Office automation can help the marketing department

Office

automation canhelpthe marketing depa~ment The marketing department has been suggested as a good place for office automation” The need for more effective marketing in industries where US dominance is on the wane is prompting US companies to look more carefully at marketing activities. According to a report by the Quantum Science Corporation managers are attempting to increase marketing productivity in several ways. As well as introducing QA in to the marketing office, in the form of word processors and personal computing. some departments are developing marketing systems on their company mainframes. But in order to let the users get into the system without having to work via the DP department. systems are being built using graphic: and statisticat toofs The industries where marketing iz becoming more important in the USA are the electronic, consumer product and heavy industries. The movement towards automation is particularly evi. dent in the highly competitive con sumer products business. Here de. partmental systems are in evidence. Ir the other industries such systems arc being built up from WE’, graphics and CRT workstations. These wiil even tuahy link to the corporate machines. when the communications facility i: available from the departmental sys. tern suppliers. (Quantum Science COP prutim, 1114 Avenue New York, NY f0036,

40

of theAmericas. USA.)

dara processing