- Email: [email protected]
Pharmacy's Role In • • •
pharmacy's role In • • •
educating the public
rug abuse, pharmacy careers, health information, pharmacist diaries, new.spaper features, diabetes detection, health fairs-these were just some of the events and methods used by pharmacists and their organizations in the 1967 APhA Public Education Awa1rds Competition endeavors. Forty-six entries were sent in for judging in PEAC-the largest number since ;the program began in 1962. AH demonstrated how the individual or organizational entrant sought to "educate the public to pharmacy's record of achievement and community service -and to encowage other such efforts," as outlined in the pgAC rules brochure. Educational programs for young people on drug use and misuse earned the two top awards in the ,a nnual competition sponsored through APhA by Pfizer Laboratories. William J. Bowen of Titusville, Pennsylvania, and the Utah Pharmaceutical Association, earned the individual and organizational awards, respectively (see March 1968 ]APhA, page .130). The members of the APhA public relations committee and Public Relations Society President' Edward P. VonderHaar judged many of the PEAC ·entries to be of special merit. In Bakersfield, California, Ronald L.
D
Allsman conducted a multifaceted public education program , that included teaching at Bakersfield College and weekly television appearances. Organized and oonducted by AUsman, the shows over KLYD-TV considered careers in pharmacy, proprietary medications, poison prevention and related health topics. With the cooperation of ,the local medical society and college ofHcials, he conducted ·a two-hour evening class weekly as part of it he college's· public medical lectures. Other activities included drug abuse talks, junior science projects, a pharmacy art exhibit and a career banquet. Construction of a phmmacy display led to the 1967 PEAC entry by Hobert F. Reimer, pharmacist at St. Mary's Hospital in Milwaukee. Shown during National Pharmacy Week, the exhibit used pharmacy symbols, tablet mosaics and posters to illustrate pharmacy's contribution to community health through education, research and professional practice. After its hospital use, the display was set up at the University of Wisconsin-Milwaukee for another week. Reimer's ·c areer talks included participation in ,c areer day at Riverside High School and participation in the hospital's health education program for young people. Warren D. Mann has conducted a
A weekly television program on health subjects was one part of Ronald L. Allsman's efforts in public education. Here Allsman (left) appears with Irving Nason, MO, Kern County Heart Association president, and Jim Hayden (center) of station KL YD in Bakersfield, Cal,i fornia, to discuss artificial respiration. 550
Journal of the AMERICAN PHARMACEUTICAL ASSOCIATION
one-man campaign over the past five years, traveling throughout central Illinois and his home city of Decatur, speaking on "Drugs and Drug Addiction." As his entry, he kept a record of his appearances in 1967-estimating that he reached 10,000 teenagers and adults with his message via personal appearances and radio interviews. Chief pharmacist of Decatur and Ma,oon County Hospital, Mann has made a life study of addiction, and states"I believe that if I can save one person from this 'living hell,' all the talking I have done will be rewarded." In Birmingham, Wayne Smi,th, chief pharmacist of the Baptist Medical Center, carried ' on a professional education and public Irelations program through several activities-'a monthly "Pharmacy Newsletter," the monthly report of the pharmacy and therapeutics committee fnr the staff bulletin, production of tape recordings for use over the hospital broadcasting system for inpatients and speaking engagements. An extensive series of bylined articles on pharmacy and pharmaceuti:cals in the Atlanta ] ournal and C onstitution formed ithe keystone of PEAC efforts of Edward D. Sumner, University of Georgia school of pharmacy. Topics in his columns included drug abuse, drug history, adverse .reactions, drug cost and pharmacy, the profession. Sumner found the series-and radio and speech ~ppearances-excel lent methods for educating large numbers of people on pharmacy. The Maryland Pharmaceutical Association entered its 1967 public relations program, which was conducted through eight major projects during the year. These were its continuing radio and television prog.ram, National Poison Preven tion Week, National Pharmacy Week, the Robert L. Swain Model Pharmacy, the Maryland Health Fair, Diabetes Detection Program, Medical Society annual meeting and M'PhA's legislative work.
Public relations committee Chairman Charles E. Spigelmire and Executive Secretary Nathan I. Cruz submitted the entry. MPhA has had Ir egular radio programs in the s.tate for more than 20 years and has conducted a weekly radio program-under the direction of Spigelmire-over a Baltimore station for more ,than nine yeaifS. In addition to radio and television, MPhA sought to carry its public education and information message through newspapers, display streamers, posters, health education displays, stuffers and exhibits. As its entry in PEAC, the Nebraska Pharmaceutical Association chose its display participation in the health fair of Nebraska's Centennial observance of its statehood. The display, developed by pharmacists under the direction of Eldon Kreimer, had several f.eatures-a module tracing the development of a new drug, a slide-sound series concerning ,t he dispensing of a prescription order, a physiograph, a tablet-making machine, a display of penicillin in agitation and an apothecary shop. NPhA used its own publications, meetings and personal contacts to promote the fair which was well publicized by radio, tv and the newspapers. With an attendance of over 90,000, the centennial director counted the fair one of the most suocessful events. The "D-Day Pharmacy Diary Digest Project" that it conducted in March 1967 and which received nationwide pharmaceutical press publicity, was the 'P EAC ent,ry of the Essex County Phar,m aceutical Society of New Jersey. The society sought to show how it educated .the public to the services of ,t he profession through a project under which pharmacists documented specific inquiries by patrons on personal or family health problems and drug use. A society analysis of 100 diaries compiled during the month indicated 888 personal services that only a community pha;r macist ,c ould provide his patients, the society reported. It also sought to substantiate the pharmacist's unique and important role in community health, develop the project as :l pilot study and encourage others to ~onduct similar programs.
Mosaics of tablets, pharmacy symbols and posters were used in this exhibit by Robert F. Reimer for National Pharmacy Week at St. Mary's Hospital in Milwaukee. The display was so well received that it was later moved to the University of Wisconsin-Milwaukee for another week's use.
The pharmacists of New Jersey's Bergen County Pharmaceutical Society became alarmed that the county was again leading the state in traffic fataHties and decided to embark on an intensive educational program on drugs and driving. The program included extensive use of local newspaper and radio coverage through local phalmacist releases, speaking engagements-especially for high schools -television spots, letters to state authorities, displays and posters. The annual Future Pharmacists Banquet Program was the entry of the Tennessee Pharmaceutical Association, which was assisted by its components -the Greater Nashville Drug Club and the District One Pharmaceutical Association. The April 25 banquet was held for students, principals, counselors and other interested faculty members-with guests including representatives of the local medical, dental, nursing and veterinary medicine associations. Seldon D. F~urt, dean of the college of pharmacy at the U niversity of Tennessee, also spoke. The Georgia Pharmaceutical Association sought to improve the image of pharmacy in Georgia while educating
the public on health matters. Under an ambitious, year-long program, the CPhA offered through its members a permanent counter display unit and a monthly mailing of health information pamphlets. The project was entitled "Your Pharmlacist Cares About Your Health." The monthly themes were on polio, heart disease, poison prevention, cancer, pharmacy careers and other timely subjects. A questionnaire survey after the program showed outstanding member acceptance and good public response. All ,e ntrants (see list in March 1968 ]APhA, page 134) received a certificate of recognition for their participation in the 1967 PEAC. Deadline for tthe 1968 PEAC is December 31. A rules hrochure and entry form are available upon request from Order Desk, American Pharmaceutical Association, ,2 215 Constitution Avenue, N.W., Washington, DC 20037. The entry form on page 5:5 3 also may be used. The two winning entrants will receive $500 and expense-paid trips to the APhA annual meeting in Montreal-where their entries will be exhibited.
This Pharmacy is a __ _
DIABETES OITECRDI CEllER Sponsored by MARYLAND PHARMACEUTICAL ASS'N.
Ine of the eight major public relations projects that the Maryland Pharmaceutical Association participated in was the iabetes detection program. These streamers were provided by MPhA to all partitipating members. Other MPhA projects leluded radio and tv programs, and' National Pharmacy Week and National Poison Prevention Week attivities.
Vol. NS8, No. 10, October 1968
551
purpose To recognize the best ,individual and organizational efforts to educate the public to pharmacy's record of achievement and community service-and to encourage other such efforts. awards Five hundred dollars in cash, plus an expense-paid trip to the APhA annual meeting, to one person in each of two categories. (Presentation of awards will be made at the meeting, during which winning entries will be displayed .) A certificate of merit to any person or group designated by the winner in each category as having contributed sig. nificantly to the winni·ng program.
Quackery was one of the subjects upon which information was provided monthly to participating pharmacists by the Georgia Pharmaceutical Association in its year-long public education program. Participants received a counter rack to display the pamphlets, streamers and stickers.
entry categories Category A (individual effort)-open to any pharmacist of good professional standing who lives in the United States. Category B (group effort)-open to any state, county, city or local pharmaceutical association; any pharmaceutical .alu mni association; any chapter or branch of a national pharmaceutical association or fraternity whose membership is com· posed of pharmacists or pharmacy students. how to qualify Your entry should be based on a program designed in some way to communicate to the public the essential cont'r ibu· tions of pharmacy-or the pha,rmacist-to better com· munity health. It doesn't matter how long or short the program was, but it must have been undertaken during the calendar ye.a r 1968 and have been pharmacy oriented. Any method of communicating qualifies-TV, radio, news· papers, magazines, public appearances, fairs, window dis· plays, exhibits, projects within the pharmacy, etc. Your program can consist of a single project or a series of projects (but there should be some relationship between them if there is more than one).
POSHIMG AUDITORIUlI
~~zitt." :U:y 5tll
Flier from the Nebraska Centennial noted the pharmacy display erected for the health fair by members of the Nebraska Pharmaceutical Association. More than 90,000 Nebraskans visited the fair.
how your entry will be judged Winners will be selected by a special pa,nel of judges, chaired by the ·c hairman of the APhA public relations committee. Your entry will be judged on the basis of!~ the program's objective .. its scope (how comprehensive the program was in reach· ing the public) • its originality .~ the extent to which the program attained its objective how to enter Entries can be submitted in one of two ways• by the individual or group responsible for the program i~ by recommendation of someone not directly involved (the individual or group responsible for the program still has to provide the details, however) You must complete the entry form, copies of which are avail· able free on request from Public Education Awards Competition, American Pha'rmaceutical Association, 2215 Constitu· tion Avenue, N.W., Washington, DC 20037. Supplement the entry form with any additional deta-ils that will help the judges ev.aluate your program. A brief written description (preferably typed and double· spaced on 8 112" X 11" white paper) that answers these ques· tions:~ What specific objective were you trying to achieve? i~ What methods of communica.ting to the public did you
The American Druggist gave extensive publicity and support to the liD-Day Pharmacy Diary Digest Project" of the Essex County Pharmaceutical Society, which sought to show how ph a rm ac ists assist the lay public in health matters. 552
•
Journal of the AMERICAN PHARMACEUTICAL ASSOCIATION
i~ I~ :~
use? Why did you select them? To what extent do you feel you attained your objeotive? We,re you able to measure the results of the program? If so, how?
Any documentation illustrating your program (photos, news, paper clippings, films, recordings, letters, copies of material used in the project, etc.). Your entry may be submitted any time during 1968 but must be postmarked not later than midnight December 31. En· tries postmarked later than that will be returned unopened. All eligible entries will become APhA property and will not be returned.
educating the public
rug abuse, pharmacy careers, health information, pharmacist diaries, new.spaper features, diabetes detection, health fairs-these were just some of the events and methods used by pharmacists and their organizations in the 1967 APhA Public Education Awa1rds Competition endeavors. Forty-six entries were sent in for judging in PEAC-the largest number since ;the program began in 1962. AH demonstrated how the individual or organizational entrant sought to "educate the public to pharmacy's record of achievement and community service -and to encowage other such efforts," as outlined in the pgAC rules brochure. Educational programs for young people on drug use and misuse earned the two top awards in the ,a nnual competition sponsored through APhA by Pfizer Laboratories. William J. Bowen of Titusville, Pennsylvania, and the Utah Pharmaceutical Association, earned the individual and organizational awards, respectively (see March 1968 ]APhA, page .130). The members of the APhA public relations committee and Public Relations Society President' Edward P. VonderHaar judged many of the PEAC ·entries to be of special merit. In Bakersfield, California, Ronald L.
D
Allsman conducted a multifaceted public education program , that included teaching at Bakersfield College and weekly television appearances. Organized and oonducted by AUsman, the shows over KLYD-TV considered careers in pharmacy, proprietary medications, poison prevention and related health topics. With the cooperation of ,the local medical society and college ofHcials, he conducted ·a two-hour evening class weekly as part of it he college's· public medical lectures. Other activities included drug abuse talks, junior science projects, a pharmacy art exhibit and a career banquet. Construction of a phmmacy display led to the 1967 PEAC entry by Hobert F. Reimer, pharmacist at St. Mary's Hospital in Milwaukee. Shown during National Pharmacy Week, the exhibit used pharmacy symbols, tablet mosaics and posters to illustrate pharmacy's contribution to community health through education, research and professional practice. After its hospital use, the display was set up at the University of Wisconsin-Milwaukee for another week. Reimer's ·c areer talks included participation in ,c areer day at Riverside High School and participation in the hospital's health education program for young people. Warren D. Mann has conducted a
A weekly television program on health subjects was one part of Ronald L. Allsman's efforts in public education. Here Allsman (left) appears with Irving Nason, MO, Kern County Heart Association president, and Jim Hayden (center) of station KL YD in Bakersfield, Cal,i fornia, to discuss artificial respiration. 550
Journal of the AMERICAN PHARMACEUTICAL ASSOCIATION
one-man campaign over the past five years, traveling throughout central Illinois and his home city of Decatur, speaking on "Drugs and Drug Addiction." As his entry, he kept a record of his appearances in 1967-estimating that he reached 10,000 teenagers and adults with his message via personal appearances and radio interviews. Chief pharmacist of Decatur and Ma,oon County Hospital, Mann has made a life study of addiction, and states"I believe that if I can save one person from this 'living hell,' all the talking I have done will be rewarded." In Birmingham, Wayne Smi,th, chief pharmacist of the Baptist Medical Center, carried ' on a professional education and public Irelations program through several activities-'a monthly "Pharmacy Newsletter," the monthly report of the pharmacy and therapeutics committee fnr the staff bulletin, production of tape recordings for use over the hospital broadcasting system for inpatients and speaking engagements. An extensive series of bylined articles on pharmacy and pharmaceuti:cals in the Atlanta ] ournal and C onstitution formed ithe keystone of PEAC efforts of Edward D. Sumner, University of Georgia school of pharmacy. Topics in his columns included drug abuse, drug history, adverse .reactions, drug cost and pharmacy, the profession. Sumner found the series-and radio and speech ~ppearances-excel lent methods for educating large numbers of people on pharmacy. The Maryland Pharmaceutical Association entered its 1967 public relations program, which was conducted through eight major projects during the year. These were its continuing radio and television prog.ram, National Poison Preven tion Week, National Pharmacy Week, the Robert L. Swain Model Pharmacy, the Maryland Health Fair, Diabetes Detection Program, Medical Society annual meeting and M'PhA's legislative work.
Public relations committee Chairman Charles E. Spigelmire and Executive Secretary Nathan I. Cruz submitted the entry. MPhA has had Ir egular radio programs in the s.tate for more than 20 years and has conducted a weekly radio program-under the direction of Spigelmire-over a Baltimore station for more ,than nine yeaifS. In addition to radio and television, MPhA sought to carry its public education and information message through newspapers, display streamers, posters, health education displays, stuffers and exhibits. As its entry in PEAC, the Nebraska Pharmaceutical Association chose its display participation in the health fair of Nebraska's Centennial observance of its statehood. The display, developed by pharmacists under the direction of Eldon Kreimer, had several f.eatures-a module tracing the development of a new drug, a slide-sound series concerning ,t he dispensing of a prescription order, a physiograph, a tablet-making machine, a display of penicillin in agitation and an apothecary shop. NPhA used its own publications, meetings and personal contacts to promote the fair which was well publicized by radio, tv and the newspapers. With an attendance of over 90,000, the centennial director counted the fair one of the most suocessful events. The "D-Day Pharmacy Diary Digest Project" that it conducted in March 1967 and which received nationwide pharmaceutical press publicity, was the 'P EAC ent,ry of the Essex County Phar,m aceutical Society of New Jersey. The society sought to show how it educated .the public to the services of ,t he profession through a project under which pharmacists documented specific inquiries by patrons on personal or family health problems and drug use. A society analysis of 100 diaries compiled during the month indicated 888 personal services that only a community pha;r macist ,c ould provide his patients, the society reported. It also sought to substantiate the pharmacist's unique and important role in community health, develop the project as :l pilot study and encourage others to ~onduct similar programs.
Mosaics of tablets, pharmacy symbols and posters were used in this exhibit by Robert F. Reimer for National Pharmacy Week at St. Mary's Hospital in Milwaukee. The display was so well received that it was later moved to the University of Wisconsin-Milwaukee for another week's use.
The pharmacists of New Jersey's Bergen County Pharmaceutical Society became alarmed that the county was again leading the state in traffic fataHties and decided to embark on an intensive educational program on drugs and driving. The program included extensive use of local newspaper and radio coverage through local phalmacist releases, speaking engagements-especially for high schools -television spots, letters to state authorities, displays and posters. The annual Future Pharmacists Banquet Program was the entry of the Tennessee Pharmaceutical Association, which was assisted by its components -the Greater Nashville Drug Club and the District One Pharmaceutical Association. The April 25 banquet was held for students, principals, counselors and other interested faculty members-with guests including representatives of the local medical, dental, nursing and veterinary medicine associations. Seldon D. F~urt, dean of the college of pharmacy at the U niversity of Tennessee, also spoke. The Georgia Pharmaceutical Association sought to improve the image of pharmacy in Georgia while educating
the public on health matters. Under an ambitious, year-long program, the CPhA offered through its members a permanent counter display unit and a monthly mailing of health information pamphlets. The project was entitled "Your Pharmlacist Cares About Your Health." The monthly themes were on polio, heart disease, poison prevention, cancer, pharmacy careers and other timely subjects. A questionnaire survey after the program showed outstanding member acceptance and good public response. All ,e ntrants (see list in March 1968 ]APhA, page 134) received a certificate of recognition for their participation in the 1967 PEAC. Deadline for tthe 1968 PEAC is December 31. A rules hrochure and entry form are available upon request from Order Desk, American Pharmaceutical Association, ,2 215 Constitution Avenue, N.W., Washington, DC 20037. The entry form on page 5:5 3 also may be used. The two winning entrants will receive $500 and expense-paid trips to the APhA annual meeting in Montreal-where their entries will be exhibited.
This Pharmacy is a __ _
DIABETES OITECRDI CEllER Sponsored by MARYLAND PHARMACEUTICAL ASS'N.
Ine of the eight major public relations projects that the Maryland Pharmaceutical Association participated in was the iabetes detection program. These streamers were provided by MPhA to all partitipating members. Other MPhA projects leluded radio and tv programs, and' National Pharmacy Week and National Poison Prevention Week attivities.
Vol. NS8, No. 10, October 1968
551
purpose To recognize the best ,individual and organizational efforts to educate the public to pharmacy's record of achievement and community service-and to encourage other such efforts. awards Five hundred dollars in cash, plus an expense-paid trip to the APhA annual meeting, to one person in each of two categories. (Presentation of awards will be made at the meeting, during which winning entries will be displayed .) A certificate of merit to any person or group designated by the winner in each category as having contributed sig. nificantly to the winni·ng program.
Quackery was one of the subjects upon which information was provided monthly to participating pharmacists by the Georgia Pharmaceutical Association in its year-long public education program. Participants received a counter rack to display the pamphlets, streamers and stickers.
entry categories Category A (individual effort)-open to any pharmacist of good professional standing who lives in the United States. Category B (group effort)-open to any state, county, city or local pharmaceutical association; any pharmaceutical .alu mni association; any chapter or branch of a national pharmaceutical association or fraternity whose membership is com· posed of pharmacists or pharmacy students. how to qualify Your entry should be based on a program designed in some way to communicate to the public the essential cont'r ibu· tions of pharmacy-or the pha,rmacist-to better com· munity health. It doesn't matter how long or short the program was, but it must have been undertaken during the calendar ye.a r 1968 and have been pharmacy oriented. Any method of communicating qualifies-TV, radio, news· papers, magazines, public appearances, fairs, window dis· plays, exhibits, projects within the pharmacy, etc. Your program can consist of a single project or a series of projects (but there should be some relationship between them if there is more than one).
POSHIMG AUDITORIUlI
~~zitt." :U:y 5tll
Flier from the Nebraska Centennial noted the pharmacy display erected for the health fair by members of the Nebraska Pharmaceutical Association. More than 90,000 Nebraskans visited the fair.
how your entry will be judged Winners will be selected by a special pa,nel of judges, chaired by the ·c hairman of the APhA public relations committee. Your entry will be judged on the basis of!~ the program's objective .. its scope (how comprehensive the program was in reach· ing the public) • its originality .~ the extent to which the program attained its objective how to enter Entries can be submitted in one of two ways• by the individual or group responsible for the program i~ by recommendation of someone not directly involved (the individual or group responsible for the program still has to provide the details, however) You must complete the entry form, copies of which are avail· able free on request from Public Education Awards Competition, American Pha'rmaceutical Association, 2215 Constitu· tion Avenue, N.W., Washington, DC 20037. Supplement the entry form with any additional deta-ils that will help the judges ev.aluate your program. A brief written description (preferably typed and double· spaced on 8 112" X 11" white paper) that answers these ques· tions:~ What specific objective were you trying to achieve? i~ What methods of communica.ting to the public did you
The American Druggist gave extensive publicity and support to the liD-Day Pharmacy Diary Digest Project" of the Essex County Pharmaceutical Society, which sought to show how ph a rm ac ists assist the lay public in health matters. 552
•
Journal of the AMERICAN PHARMACEUTICAL ASSOCIATION
i~ I~ :~
use? Why did you select them? To what extent do you feel you attained your objeotive? We,re you able to measure the results of the program? If so, how?
Any documentation illustrating your program (photos, news, paper clippings, films, recordings, letters, copies of material used in the project, etc.). Your entry may be submitted any time during 1968 but must be postmarked not later than midnight December 31. En· tries postmarked later than that will be returned unopened. All eligible entries will become APhA property and will not be returned.