Non—profit organizations

Non-Profit Organizations interaction may bring about an improvement in attitudes and an increase in social acceptance among participants. 1504 O'Kelly, Cnarlotte G•• Tne black press and the black protest movement. PhD diss., Univ of Conn. 1975, 300pp. DA36:4802A. A study of the response of mass ~edia to social change, 1946-72. 150 5 Personality profile -- Frank ~. Seymour: public relations in a positive mode. PRJ. 31#9. sept 1975. 34-5. Seymour has a habit of being first because he believe s in his mission -to help bus~ness and government relate to the problems of the bldck community in a positive way. 1506 Richardson, Larry S. Civil rights in Seattle. PhD diss •• liashington state Univ •• 1975. 332 pp , DA36:6 U2A. A rhetorical analysis of a social movement. 1507 Turner. Robert P. up to the front of the line: blacks in the American p oLi t.Lca I system. Washington, D.C.: Kennikat. 1975. 225 pp , 150A Uhlman. Thomas ~. Racial justice: black judges and defendants in the metro city criminal court, 196K-74. PhD Diss., Univ of N. Carolina at Chapel H~l1 1915. 540pp. D"36:69 29A. Differential treatment accorded black and white d~fendants i s explored. 1509 Waters, Harry F. and others. TV: do minorities rule1 Newsweek, June 1 1915, 18-19. Pressure groups have Consi derabl p influence on entertainment content. 1510 Willi ams, Cortpz H. Employing the black administrator. Pub l"prs Mgt, 4' 2, Mar/Apr 1975, 76-R3. Socio-political a dministrative problems which may result from hiring a m~nority executive. 1511 Yetman. Norman R. and Steele. C. Hoy. Majority and minority: the dynamics of racial and ethnic relations. Boston, Mass.: Allyn & Bacon, 1975. 640 pp. ALso SEE ENTRIES: 0 255, olin. 0 4 06 , 0412, 0417, 0419, 0430. 0410. 0524, 0749. 0775, 0786, 0 819. 0847. 087iJ, 1315. 1347. 14 0 5 , 1413, 1418. 1419. 1451. 1457. 1532, 1546, 1574, 1706, 1746, 177&, 1777

NEW PRODUCTS 1512 Montgomery. David D. Npw pro~uct distribution: an analysis ot supermark et buyer decisions. J Mktn g ae s , 12'3, Aug 1975, 1~5-64. Explores the reldtionship between variables and a ~uyer's decision to accept'or~reject a new product.

NO~-PROFIT ORGANIZATIONS 1513 Anthony. Ro be r t N. ani Uerzlinger. Regin a E. ~anagement COntrol in nonprof i t or ganizations. Homewoo d. Ill.: Richard C. Irwin, r n c ; , 1975. 1514 John, Richard C. Parolep counseling service. Mgt Acct (NAA), 57'5, Nov 1'375. 27-3u+. Describes several aspects of 1~ managpment rp portir.g for nonprofit orgdnizations. ~ ' 5 Kotler, Phil~p. Marketing for nonprofit or~anizations. En g l e wo o d Cliffs. t\.J.: Pren ticf>-Hall. Inc •• 1975. 43 6 PI'. Conce ptualiztng pr o b l e ms and aJ min~ster~ng and develop~ng , progr ams. Includ es case historieli. 516 MCCo nk e y. Pale. ~ 80 for nonprofit organizations. hew York. 1~ N.y.: AIlIf'ricdn Management Assn ., 1';/75. ~17 Rilr.cr, Irving I. How the non-profits do it. PRJ. 3U9. Sept ~975, 2 4 - S. Their reports are ~estricted by budgets and l.magl-!, but th ey .10 t n o job. ALSO S ~ E ENTRI ES: OH5R, lJlb

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