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Public relations—Publicity
P,,blie R c l a d i o n s - - P u b l i e i t y
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ARTICLES I034 Allen, Frank. News releases from businesses irritate editors. WSJ (}~y 20) 29. Business editors at major newspapers criticize business news releases for being irrelevant and poorly written. 1035 Bristol-Meyers to furnish series to USA network. BRDST (Feb 23) 67. Relates to company's commitment to provide continuous programming for a national cable network. 1036 Business reporting lacks accuracy. Adwk - East (Sep 14) 32. Study by Research & Forecasts, Inc. reports 'sloppiness and lack of research' by journalists main causes of inaccuracy in business reporting, not bias. 1037 Dlvilbiss, R. I. & M. R. Cullen, Jr. Business, the media, and the American public. I~U Bus Top (Spr) 21. The media reports business news carelessly, with chronic negative exposure, and derives wrong conclusions. 1038 For ir~cdlate release: maximizing trade show publicity. Ind }f~t (Dec) i01. An outline is provided to aid companies in successful participation in industry trade shows. Preparation, arrival, pre-show activities and personal feelings and reactions after the show are covered. 1039 Files, J. A. Criteria for news. PRJ ($ep) 6. The better PR releases adapt to 'news criteria' the more successful they will be. 1040 Freimuth, V. S. & J. P. VanNcvel. Reaching the public: the asbestos awareness campaign. J Comm (Spr) 155. A discussion of the importance of media gatekeepers in effective public service campaigns. 1041 Gage, T. J. PR ripens role in marketing. Ad Age (Jan 5) SI0. }Mrketing public relations is one of the fastest-growlng segments of the public relations field. 1042 Honaker, Charles. Study of editors' attitudes toward press releases. PRJ (Apt) 25. Editors surveyed continue to believe unanimously that press releases are an anachronistic method of communication. 1043 Local relevance most important in press releases. Adwk - East (Jun I) 28. Survey by Brouillard Com~unlcations of iii business and financial editors reveals 'local relevance' as most important factor in determining news coverage. 1044 ~ r e s c a , Carmcla & Leslie Wolfe. 'Southern Living' turns regional image to gain. Ad Age (l~r 2) 36M. Regional magazine hosts publicitygenerating events to gain image. 1045 ~Mrketing travel. Ad Age (Oct 19) 28. Well-planned publicity efforts can be more valuable to travel retailers than randomly run newspaper advertising or pot-shot promotional cazpalgns. 1046 Hcdia tactics proposed to Reagan by think tank may translate for use by practitioners and their CEOs. PR Reporter (Apr 27) I. Use news media with selectivity and precision, says Institute for Contemporary Studies. 1047 O'Dwyer, Jack. Marketing PR depends on newsworthy topics. Ad Age (Jan 5) S2:PIO. Discussion of marketing PR notes function is dependent on news editors who demand newsworthy topics rather than 'pure hype.' 1048 Poirler, B. E. Coaxing the company into public view. Ind Mkt (Mar) 86. Public relations is an important tool in the marketlng co~ununlcations mix. 1049 Stevens, Art. What's new in product publicity? PRJ (Dec) 16. One way publicity can address marketing objectives is brandstanding which promotes products by linking them to events, issues, or ideas of interest to consumers.
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PulDlic Rclations--PulPlicity
1050 Stevens, C . W . Cherry picker got him to the roof, but not onto Fortune's new cover. WSJ (Sep 15) 31. An example of the obstacles facing corporate public relations people when trying to get the boss on the cover of Fortune magazine. 1051 Turow, Joseph & Ceritta Park. Survey of TV information and interview programs. PRR (Oct) 15. Televlslon information and interview programs are viable publicity outlets; finds that programs, such as '60 Minutes' and 'PM ~gazlne,' offer opportunity for PR firms to con=nunicate their client's point of view. I052 Whlte, J. A. The Van Dyk may Van Dyk faster than the Xerox can Xerox, but ... WSJ (Dec. 31) 7. Van Dyk Research uses its own invention to make copies of a press release. 1053 Zotti, Ed. Journalists gripe: too much, too little. Ad Age (Jan 5) $6. People in the media often complain that PR people persist in telling them things they don't want to know and refuse to tell them things they actually do want to know. BOOKS 1054 ~Mrlow, Eugene. ~bnaging the corporate media center. White Plains, NY: Knowledge Industry, 215 pp. Explains how a media manager should function from decision making on hardware and staffing to selling the department to top management. 1055 Rice, R. E. & W. J. Paisley. Public communication campaigns. Beverly Hills, CA: Sage, 328 pp. Covers the historical and theoretical foundations, and effectiveness of antlsmok~ng, community health, family planning and energy use among others.
I'UIH,IC I I E I , A T I O N S - - S C i l O 0 1 ~ ARTICLES 1056 Blum, V. C. Should Catholic school teachers and parents be involved in education politics? V.S. (Jul 15) 580. Publlc policy in the United States is formulated by interest groups. Public policy is currently formed without representation from private school groups. It is essential for the future of private education to obtain representation. 1057 Hosklns, R. L. Public relations opportunities in two-year colleges. PRR (Fall) 42. Survey reveals who is responsible for the public relations function. 1058 School public relations, a tough field, exhibits rising skills, begins to convert brainpower of educators to winning public consent. PR Reporter (Nov 23) I. School practitioners face one of the stiffest challenges in public relations today. 1059 Sikula, R. R. A crucial issue, school-co,unity relations: a systematic approach. NASSP Bull (Feb) 55. Presents a theoretical model of internalexternal communications and an example of an implementation procedure based on that model.
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PUI~LIC
llEL3,TIOXS--IIIYlH,!
CIT! "
ARTICLES I034 Allen, Frank. News releases from businesses irritate editors. WSJ (}~y 20) 29. Business editors at major newspapers criticize business news releases for being irrelevant and poorly written. 1035 Bristol-Meyers to furnish series to USA network. BRDST (Feb 23) 67. Relates to company's commitment to provide continuous programming for a national cable network. 1036 Business reporting lacks accuracy. Adwk - East (Sep 14) 32. Study by Research & Forecasts, Inc. reports 'sloppiness and lack of research' by journalists main causes of inaccuracy in business reporting, not bias. 1037 Dlvilbiss, R. I. & M. R. Cullen, Jr. Business, the media, and the American public. I~U Bus Top (Spr) 21. The media reports business news carelessly, with chronic negative exposure, and derives wrong conclusions. 1038 For ir~cdlate release: maximizing trade show publicity. Ind }f~t (Dec) i01. An outline is provided to aid companies in successful participation in industry trade shows. Preparation, arrival, pre-show activities and personal feelings and reactions after the show are covered. 1039 Files, J. A. Criteria for news. PRJ ($ep) 6. The better PR releases adapt to 'news criteria' the more successful they will be. 1040 Freimuth, V. S. & J. P. VanNcvel. Reaching the public: the asbestos awareness campaign. J Comm (Spr) 155. A discussion of the importance of media gatekeepers in effective public service campaigns. 1041 Gage, T. J. PR ripens role in marketing. Ad Age (Jan 5) SI0. }Mrketing public relations is one of the fastest-growlng segments of the public relations field. 1042 Honaker, Charles. Study of editors' attitudes toward press releases. PRJ (Apt) 25. Editors surveyed continue to believe unanimously that press releases are an anachronistic method of communication. 1043 Local relevance most important in press releases. Adwk - East (Jun I) 28. Survey by Brouillard Com~unlcations of iii business and financial editors reveals 'local relevance' as most important factor in determining news coverage. 1044 ~ r e s c a , Carmcla & Leslie Wolfe. 'Southern Living' turns regional image to gain. Ad Age (l~r 2) 36M. Regional magazine hosts publicitygenerating events to gain image. 1045 ~Mrketing travel. Ad Age (Oct 19) 28. Well-planned publicity efforts can be more valuable to travel retailers than randomly run newspaper advertising or pot-shot promotional cazpalgns. 1046 Hcdia tactics proposed to Reagan by think tank may translate for use by practitioners and their CEOs. PR Reporter (Apr 27) I. Use news media with selectivity and precision, says Institute for Contemporary Studies. 1047 O'Dwyer, Jack. Marketing PR depends on newsworthy topics. Ad Age (Jan 5) S2:PIO. Discussion of marketing PR notes function is dependent on news editors who demand newsworthy topics rather than 'pure hype.' 1048 Poirler, B. E. Coaxing the company into public view. Ind Mkt (Mar) 86. Public relations is an important tool in the marketlng co~ununlcations mix. 1049 Stevens, Art. What's new in product publicity? PRJ (Dec) 16. One way publicity can address marketing objectives is brandstanding which promotes products by linking them to events, issues, or ideas of interest to consumers.
71
PulDlic Rclations--PulPlicity
1050 Stevens, C . W . Cherry picker got him to the roof, but not onto Fortune's new cover. WSJ (Sep 15) 31. An example of the obstacles facing corporate public relations people when trying to get the boss on the cover of Fortune magazine. 1051 Turow, Joseph & Ceritta Park. Survey of TV information and interview programs. PRR (Oct) 15. Televlslon information and interview programs are viable publicity outlets; finds that programs, such as '60 Minutes' and 'PM ~gazlne,' offer opportunity for PR firms to con=nunicate their client's point of view. I052 Whlte, J. A. The Van Dyk may Van Dyk faster than the Xerox can Xerox, but ... WSJ (Dec. 31) 7. Van Dyk Research uses its own invention to make copies of a press release. 1053 Zotti, Ed. Journalists gripe: too much, too little. Ad Age (Jan 5) $6. People in the media often complain that PR people persist in telling them things they don't want to know and refuse to tell them things they actually do want to know. BOOKS 1054 ~Mrlow, Eugene. ~bnaging the corporate media center. White Plains, NY: Knowledge Industry, 215 pp. Explains how a media manager should function from decision making on hardware and staffing to selling the department to top management. 1055 Rice, R. E. & W. J. Paisley. Public communication campaigns. Beverly Hills, CA: Sage, 328 pp. Covers the historical and theoretical foundations, and effectiveness of antlsmok~ng, community health, family planning and energy use among others.
I'UIH,IC I I E I , A T I O N S - - S C i l O 0 1 ~ ARTICLES 1056 Blum, V. C. Should Catholic school teachers and parents be involved in education politics? V.S. (Jul 15) 580. Publlc policy in the United States is formulated by interest groups. Public policy is currently formed without representation from private school groups. It is essential for the future of private education to obtain representation. 1057 Hosklns, R. L. Public relations opportunities in two-year colleges. PRR (Fall) 42. Survey reveals who is responsible for the public relations function. 1058 School public relations, a tough field, exhibits rising skills, begins to convert brainpower of educators to winning public consent. PR Reporter (Nov 23) I. School practitioners face one of the stiffest challenges in public relations today. 1059 Sikula, R. R. A crucial issue, school-co,unity relations: a systematic approach. NASSP Bull (Feb) 55. Presents a theoretical model of internalexternal communications and an example of an implementation procedure based on that model.
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