Sensible consumerism for environmental sustainability

Sensible consumerism for environmental sustainability

Biological Conservation 151 (2012) 3–6 Contents lists available at SciVerse ScienceDirect Biological Conservation journal homepage: www.elsevier.com...

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Biological Conservation 151 (2012) 3–6

Contents lists available at SciVerse ScienceDirect

Biological Conservation journal homepage: www.elsevier.com/locate/biocon

Special Issue Article: Advancing Environmental Conservation: Essays In Honor Of Navjot Sodhi

Sensible consumerism for environmental sustainability Lian Pin Koh a,b,⇑, Tien Ming Lee c,d a

Department of Environmental Sciences, ETH Zurich, Universitatstrasse 16, CHN G73.1, 8092 Zurich, Switzerland Department of Biological Sciences, National University of Singapore, 14 Science Drive 4, Singapore 117543, Singapore c Ecology, Behavior and Evolution Section, Division of Biological Sciences, University of California, San Diego, 9500 Gilman Drive, La Jolla, CA 92093-0116, USA d Department of Ecology and Evolutionary Biology, Yale University, P.O. Box 208106, New Haven, CT 06520-8106, USA b

a r t i c l e

i n f o

Article history: Available online 26 November 2011 Keywords: Deforestation Conservation Oil palm Food security REDD Sustainable development

a b s t r a c t Navjot Sodhi and we often discussed how growing global demands for food are placing increasing pressures on tropical forests. Although more consumers are demanding for ‘greener’ products associated with sustainable production, green consumerism and improved production practices per se might not adequately curtail destruction of forests and biodiversity. Instead, we argue that consumers in emerging and developed countries need to avoid wasteful and excessive consumption. We demonstrate how reasonable recalibration of consumer aspirations and changes in consumption levels in China, India, the European Union and United States might substantially alleviate environmental impacts associated with oilseed production in Indonesia, Malaysia, Brazil and Argentina. We do so through a scenario analysis that projects oilseed demands and expansion from current levels to 2100 under three alternative consumption trends. We show that pursuing a business-as-usual course of consumption would impose severe pressures in producer countries to clear land for oil-palm and soybean agriculture (up to an additional 12 million hectares by 2040), which could exacerbate rates of deforestation and biodiversity loss in these tropical regions. On the other hand, if each person in the EU and US reduces his/her daily vegetable oil consumption by an average of 25 g – roughly equivalent to forgoing one large serving of French Fries – the pressure to convert tropical forests for oilseed expansion could be reduced by up to 70%. Our analysis demonstrates how changes in consumer behavior in industrialized nations could substantially alleviate environmental impacts associated with agricultural production in the developing tropics. Ó 2011 Elsevier Ltd. All rights reserved.

Contents 1.

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

1. Introduction Global consumption of edible vegetable oil increased from 16 million tons (Mt) in 1971 to 115 Mt in 2010 (USDA-FAS, 2011). This sevenfold increase is largely driven by rising demands from China, India, the European Union (EU) and the United States (US), which consumed a total of 65 Mt of vegetable oil last year (Fig. 1). Almost one-third of this amount comprises palm oil (15 Mt) and soybean oil (4 Mt) imported from the tropics. In ⇑ Corresponding author at: Department of Environmental Sciences, ETH Zurich, Universitatstrasse 16, CHN G73.1, 8092 Zurich, Switzerland. Tel.: +41 44 632 68 36; fax: +41 44 632 15 75. E-mail address: [email protected] (L.P. Koh). 0006-3207/$ - see front matter Ó 2011 Elsevier Ltd. All rights reserved. doi:10.1016/j.biocon.2011.10.029

fact, the lucrative export market for vegetable oil has been driving expansion of industrial-scale plantations in tropical Southeast Asia and Latin America (Rudel et al., 2009). In Indonesia and Malaysia, oil-palm harvested area expanded from 3 million ha (Mha) in 1971 to over 9 Mha in 2009; likewise soybean area in Brazil and Argentina increased from 2 Mha to 39 Mha over the same period (FAO, 2011). These widespread and rapid land-use changes have contributed to massive losses of forests, biodiversity and carbon stocks across the tropics (Gibbs et al., 2010; Koh et al., 2011; Morton et al., 2006). To address these concerns, environmental nongovernmental organizations (NGOs), such as the Worldwide Fund for Nature (WWF), have established multi-stakeholder fora and developed certification standards to improve the environmental performance

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Fig. 1. Historical trends in per capita consumption of edible vegetable oil in the world’s top four consumer countries of China, India, the European Union and United States. Horizontal grey line indicates the ‘healthy level’ of consumption (56g d 1) (see text for details).

Fig. 2. Historical and projected human population size in the world’s top four consumer countries of China, India, the European Union and United States (UNPD, 2011).

of agribusinesses. Two notable certification schemes for sustainable oilseed production are administered by the Roundtable on Sustainable Palm Oil (www.rspo.org) and the Round Table on Responsible Soy (www.responsiblesoy.org). Concurrently, NGOs also invest significant resources to raise public awareness of the environmental issues associated with monoculture production systems. Consequently, more consumers are demanding for ‘greener’ products, which in turn incentivizes producers to improve production practices (Autio et al., 2009). However, the biodiversity payoffs of improving production and management practices are often constrained by the reluctance of agribusinesses to compromise on yield and profit (Edwards et al., 2010; Koh, 2008). Furthermore, the efficacy of certification schemes for mitigating environmental impacts remains debatable (Laurance et al., 2010). Most crucially, as long as demands for agricultural products continue to increase, so too will pressures to clear more forests for croplands. Therefore, green consumerism and improved production systems per se might not adequately curtail destruction of forests and biodiversity. Instead, we suggest that societal attitudes toward consumption urgently require another paradigm shift. Specifically, we argue that besides opting for greener products, consumers in emerging and developed countries need to avoid wasteful and excessive consumption (Wilk, 2002). In this paper, we demonstrate how reasonable changes in consumer behavior in China, India, the EU and US (i.e., the top four consumers of vegetable oil), might substantially alleviate environmental impacts associated with oilseed production in Indonesia, Malaysia, Brazil and Argentina (i.e., the top four exporters of vegetable oil). We do so through a scenario analysis that projects oilseed demands and expansion from current levels to 2100 under the following alternative consumption trends:

53.1 g d 1, respectively, to 81.2 g d 1 (the average of 2010 EU and US consumption rates) within 10 years, and stay at this level until 2100. 2. ‘Recalcitrant West’ (RW): In the second scenario, per capita consumption of vegetable oil in the EU and US remains at 2010 levels until 2100. India and China increase per capita vegetable oil consumption from current levels to a ‘healthy level’ of 56 g d 1 within 10 years, and stay at this level until 2100. This healthy level is calculated based on a World Heath Organization-recommended fat consumption level of 20% of total energy intake and an average per capita energy intake of 2500 kilocalories per day; and assuming an average energy density of 9 kilocalories per gram of vegetable oil (FAO, 2004, 2010). For simplicity, we further assume that total fat intake in the future would comprise mainly vegetable oil, partly because of a growing preference for non-animal fats in industrialized nations (Tukker et al., 2011). 3. ‘Converging Sensibilities’ (CS): The third scenario reflects a low demand future, whereby per capita consumption of vegetable oil in China, India, the EU and US converges at 56 g d 1 within 10 years (a reduction of 19.5 g d 1 for the EU and 30.9 g d 1 for US), and remains at this level until 2100.

1. ‘Aspiring East’ (AE): This first scenario reflects business-asusual consumption whereby per capita consumption of edible vegetable oil in the EU and US remains consistently high at 2010 levels through 2100: 75.5 g per day (g d 1) in the EU and 86.9 g d 1 in the US (UNPD, 2011; USDA-FAS, 2011). Concurrently, as the emerging economies of India and China aspire to higher living standards, both nations increase per capita vegetable oil consumption from current levels of 35.3 g d 1 and

Based on United Nations projections of population growth in each country (Fig. 2) (UNPD, 2011), we estimate that by 2100 the total amount of edible vegetable oil consumed in the top four consumer countries would increase by between 9% or 5.8 Mt (i.e., for CS scenario) and 58% or 37.5 Mt (AE scenario) (Table 1). Notably, India would experience the most drastic increase in vegetable oil consumption of at least twofold its current level, from 15.8 Mt in 2010 to 31.7 Mt (CS and RW scenarios) or 46 Mt (AE scenario) in 2100. Over the same period, China’s vegetable oil consumption is expected to decrease by 26.1% (6.8 Mt) under both the CS and RW scenarios, or increase by 7.2% (1.9 Mt) under the AE scenario. This is largely due to China’s slowing population growth, which would result in a contracting population after 2025 (Fig. 2) (UNPD, 2011). Based on these expected changes in consumption rates, we project the change in amount of palm oil and soybean oil imported by

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Table 1 Projected consumption of edible vegetable oil in China, India, the European Union and United States under three alternative per capita consumption scenarios (see text for detailed description of each scenario). Scenario/consumer

Vegetable oil consumption (thousand metric tons) 2010

2020

2030

2040

2050

2060

2070

2080

2090

2100

‘Aspiring East’ China India European Union United States Total

26,014 15,780 12,986 9841 64,621

41,130 41,104 13,303 10,688 106,226

41,287 45,152 13,472 11,467 111,378

40,333 48,221 13,496 12,158 114,208

38,398 50,146 13,433 12,781 114,758

35,907 50,916 13,264 13,350 113,436

33,369 50,626 13,096 13,897 110,987

31,064 49,508 13,027 14,393 107,992

29,179 47,863 13,048 14,813 104,904

27,890 45,964 13,106 15,156 102,116

‘Recalcitrant West’ China India European Union United States Total

26,014 15,780 12,986 9841 64,621

28,366 28,348 13,303 10,688 80,706

28,474 31,140 13,472 11,467 84,554

27,817 33,256 13,496 12,158 86,728

26,482 34,585 13,433 12,781 87,280

24,764 35,115 13,264 13,350 86,493

23,013 34,916 13,096 13,897 84,921

21,424 34,144 13,027 14,393 82,989

20,124 33,010 13,048 14,813 80,995

19,235 31,700 13,106 15,156 79,197

‘Converging Sensibilities’ China India European Union United States Total

26,014 15,780 12,986 9841 64,621

28,366 28,348 9863 6890 73,469

28,474 31,140 9988 7393 76,996

27,817 33,256 10,007 7838 78,918

26,482 34,585 9959 8239 79,266

24,764 35,115 9835 8606 78,320

23,013 34,916 9709 8959 76,597

21,424 34,144 9659 9279 74,506

20,124 33,010 9674 9550 72,358

19,235 31,700 9717 9771 70,423

Table 2 Projected import of vegetable oil (palm oil and soybean oil) in 2100 by China, India, the European Union and United States under alternative per capita consumption scenarios (see text for detailed description of each scenario). Importer (exporter)

Vegetable oil import (metric tons) Currenta

CSb

1,721,041 688,606 1,683,314 3,558,148 7,651,109

1,845,141 738,260 1,804,694 3,814,718 8,202,814

1,272,547 509,159 1,244,652 2,630,915 5,657,273

1,272,547 509,159 1,244,652 2,630,915 5,657,273

India (Argentina) (Brazil) (Indonesia) (Malaysia) Sub-total

493,906 172,488 4,459,834 992,195 6,118,423

1,438,657 502,426 12,990,677 2,890,082 17,821,842

992,206 346,510 8,959,342 1,993,216 12,291,274

992,206 346,510 8,959,342 1,993,216 12,291,274

European Union (Argentina) (Brazil) (Indonesia) (Malaysia) Sub-total

422,883 503,211 1,916,899 1,816,047 4,659,040

426,786 507,856 1,934,593 1,832,810 4,702,045

426,786 507,856 1,934,593 1,832,810 4,702,045

316,431 376,538 1,434,361 1,358,896 3,486,227

67,868 900,548 968,416

104,524 1,386,944 1,491,469

104,524 1,386,944 1,491,469

67,384 894,129 961,513

19,396,988

32,218,170

24,142,061

22,396,287

Total b

RWb

China (Argentina) (Brazil) (Indonesia) (Malaysia) Sub-total

United States (Indonesia) (Malaysia) Sub-total

a

AEb

Refers to 2008 import values (most current) published by FAOSTAT (2011). AE: ‘Aspiring East’; RW: ‘Recalcitrant West’; CS: ‘Converging Sensibilities’.

each consumer country from each exporting country. We make two reasonable, albeit simplifying, assumptions: (i) the relative proportions of palm oil and soybean oil consumed by each importing country do not change over time; and (ii) the relative proportions of oils imported from each exporting country also remain at current levels. We find that the total additional vegetable oil imported by the four top consumer countries by 2100 would range from 3 Mt (CS scenario) to 12.8 Mt (AE scenario) (Table 2). Not surprisingly, China is set to reduce its import of vegetable oil regardless of the scenario considered because of population contraction

Fig. 3. Projected total cropland expansion (oil palm and soybean) in Indonesia, Malaysia, Brazil and Argentina to meet future export demands under three alternative scenarios. Cropland expansions were calculated based on countryspecific oil yield assumptions (Indonesian palm oil: 3.44 tons ha 1; Malaysian palm oil: 4.24 tons ha 1; Brazilian soybean oil: 0.28 tons ha 1; Argentinean soybean oil: 0.39 tons ha 1) (FAO, 2011; USDA-FAS, 2011).

(Fig. 2). On the other hand, India would substantially increase its oil import even under the CS and RW scenarios, owing to the compounding effects of higher per capita consumption rates (increase from 35 g d 1 to at least 56 g d 1) and a tripling of India’s population by 2100 (Fig. 2). Given the expected increase in export demands for palm oil and soybean oil, we calculate the additional cropland area required to meet these demands in the top four exporting countries. Cropland expansions were calculated based on country-specific oil-yield assumptions: Indonesian palm oil, 3.44 tons ha 1; Malaysian palm oil, 4.24 tons ha 1; Brazilian soybean oil, 0.28 tons ha 1; Argentinean soybean oil, 0.39 tons ha 1 (FAO, 2011; USDA-FAS, 2011). We

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find that under the AE scenario, total oilseed croplands in these countries would increase to 11.7 Mha in 2040, before declining to 7.3 Mha in 2100 (Fig. 3). Land requirements under the RW and CS scenarios follow a similar pattern but are approximately 60% and 70% lower, respectively, in absolute terms. We recognize the solutions proposed by others to meet future food demands, including raising yield ceilings and closing yield gaps through better technology, increasing production and transportation efficiencies, and transiting to less protein-rich diets (Clay, 2011; Godfray et al., 2010; McMichael et al., 2007). In addition to these suggestions, we argue that reducing consumption rates would have to be an important and complementary approach to achieve the dual goals of meeting nutritional needs while safeguarding the environment. We also recognize that curbing demand is an immensely challenging task, as the Chinese and Indians aspire to higher living standards and better quality foods, while the EU and US remain prone to excessive consumerism. Our analysis suggests that pursuing such a business-as-usual course (AE scenario) would impose severe pressures in oilseed producing nations to open up more land for agriculture, which in turn would exacerbate rates of tropical deforestation and biodiversity loss. Happily, our projections also show that even relatively minor changes in consumption behavior could lead to nontrivial environmental benefits. Under the CS scenario, whereby each person in the EU and US reduces his/her oil consumption by an average of 25 g d 1, roughly equivalent to forgoing one large serving of French Fries (http://nutrition.mcdonalds.com), the pressure to convert tropical forests for oil-palm and soybean agriculture would be reduced by more than half (Fig. 3). This effect, in and of itself, is some serious food for thought.

Acknowledgements L.P.K. was supported by the Swiss National Science Foundation and the North–South Centre, ETH Zurich. T.M.L. was partially supported by the National Center of Ecological Synthesis and Analysis, USA.

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