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New age of tourism
Tourism Manugemenf
1994 15 (1) 3
Editorial New Age of tourism
Frances Brown
After a difficult couple of years, the tourism industry is again showing signs of buoyancy. Preliminary figures for Europe for 1993 reveal that many countries - Scandinavia, Malta, Hungary and the UK - registered growth in arrivals and often an increase in receipts, while countries in the Asia-Pacific region continue to demonstrate remarkable dynamism. Forecasts for 1994 are generally optimistic. Recovery has not left the industry unchanged, however; the attrition rate has been high, with many companies going under and those that remain may find that their working practices have altered. For, as pundits are now saying, tourism is entering a new age, characterized by increasing segmentation and sophistication of the market, diagonal integration and economics of scope, and an emphasis on quality. As ever, Tourism Management will aim to reflect and interpret these changes and to encourage authors to consider the broader issues surrounding the phenomenon. In this issue, for instance, Spain’s Director General of Tourism Policy discusses how tourism trade fairs can most effectively respond to the changing tourism market, while in April, Auliana Poon, a leading writer on technology and new tourism, will outline the ways in which current practice differs from the past and suggest measures for taking advantage of new opportunities. Additionally, we are pleased to announce that Dr Douglas Frechtling, Professor in the Department of Exercise Science and Tourism Studies at the George Washington University, Washington, DC, has joined the editorial board of Tourism Management as consulting editor for North America. This will enable us to keep a sharper finger on the pulse of developments on that continent, a major generator and receiver of tourism. An early fruit will be a specially commissioned clutch of articles on the implications of the North American Free Trade Agreement for tourism in all three countries concerned - the USA, Canada and Mexico. Finally, and in response to the apparently never-ending growth of submissions, we are changing the format of the journal to allow us to print around one more article per issue (for it goes without saying that refereed main articles are still at Tourism Management’s core). The journal is always developing to meet the needs of its readers and comments and observations are welcomed.
Tourism Management 1994 Volume 15 Number I
3
1994 15 (1) 3
Editorial New Age of tourism
Frances Brown
After a difficult couple of years, the tourism industry is again showing signs of buoyancy. Preliminary figures for Europe for 1993 reveal that many countries - Scandinavia, Malta, Hungary and the UK - registered growth in arrivals and often an increase in receipts, while countries in the Asia-Pacific region continue to demonstrate remarkable dynamism. Forecasts for 1994 are generally optimistic. Recovery has not left the industry unchanged, however; the attrition rate has been high, with many companies going under and those that remain may find that their working practices have altered. For, as pundits are now saying, tourism is entering a new age, characterized by increasing segmentation and sophistication of the market, diagonal integration and economics of scope, and an emphasis on quality. As ever, Tourism Management will aim to reflect and interpret these changes and to encourage authors to consider the broader issues surrounding the phenomenon. In this issue, for instance, Spain’s Director General of Tourism Policy discusses how tourism trade fairs can most effectively respond to the changing tourism market, while in April, Auliana Poon, a leading writer on technology and new tourism, will outline the ways in which current practice differs from the past and suggest measures for taking advantage of new opportunities. Additionally, we are pleased to announce that Dr Douglas Frechtling, Professor in the Department of Exercise Science and Tourism Studies at the George Washington University, Washington, DC, has joined the editorial board of Tourism Management as consulting editor for North America. This will enable us to keep a sharper finger on the pulse of developments on that continent, a major generator and receiver of tourism. An early fruit will be a specially commissioned clutch of articles on the implications of the North American Free Trade Agreement for tourism in all three countries concerned - the USA, Canada and Mexico. Finally, and in response to the apparently never-ending growth of submissions, we are changing the format of the journal to allow us to print around one more article per issue (for it goes without saying that refereed main articles are still at Tourism Management’s core). The journal is always developing to meet the needs of its readers and comments and observations are welcomed.
Tourism Management 1994 Volume 15 Number I
3