Accepted Manuscript Personality and meat consumption: The importance of differentiating between type of meat Tamara M. Pfeiler, Boris Egloff PII:
S0195-6663(17)31836-6
DOI:
10.1016/j.appet.2018.07.007
Reference:
APPET 3954
To appear in:
Appetite
Received Date: 11 December 2017 Revised Date:
8 June 2018
Accepted Date: 4 July 2018
Please cite this article as: Pfeiler T.M. & Egloff B., Personality and meat consumption: The importance of differentiating between type of meat, Appetite (2018), doi: 10.1016/j.appet.2018.07.007. This is a PDF file of an unedited manuscript that has been accepted for publication. As a service to our customers we are providing this early version of the manuscript. The manuscript will undergo copyediting, typesetting, and review of the resulting proof before it is published in its final form. Please note that during the production process errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain.
ACCEPTED MANUSCRIPT PERSONALITY AND MEAT CONSUMPTION Abstract Recent research has shown that sociodemographic factors and the Big Five personality traits are related to people’s overall level of meat consumption. However, there are important differences
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among various types of meat (e.g., red meat, poultry, and fish) that might lead to differential patterns in how the consumption of specific types of meat is associated with personality and sociodemographic factors. To disentangle these general and specific relationships, we conducted
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two studies using two large-scale representative samples from different countries: Germany (N = 13,062) and Australia (N = 15,036). Mostly consistent with our expectations, personality and
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sociodemographic variables showed specific associations with meat consumption, depending on type of meat. For example, in both studies, openness was negatively associated with red meat consumption but positively related to fish consumption, whereas it was unrelated to poultry consumption and overall meat consumption in hierarchical regression analyses in which we
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controlled for sociodemographic factors. By contrast, extraverted people reported both more consumption of each individual type of meat and more overall meat consumption. In sum, results were largely consistent between the samples, but effect sizes were generally small. Taken
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together, these two studies underscore the importance of differentiating between meat types when examining individual differences in meat consumption. Implications and future avenues for
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investigating the link between personality and dietary habits are discussed.
Keywords: personality traits, meat consumption, different types of meat, representative samples; socio-demographic factors.
ACCEPTED MANUSCRIPT 1
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Running Head: PERSONALITY AND MEAT CONSUMPTION
Personality and Meat Consumption:
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The Importance of Differentiating Between Type of Meat
Tamara M. Pfeiler and Boris Egloff
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Department of Psychology, Johannes Gutenberg University Mainz, Mainz, Germany
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Author Note
Correspondence should be addressed to: Tamara M. Pfeiler, Department of Psychology,
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Johannes Gutenberg University Mainz, Binger Str. 14–16, 55099 Mainz, Germany. E-mail:
[email protected].
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Most people all over the world eat meat, and meat is central to Western diets (HeinrichBöll-Stiftung, 2014; FAOSTAT, 2015). There is growing evidence, however, that current meat production and consumption have negative consequences on human health (Bellevia, Larsson,
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Bottai, Wolk, & Orsini, 2014; Bouvard et al., 2015; Micha, Wallace, & Mozaffarian, 2010), the environment (e.g., greenhouse gas emissions and climate change; United Nations, 2006), and the animals raised for meat consumption (Joy, 2009; Regan, 1983; Singer, 1977). It is not surprising,
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then, that many see reducing overall meat consumption as a way to tackle these negative effects. Previous studies have suggested that in addition to attitudes toward meat consumption and
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animals (Dhont & Hodson, 2014; Piazza et al., 2015; Monteiro, Pfeiler, Patterson, & Milburn, 2017), personality traits and socio-demographic factors seem to play a role in whether or not, and how often, meat is consumed (e.g., Ashton, Smith, & Powles, 2013; Pfeiler & Egloff, 2018a; 2018b).
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Diet in general has been associated with socioeconomic factors such as sex, age, and educational level (e.g., Lea & Worsley, 2001; Gifford & Nilson, 2014). With respect to meat consumption in particular, recent studies have also shown significant relationships to sex, age,
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and education (for an overview Stoll-Kleemann & Schmidt, 2017). One of the strongest predictors of meat consumption is sex, with women consuming less meat than men (Pfeiler &
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Egloff, 2018b; Stoll-Kleemann, 2014; Tobler, Visschers, & Siegrist, 2011). Men not only tend to eat more meat than women, but they also are less willing to consider reducing their meat consumption (Cordts, Spieller, Nitzko, Grethe, & Duman, 2013; Dibb & Fitzpatrick, 2014) and are less likely to self-identify as vegetarian or vegan (Allen, Wilson, Ng, & Dunne, 2000; Pfeiler & Egloff, 2018a). There is also some evidence that younger people are more open to a vegetarian diet (Dibb & Fitzpatrick, 2014; Pfeiler & Egloff, 2018a). At the same time, among meat eaters,
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younger individuals tend to eat more meat than older people (Asthon, Smith, & Powles, 2013; Pfeiler & Egloff, 2018b). Other studies have found that individuals with higher levels of education are more likely to follow a vegetarian diet (Cordts et al., 2013; Pfeiler & Egloff,
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2018a; Wiig & Smith, 2008) and consume less meat than people with lower levels of education (Pfeiler & Egloff, 2018b).
With respect to personality, the Big Five personality traits have been connected with
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eating choices and habits (Bogg & Roberts, 2004; Brummet, Siegler, Day, & Costa, 2008; Mõttus, McNeill, Jia, Craig, Starr, & Deary, 2013; Mõttus, Realo, Allik, Deary, Esko, &
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Metspalu, 2012; Keller & Siegrist, 2015; Goldberg & Stryker, 2002). Mõttus et al. (2012, 2013) investigated meat consumption as part of a specific diet type, and reported that, diets that included meat were associated with lower scores in openness and higher scores in neuroticism after controlling for socio-demographic factors. To our knowledge, few studies have related the
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Big Five personality traits to a direct assessment of frequency of meat consumption (e.g., Keller & Siegrist, 2015; Pfeiler & Egloff, 2018b), and in these studies, meat consumption was only analyzed as a single global item. Using a Swiss convenience sample, Keller and Siegrist (2015)
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assessed different types of meat consumption (e.g., beef, pork, meat products, and poultry), but reported only results regarding the relationships between an averaged scale of overall meat
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consumption and personality. In their study, overall meat consumption was negatively associated with openness and agreeableness (Keller & Siegrist, 2015). Pfeiler and Egloff (2018b) investigated the personality correlates of a single-item assessment of overall meat consumption in two representative German samples (Study 1: “How often do you consume meat, fish, poultry or sausages?”; Study 2: “On how many days per week have you normally eaten meat, including poultry and various meat products such as sausages or cold cuts?”). The findings highlighted
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that—after controlling for socio-demographic factors—meat consumption was negatively associated with openness and agreeableness in both studies, and negatively related with conscientiousness in Study 2 (Pfeiler & Egloff, 2018b). Taken together, these studies provided
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consistent evidence that personality is linked to meat consumption, with less open and less
agreeable individuals, in particular, consuming more meat than more open and more agreeable people (Keller & Siegrist, 2015; Pfeiler & Egloff, 2018b).
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Although previous studies have mainly investigated meat consumption via a single global question assessing overall meat consumption, there is reason to believe that differential
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correlational patterns with respect to type of meat may exist. This reasoning is based on the fact that there are strong and consistent differences between individuals in what type of meat they eat or do not eat: Strict vegetarians and vegans do not eat any meat, poultry, or fish (Ruby, 2012); others only eat white meat, and no red meat or processed meat (Krizmanic, 1992); while self-
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identified pescatarians report that they eat only fish and seafood, but no other meat type (Piazza et al., 2015). There are marked differences between how red meat (e.g., originated from mammals like beef and pork) and white meat (e.g., originated from birds and fish like poultry
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and seafood) are often perceived: Red meat is more likely to trigger feelings of disgust than white meat (Kubberød, Ueland, Tronstad, & Risvik, 2002), especially for women (Kenyon &
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Barker, 1998; Santos & Booth, 1996). Red meat is also often perceived as an archetypical masculine food (Adams, 1991; Rozin, Hormes, Faith, & Wansink, 2012) and is associated with both self-enhancing values (e.g., endorsement of inequality and hierarchy; Allen & Ng, 2003) and with a social dominance orientation (Allen et al., 2000; Rozin et al., 2012). One would therefore expect stronger sex differences in the consumption of red meat versus white meat. Moreover, red and processed meat both have a negative impact on health (Bellevia et al., 2014;
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Bouvard et al., 2015; Micha et al., 2010), while white meat, and, especially, fish, is often perceived as healthy (Cliften & Tapsell, 2013). A study by Carfora and colleagues (2017a) has also reported that healthy eating identity has an impact on both one’s intention to eat red meat
consume more white meat and less red and processed meat. The Present Studies
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and on its actual consumption. One might therefore also expect health-oriented individuals to
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Past research has investigated the relationships between personality traits, sociodemographic factors, and meat consumption via a single overall measurement of meat
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consumption. In these studies, participants must therefore mentally average across different types of meat (e.g., red or processed meat, poultry, and fish), potentially obscuring the ways in which different types of meat may be related to socio-demographic factors or personality. The present studies therefore aimed at examining individual differences in the consumption of different types
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of meat, while also replicating and extending previous findings regarding individual differences in overall meat consumption.
We anticipated a differential correlational pattern regarding the association between
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personality and the consumption of different types of meat. Specifically, we expected conscientiousness to be negatively correlated with red meat consumption, but positively
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correlated with fish consumption, as conscientiousness has been linked to health-related behavior in general (Goldberg & Strycker, 2002; Malouff et al., 2007), while red meat is often seen as having a negative impact on health. We had no specific expectations with respect to the other four personality traits and their association to poultry or fish consumption. However, as a prior study (Pfeiler & Egloff, 2018b) found a negative association between overall meat consumption and openness, agreeableness (Study 1 and 2), and conscientiousness (Study 2), we anticipated
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finding the same correlations between these personality traits and overall meat consumption in the present studies. With respect to socio-demographic factors, we expected to find sex differences in the
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consumption of red meat, but not in poultry or fish consumption, because red meat is associated with masculinity and power (e.g., Adams, 2000; Rozin et al., 2012). Regarding age and
educational level, there are—to our knowledge—no previous studies that have reported findings
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with respect to different types of meat. Previous studies, however, have reported that younger people and less educated individuals consume more meat overall (e.g., Lea & Worsley, 2001;
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Tobler et al., 2011). We therefore anticipated finding the same pattern in the present studies. These research questions were investigated in two large-scale and representative samples from Germany and Australia, respectively. This design allowed us to investigate the associations between personality traits, socio-demographic factors, and the consumption of different types of
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meat in two representative samples, and to examine whether there are national differences between these correlational patterns.
Study 1: The German Socio-Economic-Panel (GSOEP)
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In Study 1, we examined the associations between personality, socio-demographic factors, and the consumption of different types of meat as in a large-scale representative German
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sample.
Method
The data used in Study 1 were provided by the 2016 German Socio-Economic Panel
(GSOEP) of the German Institute for Economic Research (Wagner, Frick, & Schupp, 2007). The GSOEP-Core panel is a longitudinal representative survey of private households and persons in Germany that has been conducted since 1984.
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Participants. Study 1 comprised N = 13,062 individuals (53.61% female, 46.39% male) aged 21–102 years (M = 56.25, SD = 16.70) who answered all relevant questions. Measures. For socio-demographic variables, we analyzed age (in years), sex (0 = male, 1
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= female), and educational level as reported in 2015. Education was assessed at the individual level using multiple items, with categories based on the International Standard Classification of Education (ISCED-2011). These categories are: 0 = in school, 1 = primary education, 2 = lower
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secondary education, 3 = upper secondary education, 4 = post-secondary non-tertiary education, 5 = short-cycle tertiary education, 6 = Bachelors or equivalent level, 7 = Masters or equivalent
Operation and Development, 2011).
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level, and 8 = doctoral or equivalent level (for details, see Organization for Economic Co-
Meat consumption. Consumption of three different types of meat (meat, poultry, and fish) was measured by asking participants to indicate the frequency with which they had
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consumed each of these types of meat during the past month (“How often do you eat meat, fish, or poultry?”). Each rating was given on a 6-point Likert-type scale (1 = never, 2 = once a month or less frequently, 3 = two to four days a month, 4 = two to three days a week, 5 = four to six
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days a week, or 6 = every day) in the 2016 GSOEP. We also computed a variable overall meat consumption by averaging the three different types of meat consumption (α = .52).
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Personality. The Big Five personality traits of openness, conscientiousness, extraversion,
agreeableness, and emotional stability were measured using a 15-item German short version of the Big Five Inventory (BFI-S; Gerlitz & Schupp, 2005; see Hahn, Gottschling, & Spinath, 2012, for its validity) in the 2013 GSOEP. All five personality traits were measured using three items on a 7-point-type Likert scale that ranged from 1 (does not apply at all) to 7 (applies completely).
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Cronbach’s alpha for the Big Five personality traits were: Openness (α = .60), conscientiousness (α = .58), extraversion (α = .67), agreeableness (α = .48), and emotional stability (α = .63). Statistical Analyses
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First, zero-order correlations between socio-demographic variables, personality traits, and different types of meat consumption were calculated. Because sex, age, and education may have a confounding effect on the relationship between personality and meat consumption, we also
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computed partial correlations by controlling for these socio-demographic variables. To test
whether the Big Five personality traits explained unique variance in meat consumption, we
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conducted hierarchical regression analyses, with type of meat as the criterion, socio-demographic variables entered in the first step, and the Big Five traits entered in a second step. All statistical analyses were carried out in Stata version MP 13.1 (Stata Corporation, College Station, TX, USA). Because of the high number of participants, multiple testing, and the exploratory nature of
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the main analyses differentiating between various meat types, the significance level was set at p ≤ .001 (see also Benjamin et al., 2017; Lakens et al., 2017). Results and Discussion
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Meat consumption showed a mean of Mmeat = 4.13 (SD = 1.01), poultry consumption a mean of Mpoultry = 3.36 (SD = 0.99), and fish consumption a mean of Mfish = 3.05 (SD = 0.91).
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Overall meat consumption showed a mean of Moverall = 3.52 (SD = 0.69). Meat consumption and poultry consumption were moderately correlated (r = .34, p < .001) as were poultry consumption and fish consumption (r = .30, p < .001). By contrast, meat consumption and fish consumption were only weakly associated with each other (r = .14, p < .001). Correlates of different types of meat consumption. As can be seen in Table 1, zeroorder correlations between socio-demographic variables, personality traits, and the three types of
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meat consumption showed different correlational patterns. While sex was negatively correlated with meat consumption, it was unrelated to poultry and fish consumption; this resulted in a negative correlation with overall meat consumption. As expected, women consumed less meat,
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but not less poultry or fish as compared to men. Age was negatively associated with meat and poultry consumption, but positively associated with fish consumption; this resulted in a nonsignificant association with overall meat consumption. Thus, younger individuals reported eating
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more meat and poultry than older people, and older people consumed more fish than younger individuals. Educational level was negatively related to all meat types with the exception of fish,
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indicating that less educated people consume more meat and poultry than more educated people. With respect to personality traits, different correlational patterns emerged between personality and the consumption of meat, poultry, and fish: Openness, conscientiousness, and agreeableness were all negatively correlated with meat consumption; not significantly related to
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poultry consumption; and positively associated with fish consumption. Extraversion was not significantly related to meat or fish consumption, but was positively associated with poultry consumption. Emotional stability was positively associated with meat consumption, but not
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correlated with either poultry or fish consumption. These correlational patterns for different types of meat resulted in a significant positive association between overall meat consumption
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and extraversion and emotional stability, respectively, while openness, conscientiousness, and agreeableness were not significantly related to overall meat consumption. To test whether the significant correlations between individual differences and different
types of meat consumption held after controlling for socio-demographic variables, we conducted partial correlations (see Table 1). Partial correlations showed that openness was negatively associated with meat consumption, but positively related to fish consumption. Conscientiousness
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was positively correlated with consuming fish, and higher scores in extraversion were related to higher poultry, fish, and overall meat consumption. We conclude that the relationship between extraversion and overall meat consumption was mainly driven by its relationship to consumption
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of poultry and fish; in contrast, openness was not related to overall meat consumption, because of its negative relationship with the consumption of meat, and its positive association with fish consumption. In sum, these analyses suggest different patterns of associations between
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individual difference variables and the consumption of meat, poultry, and fish, and demonstrate that these relationships could not have been detected by simply assessing overall meat
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consumption.
Hierarchical regressions. To test whether the Big Five personality traits explained unique variance in the different types of meat consumption, we conducted hierarchical regression analyses (see Table 2). In the first step, socio-demographic variables accounted for significant
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variance in meat consumption (F(3, 13058) = 233.94, p < .001, R∆² = .051), poultry consumption (F(3, 13058) = 117.10, p < .001; R∆² = .026), fish consumption (F(3, 13058) = 151.26, p < .001;
Footnote 1 (p. 10): As suggested by an anonymous reviewer, we also re-ran all analyses
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1
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R∆² = .034), and overall meat consumption (F(3, 13058) = 79.57, p < .001, R∆² = .018). 1
involving the variable “education” without participants scoring 0 (“in school”) on this scale because, as this reviewer argued, the lowest point on the scale is not lower than all the others and breaks the ordinal pattern with increasing numbers referring to increasingly intensive and advanced degrees. However, as only N = 11 of 13,062 participants (= 0.08%) reported being “in school” (0), all results remained the same when excluding these 11 participants. We retained the original scale to be consistent with our previous studies and with other authors utilizing GSOEP data.
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Including the Big Five traits in the second step led to a significant increase in the explained variance of all meat types: meat consumption (F∆(5, 13053) = 12.63, p < .001, R∆² = .005), poultry consumption (F∆(5, 13053) = 7.23, p< .001, R∆² = .003), fish consumption (F∆(5,
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13053) = 14.90, p < .001, R∆² = .005), and overall meat consumption (F∆(5, 13053) = 6.01, p < .001, R∆² = .002). While openness was negatively related to meat consumption and positively related to fish consumption, extraversion had a positive relationship to meat, poultry, and overall
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meat consumption. The explained variance of the total model for meat consumption was R² =
consumption was R² = .020.
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.056, poultry consumption was R² = .029, and fish consumption was R² = .039; overall meat
The results of the hierarchical regression analyses were consistent with the results of the partial regression analyses for poultry and overall meat consumption. However, there were also some inconsistencies between the partial correlation and the hierarchical regression analyses: For
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meat consumption, there was an additional effect of extraversion in the hierarchical regression analyses that was not significant in the partial regression analyses, while for fish consumption significant partial correlations with conscientiousness and extraversion were not significant in
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the hierarchical regression analyses (see Table 1 and 2). Taken together, these results highlight how personality and socio-demographic variables
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explain unique variance in all types of meat consumption, with socio-demographic variables and personality explaining more variance in the consumption of different types of meat than if overall meat consumption had simply been measured. After controlling for socio-demographic variables and all personality traits, extraversion and openness seemed to have an especially marked impact on different types of meat consumption.
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Study 2: The Household, Income and Labour Dynamics in Australia (HILDA) Survey In Study 2, we aimed to replicate and extend the findings of Study 1, and to investigate the correlational patterns between personality, socio-demographic factors, and different types of
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meat consumption in a large-scale representative sample from Australia. Method
The data used in the present study were provided by the Household, Income and Labour
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Dynamics in Australia (HILDA) Survey, a large, longitudinal, household-based panel study. The HILDA survey has been conducted since 2001 (Wooden, Freidin, & Watson, 2002), and data are
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close to nationally representative when compared to population estimates (see Watson & Wooden, 2012). The omnibus survey waves take place annually, and all data sets are matched via a unique identifier for each person. The present study used data collected in 2013 (Wave 13). Participants. The present study contained N = 15,036 individuals (46.72% male, 53.28%
questions.
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female) with a mean age of 44.83 years (SD = 18.65) who provided answers to all relevant
Measures. As socio-demographic variables, we analyzed age (in years), sex (0 = male, 1
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= female), and educational level as reported in 2013. Education was assessed at the individual level using multiple categories based on the Australian Standard Classification of Education.
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These categories are: 1 = undetermined, 2 = year 11 and below, 3 = year 12, 4 = Cert III or IV, 5 = Diploma, 6 = Bachelor or honors, 7 = Grad Diploma, grad certificate, 8 = Postgrad – masters or doctorate (for details, see Australian Bureau of Statistics, 2001). Meat consumption. Meat consumption was measured by asking the participants to rate
the frequency of consuming with which they had consumed four different types of meat during the past month (“How often do you usually eat each of the following food types?”): “Red meat
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(for example: beef, veal, lamb, pork, and dishes where meat is the major component). Do not include ham.”; “processed meat products, such as cold meats, bacon, sausages, and meat pies”; “poultry, such as chicken, turkey, and duck”, and “fresh/frozen/tinned fish or shellfish”. The
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ratings were given on an 8-point Likert-type scale from 1 = never, 2 = less than once a month, 3 = one to three times per month, 4 = once per week, 5 = two to four times a week, 6 = five to six times per week, 7 = once per day, and 8 = two or more times per day. Please note that, instead of
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offering a single measurement of meat consumption (as was the case in the original data used in Study 1), the consumption of red meat and processed meat products were separately assessed in
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Study 2. To compare the findings of Study 1 and Study 2, we therefore generated a meat consumption variable for Study 2 by averaging red meat and processed meat consumption (α = .61). As in Study 1, we also generated an overall meat consumption variable by averaging all types of meat consumption: meat, poultry, and fish consumption (α = .49).
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Personality. Participants were asked questions about their personality traits based on a 36-item version of the Big Five Personality Inventory (Saucier, 1994). The survey organizers concluded that factor structure could be improved by focusing on a limited subset of 28 items
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(see also Wortmann, Lucas, & Donnellan, 2012); we therefore used this subset of items for the analyses reported in the present study: Six items assessed the dimension of openness (assessing
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whether respondents were deep, philosophical, creative, intellectual, complex, and imaginative; α = .74), six items conscientiousness (orderly, systematic, and efficient, or, reverse coded, inefficient, sloppy, and disorganized; α = .78), six items extraversion (talkative, lively, and extroverted, or, reverse-coded, bashful, quiet, and shy; α = .74), four items agreeableness (sympathetic, kind, cooperative, and warm; α = .77), and six items emotional stability (envious, moody, touchy, jealous, temperamental, and fretful, all reverse coded; α = .80). The higher the
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score, the better that personality character trait was assumed to describe the participant (1 = does not describe me at all, 7 = describes me very well). Statistical Analyses
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The statistical analysis followed the same procedure as in Study 1. Results and Discussion
In the HILDA 2013 panel, meat consumption showed a mean of Mmeat = 4.40 (SD =
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1.14), red meat consumption a mean of Mrm = 4.91 (SD = 1.29), the consumption of processed meat products showed a mean of Mpm = 3.89 (SD = 1.40), poultry consumption a mean of Mpoultry
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= 4.64 (SD = 1.18), and fish consumptions showed a mean of Mfish = 3.48 (SD = 1.47). Overall meat consumption showed a mean of Moverall = 4.17 (SD = 0.89). As in Study 1, meat consumption and poultry consumption were moderately correlated (r = .43, p < .001), as were poultry consumption and fish consumption (r = .23, p < .001). In contrast, meat consumption and
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fish consumption were only weakly associated with each other (r = .11, p < .001). Correlates of different types of meat consumption. Zero-order correlations between socio-demographic variables, personality traits, and different types of meat consumption can be
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seen in Table 3. Socio-demographic variables and personality traits showed a similar correlational pattern with the different types of meat consumption as in Study 1. Sex was
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negatively correlated with meat consumption (including red meat and processed meat), while it was unrelated to poultry and fish consumption. This resulted in a negative association between overall meat consumption and sex, with men consuming more meat than women. Age was negatively associated with the consumption of meat and poultry, but positively associated with fish consumption; this resulted in a negative relationship to overall meat consumption. Younger people consumed more meat (especially processed meat products) and poultry, but less fish, as
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compared to older people. Educational level was negatively related to meat consumption (including red meat and processed meat), but not to poultry consumption, and positively
processed meat and less fish than more highly educated people.
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associated with fish consumption, indicating that less educated people consumed more red and
With respect to personality, openness, conscientiousness, and agreeableness were all negatively correlated with meat consumption (including red meat and processed meat products),
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positively related to fish consumption, and unrelated to poultry consumption. Extraversion was positively related to poultry and fish consumption. Emotional stability was negatively associated
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with both meat consumption (especially processed meat products) and poultry consumption, and all five personality traits were positively associated with fish consumption. These different correlational patterns resulted in a significant positive correlation between overall meat consumption and both extraversion and openness, while conscientiousness, agreeableness, and
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emotional stability were not significantly related to overall meat consumption. In the partial correlations, the different types of meat consumption showed differential correlational patterns with personality traits after controlling for socio-demographic variables
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(see Table 3). Overall meat consumption and poultry consumption were both positively related to extraversion, with poultry consumption showing an additional positive association with
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agreeableness. Meat consumption (including red meat and processed meat products) was negatively related to openness, conscientiousness, and agreeableness, while fish consumption showed almost the opposite pattern in the partial correlations, with a positive correlation with openness, conscientiousness, and extraversion. As in Study 1, these correlational patterns highlight the specificity of magnitude and direction of associations among individual difference variables and meat, poultry, and fish
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consumption. The Study 2 patterns in partial correlations were generally similar to those in Study 1. While meat consumption was negatively correlated with openness and agreeableness in both studies, it was, additionally, negatively associated with conscientiousness in Study 2 (including
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red and processed meat). Poultry consumption was positively associated with extraversion in both studies, but only positively associated with agreeableness in Study 2. Fish consumption and overall meat consumption showed identical correlational patterns in both studies.
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Hierarchical regressions. We then again conducted hierarchical regression analyses to test whether the Big Five personality traits explained unique variance in the different types of
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meat consumption (see Table 4). In the first step, socio-demographic variables accounted for significant variance in meat consumption (F(3, 15032) = 293.57 p < .001, R∆² = .055), red meat consumption (F(3, 15032) = 108.16, p < .001, R∆² = .021), processed meat consumption (F(3, 15032) = 360.83, p < .001, R∆² = .067), poultry consumption (F(3, 15032) = 175.20, p < .001,
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R∆² = .034), fish consumption (F(3, 15,032) = 77.42, p < .001, R∆² = .015), and overall meat
Footnote 2: (p. 16): As suggested by an anonymous reviewer, we also re-ran all analyses
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2
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consumption (F(3, 15032) = 60.86, p < .001, R∆² = .012).2
involving the variable “education” without participants scoring 1 (“undetermined”) on this scale because, as this reviewer argued, the lowest point on the scale is not lower than all the others and breaks the ordinal pattern with increasing numbers referring to increasingly intensive and advanced degrees. However, as only N = 9 of 15,036 participants (= 0.06%) reported being “undetermined” (1), all results remained the same when excluding these 9 participants. We retained the original scale to be consistent with our previous studies and with other authors utilizing HILDA data.
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Including the Big Five in the second step led to a significant increase in the explained variance of all meat types: overall meat consumption (F∆(5, 15027) = 13.12, p < .001, R∆² = .004), meat consumption (F∆(5, 15027) = 22.35, p < .001, R∆² = .007), red meat consumption
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(F∆(5, 15027) = 11.95, p < .001, R∆² = .004), processed meat consumption (F∆(5, 15027) =
30.62, p < .001, R∆² = .009), poultry consumption (F∆(5, 15027) = 11.10, p < .001, R∆² = .004), and fish consumption (F∆(5, 15027) = 24.62, p < .001, R∆² = .008). Openness was negatively
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related to meat consumption (including red meat and processed meat products), while it showed a positive association with fish consumption. Extraversion showed a positive relationship to all
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types of meat variables. Conscientiousness and emotional stability were both negatively associated with meat consumption (especially processed meat product consumption), while agreeableness showed only a positive relationship to poultry consumption. The explained variance of the total model of overall meat consumption was R² = .016, meat consumption was
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R² = .062, red meat consumption was R² = .025, processed meat consumption was R² = .077, poultry consumption was R² = .037, and fish consumption was R² = .023. The results of the hierarchical regression analyses were consistent with the results of the
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partial regression analyses for red meat, poultry, and overall meat consumption. We also found some inconsistencies between the partial correlation and the hierarchical regression analyses: For
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meat consumption, there was a significant effect of extraversion and no effect for agreeableness in the hierarchical regression analyses, while in the partial regression analyses extraversion was significantly related to meat consumption and agreeableness was not. The same pattern was also found for processed meat consumption. Finally, there was a significant association between conscientiousness and fish consumption in the partial correlations, while there was no effect for this personality trait in the hierarchical regression analyses (see Table 3 and 4).
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The findings of Study 2 showed that even after splitting overall meat consumption into meat, poultry, and fish consumption (as was done in Study 1), other meaningful distinctions between types of meat could be made. Red meat and processed meat consumption had different
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relationships to personality and socio-demographic characteristics. Men and those with lower educational attainment reported more consumption of red and processed meat, although age was also negatively associated with processed meat consumption. While red and processed meat
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consumption were both negatively associated with openness and positively associated with extraversion, processed meat consumption was also negatively correlated with both
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conscientiousness and emotional stability in the hierarchical regression analyses. These different correlational patterns might highlight how these two types of meat are perceived to have different health consequences, as processed meat products are often seen as unhealthy (see Bellevia et al., 2014).
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As in Study 1, the results of the hierarchical regression analyses demonstrated that sociodemographic variables and personality traits explain unique variance in all types of meat, with socio-demographic variables and personality traits explaining more variance of the different
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types of meat consumption than of overall meat consumption. Extraversion and openness demonstrated the same correlational pattern for the different types of meat consumption in both
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studies, indicating validity despite national differences. In the Australian sample, however, conscientiousness, agreeableness, and emotional stability all played roles in explaining variance in meat and poultry consumption, which was not the case in the German sample. General Discussion
In the two studies presented here we investigated the associations between personality traits and socio-demographic factors with the consumption of various meat types (e.g., meat,
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poultry, and fish), as well as with an overall measurement of meat consumption, thereby also replicating and extending previous findings with regard to an overall assessment of meat consumption. We examined these questions using representative data from two large-scale
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panels in Germany (GSOEP, Study 1) and Australia (HILDA, Study 2). This study design
allowed us to generalize findings specific to the German and Australian populations, and to compare not only the correlational patterns of different types of meat consumption, but also the
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findings of both studies.
The Importance of Differentiating Between Type of Meat Consumption
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Crucial differences between red meat (e.g., beef and pork) and white meat (e.g., poultry and fish) make compelling arguments as to why different patterns of consumption would be expected. First, red meat comes from mammals, while white meat comes from birds or fish. These different types of animals have vastly different degrees of phylogenetic relatedness to
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humans, with phylogenetic relatedness associated with increased attribution of mind (Herzog & Galvin, 1997) and empathy (Ingham, Neumann & Waters, 2015). Moreover, the negative impact of meat consumption on health is mainly attributed to red meat (Bellevia et al., 2014; Bouvard et
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al., 2015; Micha et al., 2010), while white meat and, especially, fish is often perceived as a healthy food product (Cliften & Tapsell, 2013). We anticipated individual differences to be
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particularly marked in the consumption of red meat and fish: Specifically, we expected conscientiousness to be negatively correlated with red meat consumption, but positively with fish consumption. With respect to socio-demographics, we expected sex differences in the consumption of red meat, but not in poultry or fish consumption. In sum, our findings highlighted that it is indeed very important to differentiate between types of meat consumption.
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Regarding socio-demographic variables, our findings demonstrated that, as expected, women reported less consumption of meat than men, but not more poultry or fish consumption (Study 1 and 2). In both studies, younger individuals reported consuming more meat and poultry,
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but less fish. Higher levels of education were negatively related to the consumption of meat (Study 1 and 2) and poultry (Study 1), but positively correlated with fish consumption (Study 2). Our results also demonstrated different correlational patterns for personality traits with
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different types of meat consumption. As expected, conscientiousness was negatively correlated with the consumption of red meat and processed meat products in Study 2, replicating previous
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findings that more conscientious individuals are more health-oriented in their food choices (Goldberg & Strycker, 2002). Furthermore, less open and less agreeable individuals reported consuming more meat compared to people with higher scores in openness and agreeableness, while agreeableness was also positively related to poultry consumption in Study 2. These
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relationships between openness and agreeableness and meat intake were also found in a previous study that examined an overall assessment of meat consumption using two representative samples from Germany (Pfeiler & Egloff, 2018b). In the present two studies, more extraverted
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individuals also reported more consumption of poultry, although prior findings did not report any relationship between extraversion and meat consumption or food choices in general.
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In the regression analyses, openness showed a unique negative association with meat
consumption, while it was positively associated with fish consumption (Study 1 and 2). In both studies, conscientiousness showed a unique negative relationship to meat consumption (especially processed meat products), while extraversion showed a unique positive association with all types of meat consumption in Study 2, and with meat and poultry consumption in Study 1. One possible explanation for this finding might be that more extraverted individuals eat out
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more often, and that vegetarian fare is harder to get in restaurants. Finally, emotional stability showed a negative association with meat consumption in Study 1. Finally, one could argue that different meat types have different environmental impacts,
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and that red meat, especially, has a negative impact on the climate (Stehfest et al., 2009). Thus, environmental concern might only (or to a greater extent) predict reduced red meat consumption as compared to the consumption of other types of meat. Future studies should investigate how
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different motivations to reduce meat consumption are associated with the consumption of different types of meat.
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Taken together, we found consistent evidence that openness and extraversion explain a small but unique amount of variance in the consumption of different types of meat after controlling for socio-demographic and the other personality traits: More open individuals not only consumed less meat in both studies, a finding that is consistent with prior research (Keller
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& Siegrist, 2015; Pfeiler & Egloff, 2018b), but also consumed more fish compared to less open individuals. Because meat eating is a traditional norm, people who reduce their meat consumption might be more open to new experiences, which could explain the negative
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association of openness with meat consumption. However, future research is needed to investigate the role of one’s motivation to eat or not to eat meat, and how these motivations are
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associated with personality traits. Furthermore, more extraverted people also reported consuming more meat and poultry compared to introverted individuals. This effect might be due to the fact that extraverted individuals are more often part of social events (Eaton & Funder, 2003) and might therefore more often have the opportunity to dine out. Different types of meat might also be related to specific emotions experienced during anticipated or actual meat consumption. Carfora and colleagues (2017b) reported that regret is especially strongly
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22
associated with reducing one’s processed meat consumption. However, more research is needed to examine the link between personality, emotions, and meat-eating behavior. Regarding the overall measurement of meat consumption, we were able to replicate
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previous findings of its relationship with both personality traits and socio-demographics. In the two studies presented here, overall meat consumption was negatively related to sex (Study 1 and 2), age (Study 2), and education (Studies 1 and 2) in the zero-order correlations. These findings
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replicate recent studies showing that male, younger, and less educated individuals report more meat consumption compared to women, older, and more highly educated people (e.g., Lea &
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Worsley, 2001; Gifford & Nilson, 2014; Pfeiler & Egloff, 2018b).
With respect to personality traits, a previous study using representative samples from Germany reported that openness, conscientiousness, and agreeableness were all negatively related to an overall assessment of meat consumption (Pfeiler & Egloff, 2018b). By contrast, in
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the two presented studies, extraversion was the only one of the personality traits to be positively related to overall meat consumption after controlling for socio-demographics. Interestingly, our findings regarding meat consumption (including red meat and processed meat products in Study
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2) showed a similar correlational pattern to that found in previous studies that used an overall assessment of meat consumption; however, this pattern differed from the statistically averaged
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overall meat consumption in the present study. We believe that the explanation may be related to how difficult it is for participants to accurately retrospectively estimate their consumption of different types of meat, resulting in an inaccurate average estimation of consumption. An overall assessment of meat consumption might be biased by these difficulties. Also, prior studies also have inconsistently assessed fish and seafood as a part of overall meat consumption (Keller & Siegrist, 2015; Pfeiler & Egloff, 2018b). As a result of these methodological concerns, we
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emphasize the importance of differentiating between the consumption of different types of meat and of assessing different types of meat consumption separately when researching individual differences in meat consumption.
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Although the results of the hierarchical regression analyses in both studies demonstrated that personality and socio-demographic variables explain unique variance in the consumption of all types of meat, socio-demographic variables and personality explained more variance in the
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consumption of different types of meat than overall meat consumption. These findings
demonstrated overall consistent evidence regarding individual differences in various types of
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meat consumption (red meat, poultry, and fish) in large-scale and representative samples from two different countries, Germany and Australia.
To summarize, focusing on the link between personality and dietary habits, our findings demonstrated that, in the case of meat consumption, a very detailed and specific assessment is
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necessary to detect differential associations of personality traits with different types of meat consumption. The presented results also showed that measuring only overall meat consumption could not have detected these differential relationships. We argue that, considering the crucial
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differences between various types of meat (e.g., red meat, poultry, and fish) and how they are perceived, assessing meat consumption via a single global question may be too broad to yield
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meaningful data. These differences are mainly caused by different perceptions regarding the various animal species that are turned into meat, and regarding the perceived healthiness or unhealthiness of the meat product, respectively. The findings presented in these two studies, however, confirm that personality traits are linked not only to dietary behavior, but also to meat consumption, and that there are very specific individual differences with respect to the consumption of various meat types.
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Limitations and Future Directions The research presented here is limited by its cross-sectional design, and no conclusions can be made with respect to the causality of the relationships between personality traits and
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socio-demographic factors and the consumption of different types of meat. Longitudinal studies are needed to provide causal evidence for these associations, and to determine whether
personality traits impact the consumption of different meat types, whether the intake of various
between dietary behavior and personality in general.
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types of meat may influence personality and personality change, and if there are any interactions
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Meat consumption was assessed via self-reported behavior, which is subject to recall bias. Further, as meat consumption is viewed critically by many due to ethical concerns for animals and its potential negative impact on both human health and the environment, social desirability could have further biased self-reported behavior (Klein & Kunda, 1993; Miller,
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Abdel-Maksoud, Crane, Marcus, & Byers, 2008). Using objective, ambulatory assessments of actual intake of different types of meat might therefore produce more accurate data. Both studies were from samples in developed Western countries, and while
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generalizations may be cautiously drawn for other Western countries, no conclusions regarding non-Western countries can be made. Cultural differences could easily affect correlational
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patterns between personality, socio-demographic factors, and different types of meat consumption, especially in countries where meat consumption is not the traditional norm (e.g., India). There are also huge cultural and religious differences in both the amounts and types of meat traditionally consumed (e.g., fish consumption in Japan is traditionally high, and pork is usually forbidden in Muslim cultures). Future studies are needed to investigate differences in the consumption of different types of meat at the country level, and the relationship between these
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types of meat consumption and personality traits and socio-demographic factors in these particular national contexts. While the effect sizes reported in the two presented studies are relatively small in terms
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of the conventions put forward by Cohen (1992), researchers have recently argued that empirical guidelines for interpreting the magnitude of correlation coefficients may at times be too strict, or even artificial, and that smaller correlation coefficients may be more the rule than the exception
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(Gignac & Szodorai, 2016; Hemphill, 2003). Regardless of these methodological considerations, Greenwald, Banaji, and Nosek (2015) have argued that small effects may nevertheless be
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socially important. In addition, we argue that, because meat consumption is certainly determined by multiple factors—of which the present two studies focused on a selective subset—larger associations cannot be expected. Both personality and social psychological theory (Funder, 2016; Lewin, 1951) posit that behavior is not only determined by persons, but also by situations, with
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personal and situational factors interacting in complex ways (Schmitt et al., 2013). In the case of meat consumption, situational factors like knowledge and availability of meat alternatives, or simply the strength of one’s appetite, might also influence the consumption of meat. Future
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studies should therefore examine the influence of situations, and of the interaction between the person and his or her situational context on eating behavior.
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Conclusion
In the present study, we investigated relationships between the Big Five personality traits
and a specific and controversial health-related dietary behavior: The consumption of meat. We argue that the consumption of different meat types should be considered and assessed separately when examining individual differences in meat consumption, as prior studies have reported individual differences in the perception and consumption of red meat (e.g., originated from
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mammals like beef and pork) and white meat (e.g., originated from birds and fish like poultry and seafood). In two large-scale representative studies, we found consistent evidence that openness and extraversion explain unique variance in the consumption of these meat types.
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Focusing on the link between personality and dietary habits, our findings highlight that, in the case of meat consumption, a very detailed and specific assessment is necessary to detect
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differential associations of personality with different types of meat consumption.
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RI PT
Watson, N., & Wooden, M. P. (2012). The HILDA Survey: A case study in the design and
development of a successful household panel survey. Longitudinal and Life Course Studies, 3(3), 369–381.
SC
Wiig, K., & Smith, C. (2008). The art of grocery shopping on a food stamp budget: Factors
influencing the food choices of low-income women as they try to make ends meet. Public
M AN U
Health Nutrition, 12, 1726–1734. doi:10.1017/S1368980008004102
Wooden, M., Freidin, S., & Watson, N. (2002). The Household, Income and Labour Dynamics in Australia (HILDA) Survey: Wave 1. The Australian Economic Review, 35, 339–348. Wortmann, J., Lucas, R. E., & Donnellan, M. B. (2012). Stability and change in the Big Five
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personality domains: Evidence from a longitudinal study of Australians. Psychology and
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Aging, 27, 867–874. doi: 10.1037/a0029322
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Table 1 Correlations between socio-demographic variables, personality traits, and different types of meat consumption (GSOEP 2016) Poultry Consumption
Fish Consumption
r
r
r
rp
rp
-.205*
-.018
-.018
Age
-.065*
-.136*
.182*
Education
-.035*
-.078*
.016
Openness
-.077*
-.056*
.009
.022
Conscientiousness
-.041*
-.016
.009
.026
Extraversion
-.008
.013
.055*
.047*
Agreeableness
-.065*
-.026
.006
Emotional Stability
.037*
-.004
.004
rp
r
rp
-.117* -.017
SC
Sex
Overall MC
RI PT
Meat Consumption
-.047*
.070*
-.004
.014
.054*
.033*
.008
.019
.024
.041*
.033*
.046*
.019
.028*
.020
-.017
.005
.006
.019
.017
.028*
.008
M AN U
.066*
Note. N = 13,062, rp = partial correlations (adjusted for socio-demographic variables). Sex: 0 = male, 1 = female.
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Overall MC = Overall meat consumption, computed as the mean of meat consumption, poultry consumption, and fish consumption. GSOEP 2016 = German Socio-Economic Panel in 2016.
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*p ≤ .001.
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Table 2 Hierarchical regressions analyses predicting different types of meat consumption based on socio-demographic variables and personality traits (GSOEP 2016) Fish Consumption
∆R²
∆R²
∆R²
β
.051*
β
.026*
.034*
Sex
-.21*
-.03
Age
-.07*
-.14*
Education
-.06*
-.09*
.005*
.003*
Openness
-.07*
Conscientiousness
-.01
Extraversion
.04*
Agreeableness
-.02
Emotional Stability
-.00
β
∆R²
β
.018*
-.01
-.13*
.18*
-.02
.02
.005*
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Step 2
Overall MC
RI PT
Poultry Consumption
SC
Step 1
Meat Consumption
-.06* .002*
.00
.06*
-.00
.02
.02
.01
.04*
.01
.05*
.01
.00
.00
-.01
.01
.00
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Note. N = 13,062. Sex: 0 = male, 1 = female.
Overall MC = Overall meat consumption, computed as the mean of meat consumption, poultry consumption, and fish consumption. GSOEP 2016 = German Socio-Economic Panel in 2016.
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*p ≤ .001.
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Table 3
Meat Consumption
Red Meat
r
r
rp
rp
RI PT
Correlations between socio-demographic variables, personality traits, and different types of meat consumption (HILDA 2013) Processed Meat
Poultry
r
r
rp
Fish
rp
rp
r
.002
-.084*
-.184*
.078*
-.071*
-.001
.097*
.004
rp
Sex
-.191*
-.110*
-.210*
Age
-.076*
-.010
-.114*
Education
-.113*
-.093*
-.099*
Openness
-.062*
-.056*
-.059*
-.046*
-.047*
-.049*
.023
.007
.083*
.071*
.029*
.018
Conscientiousness
-.087*
-.046*
-.034*
-.012
-.111*
-.065*
-.013
.021
.055*
.031*
-.013
.007
Extraversion
.008
.023
.025
.037*
-.010
.003
.066*
.051*
.049*
.056*
.059*
.062*
Agreeableness
-.098*
-.038*
-.041*
-.006
-.122*
-.056*
.018
.038*
.040*
.027
-.012
.015
Emotional Stability
-.051*
-.028*
.005
.012
-.058*
-.040*
.007
.028*
.006
-.024
-.005
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SC
-.008
r
Overall MC
-.088*
Note. N = 15,036. rp = partial correlations (adjusted for socio-demographic variables). Sex: 0 = male, 1 = female.
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Meat Consumption was computed as the mean of red meat consumption and processed meat consumption. Overall MC = Overall Meat Consumption, computed as
2013. *p ≤ .001.
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the mean of meat consumption, poultry consumption, and fish consumption. HILDA 2013 = The Household, Income and Labour Dynamics in Australia Survey in
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Table 4 Hierarchical regressions analyses predicting different types of meat consumption based on socio-demographic variables and personality traits (HILDA 2013) Red Meat
∆R²
∆R²
β
.055*
Processed Meat β
.021*
∆R²
β
∆R²
.067* -.11*
-.21*
Age
-.07*
-.01
-.11*
Education
-.11*
-.09*
-.10*
.009*
-.06*
-.05*
Conscientiousness
-.03*
-.01
Extraversion
.04*
Agreeableness
-.01
Emotional Stability
-.04*
Fish ∆R²
Overall MC β
.015*
∆R²
β
.012*
-.01
.00
-.08*
-.18*
.08*
-.07*
.00
.10*
.00
.004*
.008*
.004*
-.05*
-.01
.07*
.01
-.04*
.01
.02
.00
.04*
.03*
.05*
.05*
.06*
.01
-.03
.03*
-.01
.00
-.00
-.06*
-.01
.01
-.02
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Openness
Note. N = 15,036. Sex: 0 = male, 1 = female.
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.004*
SC
-.19*
.007*
β
.034*
Sex
Step 2
Poultry
RI PT
Step 1
Meat Consumption
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Meat Consumption was computed as the mean of red meat consumption and processed meat consumption. Overall MC = Overall Meat Consumption, computed as the mean of meat consumption, poultry consumption, and fish consumption. HILDA 2013 = The Household, Income and Labour Dynamics in Australia Survey in 2013. *p ≤ .001.