: Challenges for the Human Resources Manager," Mar-Apr: 38-46. Wall, Jerry L , John P. Daniels, and Hugh M. Shane, "Faculty Turnover within Academics: The Case of Business Professors," July-Aug: 70-74. Waters, James A. and Robert S. Burnett, "The Action Provile: A Practical Aid to Career Development and Successful Planning," May-June: 15-21. Watson, Craig M., "Balancing Dominance: Diagnosing the Buyer-Supplier Relationship," Sept-Oct: 62-65. Wernimont, Theodore A. and Edward M. Knod, Jr., Jerry L. Wall, John P. Daniels, and Hugh M. Shane, "Robotics: Challenges for the Human Resources Manager," Mar-Apr: 38-46. Whitehead, Carlton J. and John D. Blair, "Can Quality Circles Survive in the United States?" Sept-Oct: 17-23. Wiegand, Richard, "More Value for Your Company's Continuing Education Dollar," Jan-Feb: 32-35. Wilson, George W., "Where Reaganomics Succeeded, Where It Failed, and Why," July-Aug: 2-8. Winter, Frederick W., "Market Segmentation: A Tactical Approach," JanFeb: 57-63.