PR—Accounting

PR-Deflnltlons 1656 simon, Raymond. Public relations concepts and practice. columbus, Ohio: Grid Inc., 1976. 353 pp. The ten chapters

include: ecology of PR, social responsibility, PR practitioners, public opinion, PR planning, PR research, communications, PR preparation and professionalism. 1657 Smith, Paula. Lucrative art of personal PRo Duns R. 105.9. Sept 1975, 56-9. A growing number of promotion-minded executives are using PR techniques to market themselves. 1658 Smith, Rea W. Accreditation -- a decade later. PRJ. 29, Dec 197], 22-23+. A decade of accreditation in the Public Relations Society of America. 1659 Steinberg. Charles S. The creation of consent -- public relations in practice. New York, N.Y.: Hastings House, Inc., 1975. 315 pp. A survey of public relations, ~nd twelve case stUdies. 1660 V~nce, Charles C. Role of PRSA's district chairperson. PRJ, 31"0, Oct. 1975, 24-25. A look at their successes and failures. 1661 Iiays, !lax. Business needs a different political stance. Fortune, 92'3, Sept 1975. 96-99+. Their present position as doctrinaire conservatives inhibits the public contribution they are capable of. ALSO SEE ENTRIES: 0100, 0301, 0692, 0759, 1243, 1675, 1689, 1757 PB--ACCODNT ING 1662 Jones, Joyce F. Audit: a new tool for public relations. PRJ, 31'7, July 1975, 6-8. It blends elements of opinion

research and public relations aud it·s one way companies are doing their homework. PR--COLLEGE PROGRAIIS IN 1663 Bateman, J. Carroll. The professional reader: Co.mission on PR Education. PRJ, 31'9, Sept 1975, 42-5. The highlights of a

stUdy made by the Commission on Public Relations Education inclUding recommendations for improved PR university programs. 1664 Commission on Public Relations Research. A design for public relations education. Pub ReI R, 113, Winter 1975, 56-66. A mo~el curriculum to which existing programs can be 1 compared and which can serve as a model for new curricula. 665 Wilcox, Dennis L. Preparing today's students tor tomorrow's Pa careers. Pub ReI R, "], Winter 1975, 47-55. A survey of PR practitioners in the San Francisco Bay area reveals the Course content of academic sequences and degree programs in public relations recommended by practicing professionals. Pll--CRITICISII 1666 Ciervo, Authur. The poor image of the image makers. PRJ, 3117, July 1975, 11-3 It's time for practitioners to take 16 Socrates' advice: "Enieavor to be what you desire to appear." 67 Donoyan, James !l., Jr. 1 plea for practical public relations. PRJ, 3117, ' July 1975, 23+. The na ae of the gaae is

"business," not social responsibility, and not corporate ci tizenship. Pll--OEPINITIONS 1668 Aronoff, Craig. Newspapermen and practitioners ditfp.r on PR's role. PRJ. 31'8, Aug 1975, 24-5. Survey of journalists'

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