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Public relations—Profession
Public
Relations--Profession
stage of development in the nonprofit sector. 1043 Moriarty, M. & M. Venkatesan. Concept evaluation and market segmentation. J Mkt (Jl) 82. How a nonprofit service organization established the best combination of concepts to offer its market. 1044 Rockefeller, J. D. III. The third sector. ATB (Mr) 13. Importance of the private nonprofit sector to American free enterprise, supported by voluntary giving. 1045 Selby, C. C. Better performance from 'nonprofits.' HBR (Sept/Oct) 92. The unique characteristics of voluntary organizations should be sources of strength, not weakness. PUBLIC RELATIONS--PIgOFESSIOX
1046 Agee, W. A CEO looks at public relations. PRJ (Sept) 53. Candid views on the strengths and weaknesses. 1047 Albert, K. J. How to be your own management consultant. New York: McGraw-Hill. 256 pp. The do-it-yourself approach to company problem-solving. 1048 Bernays, E. L. Defining public relations. PRQ (Spr) 15. Another attempt at explaining public relations, by the founder who believes in a strong sociological base. 1049 Buchholz, W. J. The first consulting job: price, proposal, and marriage. ABCA Bull (Dec) i. An analysis of the two areas that seem to offer the most difficulty in securing good marriage between consultant and client--what price to charge and how to make a good written proposal. 1050 Center, A. H. The stubborn opportunity. PRJ (Ja) 27. It's the opportunity for public relations to be a decisive force for understanding, cooperation. 1051 Cutlip, S. M. & A. H. Center. Effective public relations, 5th ed. Englewood Cliffs, NJ: Prentice-Hall. 612 pp. With this latest edition, the authors continue in the mode of their first edition, which expressed the authors' desire to produce a single book, fundamental in its approach and yet comprehensive in its coverage. 1052 Dueschl, D. E. Seaport public relations. PRJ (Feb) 24. Public relations in this industry is coming of age but survey shows it isn't there yet. 1053 Editor's notebook: happy folks, organization, and the 1978 Journal. PRJ (Ja) 6. Survey shows PR practitioners are happier, better educated, and make more money than print journalists. 1054 Foundation lectures on public relations in American history, pRR (F) 3. Six lectures, delivered 1960-66, sponsored by the Foundation for Public Relations Research and Education. 1055 Grunig, J. E. Defining publics in public relations: the case of a suburban hospital. JQ (Spr) 109. Case study in-depth of the public relations policies, practices and activities of a suburban hospital. 1056 Hess, N. L. A small shop's efforts must pay off in dollars. CC (Oct) 22. Two major stumbling blocks--inertia and trying to do too much--stand in the way of maximizing dollar return in the one/twoperson shop.
68
Public
Relations--Professlon
1057 Langley, E. D~naging the PR firm. PRJ (Dec) I0. Roundup of practitioner views on budgeting, personnel needs, organization, and trends. 1058 Langley, E. The CEO and the practitioner. PRJ (Mr) 28. A special report on what CEOs think of PR and their practitioners. 1059 Latner, R. B. The kitchen cabinet and Andrew Jackson's advisory system. J Am Hist (Sept) 367. Oft-mentioned but seldom scrutinized editors advised Jackson in 'informal, personal, flexible' style closer to current White House staff than to cabinet. 1060 Lesly, P., ed. Lesly's public relations handbook. Engelwood Cliffs, NJ: Prentice-Hall. 681 pp. Lesly has pulled together definitive articles on classic public relations functions from 46 skilled craftsmen. 1061 Lloyd, J. H. What I expect from public relations. Ry Age (Jl 31) 80. D~ssouri Pacific CEO says the railroad industry needs more solid public relations programs. 1062 Lundy, L. L. Get the word out and around. Ind Educ (Dec) 302. Good public relations are of vital importance for industrial education. 1063 Measuring the effectiveness of public relations. PRR (Win) i. A dozen empirically based articles that describe the state of the art in public relations. 1064 Morrissey, J. A. The real-life practitioner. PRJ (Dec) 24. Results of the most exhaustive survey ever reveal who, what, why--and where we're going. 1065 Nayman, Oguz & others. PR a better bet? journalism vs public relations. Hum Beh (Jl) 27. A comparative look at the job similarities and differences of a public relations practitioner and a newspaper reporter. 1066 Naymark, R. The public relations contact. PRJ (Apr) 32. How to localize and expand public relations efforts'without spending a penny. 1067 Skinner, R. W. & W. L. Shanklin. The changing role of public relations in business firms. PRR (Sum) 40. Mall survey of top 500 indicates practitioners have gained stature in the hierarchy, greater budgetry support, more access to top management and far more influence on corporate declsion-maklng. 1068 Smith, C. D. Public relations roles: an empirical study of public relations consulting roles. Journ Abstracts (Vol 16) 97. This thesis examines how the practitioner-cllent relationship influences the practice of public relations. 1069 Smith, P. W., Jr. New Orleans: things to do and see. PRJ (Oct) 26. A 'native's' guide to the fascinating crescent city for PRSA conference registrants. 1070 Special issue: public relations in American history. PRR (F) 3. Lectures'by historians given during the 1960s exploring the historic antecedents of public relations. 1071 Strasser, J. A. The scientific communicator. PRJ (Oct) 15. Communicating your scientific identity halls for specialized people and techniques. 1072 Tennant, F. A. Survey on licensing public relations practitioners.
69
Public
Relations--Schools
PRR (Ja) 37. ~le author surveyed the Public Relations Division member of AEJ on attitudes toward licensing; finds most approve it. 1073 The 1978 Silver Anvil Awards. PRJ (Je) 33. Synopses of PR programs judged best by PRSA. 1074 Tucker, K. D. A fresh approach to planning. PRJ (My) 40. How one organization has involved its public relations staff in management planning. 1075 Walker, A. Reading toward professionalism. PRJ (Jl) 42. If a profession is to be Judged by its body of literature, then PR is a profession. 1076 Watts, R. The role of public relations in marketing. Adv (London) (Aut) 22. Persuasive communication through indirect means calls for sensitivity to public attitudes, sensibilities, and taste. PUB|,IC RELATIONS--~ilOOLS
1077 Bergen, T. Importance of strong school-conununity public relations programs. Am Sec Educ (Sept) i0. The school's publics should he consistently involved in the school's communication flow. 1078 Bickford, R. I. President as marketer. Com and Jr Coil J (Apr) 14. Projections for the future of higher education suggest that many of the traditional relationships between the college and its publics may change dramatically. 1079 Bisset, J. l~gnetlzlng the middle-aged. CC (Feb) 14. How to relate to alumni who are 35 and older. 1080 Brave, A . M . Black and white is solid gold. CC (Feb) 20. }low a university uses black and white photos with press releases to better its chance of newspaper coverage. 1081 Cabot, L. W. Corporate support of education: no strings attached. HBR (Jl/Ag) 139. Attempts to dictate to educators will drive a wedge between them and industry. 1082 Carter, V. L. A score that scores. CC (Feb) 8 . Twenty fundraising and recruitment ideas. 1083 Community relations. Ind W (Oct 20) 48. The St. Louis public school system will never be the same--and much of the credit goes to Charles Knight, CEO of Emerson Electric Co. 1084 Eight basics for good school PR. Am Sch Bd J (Ag) 27. Cites some tips that are essential for good school public relatlons. 1085 Grindlay, A. First plan--then play. CC (Ja) 8. Importance of the planning process in organizational communication. 1086 Jacobson, H. K. Seven ways to improve our accountability. CC (Ja) 4. Article describes ways to improve accountability. 1087 ~Mthieson, D. Interpreting secondary school physical education; take the initiative. J Phys Educ & Rec (Ja) 51. Takes a look at the publics of a secondary education school and how teachers should become aware of them. 1088 O'Brien, J. Don't neglect Mom and Pop. CC (Feb) 12. Article shows how programs for parents are more than good PR. 1089 O'Reilly, C. A. Intentional distortion of information in organizational communication: a laboratory and field investigation. Hum Relat (Feb) 173. Looks at studies done to determine the effects of
70
Relations--Profession
stage of development in the nonprofit sector. 1043 Moriarty, M. & M. Venkatesan. Concept evaluation and market segmentation. J Mkt (Jl) 82. How a nonprofit service organization established the best combination of concepts to offer its market. 1044 Rockefeller, J. D. III. The third sector. ATB (Mr) 13. Importance of the private nonprofit sector to American free enterprise, supported by voluntary giving. 1045 Selby, C. C. Better performance from 'nonprofits.' HBR (Sept/Oct) 92. The unique characteristics of voluntary organizations should be sources of strength, not weakness. PUBLIC RELATIONS--PIgOFESSIOX
1046 Agee, W. A CEO looks at public relations. PRJ (Sept) 53. Candid views on the strengths and weaknesses. 1047 Albert, K. J. How to be your own management consultant. New York: McGraw-Hill. 256 pp. The do-it-yourself approach to company problem-solving. 1048 Bernays, E. L. Defining public relations. PRQ (Spr) 15. Another attempt at explaining public relations, by the founder who believes in a strong sociological base. 1049 Buchholz, W. J. The first consulting job: price, proposal, and marriage. ABCA Bull (Dec) i. An analysis of the two areas that seem to offer the most difficulty in securing good marriage between consultant and client--what price to charge and how to make a good written proposal. 1050 Center, A. H. The stubborn opportunity. PRJ (Ja) 27. It's the opportunity for public relations to be a decisive force for understanding, cooperation. 1051 Cutlip, S. M. & A. H. Center. Effective public relations, 5th ed. Englewood Cliffs, NJ: Prentice-Hall. 612 pp. With this latest edition, the authors continue in the mode of their first edition, which expressed the authors' desire to produce a single book, fundamental in its approach and yet comprehensive in its coverage. 1052 Dueschl, D. E. Seaport public relations. PRJ (Feb) 24. Public relations in this industry is coming of age but survey shows it isn't there yet. 1053 Editor's notebook: happy folks, organization, and the 1978 Journal. PRJ (Ja) 6. Survey shows PR practitioners are happier, better educated, and make more money than print journalists. 1054 Foundation lectures on public relations in American history, pRR (F) 3. Six lectures, delivered 1960-66, sponsored by the Foundation for Public Relations Research and Education. 1055 Grunig, J. E. Defining publics in public relations: the case of a suburban hospital. JQ (Spr) 109. Case study in-depth of the public relations policies, practices and activities of a suburban hospital. 1056 Hess, N. L. A small shop's efforts must pay off in dollars. CC (Oct) 22. Two major stumbling blocks--inertia and trying to do too much--stand in the way of maximizing dollar return in the one/twoperson shop.
68
Public
Relations--Professlon
1057 Langley, E. D~naging the PR firm. PRJ (Dec) I0. Roundup of practitioner views on budgeting, personnel needs, organization, and trends. 1058 Langley, E. The CEO and the practitioner. PRJ (Mr) 28. A special report on what CEOs think of PR and their practitioners. 1059 Latner, R. B. The kitchen cabinet and Andrew Jackson's advisory system. J Am Hist (Sept) 367. Oft-mentioned but seldom scrutinized editors advised Jackson in 'informal, personal, flexible' style closer to current White House staff than to cabinet. 1060 Lesly, P., ed. Lesly's public relations handbook. Engelwood Cliffs, NJ: Prentice-Hall. 681 pp. Lesly has pulled together definitive articles on classic public relations functions from 46 skilled craftsmen. 1061 Lloyd, J. H. What I expect from public relations. Ry Age (Jl 31) 80. D~ssouri Pacific CEO says the railroad industry needs more solid public relations programs. 1062 Lundy, L. L. Get the word out and around. Ind Educ (Dec) 302. Good public relations are of vital importance for industrial education. 1063 Measuring the effectiveness of public relations. PRR (Win) i. A dozen empirically based articles that describe the state of the art in public relations. 1064 Morrissey, J. A. The real-life practitioner. PRJ (Dec) 24. Results of the most exhaustive survey ever reveal who, what, why--and where we're going. 1065 Nayman, Oguz & others. PR a better bet? journalism vs public relations. Hum Beh (Jl) 27. A comparative look at the job similarities and differences of a public relations practitioner and a newspaper reporter. 1066 Naymark, R. The public relations contact. PRJ (Apr) 32. How to localize and expand public relations efforts'without spending a penny. 1067 Skinner, R. W. & W. L. Shanklin. The changing role of public relations in business firms. PRR (Sum) 40. Mall survey of top 500 indicates practitioners have gained stature in the hierarchy, greater budgetry support, more access to top management and far more influence on corporate declsion-maklng. 1068 Smith, C. D. Public relations roles: an empirical study of public relations consulting roles. Journ Abstracts (Vol 16) 97. This thesis examines how the practitioner-cllent relationship influences the practice of public relations. 1069 Smith, P. W., Jr. New Orleans: things to do and see. PRJ (Oct) 26. A 'native's' guide to the fascinating crescent city for PRSA conference registrants. 1070 Special issue: public relations in American history. PRR (F) 3. Lectures'by historians given during the 1960s exploring the historic antecedents of public relations. 1071 Strasser, J. A. The scientific communicator. PRJ (Oct) 15. Communicating your scientific identity halls for specialized people and techniques. 1072 Tennant, F. A. Survey on licensing public relations practitioners.
69
Public
Relations--Schools
PRR (Ja) 37. ~le author surveyed the Public Relations Division member of AEJ on attitudes toward licensing; finds most approve it. 1073 The 1978 Silver Anvil Awards. PRJ (Je) 33. Synopses of PR programs judged best by PRSA. 1074 Tucker, K. D. A fresh approach to planning. PRJ (My) 40. How one organization has involved its public relations staff in management planning. 1075 Walker, A. Reading toward professionalism. PRJ (Jl) 42. If a profession is to be Judged by its body of literature, then PR is a profession. 1076 Watts, R. The role of public relations in marketing. Adv (London) (Aut) 22. Persuasive communication through indirect means calls for sensitivity to public attitudes, sensibilities, and taste. PUB|,IC RELATIONS--~ilOOLS
1077 Bergen, T. Importance of strong school-conununity public relations programs. Am Sec Educ (Sept) i0. The school's publics should he consistently involved in the school's communication flow. 1078 Bickford, R. I. President as marketer. Com and Jr Coil J (Apr) 14. Projections for the future of higher education suggest that many of the traditional relationships between the college and its publics may change dramatically. 1079 Bisset, J. l~gnetlzlng the middle-aged. CC (Feb) 14. How to relate to alumni who are 35 and older. 1080 Brave, A . M . Black and white is solid gold. CC (Feb) 20. }low a university uses black and white photos with press releases to better its chance of newspaper coverage. 1081 Cabot, L. W. Corporate support of education: no strings attached. HBR (Jl/Ag) 139. Attempts to dictate to educators will drive a wedge between them and industry. 1082 Carter, V. L. A score that scores. CC (Feb) 8 . Twenty fundraising and recruitment ideas. 1083 Community relations. Ind W (Oct 20) 48. The St. Louis public school system will never be the same--and much of the credit goes to Charles Knight, CEO of Emerson Electric Co. 1084 Eight basics for good school PR. Am Sch Bd J (Ag) 27. Cites some tips that are essential for good school public relatlons. 1085 Grindlay, A. First plan--then play. CC (Ja) 8. Importance of the planning process in organizational communication. 1086 Jacobson, H. K. Seven ways to improve our accountability. CC (Ja) 4. Article describes ways to improve accountability. 1087 ~Mthieson, D. Interpreting secondary school physical education; take the initiative. J Phys Educ & Rec (Ja) 51. Takes a look at the publics of a secondary education school and how teachers should become aware of them. 1088 O'Brien, J. Don't neglect Mom and Pop. CC (Feb) 12. Article shows how programs for parents are more than good PR. 1089 O'Reilly, C. A. Intentional distortion of information in organizational communication: a laboratory and field investigation. Hum Relat (Feb) 173. Looks at studies done to determine the effects of
70