JADA, ADA NEWS INCREASE ONLINE PRESENCE

HOW TO REACH YOUR ADA

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PHONE 1-312440.2500 For ADA's members-only toll-free line, see your membership card

FAX

1-312440-7494

ADA ONLINE

httpl//www.ada.org

211 E. Chicago Ave., Chicago, III. 60611 294 JADA, Vol. 128, March 1997

JADA, ADA NEWS INCREASE ONLINE PRESENCE

*ook for a stronger, more distinct Internet presence from the ADA Publishing Co., the Association subsidiary that produces JADA and ADA News. With the addition of an electronic media editor, ADAPCO last month carved out its own content area within ADA ONLINE, the Association's web site at "http://www.ada.org". Dennis Spaeth, a nine-year veteran ofthe ADA News, is restructuring ADAPCO's content on the Web, among his first moves in his new role as electronic media editor. Mr. Spaeth, who came to the ADA after eight years of daily newspaper experience, took on his new duties in February. "As the Association's Web site continues to grow and evolve," notes Mr. Spaeth, "members want more from JADA and ADA News. It's only natural that ADAPCO heighten its presence in ADA ONLINE by developing its own content area and taking over the site's daily news function." The Dental News Digest, which had been located within the News icon of the Association Web site, is now the ADA News Daily. The ADA News Daily can be found by clicking on the Web site's newest icon, which depicts JADA, ADA News and ADA News Daily. The words "ADA Publishing Co." appear next to the icon. Once clicked, the icon takes visitors to ADAPCO's welcome screen, which will display icons for JADA, ADA News, ADA News Daily, Orders & Subscriptions, Indexes and Mailbag. Here's a brief sketch of what readers soon may expect to find when visiting each of these areas: - The JADA icon will offer readers a choice of several more options: read-

ing the current JADA cover story, viewing JADA Previews (abstracts), using the JADA Literature Search, sending an e-mail to JADA, reviewing JADA classifieds and reading the JADA editorial. - The ADA News icon will give readers four options: previews of front-page news, previews of articles appearing inside the current issue, the Snapshot of American Dentistry chart that appears on page 4 of each issue and previews previously posted to the site. - The ADA News Daily icon will take visitors to a screen offering a choice between today's news and yesterday's news. Today's news consists of the news items posted to the ADA News Daily that day. Yesterday's news will allow visitors to read news items posted to the ADA News Daily on previous days. - The Orders & Subscriptions icon offers visitors an opportunity to subscribe to ADAPCO publications or to order such items as JADA on CD-ROM, article reprints from JADA and back issues of JADA. - The Indexes icon brings visitors to a screen displaying three icons, one each for the index to JADA and the index to ADA News. An index to the ADA News Daily should be added soon. - The Mailbag icon allows visitors to read letters sent specifically to ADAPCO. These changes are just the beginning of ADAPCO's increased presence. "As for the future," observes Mr. Spaeth, "look for more interaction with the membership through the electronic versions of ADAPCO's publications. Now more than ever, the time has come to get online and plugged into the ADA." A