Volume 69
Manuscript
Number 3
Fall 1993
Guidelines
The objective of the Journal of Reruihg is to serve as a primary publication outlet for manuscripts offering significant contributions to the theoretical, conceptual and practical understanding of all aspects of retailing. Whenever possible, authors should include valid generalizations of their findings that permit a transfer of knowledge from a specific context to a broader level of meaning and relevance. Each manuscript is reviewed by at least two reviewers who are knowledgeable in the subject area addressed. Their evaluations are based on the objectives and criteria of the Journal of Retailing as well as on established standards of scientific research. The editor’s decision concerning publication is strongly influenced by the reviewers’ opinions. The decision and the reasons for it are generally communicated to the author(s) within 60 days of receipt of the manuscript. The review process is “double blind.” themselves in their manuscripts.
Therefore,
authors are cautioned
to avoid identifying
Submit four non-returnable copies of your manuscript to Charles A. Ingene, Editor, Journal of Retailing, School of Business, DJ-10, University of Washington, Seattle, WA 98195. Manuscripts must be typed, double-spaced, on one side of the paper, on 8 X 11 inch pages with one-inch margins on all sides. In submitting a manuscript to the Journal ofRetailing. the author(s) vouch that the manuscript has neither been published, nor accepted for publication, elsewhere. The author(s) further vouch that the manuscript is neither under review nor will be placed under review elsewhere while the review process at the Journal ofRefuiling is ongoing. Finally, if the manuscript or a revised version of it is accepted for publication in the Journal of Retailing,the author(s) agrees not to withdraw it for submission elsewhere. Guest Editorials. Guest Editorials are non-refereed, invited papers that represent “calls for research” or “calls for action” on topics that are of considerable industry relevance. Please contact the Editor prior to submitting a potential Guest Editorial. Guesr Commenraries. Guest Commentaries are non-refereed, invited papers on topics that cannot readily be written as an ordinary, academic paper but that are of considerable academic interest and relevance. Please contact the Editor prior to submitting a Guest Commentary. Tide Page. The title of the manuscript, the name, title, affiliation, address, and phone number of each author, the date, and any acknowledgments should appear on the title page. Absrrucr. The title of the manuscript and a lOO-word abstract substantively article should begin the numbered pages (page 1). Text. Begin the main text on a new page. should precede the literature review.
A brief orientation
summarizing
the
to the focus of your study
In general your presentation will be enhanced by a concise style and minimal redundancy from one section to the next. For instance, issues that have been put forth in the literature review or the methodology section should be referred to, if appropriate, in abbreviated form in later sections. Similarly, data presented in a table or figure need not be described in detail in the text; cite only those findings that are of particular relevance to your discussion. See the Executive Summary section, below, regarding the relationship of the Executive Summary to the main text. Headings and subheadings should be used to help the reader follow the flow of the paper. Primary headings are centered, in upper case. Secondary headings are flush left, in upper and lower case. The first line of each paragraph is indented. Authors are asked to take special care with their presentation of equations and the capitalization and italicization of algebraic symbols. Spell out the numbers one through twenty in the text; use numerals for larger numbers. Spell out the word “percent” in the text. Where spelling or hyphenation is optional, be consistent throughout the manuscript. Journal of Retailing
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Journal of Retailing
Reference citations within the text should consist of the cited author’s last name and the year of publication, enclosed in parentheses and without punctuation, for example: (Hendon 1976). If the author’s name appears in the sentence, only the year of publication should appear in parentheses, for example: “. as suggested by Markin, Lillis, and Narayana (1976).” References to multiple works should occur within one set of parentheses, separated by semicolons, as in: (Mathis and Jackson 1979; Megginson 1977; Hershey 1971). Whenever possible, references should appear immediately before a punctuation mark. Reference List. The double-spaced, with indented five spaces. same authors should reference style.
reference list should begin on a separate page and should be typed the first line of each entry even with the left margin and subsequent lines Sort references by the first author’s last name; multiple papers by the be listed in chronological order. Use the examples below as a guide to
Book: Hall, Margaret, John Knapp, and Christopher Winstin (1961), Distribution in Great Britain and North America, Oxford, England: Oxford University Press. Journal article: Cummings, Thomas G., and Susan L. Manning (1977), “The Relationship between Worker Alienation and Work-Related Behavior,” Journal of Vocational Behavior, 10 (April), 167-179. Book chapter: Katona, George, and Eva Muller (1963), “A Study of Purchasing Decisions,” in Lincoln H. Clark (ed.), Consumer Behavior; A Study of Purchasing Decisions, New York, NY: New York University Press, 3C-87. Conference proceedings paper: Westbrook, R. A., and R. L. Oliver (1980). “Developing Better Measures of Consumer Satisfaction: Some Preliminary Results,” in Advances in Consumer Research, IX, K. B. Monroe (ed.), Ann Arbor, MI: Association for Consumer Research. Project as a Unpublished work: Rein, Martin, and S. M. Miller, “The Demonstration paper read at Mobilization for Youth Training Institute Workshop, Strategy of Change,” April 30, 1964, at Columbia University, New York, NY Mimeographed. If the author(s) are cited in the immediately substituted for each repeated name.
following
entries,
a l-inch
line should be
If two or more works by the same author have the same publication date, they should be differentiated by letters (a. b, c) after the date. The letter should also appear with the citation in the text. Footnotes to Texr. Footnotes should be used only for the purpose of extending or clarifying a point in the text. Footnotes, numbered consecutively throughout the manuscript, should be typed, double-spaced on a separate page. Tables and Figures. Each Arabic numerals and should case and centered. Authors all figures if the manuscript by (1. b. c, and so forth.
table and each figure should be numbered consecutively in appear on a separate page. The title should be in upper and lower should be prepared to supply camera-ready, original artwork for is accepted. Footnotes for tables and figures should be indicated
Consider whether your data might be more effectively presented in a figure, rather than a table. If a table is used, make it as uncluttered as possible. For instance, it is usually preferable to include either percentages or frequencies, and not both. As mentioned above, it is not necessary to discuss tables or figures exhaustively in the text. Executive Summary. A two- to three-page Executive Summary must be included at the end of the manuscript, beginning on a separate page. The first one or two paragraphs should briefly describe the research problem, approach used, and findings. The balance of the executive summary should discuss managerial implications of the methodology, the findings, and/or any potential extensions of this research. The entire summary should be written in nontechnical language. Aside from the introductory paragraphs, redundancy with the main text of the paper should be minimized. All discussion of managerial implications should be presented in the Executive Summary, not in the body of the text.
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