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Report: London International Food and Drink Exhibition
Report: London International Food and [)rink Exhibition More than three million dollars in onsite export sales were generated by Canadian food and beverage producers and associations displaying their products in Canada's first national exhibit at London's International Food and Drink Exhibition. Additional export contracts worth an estimated $15 million are expected to accrue to many of the 22 Canadian participants in this important British biannual food trade fair. Prior to 1983, several companies garnered profitable export contracts by independently participating in the London exhibition after qualifying for special financial assistance under PEMD-Food, a federal government program briefly described below. Five provincial governments helped food companies operating within their respective jurisdictions to participate in the 1983 Canadian exhibit. The results clearly show that despite fierce international competition for increased export sales, Canada's food industry, in concert with the Departments of External Affairs (DEA) and Industry, Trade and Commerce, Regional Industrial Expansion (ITCIDRIE) can capture significant shares of new markets abroad and expand existing ones. Thousands of British, Western European and Middle Eastern buyers thronged the DEA sponsored Canadian exhibit. Favourable reactions confirmed that Canadian foods are becoming Widely accepted and making noteworthy gains in the huge European Community's markets. Since the exhibition's closing a substantial number of food export contracts have been received as well as those negotiated on site. PEMD-Food, the federal government's Program for Export Market Development, jointly administered by DEA and ITC, encourages and financially assists small and medium-sized Canadian-owned, incorporated companies with export experience or potential to undertake foreign market evaluation trips, participate in foreign food trade fairs, establish export facilities, or arrange representation overseas. Companies qualifying for PEMD assistance receive up to 50 per cent of expenses incurred in penetrating new markets. Contributions are repayable if worthwhile sales are made. Information on funding through PEMD-Food is available from DENs Trade Development Bureau, Ottawa, Can. Ins!. Food Se;. Technol. J. Vol. 16. No. 4. 1983
Canada attracts buyers at International Exhibition and ITC/DRIE, Ottawa and its offices situated in cities across Canada. Other forms of assistance, specifically for export purposes, are available. Emphasizing the federal government's drive to increase Canada's food exports is DENs sponsoring of exhibits in major international food trade fairs such as Japan's giant FOODEX'84, Tokyo, March 14 to 18; West Germany's ANUGA 83 World Food Market, Cologne, November 15 to 20; and other food trade fairs in Europe, Pacific Rim Countries, and the United States. In 1983/84, Canadian food trade missions will visit Japan, Korea and the Middle East, while incoming foreign byyer missions and buyer visits are also scheduled. In-store promotions in Japan and the U.S. are an important segment of the federal government's concentrated, and continuing push for new export markets. DENs Promotional Projects Program organizes and implements all aspects of Canada's exhibits in foreign trade fairs, and organizes trade missions and buyer visits. For information contact either DEA, Ottawa, ITCIDRIE, Ottawa, or any of its regional offices. Canada's exhibits in upcoming food trade fairs will include DENs Alpha Plus 12 word processor system which provides complete details of Canadian producers or consortia able to export the entire range of foods in specific categories. Installed at Japan's huge FOODEX'83, France's famous SIAL'82 (Salon International de I' Alimentation) and the London exhibition, the system contains information on all facets of
Canada's food industry. Its value also lies in extending valid export opportunities to other established Canadian food exporters and providing broad coverage of the industry's scope and capabilities. The exhibit was visited by Don Jamieson, our High Commissioner to Britain, accompanied by Maxwell Forsythe-Smith, Minister (Commercial), Canada's High Commission headquartered in London. DENs food specialists and the High Commission's trade officers who staffed the exhibit are making follow-up calls on the many prospective buyers. Trade officers of Canada's consulates in continental Europe will follow suit. Following is a list of organizations that participated in the Canadian exhibit. Atlantic Fish Specialties, Charlottetown, Prince Edward Island: - Smoked fish. Ault Foods Limited, Winchester, Ontario: - Cheddar cheese, milk and whey powder, infant formula. Bee Maid Honey Ltd., Edmonton, Alberta: - Honey Bow Island Bean Growers, P.O. Box 96, Bow Island, Alberta: - Dry edible beans. Canada Packers Inc., International Trade Division, Toronto, Ontario: - Canned fruit and vegetables; canned and frozen meats; frozen fish; cheese; peanut butter. Institute Affairs / xxix
Canada Safeway Export Development Department, Edmonton, Alberta: - Alberta beef. Canadian Association of Fish Exporters, Ottawa, Ontario: - Smoked, frozen and canned Atlantic fish. Canadian Pizza Crust Company Ltd., Mississauga, Ontario: - Pizza crusts, frozen pizza. Cambra Foods Ltd., Lethbridge, Alberta: - Refined canola oil. Clouston Foods Canada Ltd., Lachine, Quebec: - Frozen fish, canned seafood. Comeau's Seafoods Limited, Saulnierville, Nova Scotia: - Frozen fish and seafood, smoked fish.
Ernest Carriere Inc., St. Denis sur Richelieu, Quebec: - Canned vegetables, maple spread. Fin d'Hiver Inc., St. Hippolyte, Quebec: - Maple syrup, maple butter, honey. IMO Foods Limited, Halifax, Nova Scotia: - Smoked and canned fish. Mo-na Enterpises Ltd., Edmonton, Alberta: - Dried and brined wild gourmet mushrooms. Nanton Pure Water Co. Ltd., Nanton, Alberta: - Spring water, sparkling flavoured water. National Sea Products Ltd., Halifax, Nova Scotia: - Fresh, frozen, smoked, dried fish;
fresh and frozen seafood. Northumberland Seafoods, West Royalty, Prince Edward Island: - Frozen and canned lobster, frozen fish and shellfish. Produits Belle Baie Ltee., Caraquet New Brunswick: ' - Frozen and canned fish and vegetables. Rich Products of Canada Limited, Port Erie, Ontario: - Frozen non-dairy products, frozen bakery products, icings and fillings. Rocky Mountain Breweries Ltd., Red Deer, Alberta: - Beer. Wild Blueberry Association of North America, Fredericton, New Brunswick: - Processed and frozen blueberries.
New UW Research Institute
Although the Moo-Young process has been widely reported by news media, other promising biotechnology research is also under way at Waterloo. This research may make it possible to use microbes to remove sulphur from coal (minimizing the acid rain problem), extract metals from ore, preserve food better, degrade toxic wastes, combat insect pests more effectively, or prevent blights or rusts from destroying crops.
ing formed. According to Dr. MooYoung the close co-operation between the two campuses is expected to continue and may lead to a union of the two institutes at some future time. Dr. Moo-Young feels the IBR will also work closely with the existing Institute for Computer Research (lCR) at Waterloo, with the latter helping to develop the computer software needed to permit the control and automation of a variety of biotechnological processes. In addition, continuing collaboration with the Waterloo Centre for Process Development (WCPD), also located on the UW campus, will permit pilot plant scale demonstrations of inventions, necessary preliminaries to industrial applications.
The University of Waterloo has established an Institute for Biotechnology Research (IBR) on campus. The IBR will co-ordinate the wide range of biotechnology-related research under way at Waterloo, and promote its further development. In the process, it will seek research contracts and support from industry, government and public agencies, and promote the transfer of campus-generated knowledge in the biotechnology area to help keep Canadian industry competitive. The Institute will also conduct workshops and seminars on new aspects of biotechnology, will encourage the development of expertise in biotechnology areas among UW students and staff, and provide manpower training for Canada's growing bioindustries. To date, the most conspicuous biotechnology achievement at Waterloo has been the process developed by Dr. Murray Moo-Young, chemical engineering professor, to convert agricultural and forestry wastes (such as crop residues, manure, sawdust, or pulp mill sludge) into either protein or gasohol. Dr. Moo-Young, who has been named interim director of the IBR, uses microbial life forms to change one substance into another. These microbes have been specially selected and are grown in specially-designed fermenters. The process has been licensed to a Canadian company that hopes to develop it further and market it internationally. It has also been licensed in Common Market and Iron Curtain countries. xxx I Affaires de l'Institut
Campus expertise affiliated with the new Institute will also make it possible for computers to automate biotechnological process so they can be controlled with great precision at minimum cost. IBR expertise will permit new microbes to be genetically engineered and new materials deliberately created. There is also expertise in "downstream processing" ... the extraction of useful products economically, be it food, a drug or a metal from a slurry of microorganisms living in a fermenter. Initially, up to 35 UW faculty members will be involved in the Institute. They are in five academic departments (biology, chemical engineering, chemistry, civil engineering and physics). These faculty members have been involved as consultants with dozens of industries, government departments and agencies. Several hold patents on inventions. A number of them have written books on various aspects of biotechnology, and a number are editors of scholarly journals in the biotechnology area. Though the Institute has been formed on the UW campus there are close relationships with faculty members at the University of Guelph where a similar institute is in the process of be-
CFPD Centre Expands The Can'adian Food Products Development Centre at Portage la Prairie is expanding with $491,000 in assistance from the federal and provincial governments. The funding will be provided under the federal-provincial Enterprise Manitoba agreement.' The Manitoba Jobs Fund will provide the total funding assistance initially, and will recover $306,875 from the federal government. Revenues generated by the Centre are designated to cover the remaining cost of the nearly $1 million physical CFDD Centre Expands
The project, an addition of about 350 square metres, will greatly expand the Centre's product development area, where testing of food production processes is carried out. The expansion will mean increased freezer and food storage capacity, enlarged dry mix, proJ. Ins(. Can. Sei. Teehnol. Alimenl. Vol. 16, No. 4. 1983
Canada attracts buyers at International Exhibition and ITC/DRIE, Ottawa and its offices situated in cities across Canada. Other forms of assistance, specifically for export purposes, are available. Emphasizing the federal government's drive to increase Canada's food exports is DENs sponsoring of exhibits in major international food trade fairs such as Japan's giant FOODEX'84, Tokyo, March 14 to 18; West Germany's ANUGA 83 World Food Market, Cologne, November 15 to 20; and other food trade fairs in Europe, Pacific Rim Countries, and the United States. In 1983/84, Canadian food trade missions will visit Japan, Korea and the Middle East, while incoming foreign byyer missions and buyer visits are also scheduled. In-store promotions in Japan and the U.S. are an important segment of the federal government's concentrated, and continuing push for new export markets. DENs Promotional Projects Program organizes and implements all aspects of Canada's exhibits in foreign trade fairs, and organizes trade missions and buyer visits. For information contact either DEA, Ottawa, ITCIDRIE, Ottawa, or any of its regional offices. Canada's exhibits in upcoming food trade fairs will include DENs Alpha Plus 12 word processor system which provides complete details of Canadian producers or consortia able to export the entire range of foods in specific categories. Installed at Japan's huge FOODEX'83, France's famous SIAL'82 (Salon International de I' Alimentation) and the London exhibition, the system contains information on all facets of
Canada's food industry. Its value also lies in extending valid export opportunities to other established Canadian food exporters and providing broad coverage of the industry's scope and capabilities. The exhibit was visited by Don Jamieson, our High Commissioner to Britain, accompanied by Maxwell Forsythe-Smith, Minister (Commercial), Canada's High Commission headquartered in London. DENs food specialists and the High Commission's trade officers who staffed the exhibit are making follow-up calls on the many prospective buyers. Trade officers of Canada's consulates in continental Europe will follow suit. Following is a list of organizations that participated in the Canadian exhibit. Atlantic Fish Specialties, Charlottetown, Prince Edward Island: - Smoked fish. Ault Foods Limited, Winchester, Ontario: - Cheddar cheese, milk and whey powder, infant formula. Bee Maid Honey Ltd., Edmonton, Alberta: - Honey Bow Island Bean Growers, P.O. Box 96, Bow Island, Alberta: - Dry edible beans. Canada Packers Inc., International Trade Division, Toronto, Ontario: - Canned fruit and vegetables; canned and frozen meats; frozen fish; cheese; peanut butter. Institute Affairs / xxix
Canada Safeway Export Development Department, Edmonton, Alberta: - Alberta beef. Canadian Association of Fish Exporters, Ottawa, Ontario: - Smoked, frozen and canned Atlantic fish. Canadian Pizza Crust Company Ltd., Mississauga, Ontario: - Pizza crusts, frozen pizza. Cambra Foods Ltd., Lethbridge, Alberta: - Refined canola oil. Clouston Foods Canada Ltd., Lachine, Quebec: - Frozen fish, canned seafood. Comeau's Seafoods Limited, Saulnierville, Nova Scotia: - Frozen fish and seafood, smoked fish.
Ernest Carriere Inc., St. Denis sur Richelieu, Quebec: - Canned vegetables, maple spread. Fin d'Hiver Inc., St. Hippolyte, Quebec: - Maple syrup, maple butter, honey. IMO Foods Limited, Halifax, Nova Scotia: - Smoked and canned fish. Mo-na Enterpises Ltd., Edmonton, Alberta: - Dried and brined wild gourmet mushrooms. Nanton Pure Water Co. Ltd., Nanton, Alberta: - Spring water, sparkling flavoured water. National Sea Products Ltd., Halifax, Nova Scotia: - Fresh, frozen, smoked, dried fish;
fresh and frozen seafood. Northumberland Seafoods, West Royalty, Prince Edward Island: - Frozen and canned lobster, frozen fish and shellfish. Produits Belle Baie Ltee., Caraquet New Brunswick: ' - Frozen and canned fish and vegetables. Rich Products of Canada Limited, Port Erie, Ontario: - Frozen non-dairy products, frozen bakery products, icings and fillings. Rocky Mountain Breweries Ltd., Red Deer, Alberta: - Beer. Wild Blueberry Association of North America, Fredericton, New Brunswick: - Processed and frozen blueberries.
New UW Research Institute
Although the Moo-Young process has been widely reported by news media, other promising biotechnology research is also under way at Waterloo. This research may make it possible to use microbes to remove sulphur from coal (minimizing the acid rain problem), extract metals from ore, preserve food better, degrade toxic wastes, combat insect pests more effectively, or prevent blights or rusts from destroying crops.
ing formed. According to Dr. MooYoung the close co-operation between the two campuses is expected to continue and may lead to a union of the two institutes at some future time. Dr. Moo-Young feels the IBR will also work closely with the existing Institute for Computer Research (lCR) at Waterloo, with the latter helping to develop the computer software needed to permit the control and automation of a variety of biotechnological processes. In addition, continuing collaboration with the Waterloo Centre for Process Development (WCPD), also located on the UW campus, will permit pilot plant scale demonstrations of inventions, necessary preliminaries to industrial applications.
The University of Waterloo has established an Institute for Biotechnology Research (IBR) on campus. The IBR will co-ordinate the wide range of biotechnology-related research under way at Waterloo, and promote its further development. In the process, it will seek research contracts and support from industry, government and public agencies, and promote the transfer of campus-generated knowledge in the biotechnology area to help keep Canadian industry competitive. The Institute will also conduct workshops and seminars on new aspects of biotechnology, will encourage the development of expertise in biotechnology areas among UW students and staff, and provide manpower training for Canada's growing bioindustries. To date, the most conspicuous biotechnology achievement at Waterloo has been the process developed by Dr. Murray Moo-Young, chemical engineering professor, to convert agricultural and forestry wastes (such as crop residues, manure, sawdust, or pulp mill sludge) into either protein or gasohol. Dr. Moo-Young, who has been named interim director of the IBR, uses microbial life forms to change one substance into another. These microbes have been specially selected and are grown in specially-designed fermenters. The process has been licensed to a Canadian company that hopes to develop it further and market it internationally. It has also been licensed in Common Market and Iron Curtain countries. xxx I Affaires de l'Institut
Campus expertise affiliated with the new Institute will also make it possible for computers to automate biotechnological process so they can be controlled with great precision at minimum cost. IBR expertise will permit new microbes to be genetically engineered and new materials deliberately created. There is also expertise in "downstream processing" ... the extraction of useful products economically, be it food, a drug or a metal from a slurry of microorganisms living in a fermenter. Initially, up to 35 UW faculty members will be involved in the Institute. They are in five academic departments (biology, chemical engineering, chemistry, civil engineering and physics). These faculty members have been involved as consultants with dozens of industries, government departments and agencies. Several hold patents on inventions. A number of them have written books on various aspects of biotechnology, and a number are editors of scholarly journals in the biotechnology area. Though the Institute has been formed on the UW campus there are close relationships with faculty members at the University of Guelph where a similar institute is in the process of be-
CFPD Centre Expands The Can'adian Food Products Development Centre at Portage la Prairie is expanding with $491,000 in assistance from the federal and provincial governments. The funding will be provided under the federal-provincial Enterprise Manitoba agreement.' The Manitoba Jobs Fund will provide the total funding assistance initially, and will recover $306,875 from the federal government. Revenues generated by the Centre are designated to cover the remaining cost of the nearly $1 million physical CFDD Centre Expands
The project, an addition of about 350 square metres, will greatly expand the Centre's product development area, where testing of food production processes is carried out. The expansion will mean increased freezer and food storage capacity, enlarged dry mix, proJ. Ins(. Can. Sei. Teehnol. Alimenl. Vol. 16, No. 4. 1983