Periodicals cited and abbreviations

Periodicals P E R I O D I C A L S CITED A N D A B B R E V I A T I O N S Acdmy }~t J--Academy of ~nagement Journal Acdmy Y~t R--Academy of l~nagcment Review Acctng R--Accountlng Review Adm & Soc--Admlnlstratlon and Society Adm Mgt--Admlnlstrative Management Adm Sci Q--Admlnlstratlve Science Quarterly Adv Mgt J--Advanced ~nagement Journal Ad Age--Advertlslng Age Ad-Day--Advertlslng-Day Ad-E--Advertlslng Week-East Ad-SE--Advertlslng Week-Southeast Ad-SW--Advertlslng Week-Southwcst After-Lrmge--Afterlrmge Agrl ~t--Agrlcultural Hmrketing ABA Banking J--Amerlcan Banking Association Banking Journal ABF Res J--Amerlcan Bar Foundation Research Journal Am Beh Scl--Ar~erlcan Behavioral Scientist Am J Pol Scl--Amerlcan Journal of Political Science Am J Psych--Amerlcan Journal of Psychology Am J Soc--Amerlcan Journal of Sociology Am Pol Q--Amerlcan Political Quarterly Am Pol Sel R--American Political Science Review Am Psych--#~erlcan Psychologist Am Q--American Quarterly Am Social R--Amerlcan Social Review ASNE Bulletln--Amerlcan Society of Newspaper Editors Bulletin ~NPA News RR--Amerlcan Newspaper Publishers Association News Res'earch Report Arlz Law R--Arlzona Law Review AF&S--Aracd Forces and Society Art J--Art Journal Assn l~t--Assoclatlon Pmnagcment ATB--Across the Board Atlantlc--Atlantic Beh Sci--Behavloral Science BE--Black Enterprise Bldgs--Buildlngs Brdst Engin--Broadcast Engineering Brdst--Broadcastlng Bureaucrat--The Bureaucrat Bus Educ Forum--Business Education Forum Bus H--Buslness llorizons Bus Q--Buslness Quarterly, The Bus Wk--Buslness Week Can Bus R--Canada Business Review CSSJ--Central States Speech Journal Challenge--Challenge Ch Times--Changing Times Chi Trib--Cblcago Tribune Chr Scl H--Christlan Science ~ n i t o r C H Educ--Chronicle of Higher Education CPR--College Press Review CJR--Columbla Journalism Revlcw Comm Abstracts--Co~unlcation Abstracts Corm & Law--Co=munlcatlon and the Law Corm M--Cormunlcatlon ~bnographs Corm Res--Com.~unlcatinn Research Conf Bd--Conference Board, The Cons R--Consumer Reports Dev Dial--Development Dialogue Duns R--Duns Review

111

Periodicals Ebony--Ebony Eeon--Economlcs E&P--Editor and Publisher Educ Digest--Education Dlgest EC&T--Educatlonal Com~unication and Technology Esquire--Esquire Fin Plan--Financlal Planner Folio--Folio: The Magazine for ~ g a z l n e ~bnagemcnt Forbes--Forbes Fort--Fortune Gazette--Cazcttn C Ed--Grassroots Editor Harpers--Ilarpers IIBR--Harvard Business Review IiLR--Harvard Law Review Hum Cor~ Res--Hu=nn Co~...unieation Research Hum Rel--lluman Relations fIR Mgt--Hu~an Resources l~n~ge~ent IIumanlst--Hum~nlst Ind & Labor Rel R--Industrial and Labor Relations Review Ind Distr--Industrlal Distribution Ind ~--Industry Week Info ~r--Informatinn ~nager, The Int'l Labour R--International Labour Review Iron Age--Iron Age OtDwyer--Jack O'Dwyer's Eewsletter Japan M~t Ad--Dentsu's Japan ~rketIng Advertising J Ad--Journal of Advertising J Ad Res--Journal of Advertising Research J App Beh Sol--Journal of Applied Behavioral Science J App Son Psych--Journal of Applied Social Psychology J Brdcst--Journal of Broadcasting J Bus Corc~--Journal of Business Co=~unieation J Bus Rcs--Journal of Business Research J Co=m Bank Lending--Journal of Co~merelal Bank Lending J Co=--Journal of Co=unIcatlon J Corm R--Journal of Communication Research J Cons Affalrs--Journal of Consumer Affairs J Cont Bus--Journal of Contemporary Business JEC--Journal of Educational Co~-c~unlcation J Educ Psych--Journal of Educational Psychology J Educ R--Journal of Educational Research J Exp Soc Psych--Journal of Experimental Social Psychology J ~ t Res--Journal of ~rketing Research J Mkt--Journal of ~rketing J Occup Psych--Journal of Occupational Psychology JOC--Journal of Organizational Co~unicatlon J Psych--Journal of Psychology J Pets & Son Psych--Journal of Personality and Social Psychology J Royal TV Son--Journal of the Royal Television Society J Son Psych--Journal of Social Psychology J Tech W r t n g & Cor~--Journal of Technical Writing and Co~.-r~unieatlon ~:CS--Journal of Women in Culture and Society J Abstracts--Journallsm Abstracts JE--Journalism Educator J Mon--Journalism Monographs JQ--Journalism Quarterly KQ--Knnsas Quarterly Ky Law J--Kentucky Law Journal LS--Leisure Sciences LRP--Long-range Planning ~ t & Hod Dec--~rketing and Media Decisions

112

Periodicals MC&S--MedIa, Culture and Society }D--Media Decisions Media News--Medla Newsletter Media People--Media People M&C--Meetings and Conventions Merch--Merchandislng Mid-Am R Soc--Mld-Amerlean Review of Sociology }~d Photo--}~dern Photography Money Mgr--~ney Manager Mort Banker--Mortgage Banker }~ther Jones--Pmther Jones Nat J--Natlonal Journal Nat R--Natlonal Review Nat Bus--Natlon's Business New Lead--New Leader NY Affairs--New York Affairs New York--New York ~gazine NYT--New York Times NO--Newspaper Controller h~PJ--Newspaper Research Journal Mleman--Ni~an Reporter Org Beh & }!um Perf--Organizatlonal Behavior and }luman Performance Org Dyn--Organizatlonal Dynamics Pan--Panorama Pets--Personnel Pets Adm--Personnel Administration Pets J--Personnel Journal Pop Gov't--Popular Government Pop Photog--Pop Photography Presstime--Presstlme Print--Print Psych R--Psychology Research Psych Today--Psychology Today Pl--Publie Interest, The PO--Publle Opinion POQ--Public Opinion Quarterly Pub Pets Mgt--Publlc Personnel M~nagement PRJ--Public Relations Journal PR News--Publlc Relations News PRQ--Public Relations Quarterly PRR--Publie Relations Review Pub Teleco~mR--Public Teleco~.unieatlons Review PU Fort--Public Utilities Fortnightly QJS--Quarterly Journal of Speech, The

Quill--Quill Report--The Conference Board Report Res }~t--Research ~nagement Response--Response Rest News--Restaurant News Sales & Nfkt }~t--Sales and }~rket Mmnagement SD ~ g - - S a n Diego }~gazine SR--Saturday Review Sex Roles--Sex Roles Sloan l~t R--Sloan }~nage~ent Review Sm Gr Beh--Small Group Behavior Soc Prob--Soelal Problems See Proc--Soclal Process See Scl Res--Soclal Science Research S&SR--Soclology and Social Research Super--Supervlslon TV Q--Television Quarterly TV-Radio Age--Televislon-Radlo Age

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Periodicals ~hsthead--Masthead, The Time--Time Urban Educ--Urban Education U.S. News & WR--U.S. News and World Report Vanderbilt Law R--Vanderhllt Law Review VS--Vital Speeches of the Day WSJ--Wall Street Journal UJ Speech Co=--Western Journal of Speech Co~unlcatlon Yale Law J--Yale Law Journal WJR--Washimgton Journalism Review 14barton--Wharton ~ g a z i n e Working Women--Worklng Women WPR--World Press Review

Editorial

Review

Committee

J. Carroll Bateman, University of Tennessee Robert L. Bishop, University of Michigan John E. Bowes, University of Washington Allen H. Center, public relations consultant William W. Cook, public relations consultant Scott M. Cutlip, University of Georgia Brenda Dervin, University of Washington William P. Ehling, Syracuse University William R. Faith, University of S~uthern California Carl F. Hawver, Parker Nash Associates Otto Lerbinger, Boston University Philip Lesly, The Philip Lesly Company Adolph Mayer, University of Denver Frazier Moore, University of Georgia Douglas Anne Newsom, Texas Christian University Carol Oukrop, Kansas State University Marion K. Pinsdorf, Textron Inc. Betsy Ann Plank, Illinois Bell Kenneth H. Rabin, E.R. Squibb & Sons, Inc. Kenneth Owler Smith, University of Southern California Carlton E. Spitzer, Spitzer Associates James F. Tirone, American Telephone & Telegraph Company William B. Torah, Ohio State University Dennis L. Wilcox, San Jose State University Lou Wolter, Drake University

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