Indexes to volume 3

Industrial Marketing Management 3 (1973-1974) 0 Elsevier Scientific Publishing Company, Amsterdam

- Printed

in

The Netherlands

TITLE INDEX

Advanced technology, Allocation

long-range forecasting

of resources to marketing

in, 91

communication

in

Analysis of the buyer selection systems - marketing

of

industrial

markets, 297

professional services, 15 Analysis of energy consumption,

193

Bank branches, location, 211 Buyer demand, industrial marketing

in periods of

excess, 355 Buyer selection systems, an analysis of, 15 CEO and ECO, 3 19 Comecon nations, some thoughts on doing business with, 3 11 Conference going, the lighter side, 185 Conference reports, 126 Consumer durables, forecasting first order sales of, 137 Consumerism, international: threat or opportunity, 1 Consumer view of R&D in energy, 3 15 Decision process for new product selection, 33 Developing countries, the key to market expansion 167 Distribution center feasibility analysis, 343

for,

EC0 and CEO - strategic retreat or strategic advance?. 319 Energy consumption analysis by application of national input-output tables, 193 Exhibitions, the role of, in industrial marketing, 229 Forecasting first order sales of consumer durables, 137 Forecasting, long-range, in advanced technology, 91 How significant is industrial marketing excessive buyer demand?, 355 Industrial Industrial 25

in periods of

buyers, processing of information by, 363 buying decision, loyalty as a component of,

Industrial Industrial

market segmentation, 153 marketing in periods of excessive buyer

demand, 355 Industrial marketing research, role of, 85 Industrial marketing, role of exhibitions in, 229 Industrial markets, allocation of resources to marketing communication in, 297 Industrial markets, price competition in, 275 Industrial markets, systems selling as a strategy on, 107 Industrial trade shows, role of, 285 Influences upon marketing, future social and governmental, 33 1 Information processing by industrial buyers, 363 Innovations and their effect on firms leaving and entering an industry, 243 Input-output tables for analysis of energy consumg tion, 193 Inside marketing management, 259 International consumerism: threat or opportunity, 1 International technology transfer, how to obtain higher financial rewards from, 129 Investigation of innovations and their effect on the numbers of firms entering and leaving an industry, 243 Key to market expansion

for developing countries,

167

Locating bank branches, 211 Long-range forecasting in advanced technology, 91 Loyalty as a Component of the Industrial Buying Decision, 25 Market expansion for developing countries, 167 Market for printing and writing paper in Western Europe: 1972-1977,71 Marketing management, inside, 259 Marketing of fragrance compounds, 267 Marketing of professional services: an analysis of buyer selection systems, 15 381

Marketing production

function,

Marketing research, industrial,

177

Marketing research in chemical industry, 67 Marketing, social and governmental influences Market segmentation:

on, 331

a useful tool in the marketing of

fragrance compounds, 267 Market segmentation, industrial, Markets, industrial,

Role of industrial marketing research: a reply, 85 Role of industrial trade shows, 285

85

153

systems selling as a strategy on, 107

Maximizing profits, 129 Paper, market in Western Europe, 7 1 Price competition

in industrial markets, 275

Processing of information

by industrial buyers, 363

Product selection, a decision process for, 33 Professional services, marketing of; an analysis of the buyer selection systems, 15 R&D in energy, a US consumer view, 3 15 Research in chemical industry, marketing, 67 Role of exhibitions in industrial marketing, 229

Segmentation, in marketing perfume compounds, 267 Some future social and governmental influences upon marketing, 33 1 Survey of terminal location techniques to distribution

with application

center feasibility analysis, 343

Systems selling as a strategy on industrial Technique

documentation,

57

Terminal location techniques,

survey of, 343

Towards a marketing production Trade shows, industrial,

markets, 107

function,

177

role of, 285

US consumer view of R&D in energy, 3 15 Venture vogue: boneyard

or bonanza?,

47

What hath Marx wrought? - some thoughts on doing business with the comecon nations, 311

F.R. Jevons, Science Observed: Science as a Social and Intellectual Activity. (Marti Biles), 257 Industrial Aids Limited, Published Data on European Industrial Markets, (F.T. Pearce), 378 S. James Kilpatrick, Jr., Statistical Principals in Health Care Information. (Craig Sinclair), 124

Derek Medford, Environmental Harassment or Technology Assessment. (F.T. Pearce), 189 Tudor Rickards, Problem Solving Through Creative Analysis. Epping: Gower Press, 479 Harry Rothman, Murderous Providence, a Study of Pollution in Industrial Societies. (Achille Ferrari), 55 Harry Rothman

and Ira Kaufman (eds.), The TACC Report Bread: An Assessment of the British Bread Industry. (R.D. Medford), 377 Klaus-Heinrich Standke, Der Handel mit dem Osten. (Arie van de Graaf), 123

382

AUTHOR

INDEX

Ahmad, I.U., 243

Luffman, G., 363

Banting, P.M., 28.5 Bassford, G., 85 Biles, M., 257 Blenkhorn, D.L., 28.5 Browne, W.G., 259 Bubb, P.L., 25

Mason, R.S., 275 Mathur, S.S., 137 Mattsson, L-G., 107 Medford, R.D., 33 1, 377 Metwally, M.M., 177 Mueller, R.K., 47, 3 19

Cardozo, R.N., 153 Channon, D., 1 Chenu, P., 33 Clark, D.A., 71 Cockram, R.A., 71 Constable G.K., 243 Cunningham, M.T., 229

Padley, H., 137 Pearce, F.T., 53, 189, 378

Estrup, C., 193 Ferrari, A., 55 Graaf, A. van de, 123 Hegeman, G.B., 67 Hill, K.M., 379 Humphries, G., 185 Joyce, W., 343 Kaufman,

I., 1

Ianford, H.W., 57, 243 Lenz, R.C., 57 Love, P.E., 91

Rest, D.J. van, 25 Roman, D., 167 Saleh, F.A., 15 Sarkar, A.K., 15 Schlacter, J.L., 85 Shiffler, N.F., 343 Sinclair, C., 124 Soenen, L.A;, 211 Straube, W., 129 Turnbull,

P.W., 297

Unger, L.. 267 Weinrauch, J.D., 355 White, J.G., 229 Wilemon, D.L., 33 Wind, Y., 153

383