Perceptions of the effects of e-cigarettes

Perceptions of the effects of e-cigarettes

Meeting Abstracts Perceptions of the effects of e-cigarettes Olufunto Kikelomo Ogundapo, Jennie Day Abstract Background The use of e-cigarettes has b...

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Meeting Abstracts

Perceptions of the effects of e-cigarettes Olufunto Kikelomo Ogundapo, Jennie Day

Abstract Background The use of e-cigarettes has become a growing trend especially among smokers and former smokers. These electronic nicotine delivery devices deliver nicotine along with other chemical constituents of the e-liquid as a vapour and look similar to a tobacco cigarette. Despite lack of evidence on safety and effects on users, they have been used as a smoking cessation aid amid a rising concern that they might re-normalise smoking. Few qualitative studies have investigated the reasons why people use them and how their effects are perceived. This study explored the perceptions of e-cigarette users, including why they use them and the perceived harmful and beneficial effects. Methods Recruitment was through distribution of fliers at e-cigarette shops in Liverpool and the University of Liverpool intranet between April 8 and June 30, 2014. In this qualitative study of six men and three women (seven PhD psychology students, one manager, and one hospitality professional), in-depth interviews were recorded digitally, transcribed, and analysed thematically. Informed consent was obtained and ethics approval granted by the University of Liverpool. Findings Five themes emerged: on motivations for use, perceived health effects, use as a smoking cessation aid, stigma, and perceptions of the effects of proposed regulations. Motivations for use included an aid to reduce or quit smoking, cost (cheaper than tobacco cigarettes), and flexibility of use at work and social places. Participants reported health benefits of improved breathing and body odour and an adverse effect of dry throat. As a smoking cessation aid, users reported behavioural benefits including the ability to continue “the hand-to-mouth motion” and “blow smoke” which made e-cigarettes more acceptable than nicotine replacement therapies. E-cigarettes were perceived to be a better fit socially in terms of adopting a similar pattern of daily routines. Most participants perceived that use of nicotine replacement treatments to quit smoking was stigmatising because of their appearance. Lastly, participants perceived that proposed regulations might cause e-cigarettes to be banned at work and social places diminishing benefits of use.

Published Online November 13, 2015 Department of Public Health & Policy, Institute of Psychology Health and Society, University of Liverpool, Liverpool, UK (O K Ogundapo MPH, J Day PhD); and NHIS Unit/Department of Family Medicine, Ladoke Akintola University of Technology Teaching Hospital, Osogbo, Nigeria (O K Ogundapo) Correspondence to: Dr Olufunto Kikelomo Ogundapo, Invivo Health Clinic, The Palm Mall, Ibadan, Oyo State 200252, Nigeria [email protected]

Interpretation These findings suggest that e-cigarettes were perceived to be a more acceptable smoking cessation aid because of the behavioural and social benefits derived from their use and less stigmatising than nicotine replacement treatments. Funding None. Contributors OKO was involved in the concept and design of study design; recruitment; data collection, analysis, and interpretation; and review and write-up of the abstract with input from JD. JD supervised the study and contributed to the study design, analysis, and review of the paper. Both authors contributed to the intellectual content of the paper and have seen and approved the final version of the abstract for publication. OKO is guarantor. Declaration of interests We declare no competing interests. Acknowledgments At the time of the study OKO was on a Commonwealth Shared Scholarship jointly funded by the University of Liverpool and the Commonwealth Commission for her MPH.

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