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Editorial Board Jennifer
Batty, National
Restaurant Association, USA
Wake Forest University, USA
University, USA
Anna Mattila, Pennsylvania State Universiry USA
John Bowen, University of Nevada-Las
Vegas, USA
Peter O’Connor,
Linda Canina, Cornell University, USA
Haemoon
Richard Chase, University of Southern California
USA
Jack Corgel, The Hospitality Research Group (PKF), USA
France
Oh, Iowa State University, USA
Michael Olsen, Virginia Polytechnic Institute, USA Gabe Piccoli, Cornell University, USA Stanley Plog, author and consukant,
James Deegan, University of Limerick, Ireland
J.B. Brent R&e,
University of Calgary, Canada
Steve Rushmore,
HVS International,
Marie-Laure
Djelic, IMHI (Cornell-ESSEC),
France
Je&rey Horwia,
University ofT-Austin,
USA
USA
Michael Sansbury, Loews Hotels, USA Benjamin Schneider, University of Maryland,
Robert Ford, University of Central Florida, USA James Fiasimmons,
USA
Proskauer Rose LLC USA
USA
Zvi Schwartz, Inntegral Business Intelligence Systems, USA David Sherwyn, Cornell University, USA
Cathy Hsu, Hong Kong Polytechnic University, Hong Kong
Stowe Shoemaker, University of Nevada-b
Michael Kasavana, Michigan State University, USA
Judy Siguaw, Cornell University, USA
Vegas, USA
Michael Kay, LSG Sky Chef?, USA
Beverley Sparks, Griffith University Australia
Timothy
Gregory Stewart, Brigham Young University, USA
Keiningham,
Marketing
Metrics, USA
Sheryi Kimes, Cornell University, USA Christoper
Lovelock,
Craig Lundberg,
card inside the back cover of this magazine. Subscribers: For questions regarding your subscription or to change your mailing address, please contact Elsevier Science’s service
Facsimile: 607-255-4179 e-mail: [email protected] web site: hotelschool.comeIl.edu/pubs/ Business and Praduction
Eli
department-2
12-633-3730
or 888-437-4636; fax: 212-633-3680; e-mail: [email protected]
Permission to copy: No part of this publication may be reproduced in any form without written permission from the editors. Micr&Im: University Microfilms, 300 N. Zeeb Rd., Ann Arbor, MI 48106.
Indexing: Cornell Quarterll, is indexed in The Hospitality MANAGING
Ediioriel Offices
The Corned Hoteland RcrtaurantAdminisnntioion Quartmb Cornell Hotel School, Statler Hall, Ithaca, NY 14853-6902
EDITOR
Fred Conner 607-255-5096 FLC2@com&edu OFFICE ASSISTANT
Tane Kramer
607-254-6577 [email protected] CONTRIBUTING
EDITORS
M. Hall Barbara L. Rowan Barbara
REPRINTS AND SUBSCRIPTIONS
Elsevier Science, Inc. l?o. Bo?z945 NY, NY 10010-0945 212-633-3730 usorders-&lsevier.com
EDITOR
Mike Lynn, professor 607-255-8271 [email protected] EDITOR
Glenn W&ii 607-255-3025 [email protected]
Administration
Bruce Tracey, Cornell University, USA
Cornell University, USA
address below, call or e-mail as indicated below, or refer to the
EXECUTIVE
Alex Susskind, Cornell University, USA
LovelockAssociates, USA
2001 U.S. rates for the six issues of Vol. 42: Individuals, $97; institutions, $258. For subscription prices to addresses outside the U.S., please write to Elsevier at the
Cornell Hotel and Restaurant
IMHI (Cornell-EsSEC),
Geoffrey Crouch, IaTrobe University, Australia
Jan deRoos, Cornell University, USA
2
James Makens,
David Bowen, Thunderbird-American
@,” This paper meets the requirements of ANSI Standard 239.48-1992 (permanence of paper).
Quarterly
Ching-YickTse, Chinese University of Hong Kong, Hong Kong
Database (conract: Librarian, School of Hotel Administration, 607-255-3673); PAIS; ABI/INFORM;
HAREAX;
AGRICOLA;
and the Hospitahry Literature
Index. Citations are available through
and
BRS,
Dialog,
DATASTAR,
NEXS.
Advertising: The Cornell Quarterly’s editors invite advertising that complements the journal’s editorial mission.
Cornell Qwzrrerly is dedicated to the productive exchange of ideas and opinions relating to the hospitaiity industry. The opinions, recommendations, and interpretations presented herein are those of the authors and do not necessarily reflect the views of the faculty or staff of the School of Hotel Administration.
Contact Michael Targowski at 1-212-633-3693 or [email protected] The Corn& Hod and tbtdotant&inin Qua&y (ISSN #0010-8804) is published bimonthIy by the Cornell University School of Hotel Adminisnation. Cornell University is an equal-opportunity, affirmative-action educator and employer. Periodicals postage paid at New York, NewYork 10010, and additional entry office. I’m
I
Send address
changes to: Cornell Hotel and Hairs Restaurant Administration Quarterly,Elsevier science, Inc., Subscription O&e, h&&m Square Station, EO. Box 882, New York, NY 10160-0206.
at Cornell
rcb University
AUGUST-SEPTEMBER
2001
Batty, National
Restaurant Association, USA
Wake Forest University, USA
University, USA
Anna Mattila, Pennsylvania State Universiry USA
John Bowen, University of Nevada-Las
Vegas, USA
Peter O’Connor,
Linda Canina, Cornell University, USA
Haemoon
Richard Chase, University of Southern California
USA
Jack Corgel, The Hospitality Research Group (PKF), USA
France
Oh, Iowa State University, USA
Michael Olsen, Virginia Polytechnic Institute, USA Gabe Piccoli, Cornell University, USA Stanley Plog, author and consukant,
James Deegan, University of Limerick, Ireland
J.B. Brent R&e,
University of Calgary, Canada
Steve Rushmore,
HVS International,
Marie-Laure
Djelic, IMHI (Cornell-ESSEC),
France
Je&rey Horwia,
University ofT-Austin,
USA
USA
Michael Sansbury, Loews Hotels, USA Benjamin Schneider, University of Maryland,
Robert Ford, University of Central Florida, USA James Fiasimmons,
USA
Proskauer Rose LLC USA
USA
Zvi Schwartz, Inntegral Business Intelligence Systems, USA David Sherwyn, Cornell University, USA
Cathy Hsu, Hong Kong Polytechnic University, Hong Kong
Stowe Shoemaker, University of Nevada-b
Michael Kasavana, Michigan State University, USA
Judy Siguaw, Cornell University, USA
Vegas, USA
Michael Kay, LSG Sky Chef?, USA
Beverley Sparks, Griffith University Australia
Timothy
Gregory Stewart, Brigham Young University, USA
Keiningham,
Marketing
Metrics, USA
Sheryi Kimes, Cornell University, USA Christoper
Lovelock,
Craig Lundberg,
card inside the back cover of this magazine. Subscribers: For questions regarding your subscription or to change your mailing address, please contact Elsevier Science’s service
Facsimile: 607-255-4179 e-mail: [email protected] web site: hotelschool.comeIl.edu/pubs/ Business and Praduction
Eli
department-2
12-633-3730
or 888-437-4636; fax: 212-633-3680; e-mail: [email protected]
Permission to copy: No part of this publication may be reproduced in any form without written permission from the editors. Micr&Im: University Microfilms, 300 N. Zeeb Rd., Ann Arbor, MI 48106.
Indexing: Cornell Quarterll, is indexed in The Hospitality MANAGING
Ediioriel Offices
The Corned Hoteland RcrtaurantAdminisnntioion Quartmb Cornell Hotel School, Statler Hall, Ithaca, NY 14853-6902
EDITOR
Fred Conner 607-255-5096 FLC2@com&edu OFFICE ASSISTANT
Tane Kramer
607-254-6577 [email protected] CONTRIBUTING
EDITORS
M. Hall Barbara L. Rowan Barbara
REPRINTS AND SUBSCRIPTIONS
Elsevier Science, Inc. l?o. Bo?z945 NY, NY 10010-0945 212-633-3730 usorders-&lsevier.com
EDITOR
Mike Lynn, professor 607-255-8271 [email protected] EDITOR
Glenn W&ii 607-255-3025 [email protected]
Administration
Bruce Tracey, Cornell University, USA
Cornell University, USA
address below, call or e-mail as indicated below, or refer to the
EXECUTIVE
Alex Susskind, Cornell University, USA
LovelockAssociates, USA
2001 U.S. rates for the six issues of Vol. 42: Individuals, $97; institutions, $258. For subscription prices to addresses outside the U.S., please write to Elsevier at the
Cornell Hotel and Restaurant
IMHI (Cornell-EsSEC),
Geoffrey Crouch, IaTrobe University, Australia
Jan deRoos, Cornell University, USA
2
James Makens,
David Bowen, Thunderbird-American
@,” This paper meets the requirements of ANSI Standard 239.48-1992 (permanence of paper).
Quarterly
Ching-YickTse, Chinese University of Hong Kong, Hong Kong
Database (conract: Librarian, School of Hotel Administration, 607-255-3673); PAIS; ABI/INFORM;
HAREAX;
AGRICOLA;
and the Hospitahry Literature
Index. Citations are available through
and
BRS,
Dialog,
DATASTAR,
NEXS.
Advertising: The Cornell Quarterly’s editors invite advertising that complements the journal’s editorial mission.
Cornell Qwzrrerly is dedicated to the productive exchange of ideas and opinions relating to the hospitaiity industry. The opinions, recommendations, and interpretations presented herein are those of the authors and do not necessarily reflect the views of the faculty or staff of the School of Hotel Administration.
Contact Michael Targowski at 1-212-633-3693 or [email protected] The Corn& Hod and tbtdotant&inin Qua&y (ISSN #0010-8804) is published bimonthIy by the Cornell University School of Hotel Adminisnation. Cornell University is an equal-opportunity, affirmative-action educator and employer. Periodicals postage paid at New York, NewYork 10010, and additional entry office. I’m
I
Send address
changes to: Cornell Hotel and Hairs Restaurant Administration Quarterly,Elsevier science, Inc., Subscription O&e, h&&m Square Station, EO. Box 882, New York, NY 10160-0206.
at Cornell
rcb University
AUGUST-SEPTEMBER
2001