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Public relations—Society
Public
Relations--Schools
1761 Nerelman, R. M. Democratic polities and the culture of American education. Am Pol Scl R (Jun) 319. Weaknesses in the school's sociallza. tion of d ~ o c r a t i c values can be traced to culturally patterned strains in American education. DOCTORALDISSERTATIONS 1762 Aleshire, F. J. The dynamics of eo~munication and trust as school board and superintendent prepare for public meeting. (Arizona State) Arc cor~uunlcatlon trust key element in the superlntendent/board relationship? 1763 Cohen, E. J. Small-format video and human services: a case study which examines the effectiveness of VrR. (Cornell) Concludes that VTR may not be as effective as believed in learning. 1764 Dent, R. J. Human relations training: improved communications between student and teacher. (Brigham Young) Study to determine the i~=n.edlate and delayed effects of teacher interpersonal inservlce training on improved relations, openness, and corD.unlcatlons. 1765 R a ~ , E. L. Teacher perceptions of administrator c o ~ u n l c a t i o n as measured by the audit of administrator co~munlcation. (MissouriColumbia) Investigates relationships between teacher perceptions of administrator co=municatlon skills and demographic differences among teachers. 1766 Wharton, P. M. A study of the effects of communicator style in resolving eonfllcts in dispute settlements tP~t arise between administrators and teachers. (Michigan State) Investigates and measures administatot effectiveness in conflict situations and identifies a style most effective in managing conflicts. ILLETER'S ~IESIS 1767 Fischback, R. L~ A gatekeeper study of South Dakota public high school newspapers. (Iowa State)
PUIH,IC RELATIONS--SOCIETY ~EGAZINE ARTICLES 1768 Bayley, D. H. Fewer people are murdered in all Japan each year than in New York City. The reasons why are rich in irony. ATB (Oct) 50. 1769 Broder, D. S. Positive signs that the '80s could be a decade of institution building. PRJ (Jan) 36. A positive view toward the performance of large corporations. 1770 Carlson, A. C. The nuclear family is splitting. ATB (Sun) 70. The family institution is in trouble. Continued by Fabian Linden in July issue~ 1771 Channels of American culture: mass media and American studies. ~u Q (3/238) Issue devoted to essays on the mass media and culture. 1772 Chlba, Atsuko. The aged of Japan. ATB (Jul) 30. Relatives take care of the aged in Japan. 1773 Cohen, William. A major problem in America today is that we have created a set of unrealistic expectations. PRJ (Jan) 16. A speech delivered at PRSA convention delalng with "unrealistic public expectatlons." 1774 Dalton, R. J. Reassessing parental socialization: indicator unreliability versus generational transfer. Am Pol Sci R (Jun) 421. Challenges recent socialization research which concludes t ~ t the family's influence is primarily limited to the generational transfer of partisan values. 1775 Dardenne, Peg. Don't rain on my parade. PRJ ( ~ r ) 39. Psychology of entitlements.
88
Public Relations--Society 1776 Etzloni, Amltai. America must choose. ATB (Oct) 42. Either reindustrlalizatlon or quality of llfe. 1777 Going it alone creates a new market. S&ID! (Oct 6) 47. Single parent families are fastest-growlng households. 1778 Greiff, B. J. & P. K. ~ n t c r . Can a t ~ - c a r e e r family llve happily ever after? ATB (Sep) 41. Discusses the need for trade-oils. 1779 Hayano, D. M. Communicative competency among poker players. J C o n (Spr) 113. Analyzes deceptive behavior of poker players and relates to deception and distorted structures of communication. 1780 Horovltz, B. Bouncing back from a personal setback. Ind W (Sep i) 55. How to keep personal tragedies from affecting Job performmnee. 1781 Kohn, Alfle. ~%y competition? Humanist (Jan/Feb) 14. Does competition, starting in camps and on little league fields, encourage us to seek success at the price of other people's failures? 1782 Linden, Fabian. America on the move - and marketers too. ATB (Oct) 36. The shift of people due to relocation results in homogenization. 1783 Lindhelm, J. B. Focus on self and escapist behavior have rewritten the rules for our nation's institutions. PKJ (Jan) 32. 1784 Mack, R . W . A generation of drastic change has brought about a societal structure without precedent. PRJ (Jan) 40. 1785 O'Meara, Roger. I'll settle for 75. ATB (Jul) 18. Some doctors guarantee people to live to I00 but the sacrifices may not be ~ r t h it. 1786 Rice, Robert. Indochinato~. ATB (Jun) 12. Report on how the refugees survive in America. 1787 Risopatron, F. & P. L. Spain. Reaching the poor: human sexuality education in Costa Rica. J Com.m (Aut) 81. Impact of the mass media on both knowledge and practice of family planning and hygiene. 1788 ~4helan, E. M. Well, what should we eat? ... Less~ ATB (Aug) 5. Relationship between diet and heart disease. BOOKS 1789 Commission on the humanities. Humanities in American llfe, the. Berkeley, CA: University Press, 190 pp. A documentation of the importance of the humanities in fulfilling the human potential. 1790 Morse, D. W. & S. H. Cray. Early retirement - boon or bane? A study of three large corporations, l~ntelalr, NJ: Allenheld, 141 pp. Based on the experiences of 1,500 man and women. 1791 Pleck, Elizabeth & Joseph, eds. The American man. Englewood Cliffs, NJ: P-H, 450 pp. A collection of essays traces the American male from the 1600s to the present. 1792 Polenberg, Richard. One nation divisible: class, race and ethnlcity in the United States since 1938. NY: Viking, 360 pp. The interplay of class, race and ethnic origins that influence American behavior patterns. 1793 Scott, W. G. & D. K. Hart. Organizational America. Boston, }~: Houghton Mifflin, 288 pp. Analysis of how the corporation has changed American society and prospects for further change. 1794 Thurow, Lester. The zero-sum society, h~: Basic Books. Consequences of a continued slowdown in growth rates. 1795 Toffler, Alvin. The third wave. NY: ~ r r o w , 544 pp. Predictions of greater emphasis on leisure and application of genetic engineering will Change the face of society. 1796 Yeager, R. C. Losing it - the economic fall of the middle class. N~: McGraw-Hill, 192 pp. A series of interviews with representative members of the middle class. DOCTORAL DISSERTATIONS 1797 HardJana, Andre. ~L~ss coc~unlcation and economic nationalism in a developing urban society. (Wlseonsln-M~dlson) Investigates the relations of mass co~--~unleaticn to economic nationalism.
89
Public
Relat
ions--Societ
y
1798 Henderson, R. L. External organization co==unlcatlons: the relationship between attitude and information in school district populations. (Oklahoma State) The positive relatlonshlp between quantity of Infer=orlon and attitude rclatlvely strung and significant.
PUBLICATION ,~IANAGEMENT MAG.AZIh~ ARTICLES 1799 Bott, R. P. It pays to plan ahead. JOG (9/3) 18. Prc-plannlng helped Dew Cornlng produce hlgh quality, special publication with savings of time, effort and money. 1800 Barnett, $. R. Monopoly ga~es - where failures win big. CJR (May/ Jun) 40. Newspapers 'preserved' by the Newspaper Preservation Act of 1970 are raking in profits and rubbing out competltlon. 1 8 0 1 . Newspaper monopoly and the law. J Corm (Spr) 72. Blames the current trend toward newspaper monopoly on the Industry's practices (package rates) and government support through laws sought out by the industry. 1802 De Mott, John. What's in a name? G Ed (Fall) 5. A survey of names of weekly newspapers. 1803 Dora, Bob. San Diego county circulation war. SD Meg (Jan) Describes challenge to entrenched newspaper chains in California. 1804 Dougherty, P. H. How View mmgazlne got started. MYT (Sep 17) D-17. History of a trade magazine. 1805 . Parade to promote itself. N~T (Sep 16) D-25. Stratcgles to raise readership for Parade magazine outlined. 1806 Gannett: how to build a media ~=plre. Duns R (Dec) 42. CEO explains. 1807 Hester, AI. Good Jobs on non-dailles. G Ed (Fall) ii. Opportunities to practice good Journalism are available on weekly newspapers. 1808 Mill, William. Gannett to field test matlonal daily in 1981. E&P (Dec 20) 9. Gannett Co. establishes satellite co~unlcatlons network and plans tests to publish a national newspaper. 1809 Jackson, Jaequellne. The '80s: postal affairs. Presstlme (Jan) 20. Author predicts continually rising rates for all classes of mail. 1810 Just, Ward. Newspaper days: focuses on cities that support two newspapers and how being No. 2 paper is frustrating and expensive. 1811Lescaze, Lee. The perils of general interest magazines. WJR (Sep) 16. General interest magazines continue to survive despite economic odds. 1812 Levln, Doran. The newspaper business. Pmsthead (Fall) 14. Wellresearched report on the economic present and future of newspapers. 1813 Love, Barbara. Experts look at '81: tough year ahead. Folio (Dec) 62. Interviews with 24 publishing experts reveal incomes not keeping pace with rising costs. 1814 Luce, Robert. Should you also publish a newsletter? Folio (Jun) 65. Author reco~-mends newsletter publishing in addition to magazines for publishers' diversification. 1815 Meadows, Edward. The national New York Times. Fort (Jul 28) 84. Chicago is test city. 1816 Moore, Philip. Low cost, s~.~allpapers. G Ed (Sum) 13. flow to start a newspaper on a low budget. 1817 Pace, C. L. Getting ready for the nlne-dlglt zip. Folio (Jun) 59. Author predicts introduction of expanded zip code in 1981 and answers co=mealy asked questions. 1 8 1 8 . Understanding the new postal regulations. Folio (Feb) 66. Changes in second class and controlled mall preparation requlr~ments. 1819 Rare, S. C. Target your program for =ore responsive, effective publications. JOG (9/1) II. A goal-orlentcd publications program with feedback follow-up coves co--z~unlcator into a leadership position.
90
Relations--Schools
1761 Nerelman, R. M. Democratic polities and the culture of American education. Am Pol Scl R (Jun) 319. Weaknesses in the school's sociallza. tion of d ~ o c r a t i c values can be traced to culturally patterned strains in American education. DOCTORALDISSERTATIONS 1762 Aleshire, F. J. The dynamics of eo~munication and trust as school board and superintendent prepare for public meeting. (Arizona State) Arc cor~uunlcatlon trust key element in the superlntendent/board relationship? 1763 Cohen, E. J. Small-format video and human services: a case study which examines the effectiveness of VrR. (Cornell) Concludes that VTR may not be as effective as believed in learning. 1764 Dent, R. J. Human relations training: improved communications between student and teacher. (Brigham Young) Study to determine the i~=n.edlate and delayed effects of teacher interpersonal inservlce training on improved relations, openness, and corD.unlcatlons. 1765 R a ~ , E. L. Teacher perceptions of administrator c o ~ u n l c a t i o n as measured by the audit of administrator co~munlcation. (MissouriColumbia) Investigates relationships between teacher perceptions of administrator co=municatlon skills and demographic differences among teachers. 1766 Wharton, P. M. A study of the effects of communicator style in resolving eonfllcts in dispute settlements tP~t arise between administrators and teachers. (Michigan State) Investigates and measures administatot effectiveness in conflict situations and identifies a style most effective in managing conflicts. ILLETER'S ~IESIS 1767 Fischback, R. L~ A gatekeeper study of South Dakota public high school newspapers. (Iowa State)
PUIH,IC RELATIONS--SOCIETY ~EGAZINE ARTICLES 1768 Bayley, D. H. Fewer people are murdered in all Japan each year than in New York City. The reasons why are rich in irony. ATB (Oct) 50. 1769 Broder, D. S. Positive signs that the '80s could be a decade of institution building. PRJ (Jan) 36. A positive view toward the performance of large corporations. 1770 Carlson, A. C. The nuclear family is splitting. ATB (Sun) 70. The family institution is in trouble. Continued by Fabian Linden in July issue~ 1771 Channels of American culture: mass media and American studies. ~u Q (3/238) Issue devoted to essays on the mass media and culture. 1772 Chlba, Atsuko. The aged of Japan. ATB (Jul) 30. Relatives take care of the aged in Japan. 1773 Cohen, William. A major problem in America today is that we have created a set of unrealistic expectations. PRJ (Jan) 16. A speech delivered at PRSA convention delalng with "unrealistic public expectatlons." 1774 Dalton, R. J. Reassessing parental socialization: indicator unreliability versus generational transfer. Am Pol Sci R (Jun) 421. Challenges recent socialization research which concludes t ~ t the family's influence is primarily limited to the generational transfer of partisan values. 1775 Dardenne, Peg. Don't rain on my parade. PRJ ( ~ r ) 39. Psychology of entitlements.
88
Public Relations--Society 1776 Etzloni, Amltai. America must choose. ATB (Oct) 42. Either reindustrlalizatlon or quality of llfe. 1777 Going it alone creates a new market. S&ID! (Oct 6) 47. Single parent families are fastest-growlng households. 1778 Greiff, B. J. & P. K. ~ n t c r . Can a t ~ - c a r e e r family llve happily ever after? ATB (Sep) 41. Discusses the need for trade-oils. 1779 Hayano, D. M. Communicative competency among poker players. J C o n (Spr) 113. Analyzes deceptive behavior of poker players and relates to deception and distorted structures of communication. 1780 Horovltz, B. Bouncing back from a personal setback. Ind W (Sep i) 55. How to keep personal tragedies from affecting Job performmnee. 1781 Kohn, Alfle. ~%y competition? Humanist (Jan/Feb) 14. Does competition, starting in camps and on little league fields, encourage us to seek success at the price of other people's failures? 1782 Linden, Fabian. America on the move - and marketers too. ATB (Oct) 36. The shift of people due to relocation results in homogenization. 1783 Lindhelm, J. B. Focus on self and escapist behavior have rewritten the rules for our nation's institutions. PKJ (Jan) 32. 1784 Mack, R . W . A generation of drastic change has brought about a societal structure without precedent. PRJ (Jan) 40. 1785 O'Meara, Roger. I'll settle for 75. ATB (Jul) 18. Some doctors guarantee people to live to I00 but the sacrifices may not be ~ r t h it. 1786 Rice, Robert. Indochinato~. ATB (Jun) 12. Report on how the refugees survive in America. 1787 Risopatron, F. & P. L. Spain. Reaching the poor: human sexuality education in Costa Rica. J Com.m (Aut) 81. Impact of the mass media on both knowledge and practice of family planning and hygiene. 1788 ~4helan, E. M. Well, what should we eat? ... Less~ ATB (Aug) 5. Relationship between diet and heart disease. BOOKS 1789 Commission on the humanities. Humanities in American llfe, the. Berkeley, CA: University Press, 190 pp. A documentation of the importance of the humanities in fulfilling the human potential. 1790 Morse, D. W. & S. H. Cray. Early retirement - boon or bane? A study of three large corporations, l~ntelalr, NJ: Allenheld, 141 pp. Based on the experiences of 1,500 man and women. 1791 Pleck, Elizabeth & Joseph, eds. The American man. Englewood Cliffs, NJ: P-H, 450 pp. A collection of essays traces the American male from the 1600s to the present. 1792 Polenberg, Richard. One nation divisible: class, race and ethnlcity in the United States since 1938. NY: Viking, 360 pp. The interplay of class, race and ethnic origins that influence American behavior patterns. 1793 Scott, W. G. & D. K. Hart. Organizational America. Boston, }~: Houghton Mifflin, 288 pp. Analysis of how the corporation has changed American society and prospects for further change. 1794 Thurow, Lester. The zero-sum society, h~: Basic Books. Consequences of a continued slowdown in growth rates. 1795 Toffler, Alvin. The third wave. NY: ~ r r o w , 544 pp. Predictions of greater emphasis on leisure and application of genetic engineering will Change the face of society. 1796 Yeager, R. C. Losing it - the economic fall of the middle class. N~: McGraw-Hill, 192 pp. A series of interviews with representative members of the middle class. DOCTORAL DISSERTATIONS 1797 HardJana, Andre. ~L~ss coc~unlcation and economic nationalism in a developing urban society. (Wlseonsln-M~dlson) Investigates the relations of mass co~--~unleaticn to economic nationalism.
89
Public
Relat
ions--Societ
y
1798 Henderson, R. L. External organization co==unlcatlons: the relationship between attitude and information in school district populations. (Oklahoma State) The positive relatlonshlp between quantity of Infer=orlon and attitude rclatlvely strung and significant.
PUBLICATION ,~IANAGEMENT MAG.AZIh~ ARTICLES 1799 Bott, R. P. It pays to plan ahead. JOG (9/3) 18. Prc-plannlng helped Dew Cornlng produce hlgh quality, special publication with savings of time, effort and money. 1800 Barnett, $. R. Monopoly ga~es - where failures win big. CJR (May/ Jun) 40. Newspapers 'preserved' by the Newspaper Preservation Act of 1970 are raking in profits and rubbing out competltlon. 1 8 0 1 . Newspaper monopoly and the law. J Corm (Spr) 72. Blames the current trend toward newspaper monopoly on the Industry's practices (package rates) and government support through laws sought out by the industry. 1802 De Mott, John. What's in a name? G Ed (Fall) 5. A survey of names of weekly newspapers. 1803 Dora, Bob. San Diego county circulation war. SD Meg (Jan) Describes challenge to entrenched newspaper chains in California. 1804 Dougherty, P. H. How View mmgazlne got started. MYT (Sep 17) D-17. History of a trade magazine. 1805 . Parade to promote itself. N~T (Sep 16) D-25. Stratcgles to raise readership for Parade magazine outlined. 1806 Gannett: how to build a media ~=plre. Duns R (Dec) 42. CEO explains. 1807 Hester, AI. Good Jobs on non-dailles. G Ed (Fall) ii. Opportunities to practice good Journalism are available on weekly newspapers. 1808 Mill, William. Gannett to field test matlonal daily in 1981. E&P (Dec 20) 9. Gannett Co. establishes satellite co~unlcatlons network and plans tests to publish a national newspaper. 1809 Jackson, Jaequellne. The '80s: postal affairs. Presstlme (Jan) 20. Author predicts continually rising rates for all classes of mail. 1810 Just, Ward. Newspaper days: focuses on cities that support two newspapers and how being No. 2 paper is frustrating and expensive. 1811Lescaze, Lee. The perils of general interest magazines. WJR (Sep) 16. General interest magazines continue to survive despite economic odds. 1812 Levln, Doran. The newspaper business. Pmsthead (Fall) 14. Wellresearched report on the economic present and future of newspapers. 1813 Love, Barbara. Experts look at '81: tough year ahead. Folio (Dec) 62. Interviews with 24 publishing experts reveal incomes not keeping pace with rising costs. 1814 Luce, Robert. Should you also publish a newsletter? Folio (Jun) 65. Author reco~-mends newsletter publishing in addition to magazines for publishers' diversification. 1815 Meadows, Edward. The national New York Times. Fort (Jul 28) 84. Chicago is test city. 1816 Moore, Philip. Low cost, s~.~allpapers. G Ed (Sum) 13. flow to start a newspaper on a low budget. 1817 Pace, C. L. Getting ready for the nlne-dlglt zip. Folio (Jun) 59. Author predicts introduction of expanded zip code in 1981 and answers co=mealy asked questions. 1 8 1 8 . Understanding the new postal regulations. Folio (Feb) 66. Changes in second class and controlled mall preparation requlr~ments. 1819 Rare, S. C. Target your program for =ore responsive, effective publications. JOG (9/1) II. A goal-orlentcd publications program with feedback follow-up coves co--z~unlcator into a leadership position.
90