- Email: [email protected]
Public relations—Education
Public
Relations--Education
commercial exploitation." 0855 Fraser, E. Nutrition study. PRJ (Ag) 49. Author looks at the results of a study of consumer attitudes toward food. 0856 Gibson, R. What can we do about consumers? VS (Ja 15) 221. The economic education gap between consumers and business' role in society. 0857 Green, M. & D, Moulton. The case of the battered agency. Nation (Je i0) 698. Consumer Product Safety Commission is in for reform. 0858 Growth programs boost people and profits. S a v & Loan N (Ja) 62. Employee ignorance of customer needs can stunt new product growth; canned sales training packages can be useful if accompanied by audlo-visuals. 0859 Henderson, H. The changing corporate-social contract in the 1980s: creative opportunities for consumer affairs professionals. Hum Resource Mgt (Win) 15. There is an increased need for consumer affairs professionals in light of changing social forces. 0860 Johnson, S. F. Improve your consumer affairs program by hiring a consumer advocate. Assoc Mgt (Oct) 117. Consumers must be viewed and treated by industry as equal partners. 0861 Jones, M. G. The consumer affairs office: essential element in corporate policy and planning. CA Mgt R (Sum) 63. Article outlines major functions of such offices. 0862 Kennedy, D. Turtles and other chronic hazards. VS (Mr I) 311. Guides to consumer awareness of pitfalls in purchasing. 0863 Lavenson, J. Sears takes a losing. Sales & Mkt Mgt (Mr) 54. How one man learned the hard way that in business, the customer is always right. 0864 Mahoney, D. National issues and consumer attitudes. VS (Jl L) 546. How consumer attitudes are affected by national events. 0865 O'Grady, M. J. Protecting consumers around the world. Can Bus R (Spr) 16. A description of that network of consumer groups which is now slowly emerging on a worldwide scale. 0866 Personal relations with clients. CPA J (Feb) 771 An unlimited checklist of points regarding bank relations with customers. 0867 Practicing consumers around the world. Review (Spr) 16. Consumer groups. Description of an emerging international network. 0868 Rosenbloom, J. Consumer complaint guide. CAN: Collier-Macmillan. The consumer in the marketplace; how and to whom to complain; who's who in the marketplace. 0869 Shrum, R., Jr. Ralph Nader obsolete? New Times (Apr 3) 22. When Congress killed the bill to create a national consumer agency, many blamed Ralph Nader for its demise. 0870 Ward, Scott. Contributions of socialization theory to consumer behavior research. Am Beh Sel (Apr) 501. A review of the impact of socialization theory on consumer behavior. PUBLIC RELATIONS--EDUCATION 0871 Academe: does it do the job? PRJ (Jl) 18. How appropriate is the PR curriculum? Can the gap between theory and practice be bridged?
56
Public
Relations--~ducation
0872 Allred, H. F. & J. F. Clark. Written communication problems and priorities. Jour Bus Com (Sum) 31. How do your views concerning communication problems of your students and recent graduates compare with those of personnel officers and business faculty? 0873 Bateman, J. C. Accrediting degree programs. PRJ (Jl) 22. ACEJ does its job well and until there's a better way, critics should stop carping. 0874 Beiswinger, G. L. i0 books for every practitioner. PRJ (Jl) 38. A "core" library for beginners and seasoned practitioners that helps you "get it together." 0875 Bernays, E. L. Education for PR: a call to action. PRQ (F) 18. The author calls for renewed emphasis on public relations education in colleges and universities. 0876 Bowman, J. P. Communication training programs for business. ABCA Bull (Dee) 12. Training programs are helpful for both consulting and for classroom instruction. 0877 Broom, G. M. & M. A. Ferguson-DeThorne. PR students, teachers welcome corporate case study packages. JE (Jl) 26. Standard Oil (Ind.) educational project is evaluated, gets 'plus' and 'minus' ratings--but mostly 'plus.' 0878 Continuing education: an overview. PRJ (Je t 16. Special report on continuing education--the sponsors, program leaders and students. 0879 Education for public relations. PRJ (Jl) i0. Covers such topics as what employers want, placement firms, accreditation, internships, and what students think. 0880 Employers: what they really want. PRJ (Jl) ii. The emphasis is on proven writing ability and most look for applicants with experience. 0881 Flory, Joyce. Strategies for teaching consumerism. Comm Educ (Ja) 32. Mechanics of product and idea advertising. 0882 Glassman, M. & E. A. Farley. Business school communication courses: are they filling the need? JOC 2/21. A survey indicates educators may be tuned to 1940's needs, while business seeks wellrounded communication skills. 0883 Heidt, E. U. Instructional media and the individual learner: a classification and systems appraisal. New York: Nichols. Deals with how to classify media for teaching and learning processes. 0884 Hunter, L. Ask questions first. CC (Sept) i0. When to automate information systems, what type and how much. 0885 Jamison, D. T., S. J. Klees & S. T. Wells. The costs of educational media: guidelines and evaluation. Beverly Hills, CA: Sage. 255 pp. Costs of media instruction in universities worldwide. 0886 Kidd, J. T. Watch out for pitfalls. CC (Sept) 12. A detailed designspecification for installing computer systems. 0887 Knapper,'A. F. Business communication, ABCA, and me. J Bus Comm (Spr) 3. The business communication teachers of today must understand that business communication is not just a literary skill. 0888 Placement firms: can they help? PRJ (Jl) 30. Agencies and search firms agree the public relations market is extremely competitive. 0889 Simon, Raymond. Publicity and public relations worktext, 4th ed.
57
Public Relations--Employee Columbus, OH: Grid. 258 pp. A casebook for teaching public relations and problem-solving. 0890 Sepcial report: education and placement of PR practitioners. PRJ (Jl) i0. The latest on what employers want, internships, accreditations, books and PR education. 0891 Students: what do they think? PRJ (Jl) 34. Students rate public relations curriculum very good to excellent; comments reveal interests, needs. 0892 Toran, W. B. Does PR education belong in the journalism school? JE (Ja) 35. Looks at where public relations courses belong. 0893 Why continuing education? PRJ (Je) 20. Comments from senior practitioners, students and instructors on value and opportunities. 0894 Wright, D. K. Accrediting: the other viewpoint. PRJ (Jl) 29. Not everyone agrees with the ACEJ program; some want educators, PRSA to be more active. 0895 Wright, D. K. The need for continuing education. PRJ (Je) 28. Continuing education need surveyed among public relations practitioners. 0896 Wright, D. K. Where there's a need . . PRJ (Je) 28. Study shows 90% of practitioners agree continuing education is needed. PUIIIAC IIELATIONS--EMPI,OYEi~ 0897 A productive way to vent employee gripes. Bus W (Oct 16) 168. The climate survey brings discontent to the surface so managers can handle it. 0898 Allen, G. R. Liberty, equality, and anxiety at worker-run IGP. Bus & Soe R (Win 77-78) 43. A Washington, D.C., insurance company is the scene of one of the nation's most important experiments in worker self-management. 0899 Dachler, H. P. & B. Wilpert. Conceptual dimensions~and boundaries of participation in organizations: a critical evaluation. Adm Sci Q (Feb) i . This paper outlines a broad conceptual framework for participation in organizations. 0900 Flowers, V. S. & C. L. Hughes. Choosing a leadership style. Personnel (Ja) 48. Study suggests that supervisors must understand and accept the value system of subordinates as well as their own. 0901 Follmann, J. Helping the troubled employee. New York: A ~ . Provides practical examples of how to deal with troubled employees. 0902 Fox, J. F. Reports to employees. PRJ (Apr) 30. They're bigger, better and more frequent than ever before. 0903 Government relations. Ind W (Oct 30) 45. Rexnord Inc.'s public affairs program, recognized as a corporate model, encourages broadbased, voluntary employee involvement in legislative affairs. 0904 Hard work on the way out? interview with Eli Ginzberg, authority on manpower problems. US News (Ja 23) 47. Interview about attitudes toward work and working conditions. 0905 Harris, S. & R. F. Allen. The quiet revolution: the story of a small miracle in American life. Bergenfield, NJ: New Am Lib. 283 pp. An investigation of the lives of the Minute ~ i d migrant workers and their families, sponsored by Coca-Cola.
58
Relations--Education
commercial exploitation." 0855 Fraser, E. Nutrition study. PRJ (Ag) 49. Author looks at the results of a study of consumer attitudes toward food. 0856 Gibson, R. What can we do about consumers? VS (Ja 15) 221. The economic education gap between consumers and business' role in society. 0857 Green, M. & D, Moulton. The case of the battered agency. Nation (Je i0) 698. Consumer Product Safety Commission is in for reform. 0858 Growth programs boost people and profits. S a v & Loan N (Ja) 62. Employee ignorance of customer needs can stunt new product growth; canned sales training packages can be useful if accompanied by audlo-visuals. 0859 Henderson, H. The changing corporate-social contract in the 1980s: creative opportunities for consumer affairs professionals. Hum Resource Mgt (Win) 15. There is an increased need for consumer affairs professionals in light of changing social forces. 0860 Johnson, S. F. Improve your consumer affairs program by hiring a consumer advocate. Assoc Mgt (Oct) 117. Consumers must be viewed and treated by industry as equal partners. 0861 Jones, M. G. The consumer affairs office: essential element in corporate policy and planning. CA Mgt R (Sum) 63. Article outlines major functions of such offices. 0862 Kennedy, D. Turtles and other chronic hazards. VS (Mr I) 311. Guides to consumer awareness of pitfalls in purchasing. 0863 Lavenson, J. Sears takes a losing. Sales & Mkt Mgt (Mr) 54. How one man learned the hard way that in business, the customer is always right. 0864 Mahoney, D. National issues and consumer attitudes. VS (Jl L) 546. How consumer attitudes are affected by national events. 0865 O'Grady, M. J. Protecting consumers around the world. Can Bus R (Spr) 16. A description of that network of consumer groups which is now slowly emerging on a worldwide scale. 0866 Personal relations with clients. CPA J (Feb) 771 An unlimited checklist of points regarding bank relations with customers. 0867 Practicing consumers around the world. Review (Spr) 16. Consumer groups. Description of an emerging international network. 0868 Rosenbloom, J. Consumer complaint guide. CAN: Collier-Macmillan. The consumer in the marketplace; how and to whom to complain; who's who in the marketplace. 0869 Shrum, R., Jr. Ralph Nader obsolete? New Times (Apr 3) 22. When Congress killed the bill to create a national consumer agency, many blamed Ralph Nader for its demise. 0870 Ward, Scott. Contributions of socialization theory to consumer behavior research. Am Beh Sel (Apr) 501. A review of the impact of socialization theory on consumer behavior. PUBLIC RELATIONS--EDUCATION 0871 Academe: does it do the job? PRJ (Jl) 18. How appropriate is the PR curriculum? Can the gap between theory and practice be bridged?
56
Public
Relations--~ducation
0872 Allred, H. F. & J. F. Clark. Written communication problems and priorities. Jour Bus Com (Sum) 31. How do your views concerning communication problems of your students and recent graduates compare with those of personnel officers and business faculty? 0873 Bateman, J. C. Accrediting degree programs. PRJ (Jl) 22. ACEJ does its job well and until there's a better way, critics should stop carping. 0874 Beiswinger, G. L. i0 books for every practitioner. PRJ (Jl) 38. A "core" library for beginners and seasoned practitioners that helps you "get it together." 0875 Bernays, E. L. Education for PR: a call to action. PRQ (F) 18. The author calls for renewed emphasis on public relations education in colleges and universities. 0876 Bowman, J. P. Communication training programs for business. ABCA Bull (Dee) 12. Training programs are helpful for both consulting and for classroom instruction. 0877 Broom, G. M. & M. A. Ferguson-DeThorne. PR students, teachers welcome corporate case study packages. JE (Jl) 26. Standard Oil (Ind.) educational project is evaluated, gets 'plus' and 'minus' ratings--but mostly 'plus.' 0878 Continuing education: an overview. PRJ (Je t 16. Special report on continuing education--the sponsors, program leaders and students. 0879 Education for public relations. PRJ (Jl) i0. Covers such topics as what employers want, placement firms, accreditation, internships, and what students think. 0880 Employers: what they really want. PRJ (Jl) ii. The emphasis is on proven writing ability and most look for applicants with experience. 0881 Flory, Joyce. Strategies for teaching consumerism. Comm Educ (Ja) 32. Mechanics of product and idea advertising. 0882 Glassman, M. & E. A. Farley. Business school communication courses: are they filling the need? JOC 2/21. A survey indicates educators may be tuned to 1940's needs, while business seeks wellrounded communication skills. 0883 Heidt, E. U. Instructional media and the individual learner: a classification and systems appraisal. New York: Nichols. Deals with how to classify media for teaching and learning processes. 0884 Hunter, L. Ask questions first. CC (Sept) i0. When to automate information systems, what type and how much. 0885 Jamison, D. T., S. J. Klees & S. T. Wells. The costs of educational media: guidelines and evaluation. Beverly Hills, CA: Sage. 255 pp. Costs of media instruction in universities worldwide. 0886 Kidd, J. T. Watch out for pitfalls. CC (Sept) 12. A detailed designspecification for installing computer systems. 0887 Knapper,'A. F. Business communication, ABCA, and me. J Bus Comm (Spr) 3. The business communication teachers of today must understand that business communication is not just a literary skill. 0888 Placement firms: can they help? PRJ (Jl) 30. Agencies and search firms agree the public relations market is extremely competitive. 0889 Simon, Raymond. Publicity and public relations worktext, 4th ed.
57
Public Relations--Employee Columbus, OH: Grid. 258 pp. A casebook for teaching public relations and problem-solving. 0890 Sepcial report: education and placement of PR practitioners. PRJ (Jl) i0. The latest on what employers want, internships, accreditations, books and PR education. 0891 Students: what do they think? PRJ (Jl) 34. Students rate public relations curriculum very good to excellent; comments reveal interests, needs. 0892 Toran, W. B. Does PR education belong in the journalism school? JE (Ja) 35. Looks at where public relations courses belong. 0893 Why continuing education? PRJ (Je) 20. Comments from senior practitioners, students and instructors on value and opportunities. 0894 Wright, D. K. Accrediting: the other viewpoint. PRJ (Jl) 29. Not everyone agrees with the ACEJ program; some want educators, PRSA to be more active. 0895 Wright, D. K. The need for continuing education. PRJ (Je) 28. Continuing education need surveyed among public relations practitioners. 0896 Wright, D. K. Where there's a need . . PRJ (Je) 28. Study shows 90% of practitioners agree continuing education is needed. PUIIIAC IIELATIONS--EMPI,OYEi~ 0897 A productive way to vent employee gripes. Bus W (Oct 16) 168. The climate survey brings discontent to the surface so managers can handle it. 0898 Allen, G. R. Liberty, equality, and anxiety at worker-run IGP. Bus & Soe R (Win 77-78) 43. A Washington, D.C., insurance company is the scene of one of the nation's most important experiments in worker self-management. 0899 Dachler, H. P. & B. Wilpert. Conceptual dimensions~and boundaries of participation in organizations: a critical evaluation. Adm Sci Q (Feb) i . This paper outlines a broad conceptual framework for participation in organizations. 0900 Flowers, V. S. & C. L. Hughes. Choosing a leadership style. Personnel (Ja) 48. Study suggests that supervisors must understand and accept the value system of subordinates as well as their own. 0901 Follmann, J. Helping the troubled employee. New York: A ~ . Provides practical examples of how to deal with troubled employees. 0902 Fox, J. F. Reports to employees. PRJ (Apr) 30. They're bigger, better and more frequent than ever before. 0903 Government relations. Ind W (Oct 30) 45. Rexnord Inc.'s public affairs program, recognized as a corporate model, encourages broadbased, voluntary employee involvement in legislative affairs. 0904 Hard work on the way out? interview with Eli Ginzberg, authority on manpower problems. US News (Ja 23) 47. Interview about attitudes toward work and working conditions. 0905 Harris, S. & R. F. Allen. The quiet revolution: the story of a small miracle in American life. Bergenfield, NJ: New Am Lib. 283 pp. An investigation of the lives of the Minute ~ i d migrant workers and their families, sponsored by Coca-Cola.
58