Lifelines Is Truly a Winner

Lifelines Is Truly a Winner

Lifelines Is Truly a Winner The 2002 Silver EXCEL Award d Barbara Peterson Sinclair, MN, RNC, OGNP, FAAN, is an academic specialist in nursing progra...

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Lifelines Is Truly a Winner The 2002 Silver EXCEL Award

d Barbara Peterson Sinclair, MN, RNC, OGNP, FAAN, is an academic specialist in nursing program development at California State University Northridge.

August | September 2002

Deep in my heart, I’ve always known that Lifelines has something special to offer to our readers. Yes, it’s a little different than most journals in its approach, appearance and content, but it communicates in a way that our readers tell us they like—a lot. Someone else likes it, also. It’s with pleasure that I share with you that the Society of National Association Publications (SNAP) has honored Lifelines with its 2002 Silver Excel Award in the Scholarly Journals, General Excellence category. SNAP is the leading organization for associations that publish scholarly and technical journals, as well as other print and electronic media. More than 900 entries were reviewed for the major editorial categories; among scholarly journals, the judges reviewed three consecutive issues of Lifelines from 2001, evaluating primarily for editorial quality, accomplishment of mission and overall design/graphic presentation. Upon entering the competition, we had to share why AWHONN considered Lifelines meritorious; we thought you’d like to know as well:

Lifelines is published by the Association of Women’s Health, Obstetric & Neonatal Nurses at a time when readership among scholarly journals in nursing is declining and a number of nursing specialty journals are being forced to shut down. While Lifelines appears very much as a hybrid journal/new magazine, at the heart of this journal is a rigorous refereed process for all clinical content equal to or greater than similar review systems among the most respected scholarly journals. By combining the latest and best in scholarly research and writing with a fullcolor, magazine-like strategy to draw readers into the text, Lifelines has achieved a steady and growing readership among women’s health and newborn nurses. Independent market analysis has demonstrated that more than three-quarters of Lifelines’ readers spend at least one hour with each issue; the publication also enjoys a particularly high annual renewal rate among non-member subscribers in excess of 85 percent. As Lifelines maximizes the trend toward increased full-color scholarly publishing, readers are responding with comments such as they “read the journal from cover to cover.” Additionally, data

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demonstrate that readers are using the inforof a high-quality, and now award-winning, mation published in Lifelines in clinical pracresource for those who provide care to tice to make a difference in the lives of the women and infants. AWHONN must be women and infants they serve. Lifelines’ recognized for ongoing support of unique reach for readers in its publicathe health care market contions, and It’s an honor to win an award but it’s tinues to expand. In 2001, you, the Lifelines was evaluated and even a greater honor to be involved in reader, accepted for online publicathe production of a high quality, and must be recogtion among the prestigious now award winning, resource for those nized for using scholarly journals hosted by Stanford University Press’s who provide care to women and infants Lifelines as a base High Wire Press. for currency in the

As editor, it gives me great pleasure to say that the editors, editorial advisory board, AWHONN and our publisher are absolutely delighted with the award. It validates the insight and effort put into the journal during our six years of publishing and provides positive feedback for all of Lifelines’ contributors. I offer huge thanks particularly to all who have served on our editorial advisory board and to Carolyn Davis Cockey, executive editor, who is the creative energy that brings together each issue of this compelling and unique publication. It’s an honor to win an award, but it’s even a greater honor to be involved in the production

application of your clinical and educational practice. We will maintain our commitment to provide appropriate resources, so won’t you let us know if there are issues or topics of interest to you? I look forward to hearing about them. After all, the most important award we ever win is your continued readership and interaction with each issue of Lifelines.

Lifelines’ Editorship: A Wonderful Opportunity Coming

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n 2003, I will be rotating off as editor of AWHONN Lifelines after five-plus years of what has turned out to be a wonderful opportunity for me. I have enjoyed every minute of the experience-including the ones that turned my hair even whiter! This peer-reviewed journal has progressed far since its inception. Lifelines promotes the health of women and newborns in disseminating the application of evidenced-based information, policies, programs, current news and items of interest in support of the association's mission and goals. Lifelines is an award winning, frequently read publication; I am proud of the part I played in helping it attain its current status. And now this wonderful opportunity is again becoming available. Don't misunderstand; there's a lot of work involved, including some writing, critical publishing decisions regarding manuscript acceptance/rejection following the review process, a lot of editing with some rewriting and suggestions for additions, deletions or modifications, leading the Editorial Advisory

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Board (who are absolutely wonderful) to achieve even higher levels, close communication with the executive editor (also a jewel), encouraging novice and experienced authors to write for Lifelines and representing the publication in formal and informal situations. The editor must have a breadth of knowledge and experience in women's and newborn health, in general health and nursing policy and in current issues affecting nurses and nursing. Writing and editing using established guidelines, accessing appropriate and current references, understanding publishing, possessing positive interpersonal skills, demonstrating flexibility and having a knack for organization are paramount. For the nurse with these skills, the role is very rewarding. If you think this could be you, look for the ad in this issue that provides details on how to apply. Applications are due by December 15th, and the new editor will serve in tandem with me for an orientation in 2003. Don't miss this wonderful opportunity.

Volume 6

Issue 4